A data profile of the people who buy, follow and care about Tiger in United Kingdom — modelled from more than twelve digital signal sources. Tiger has an estimated audience of 3,644,910 people in United Kingdom.
The average Tiger fan in United Kingdom is 44.3 years old, more female, and lives primarily in England.
The audience is concentrated in England, South East, East of England.
Top brand affinities include Wikipedia, Hobby, Local news, with strongest over-indexing on Wikipedia (4.42× the country average).
Demographically, the Tiger audience skews more female with an average age of 44.3, and over-indexes on personality traits such as Community Orientation, Patriotism.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
The typical Tiger fan in United Kingdom is more female, around 44.3 years old, with strong Community Orientation tendencies and a notable affinity for Wikipedia.
The key figures that characterise the Tiger profile in United Kingdom.
65.5% are female, 34.5% are male, average age 44.3.
| Metric | Value |
|---|---|
| Female | 65.5% |
| Male | 34.5% |
| Average age | 44.3 |
| Estimated audience size | 3,644,910 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 11% | |
| 20-29 | 15% | |
| 30-39 | 18% | |
| 40-49 | 23% | |
| 50+ | 34% |
of the worldwide Tiger audience comes from United Kingdom.
| Country | Share |
|---|---|
| United States | 29.3% |
| United Kingdom | 6.5% |
| Germany | 5.0% |
Where the Tiger audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | England | ~2.5M | 2.27× | |
| 02 | West Midlands | ~200K | 1.44× | |
| 03 | Yorkshire and the Humber | ~400K | 1.26× | |
| 04 | East of England | ~400K | 1.19× | |
| 05 | South East | ~500K | 1.06× | |
| 06 | North East | ~100K | 0.95× | |
| 07 | South West | ~300K | 0.88× | |
| 08 | East Midlands | ~200K | 0.79× | |
| 09 | Wales | ~100K | 0.67× | |
| 10 | Scotland | ~200K | 0.58× | |
| 11 | Northern Ireland | ~60K | 0.50× | |
| 12 | North West | ~200K | 0.45× |
The strongest cross-interests of the Tiger audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Wikipedia | Internet & Social Media | 4.42× | ||
| 02 | Cats (musical) | Music & Radio | 3.30× | ||
| 03 | Adoption | Kids & Family | 2.86× | ||
| 04 | National park | Travel & Leisure | 2.85× | ||
| 05 | Sketch comedy | Movies & TV | 2.78× | ||
| 06 | Risk management | Business & Career | 2.65× | ||
| 07 | Satire | Literature | 2.28× | ||
| 08 | Esso | Cars & Mobility | 2.15× | ||
| 09 | Philanthropy | Arts & Culture | 2.13× | ||
| 10 | Refrigerator | Home & Garden | 2.03× | ||
| 11 | Mother's Day | Kids & Family | 2.00× | ||
| 12 | Hobby | Home & Garden | 1.98× | ||
| 13 | Zoo | Kids & Family | 1.98× | ||
| 14 | Local news | News | 1.95× | ||
| 15 | Kitchenware | Home & Garden | 1.90× | ||
| 16 | Mobile home | Cars & Mobility | 1.87× | ||
| 17 | Betfair | Games | 1.72× | ||
| 18 | William Hill (bookmaker) | Games | 1.63× | ||
| 19 | Distilled beverage | Food & Beverages | 1.59× | ||
| 20 | Internet & Social Media | 1.55× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Community Orientation | OPEN | 2.00× | |
| Patriotism | CONSERVATISM | 1.63× | |
| Pet Ownership | JOY | 1.58× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 0.76× | |
| Family Orientation | CONSERVATISM | 0.80× | |
| Creativity | OPEN | 0.91× |
Tiger has an estimated audience of 3,644,910 people in United Kingdom, concentrated in England and South East.
65.5% of Tiger fans are female, 34.5% are male, with an average age of 44.3 years.
Tiger fans show strongest brand affinity for Wikipedia (4.42×), Hobby (1.98×), and Local news (1.95×) over the country average.
Tiger fans in United Kingdom are most concentrated in England (reach ~2.5M), South East (reach ~500K), and East of England (reach ~400K). These three regions account for the largest share of the active audience.
Beyond Tiger itself, the audience over-indexes on Hobby (1.98×), Local news (1.95×), Philanthropy (2.13×), and Esso (2.15×) compared to the United Kingdom average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for Tiger. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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