Max Herre Audience in Germany

Max Herre has an estimated audience of 297,969 people in Germany. 55.2% are female, 44.8% are male, average age 35.8. Top regions: Nordrhein-Westfalen, Baden-Württemberg, Bayern. Top brand affinities: Tagesschau, No Angels, David Garrett (musician), Wirtz, Ruby O. Fee.
The average Max Herre fan in Germany is 35.8 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Baden-Württemberg, Bayern. Top brand affinities include Tagesschau, No Angels, David Garrett (musician), with strongest over-indexing on Tagesschau (6.31× the country average). Demographically, the Max Herre audience skews more female with an average age of 35.8, and over-indexes on personality traits such as Design Affinity, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Music & Radio · Type: Person · Subtype: Hip hop
Demographics of Max Herre fans
| Metric | Value |
|---|---|
| Female | 55.2% |
| Male | 44.8% |
| Average age | 35.8 |
| Estimated audience size | 297,969 |
Audience persona
The typical Max Herre fan in Germany is more female, around 35.8 years old, with strong Design Affinity tendencies and a notable affinity for Tagesschau.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 74,563 | 1.14× |
| Baden-Württemberg | 42,057 | 1.03× |
| Bayern | 37,135 | 0.78× |
| Niedersachsen | 32,394 | 1.12× |
| Hessen | 20,520 | 0.9× |
| Berlin | 14,931 | 1.12× |
| Rheinland-Pfalz | 14,025 | 0.94× |
| Sachsen | 13,857 | 0.95× |
| Schleswig-Holstein | 12,271 | 1.15× |
| Brandenburg | 9,563 | 1.03× |
| Hamburg | 7,724 | 1.15× |
| Sachsen-Anhalt | 7,157 | 0.93× |
| Thüringen | 7,116 | 0.94× |
| Mecklenburg-Vorpommern | 5,499 | 0.97× |
| Saarland | 3,633 | 0.99× |
| Bremen | 2,199 | 0.86× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Tagesschau | 6.31× | Movies & TV |
| No Angels | 21.4× | Music & Radio |
| David Garrett (musician) | 24.19× | Music & Radio |
| Wirtz | 7.86× | Music & Radio |
| Ruby O. Fee | 12.97× | Movies & TV |
| Tom Odell | 28.76× | Music & Radio |
| Ryanair | 5.15× | Travel & Leisure |
| Peter Fox (musician) | 27.46× | Music & Radio |
| Yvonne Catterfeld | 15.72× | Music & Radio |
| Rea Garvey | 14.38× | Music & Radio |
| Clueso | 16.63× | Music & Radio |
| Lena Meyer-Landrut | 9.57× | Music & Radio |
| Philipp Poisel | 33.05× | Music & Radio |
| Moderat | 44.71× | Music & Radio |
| Wincent Weiss | 9.58× | Music & Radio |
| Bosse (musician) | 21.15× | Music & Radio |
| Free University of Berlin | 19.75× | Business & Career |
| Hamburg University of Applied Sciences | 54.57× | Business & Career |
| Gil Ofarim | 6.78× | Music & Radio |
| Kick start | 36.65× | Cars & Mobility |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Design Affinity | PREMIUM | 1.7 |
| Sustainability | BALANCE | 1.48 |
| Community Orientation | OPEN | 1.43 |
| Healthy Lifestyle | BALANCE | 1.32 |
| Early Adopter Mentality | POWER | 1.32 |
| Sports Activity | POWER | 1.31 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 85.9% |
| Switzerland | 4.0% |
| Austria | 3.0% |
See Max Herre audiences in other countries
More Hip hop audiences in Germany
- Finch (6,928,145)
- Nina Chuba (3,981,908)
- Haftbefehl (3,635,757)
- Ikkimel (2,465,472)
- Bad Bunny (2,399,085)
Frequently asked questions
How many fans does Max Herre have in Germany?
Max Herre has an estimated audience of 297,969 people in Germany, concentrated in Nordrhein-Westfalen and Baden-Württemberg.
What is the gender split and age of Max Herre fans?
55.2% of Max Herre fans are female, 44.8% are male, with an average age of 35.8 years.
Which brands do Max Herre fans like most?
Max Herre fans show strongest brand affinity for Tagesschau (6.31×), No Angels (21.4×), and David Garrett (musician) (24.19×) over the country average.
Where do Max Herre fans live in Germany?
Max Herre fans in Germany are most concentrated in Nordrhein-Westfalen (reach 74,563), Baden-Württemberg (reach 42,057), and Bayern (reach 37,135). These three regions account for the largest share of the active audience.
What other brands do Max Herre fans also like?
Beyond Max Herre itself, the audience over-indexes on No Angels (21.4×), David Garrett (musician) (24.19×), Wirtz (7.86×), and Ruby O. Fee (12.97×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Max Herre. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.