Rascasse Audience Intelligence

University of Münster Audience in Germany

A data profile of the people who buy, follow and care about University of Münster in Germany — modelled from more than twelve digital signal sources. University of Münster has an estimated audience of 599,668 people in Germany.

#18among University in Germany#831among POI in Germany#795in Business & Career

The average University of Münster fan in Germany is 29.3 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Niedersachsen, Bayern.

Top brand affinities include Dax Shepard, Conan O’Brien, Tagesschau, with strongest over-indexing on Dax Shepard (69.94× the country average).

Demographically, the University of Münster audience skews more female with an average age of 29.3, and over-indexes on personality traits such as Early Adopter Mentality, Creativity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical University of Münster fan in Germany is more female, around 29.3 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Dax Shepard.

Category: Business & Career · Type: POI · Subtype: University

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the University of Münster profile in Germany.

Audience size
600K
in Germany
Gender
55.8%♀
44.2% male
Age
29.3
average years
Country rank
#10108
POI in Germany
Fig. 01

Search interest · 12-month trend

-1%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of University of Münster fans

55.8% are female, 44.2% are male, average age 29.3.

Fig. 02

Gender split

55.8%
Female
44.2%
Male
Demographic split for University of Münster audience in Germany
MetricValue
Female55.8%
Male44.2%
Average age29.3
Estimated audience size599,668
Fig. 03

Age distribution

Ø 29.3
average years
Age distribution of the University of Münster audience in Germany
Age bracketShare%
16-1953%
20-2917%
30-3911%
40-4912%
50+7%
Fig. 04

Worldwide distribution

55.0%

of the worldwide University of Münster audience comes from Germany.

Worldwide audience distribution share by country for University of Münster
CountryShare
Germany55.0%
Italy14.2%
United States7.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the University of Münster audience in Germany is strongest.

Fig. 05

Top regions by affinity

University of Münster fans by region: top regions in Germany
#RegionReachAffinity×
01Nordrhein-Westfalen~400K4.24×
02Niedersachsen~90K1.56×
03Bremen~7K1.41×
04Hamburg~10K1.10×
05Berlin~30K1.01×
06Hessen~40K0.92×
07Schleswig-Holstein~20K0.81×
08Saarland~5K0.73×
09Rheinland-Pfalz~20K0.72×
10Mecklenburg-Vorpommern~8K0.70×
11Sachsen-Anhalt~10K0.69×
12Thüringen~10K0.68×
13Brandenburg~10K0.65×
14Baden-Württemberg~50K0.61×
15Sachsen~20K0.61×
16Bayern~60K0.57×
Fig. 06

Affinity by region

Affinity by region — University of Münster, Germany
0.57×1.00×4.24×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the University of Münster audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for University of Münster audience
#·InterestCategoryAffinity×
01Dax ShepardMovies & TV69.94×
02Conan O’BrienMusic & Radio69.94×
03Cinémathèque FrançaiseMovies & TV33.90×
04Jason SudeikisMovies & TV20.00×
05Visit NorwayTravel & Leisure19.20×
06University of HamburgBusiness & Career17.11×
07Snow White and the Seven Dwarfs (1937 film)Movies & TV16.70×
08Cindy ShermanArts & Culture15.72×
09Free University of BerlinBusiness & Career14.64×
10RWTH Aachen UniversityBusiness & Career14.28×
11Cinderella (1950 film)Movies & TV13.96×
12Sleeping Beauty (1959 film)Movies & TV13.81×
13Humboldt University of BerlinBusiness & Career12.04×
14Snow WhiteMovies & TV11.28×
15Aladdin (1992 Disney film)Movies & TV10.00×
16TigerPets & Animals7.65×
17TagesschauMovies & TV4.32×
18DesignerHome & Garden3.22×
19ImmoScout24Home & Garden2.52×
20RyanairTravel & Leisure2.25×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the University of Münster audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by University of Münster audience · What stands out
TraitClusterDeviationScore
Early Adopter MentalityPOWER1.53×
CreativityOPEN1.40×
Design AffinityPREMIUM1.34×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by University of Münster audience · Rather not
TraitClusterDeviationScore
Need for SecurityCONSERVATISM0.88×
TravellingTHRILL0.94×
Luxury OrientationPREMIUM0.95×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does University of Münster have in Germany?

University of Münster has an estimated audience of 599,668 people in Germany, concentrated in Nordrhein-Westfalen and Niedersachsen.

02

What is the gender split and age of University of Münster fans?

55.8% of University of Münster fans are female, 44.2% are male, with an average age of 29.3 years.

03

Which brands do University of Münster fans like most?

University of Münster fans show strongest brand affinity for Dax Shepard (69.94×), Conan O’Brien (69.94×), and Tagesschau (4.32×) over the country average.

04

Where do University of Münster fans live in Germany?

University of Münster fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~400K), Niedersachsen (reach ~90K), and Bayern (reach ~60K). These three regions account for the largest share of the active audience.

05

What other brands do University of Münster fans also like?

Beyond University of Münster itself, the audience over-indexes on Conan O’Brien (69.94×), Tagesschau (4.32×), Humboldt University of Berlin (12.04×), and Cinderella (1950 film) (13.96×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More University audiences in Germany

See University of Münster audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for University of Münster. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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