Rascasse Audience Intelligence

Tiger Audience in Germany

A data profile of the people who buy, follow and care about Tiger in Germany — modelled from more than twelve digital signal sources. Tiger has an estimated audience of 2,799,612 people in Germany.

#1402among Topic in Germany#76in Pets & Animals

The average Tiger fan in Germany is 40.8 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include VIER PFOTEN, Tagesschau, Pets, with strongest over-indexing on VIER PFOTEN (5.8× the country average).

Demographically, the Tiger audience skews more female with an average age of 40.8, and over-indexes on personality traits such as Pet Ownership, Community Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Tiger fan in Germany is more female, around 40.8 years old, with strong Pet Ownership tendencies and a notable affinity for VIER PFOTEN.

Category: Pets & Animals · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Tiger profile in Germany.

Audience size
2.8M
in Germany
Gender
63.2%♀
36.8% male
Age
40.8
average years
Country rank
#2318
Topic in Germany
Fig. 01

Search interest · 12-month trend

-22%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Tiger fans

63.2% are female, 36.8% are male, average age 40.8.

Fig. 02

Gender split

63.2%
Female
36.8%
Male
Demographic split for Tiger audience in Germany
MetricValue
Female63.2%
Male36.8%
Average age40.8
Estimated audience size2,799,612
Fig. 03

Age distribution

Ø 40.8
average years
Age distribution of the Tiger audience in Germany
Age bracketShare%
16-1918%
20-2916%
30-3919%
40-4925%
50+22%
Fig. 04

Worldwide distribution

5.0%

of the worldwide Tiger audience comes from Germany.

Worldwide audience distribution share by country for Tiger
CountryShare
United States29.3%
United Kingdom6.5%
Germany5.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Tiger audience in Germany is strongest.

Fig. 05

Top regions by affinity

Tiger fans by region: top regions in Germany
#RegionReachAffinity×
01Hamburg~80K1.28×
02Berlin~100K1.16×
03Bayern~500K1.14×
04Baden-Württemberg~400K1.14×
05Nordrhein-Westfalen~700K1.10×
06Hessen~200K1.07×
07Rheinland-Pfalz~100K1.04×
08Schleswig-Holstein~100K1.03×
09Bremen~20K1.02×
10Niedersachsen~300K1.01×
11Sachsen~100K0.90×
12Mecklenburg-Vorpommern~50K0.87×
13Saarland~30K0.86×
14Brandenburg~70K0.85×
15Thüringen~60K0.80×
16Sachsen-Anhalt~50K0.75×
Fig. 06

Affinity by region

Affinity by region — Tiger, Germany
0.75×1.00×1.28×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Tiger audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Tiger audience
#·InterestCategoryAffinity×
01Cécile de FranceMovies & TV17.69×
02University of MünsterBusiness & Career7.65×
03VIER PFOTENPets & Animals5.80×
04Bernese Mountain DogPets & Animals4.59×
05BiologyHealth3.37×
06Cat foodPets & Animals2.92×
07British ShorthairPets & Animals2.73×
08Siberian HuskyPets & Animals2.58×
09BulldogPets & Animals2.56×
10French BulldogPets & Animals2.55×
11Veterinary medicineBusiness & Career2.55×
12Wetter.comHome & Garden2.32×
13Roland KaiserMusic & Radio2.12×
14TagesschauMovies & TV2.00×
15NatureHome & Garden1.75×
16Müller (company)Food & Beverages1.68×
17KitchenHome & Garden1.66×
18Netto Marken-DiscountShopping1.59×
19PetsPets & Animals1.55×
20PoliticsPolitics & Society1.52×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Tiger audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Tiger audience · What stands out
TraitClusterDeviationScore
Pet OwnershipJOY2.06×
Community OrientationOPEN1.77×
ExtroversionTHRILL1.68×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Tiger audience · Rather not
TraitClusterDeviationScore
Career OrientationPOWER0.77×
SustainabilityBALANCE0.82×
Early Adopter MentalityPOWER0.85×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Tiger have in Germany?

Tiger has an estimated audience of 2,799,612 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Tiger fans?

63.2% of Tiger fans are female, 36.8% are male, with an average age of 40.8 years.

03

Which brands do Tiger fans like most?

Tiger fans show strongest brand affinity for VIER PFOTEN (5.8×), Tagesschau (2×), and Pets (1.55×) over the country average.

04

Where do Tiger fans live in Germany?

Tiger fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~700K), Bayern (reach ~500K), and Baden-Württemberg (reach ~400K). These three regions account for the largest share of the active audience.

05

What other brands do Tiger fans also like?

Beyond Tiger itself, the audience over-indexes on Tagesschau (2×), Pets (1.55×), Cat food (2.92×), and Biology (3.37×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Pets & Animals audiences in Germany

See Tiger audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Tiger. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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