Max Herre Audience in Germany

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Max Herre has an estimated audience of 297,969 people in Germany. 55.2% are female, 44.8% are male, average age 35.8. Top regions: Nordrhein-Westfalen, Baden-Württemberg, Bayern. Top brand affinities: Tagesschau, No Angels, David Garrett (musician), Wirtz, Ruby O. Fee.

The average Max Herre fan in Germany is 35.8 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Baden-Württemberg, Bayern. Top brand affinities include Tagesschau, No Angels, David Garrett (musician), with strongest over-indexing on Tagesschau (6.31× the country average). Demographically, the Max Herre audience skews more female with an average age of 35.8, and over-indexes on personality traits such as Design Affinity, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

Category: Music & Radio · Type: Person · Subtype: Hip hop

Demographics of Max Herre fans

Demographic split for Max Herre audience in Germany
MetricValue
Female55.2%
Male44.8%
Average age35.8
Estimated audience size297,969

Audience persona

The typical Max Herre fan in Germany is more female, around 35.8 years old, with strong Design Affinity tendencies and a notable affinity for Tagesschau.

Top regions in Germany

Top regions ranked by reach for Max Herre in Germany
RegionReachAffinity
Nordrhein-Westfalen74,5631.14×
Baden-Württemberg42,0571.03×
Bayern37,1350.78×
Niedersachsen32,3941.12×
Hessen20,5200.9×
Berlin14,9311.12×
Rheinland-Pfalz14,0250.94×
Sachsen13,8570.95×
Schleswig-Holstein12,2711.15×
Brandenburg9,5631.03×
Hamburg7,7241.15×
Sachsen-Anhalt7,1570.93×
Thüringen7,1160.94×
Mecklenburg-Vorpommern5,4990.97×
Saarland3,6330.99×
Bremen2,1990.86×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Max Herre audience
BrandAffinityCategory
Tagesschau6.31×Movies & TV
No Angels21.4×Music & Radio
David Garrett (musician)24.19×Music & Radio
Wirtz7.86×Music & Radio
Ruby O. Fee12.97×Movies & TV
Tom Odell28.76×Music & Radio
Ryanair5.15×Travel & Leisure
Peter Fox (musician)27.46×Music & Radio
Yvonne Catterfeld15.72×Music & Radio
Rea Garvey14.38×Music & Radio
Clueso16.63×Music & Radio
Lena Meyer-Landrut9.57×Music & Radio
Philipp Poisel33.05×Music & Radio
Moderat44.71×Music & Radio
Wincent Weiss9.58×Music & Radio
Bosse (musician)21.15×Music & Radio
Free University of Berlin19.75×Business & Career
Hamburg University of Applied Sciences54.57×Business & Career
Gil Ofarim6.78×Music & Radio
Kick start36.65×Cars & Mobility

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Max Herre audience
TraitClusterScore
Design AffinityPREMIUM1.7
SustainabilityBALANCE1.48
Community OrientationOPEN1.43
Healthy LifestyleBALANCE1.32
Early Adopter MentalityPOWER1.32
Sports ActivityPOWER1.31

Worldwide distribution

Worldwide audience distribution share by country for Max Herre
CountryShare
Germany85.9%
Switzerland4.0%
Austria3.0%

See Max Herre audiences in other countries

More Hip hop audiences in Germany

Frequently asked questions

How many fans does Max Herre have in Germany?

Max Herre has an estimated audience of 297,969 people in Germany, concentrated in Nordrhein-Westfalen and Baden-Württemberg.

What is the gender split and age of Max Herre fans?

55.2% of Max Herre fans are female, 44.8% are male, with an average age of 35.8 years.

Which brands do Max Herre fans like most?

Max Herre fans show strongest brand affinity for Tagesschau (6.31×), No Angels (21.4×), and David Garrett (musician) (24.19×) over the country average.

Where do Max Herre fans live in Germany?

Max Herre fans in Germany are most concentrated in Nordrhein-Westfalen (reach 74,563), Baden-Württemberg (reach 42,057), and Bayern (reach 37,135). These three regions account for the largest share of the active audience.

What other brands do Max Herre fans also like?

Beyond Max Herre itself, the audience over-indexes on No Angels (21.4×), David Garrett (musician) (24.19×), Wirtz (7.86×), and Ruby O. Fee (12.97×) compared to the Germany average.

How to read this data

Audience size is the estimated number of people in Germany who actively search for Max Herre. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.