Tiger Audience in Germany
Tiger has an estimated audience of 2,799,612 people in Germany. 63.2% are female, 36.8% are male, average age 40.8. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Rossmann, Škoda Kodiaq, Tifo, Artistic inspiration, Stradivarius.
The average Tiger fan in Germany is 40.8 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Rossmann, Škoda Kodiaq, Tifo, with strongest over-indexing on Rossmann (1.84× the country average). Demographically, the Tiger audience skews more female with an average age of 40.8, and over-indexes on personality traits such as Pet Ownership, Sports Activity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Pets & Animals · Type: Topic
Demographics of Tiger fans
| Metric | Value |
|---|---|
| Female | 63.2% |
| Male | 36.8% |
| Average age | 40.8 |
| Estimated audience size | 2,799,612 |
Audience persona
The typical Tiger fan in Germany is more female, around 40.8 years old, with strong Pet Ownership tendencies and a notable affinity for Rossmann.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 695,287 | 1.14× |
| Bayern | 520,946 | 1.16× |
| Baden-Württemberg | 436,080 | 1.14× |
| Niedersachsen | 278,238 | 1.02× |
| Hessen | 233,385 | 1.09× |
| Berlin | 151,723 | 1.21× |
| Rheinland-Pfalz | 145,106 | 1.03× |
| Sachsen | 122,384 | 0.89× |
| Schleswig-Holstein | 101,561 | 1.01× |
| Hamburg | 81,986 | 1.3× |
| Brandenburg | 73,635 | 0.85× |
| Thüringen | 55,198 | 0.77× |
| Sachsen-Anhalt | 54,190 | 0.75× |
| Mecklenburg-Vorpommern | 44,596 | 0.83× |
| Saarland | 28,014 | 0.81× |
| Bremen | 23,810 | 0.99× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Rossmann | 1.84× | Shopping |
| Škoda Kodiaq | 3.27× | Cars & Mobility |
| Tifo | 11.38× | Sports |
| Artistic inspiration | 1.54× | Arts & Culture |
| Stradivarius | 1.6× | Shopping |
| Jack White | 1.88× | Movies & TV |
| Snow White (Fables) | 1.95× | Literature |
| Israel | 1.61× | Travel & Leisure |
| Cancoillotte | 4.49× | Food & Beverages |
| Preacher (comics) | 4.54× | Literature |
| Volvo V60 | 2.93× | Cars & Mobility |
| Esra Erol | 3.02× | Movies & TV |
| Emperor Entertainment Group | 2.01× | Business & Career |
| Women's empowerment | 1.93× | Politics & Society |
| Kodi (software) | 1.51× | Technology & Electronics |
| Information sensitivity | 2.56× | Technology & Electronics |
| Coworking | 1.89× | Business & Career |
| Glashütte | 1.91× | Travel & Leisure |
| Zagreb | 1.72× | Travel & Leisure |
| Krummhörn | 4.89× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Pet Ownership | JOY | 1.92 |
| Sports Activity | POWER | 1.22 |
| Community Orientation | OPEN | 1.19 |
| Tradition | CONSERVATISM | 1.19 |
| Healthy Lifestyle | BALANCE | 1.17 |
| Family Orientation | CONSERVATISM | 1.07 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 29.3% |
| United Kingdom | 6.5% |
| Germany | 5.0% |
See Tiger audiences in other countries
More Pets & Animals audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Tiger have in Germany?
Tiger has an estimated audience of 2,799,612 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Tiger fans?
63.2% of Tiger fans are female, 36.8% are male, with an average age of 40.8 years.
Which brands do Tiger fans like most?
Tiger fans show strongest brand affinity for Rossmann (1.84×), Škoda Kodiaq (3.27×), and Tifo (11.38×) over the country average.
Where do Tiger fans live in Germany?
Tiger fans in Germany are most concentrated in Nordrhein-Westfalen (reach 695,287), Bayern (reach 520,946), and Baden-Württemberg (reach 436,080). These three regions account for the largest share of the active audience.
What other brands do Tiger fans also like?
Beyond Tiger itself, the audience over-indexes on Škoda Kodiaq (3.27×), Tifo (11.38×), Artistic inspiration (1.54×), and Stradivarius (1.6×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Tiger. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.