Rascasse Audience Intelligence

Yoga mat Audience in United States

A data profile of the people who buy, follow and care about Yoga mat in United States — modelled from more than twelve digital signal sources. Yoga mat has an estimated audience of 1,368,052 people in United States.

#7609among Topic in United States#1731in Sports

The average Yoga mat fan in United States is 41.0 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Kodansha, Yin yoga, Hatha yoga, with strongest over-indexing on Kodansha (497.32× the country average).

Demographically, the Yoga mat audience skews more female with an average age of 41.0, and over-indexes on personality traits such as Mindfulness, Sports Activity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Yoga mat fan in United States is more female, around 41.0 years old, with strong Mindfulness tendencies and a notable affinity for Kodansha.

Category: Sports · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Yoga mat profile in United States.

Audience size
1.4M
in United States
Gender
75.1%♀
24.9% male
Age
41.0
average years
Country rank
#18992
Topic in United States
Fig. 01

Search interest · 12-month trend

+3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Yoga mat fans

75.1% are female, 24.9% are male, average age 41.0.

Fig. 02

Gender split

75.1%
Female
24.9%
Male
Demographic split for Yoga mat audience in United States
MetricValue
Female75.1%
Male24.9%
Average age41.0
Estimated audience size1,368,052
Fig. 03

Age distribution

Ø 41.0
average years
Age distribution of the Yoga mat audience in United States
Age bracketShare%
16-1916%
20-2916%
30-3921%
40-4925%
50+21%
Fig. 04

Worldwide distribution

18.6%

of the worldwide Yoga mat audience comes from United States.

Worldwide audience distribution share by country for Yoga mat
CountryShare
United States18.6%
Japan7.8%
Spain5.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Yoga mat audience in United States is strongest.

Fig. 05

Top regions by affinity

Yoga mat fans by region: top regions in United States
#RegionReachAffinity×
01California~200K1.37×
02Massachusetts~30K1.29×
03Washington, District of Columbia~5K1.25×
04New York~90K1.17×
05Illinois~50K1.16×
06Hawaii~7K1.16×
07Colorado~20K1.15×
08New Jersey~40K1.14×
09Washington~30K1.14×
10Utah~10K1.11×
11Texas~100K1.10×
12Oregon~20K1.10×
13Rhode Island~5K1.08×
14Montana~4K1.08×
15South Dakota~3K1.08×
16Vermont~3K1.08×
17Minnesota~20K1.07×
18North Carolina~40K1.06×
19Florida~100K1.05×
20Arizona~30K1.05×
21New Hampshire~6K1.04×
22Connecticut~10K1.03×
23Maine~5K1.02×
24Pennsylvania~50K1.00×
25Michigan~40K0.99×
26Virginia~30K0.99×
27Ohio~40K0.98×
28Georgia~40K0.98×
29Missouri~20K0.98×
30Alaska~3K0.98×
31Kansas~10K0.97×
32Maryland~20K0.96×
33Wisconsin~20K0.96×
34Idaho~7K0.96×
35Nebraska~6K0.93×
36New Mexico~6K0.93×
37Tennessee~30K0.91×
38Nevada~10K0.91×
39Iowa~10K0.91×
40South Carolina~20K0.90×
41Delaware~3K0.90×
42North Dakota~2K0.88×
43Indiana~20K0.87×
44Oklahoma~10K0.87×
45Arkansas~10K0.87×
46Louisiana~10K0.83×
47Kentucky~10K0.82×
48Alabama~20K0.79×
49West Virginia~5K0.78×
50Mississippi~8K0.74×
Fig. 06

Affinity by region

Affinity by region — Yoga mat, United States
0.74×1.00×1.37×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Yoga mat audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Yoga mat audience
#·InterestCategoryAffinity×
01KodanshaLiterature497.32×
02Sivananda yogaSports74.69×
03Sahaja YogaSports58.04×
04Bhakti yogaSports53.18×
05Hallucinogen (musician)Music & Radio53.18×
06Isha YogaSports50.99×
07International Yoga DayHealth46.37×
08Yoga Sutras of PatanjaliPolitics & Society40.71×
09Bikram YogaHealth21.04×
10Yin yogaSports20.43×
11Kundalini yogaHealth18.25×
12Iyengar YogaSports18.08×
13Ashtanga vinyasa yogaHealth17.60×
14Karma yogaHealth16.65×
15Hatha yogaHealth16.36×
16Hot yogaSports10.73×
17Yoga pantsFashion & Accessoires9.99×
18TigerPets & Animals9.86×
19GratitudePolitics & Society2.87×
20Trader Joe'sShopping2.56×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Yoga mat audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Yoga mat audience · What stands out
TraitClusterDeviationScore
MindfulnessBALANCE6.63×
Sports ActivityPOWER1.89×
Design AffinityPREMIUM1.87×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Yoga mat audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY1.15×
PatriotismCONSERVATISM1.25×
Urban LifestyleOPEN1.27×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Yoga mat have in United States?

Yoga mat has an estimated audience of 1,368,052 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Yoga mat fans?

75.1% of Yoga mat fans are female, 24.9% are male, with an average age of 41.0 years.

03

Which brands do Yoga mat fans like most?

Yoga mat fans show strongest brand affinity for Kodansha (497.32×), Yin yoga (20.43×), and Hatha yoga (16.36×) over the country average.

04

Where do Yoga mat fans live in United States?

Yoga mat fans in United States are most concentrated in California (reach ~200K), Texas (reach ~100K), and Florida (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Yoga mat fans also like?

Beyond Yoga mat itself, the audience over-indexes on Yin yoga (20.43×), Hatha yoga (16.36×), Kundalini yoga (18.25×), and Bikram Yoga (21.04×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Sports audiences in United States

See Yoga mat audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Yoga mat. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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