Tiger Audience in United States

Tiger logo

Tiger has an estimated audience of 16,408,470 people in United States. 59.2% are female, 40.8% are male, average age 39.5. Top regions: Michigan, California, Texas. Top brand affinities: Goop, Governor of Michigan, Vocal harmony, Hibachi, Fairy godmother.

The average Tiger fan in United States is 39.5 years old, more female, and lives primarily in Michigan. The audience is concentrated in Michigan, California, Texas. Top brand affinities include Goop, Governor of Michigan, Vocal harmony, with strongest over-indexing on Goop (15.38× the country average). Demographically, the Tiger audience skews more female with an average age of 39.5, and over-indexes on personality traits such as Luxury Orientation, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Pets & Animals · Type: Topic

Demographics of Tiger fans

Demographic split for Tiger audience in United States
MetricValue
Female59.2%
Male40.8%
Average age39.5
Estimated audience size16,408,470

Audience persona

The typical Tiger fan in United States is more female, around 39.5 years old, with strong Luxury Orientation tendencies and a notable affinity for Goop.

Top regions in United States

Top regions ranked by reach for Tiger in United States
RegionReachAffinity
Michigan6,570,00019.92×
California1,102,9370.61×
Texas795,5030.56×
Florida774,4820.7×
Ohio679,3231.34×
New York640,8590.7×
Illinois462,6710.85×
Pennsylvania395,1690.72×
North Carolina293,6610.59×
New Jersey290,0460.7×
Indiana289,7600.97×
Arizona284,2590.85×
Georgia279,2530.55×
Virginia251,2090.63×
Tennessee219,3080.67×
Washington214,5750.65×
Maryland208,6100.74×
Massachusetts198,6600.61×
Wisconsin169,0600.68×
Missouri164,1300.62×
Colorado163,6670.63×
South Carolina146,0670.59×
Minnesota140,6800.6×
Alabama133,3140.58×
Kentucky128,4130.62×
Louisiana125,0470.59×
Nevada106,3930.67×
Connecticut101,4710.62×
Oregon100,5000.53×
Utah91,9800.63×
Oklahoma88,8810.49×
Kansas85,9860.66×
Iowa83,4430.62×
Mississippi72,0750.53×
Arkansas61,6220.46×
Hawaii43,7000.62×
Nebraska42,3310.51×
New Mexico41,9020.51×
Idaho40,3910.49×
West Virginia40,0170.52×
New Hampshire32,8300.51×
Maine30,1200.51×
Washington, District of Columbia30,0710.61×
Rhode Island26,5410.51×
Delaware25,2630.56×
Montana24,2320.53×
Alaska20,8350.59×
North Dakota18,2700.54×
South Dakota18,0610.48×
Vermont15,9540.55×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Tiger audience
BrandAffinityCategory
Goop15.38×Internet & Social Media
Governor of Michigan16.89×Politics & Society
Vocal harmony10.04×Music & Radio
Hibachi15.2×Food & Beverages
Fairy godmother13.9×Literature
Wok11.91×Food & Beverages
Grinch6.94×Movies & TV
Google Home11.16×Technology & Electronics
Historic site7.3×Arts & Culture
headspace15.52×Health
Grace Slick13.44×Music & Radio
Cherish (group)16.53×Music & Radio
Mathcore10.86×Music & Radio
Hipster12.97×Politics & Society
Guitarist (magazine)14.5×Music & Radio
Kikar HaShabbat19.94×News
Elsword19.35×Games
Israel2.4×Travel & Leisure
TV Fanatic12×Movies & TV
El Paso County, Colorado14.15×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Tiger audience
TraitClusterScore
Luxury OrientationPREMIUM3.07
Risk AppetiteTHRILL2.21
Sports ActivityPOWER1.69
PatriotismCONSERVATISM1.69
ExtroversionTHRILL1.45
IndividualismJOY1.37

Worldwide distribution

Worldwide audience distribution share by country for Tiger
CountryShare
United States29.3%
United Kingdom6.5%
Germany5.0%

See Tiger audiences in other countries

More Pets & Animals audiences in United States

Frequently asked questions

How many fans does Tiger have in United States?

Tiger has an estimated audience of 16,408,470 people in United States, concentrated in Michigan and California.

What is the gender split and age of Tiger fans?

59.2% of Tiger fans are female, 40.8% are male, with an average age of 39.5 years.

Which brands do Tiger fans like most?

Tiger fans show strongest brand affinity for Goop (15.38×), Governor of Michigan (16.89×), and Vocal harmony (10.04×) over the country average.

Where do Tiger fans live in United States?

Tiger fans in United States are most concentrated in Michigan (reach 6,570,000), California (reach 1,102,937), and Texas (reach 795,503). These three regions account for the largest share of the active audience.

What other brands do Tiger fans also like?

Beyond Tiger itself, the audience over-indexes on Governor of Michigan (16.89×), Vocal harmony (10.04×), Hibachi (15.2×), and Fairy godmother (13.9×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Tiger. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.