Yoga mat Audience in United States
Yoga mat has an estimated audience of 1,368,052 people in United States. 75.1% are female, 24.9% are male, average age 41.0. Top regions: California, Texas, Florida. Top brand affinities: Kodansha, Yin yoga, Hatha yoga, Kundalini yoga, Bikram Yoga.
The average Yoga mat fan in United States is 41.0 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Kodansha, Yin yoga, Hatha yoga, with strongest over-indexing on Kodansha (497.32× the country average). Demographically, the Yoga mat audience skews more female with an average age of 41.0, and over-indexes on personality traits such as Sports Activity, Mindfulness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Sports · Type: Topic
Demographics of Yoga mat fans
| Metric | Value |
|---|---|
| Female | 75.1% |
| Male | 24.9% |
| Average age | 41.0 |
| Estimated audience size | 1,368,052 |
Audience persona
The typical Yoga mat fan in United States is more female, around 41.0 years old, with strong Sports Activity tendencies and a notable affinity for Kodansha.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 209,934 | 1.4× |
| Texas | 135,970 | 1.16× |
| Florida | 101,906 | 1.1× |
| New York | 94,864 | 1.24× |
| Illinois | 55,381 | 1.22× |
| North Carolina | 45,283 | 1.1× |
| Pennsylvania | 45,119 | 0.98× |
| Georgia | 43,467 | 1.03× |
| Ohio | 41,704 | 0.99× |
| New Jersey | 41,687 | 1.2× |
| Michigan | 37,292 | 1.04× |
| Massachusetts | 35,456 | 1.32× |
| Virginia | 33,710 | 1.01× |
| Washington | 33,367 | 1.22× |
| Arizona | 29,480 | 1.06× |
| Tennessee | 26,254 | 0.96× |
| Colorado | 25,834 | 1.2× |
| Maryland | 22,324 | 0.95× |
| Missouri | 22,060 | 1× |
| Indiana | 21,993 | 0.88× |
| Minnesota | 21,022 | 1.07× |
| Wisconsin | 19,807 | 0.96× |
| South Carolina | 18,622 | 0.9× |
| Oregon | 18,130 | 1.16× |
| Connecticut | 14,657 | 1.07× |
| Louisiana | 14,635 | 0.83× |
| Alabama | 14,489 | 0.76× |
| Utah | 13,750 | 1.12× |
| Kentucky | 13,589 | 0.79× |
| Oklahoma | 12,928 | 0.85× |
| Nevada | 12,197 | 0.92× |
| Kansas | 10,536 | 0.98× |
| Iowa | 9,927 | 0.88× |
| Arkansas | 9,881 | 0.88× |
| Mississippi | 7,123 | 0.63× |
| Hawaii | 6,800 | 1.16× |
| Idaho | 6,294 | 0.92× |
| New Mexico | 6,209 | 0.91× |
| Nebraska | 6,013 | 0.88× |
| New Hampshire | 5,335 | 0.99× |
| Washington, District of Columbia | 5,168 | 1.26× |
| Maine | 4,845 | 0.99× |
| Rhode Island | 4,464 | 1.03× |
| West Virginia | 4,449 | 0.7× |
| Montana | 3,969 | 1.05× |
| Delaware | 3,231 | 0.86× |
| South Dakota | 3,188 | 1.01× |
| Alaska | 2,630 | 0.9× |
| Vermont | 2,495 | 1.04× |
| North Dakota | 2,251 | 0.8× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Kodansha | 497.32× | Literature |
| Yin yoga | 20.43× | Sports |
| Hatha yoga | 16.36× | Health |
| Kundalini yoga | 18.25× | Health |
| Bikram Yoga | 21.04× | Health |
| Yoga Sutras of Patanjali | 40.71× | Politics & Society |
| Sahaja Yoga | 58.04× | Sports |
| Tiger | 9.86× | Pets & Animals |
| Karma yoga | 16.65× | Health |
| Yoga pants | 9.99× | Fashion & Accessoires |
| Bhakti yoga | 53.18× | Sports |
| Iyengar Yoga | 18.08× | Sports |
| Isha Yoga | 50.99× | Sports |
| Hot yoga | 10.73× | Sports |
| Hallucinogen (musician) | 53.18× | Music & Radio |
| International Yoga Day | 46.37× | Health |
| Sivananda yoga | 74.69× | Sports |
| Ashtanga vinyasa yoga | 17.6× | Health |
| Gratitude | 2.87× | Politics & Society |
| Happiness | 2.02× | Health |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sports Activity | POWER | 13.15 |
| Mindfulness | BALANCE | 4.72 |
| Sustainability | BALANCE | 2.87 |
| Healthy Lifestyle | BALANCE | 1.78 |
| Travelling | THRILL | 1.74 |
| Urban Lifestyle | OPEN | 1.7 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 18.6% |
| Japan | 7.8% |
| Spain | 5.5% |
See Yoga mat audiences in other countries
More Sports audiences in United States
- Food and drink (182,612,063)
- Music (181,108,961)
- Shopping and fashion (177,150,005)
- Sports and outdoors (173,827,889)
- Sports (173,190,295)
Frequently asked questions
How many fans does Yoga mat have in United States?
Yoga mat has an estimated audience of 1,368,052 people in United States, concentrated in California and Texas.
What is the gender split and age of Yoga mat fans?
75.1% of Yoga mat fans are female, 24.9% are male, with an average age of 41.0 years.
Which brands do Yoga mat fans like most?
Yoga mat fans show strongest brand affinity for Kodansha (497.32×), Yin yoga (20.43×), and Hatha yoga (16.36×) over the country average.
Where do Yoga mat fans live in United States?
Yoga mat fans in United States are most concentrated in California (reach 209,934), Texas (reach 135,970), and Florida (reach 101,906). These three regions account for the largest share of the active audience.
What other brands do Yoga mat fans also like?
Beyond Yoga mat itself, the audience over-indexes on Yin yoga (20.43×), Hatha yoga (16.36×), Kundalini yoga (18.25×), and Bikram Yoga (21.04×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Yoga mat. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.