Rascasse Audience Intelligence

Max Herre Audience in Germany

A data profile of the people who buy, follow and care about Max Herre in Germany — modelled from more than twelve digital signal sources. Max Herre has an estimated audience of 224,930 people in Germany.

#133among Hip hop in Germany#4704among Person in Germany#2781in Music & Radio

The average Max Herre fan in Germany is 35.8 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Baden-Württemberg, Bayern.

Top brand affinities include Tagesschau, No Angels, David Garrett (musician), with strongest over-indexing on Tagesschau (6.31× the country average).

Demographically, the Max Herre audience skews more female with an average age of 35.8, and over-indexes on personality traits such as Early Adopter Mentality, Design Affinity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Max Herre fan in Germany is more female, around 35.8 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Tagesschau.

Category: Music & Radio · Type: Person · Subtype: Hip hop

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Max Herre profile in Germany.

Audience size
225K
in Germany
Gender
55.2%♀
44.8% male
Age
35.8
average years
Country rank
#21095
Person in Germany
Fig. 01

Search interest · 12-month trend

-67%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Max Herre fans

55.2% are female, 44.8% are male, average age 35.8.

Fig. 02

Gender split

55.2%
Female
44.8%
Male
Demographic split for Max Herre audience in Germany
MetricValue
Female55.2%
Male44.8%
Average age35.8
Estimated audience size224,930
Fig. 03

Age distribution

Ø 35.8
average years
Age distribution of the Max Herre audience in Germany
Age bracketShare%
16-1921%
20-2924%
30-3930%
40-4916%
50+9%
Fig. 04

Worldwide distribution

82.0%

of the worldwide Max Herre audience comes from Germany.

Worldwide audience distribution share by country for Max Herre
CountryShare
Germany82.0%
Switzerland5.1%
Austria3.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Max Herre audience in Germany is strongest.

Fig. 05

Top regions by affinity

Max Herre fans by region: top regions in Germany
#RegionReachAffinity×
01Hamburg~8K1.20×
02Thüringen~9K1.14×
03Schleswig-Holstein~10K1.13×
04Berlin~10K1.10×
05Nordrhein-Westfalen~70K1.08×
06Niedersachsen~30K1.08×
07Baden-Württemberg~40K1.07×
08Brandenburg~9K1.01×
09Saarland~4K1.01×
10Mecklenburg-Vorpommern~6K0.97×
11Bremen~2K0.95×
12Sachsen~10K0.94×
13Sachsen-Anhalt~7K0.93×
14Rheinland-Pfalz~10K0.92×
15Hessen~20K0.89×
16Bayern~40K0.77×
Fig. 06

Affinity by region

Affinity by region — Max Herre, Germany
0.77×1.00×1.20×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Max Herre audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Max Herre audience
#·InterestCategoryAffinity×
01Hamburg University of Applied SciencesBusiness & Career54.57×
02ModeratMusic & Radio44.71×
03Philipp PoiselMusic & Radio33.05×
04Tom OdellMusic & Radio28.76×
05Peter Fox (musician)Music & Radio27.46×
06David Garrett (musician)Music & Radio24.19×
07No AngelsMusic & Radio21.40×
08Free University of BerlinBusiness & Career19.75×
09CluesoMusic & Radio16.63×
10Yvonne CatterfeldMusic & Radio15.72×
11Rea GarveyMusic & Radio14.38×
12Herbert GrönemeyerMusic & Radio13.32×
13Ruby O. FeeMovies & TV12.97×
14Matthias SchweighöferMovies & TV12.97×
15Julia BeautxInternet & Social Media10.79×
16Wincent WeissMusic & Radio9.58×
17Lena Meyer-LandrutMusic & Radio9.57×
18Sarah ConnorMusic & Radio6.90×
19TagesschauMovies & TV6.31×
20RyanairTravel & Leisure5.15×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Max Herre audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Max Herre audience · What stands out
TraitClusterDeviationScore
Early Adopter MentalityPOWER2.28×
Design AffinityPREMIUM1.48×
MindfulnessBALANCE1.31×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Max Herre audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.64×
Risk AppetiteTHRILL0.78×
Luxury OrientationPREMIUM0.84×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Max Herre have in Germany?

Max Herre has an estimated audience of 224,930 people in Germany, concentrated in Nordrhein-Westfalen and Baden-Württemberg.

02

What is the gender split and age of Max Herre fans?

55.2% of Max Herre fans are female, 44.8% are male, with an average age of 35.8 years.

03

Which brands do Max Herre fans like most?

Max Herre fans show strongest brand affinity for Tagesschau (6.31×), No Angels (21.4×), and David Garrett (musician) (24.19×) over the country average.

04

Where do Max Herre fans live in Germany?

Max Herre fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~70K), Baden-Württemberg (reach ~40K), and Bayern (reach ~40K). These three regions account for the largest share of the active audience.

05

What other brands do Max Herre fans also like?

Beyond Max Herre itself, the audience over-indexes on No Angels (21.4×), David Garrett (musician) (24.19×), Herbert Grönemeyer (13.32×), and Lena Meyer-Landrut (9.57×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Hip hop audiences in Germany

See Max Herre audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Max Herre. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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