Ashtanga vinyasa yoga Audience in United States

Ashtanga vinyasa yoga has an estimated audience of 1,415,300 people in United States. 68.8% are female, 31.2% are male, average age 38.4. Top regions: California, New York, Texas. Top brand affinities: Yin yoga, Kundalini yoga, Bikram Yoga, Autism Awareness, Hatha yoga.

The average Ashtanga vinyasa yoga fan in United States is 38.4 years old, more female, and lives primarily in California. The audience is concentrated in California, New York, Texas. Top brand affinities include Yin yoga, Kundalini yoga, Bikram Yoga, with strongest over-indexing on Yin yoga (34.9× the country average). Demographically, the Ashtanga vinyasa yoga audience skews more female with an average age of 38.4, and over-indexes on personality traits such as Mindfulness, Sports Activity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Health · Type: Topic

Demographics of Ashtanga vinyasa yoga fans

Demographic split for Ashtanga vinyasa yoga audience in United States
MetricValue
Female68.8%
Male31.2%
Average age38.4
Estimated audience size1,415,300

Audience persona

The typical Ashtanga vinyasa yoga fan in United States is more female, around 38.4 years old, with strong Mindfulness tendencies and a notable affinity for Yin yoga.

Top regions in United States

Top regions ranked by reach for Ashtanga vinyasa yoga in United States
RegionReachAffinity
California117,0540.75×
New York63,6170.8×
Texas63,2940.52×
Florida52,8240.55×
New Jersey32,4790.9×
Illinois29,0560.62×
Michigan25,9860.7×
Virginia24,9880.72×
North Carolina24,2440.57×
Pennsylvania24,1630.51×
Washington21,7550.77×
Georgia20,7980.48×
Massachusetts18,8570.68×
Ohio16,3150.37×
Arizona15,5580.54×
Tennessee14,5690.51×
Colorado13,9060.62×
Maryland13,6150.56×
Minnesota12,1240.6×
Mississippi11,0870.95×
Oregon10,2410.63×
Alabama9,9410.5×
Louisiana9,8580.54×
Arkansas9,8490.84×
Oklahoma9,6320.61×
Kentucky9,4800.53×
Indiana9,1610.35×
West Virginia9,1531.39×
Alaska9,1343.02×
Wisconsin9,0470.42×
Utah8,9820.71×
Missouri8,8720.39×
Hawaii8,7471.44×
Iowa8,6950.75×
South Carolina8,6790.41×
Kansas8,4540.76×
Idaho8,4521.19×
Montana7,9622.03×
South Dakota7,8592.4×
North Dakota7,6522.63×
New Hampshire7,5411.35×
Wyoming7,4043.53×
Nebraska7,3851.04×
Connecticut7,3740.52×
New Mexico7,3461.04×
Nevada7,3220.53×
Rhode Island7,2821.62×
Maine7,2781.44×
Vermont7,1622.88×
Delaware6,5211.67×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Ashtanga vinyasa yoga audience
BrandAffinityCategory
Yin yoga34.9×Sports
Kundalini yoga28.94×Health
Bikram Yoga29.96×Health
Autism Awareness19.03×Health
Hatha yoga21.04×Health
Diabetes mellitus awareness12.48×Health
Microblogging12.67×Technology & Electronics
Singer-songwriter5.51×Music & Radio
Hot yoga12.6×Sports
Income tax13.19×Business & Career
Hair Extensions5.88×Beauty & Wellness
MSN3.66×News
Planet Fitness3.58×Sports
Do it yourself (DIY)2.65×Home & Garden
Hinduism7.8×Politics & Society
Charles, Prince of Wales18.87×Politics & Society
PSV Eindhoven26.24×Sports
Standup paddleboarding5.9×Sports
Oscar De La Hoya16.78×Sports
Metaphysics3.62×Business & Career

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Ashtanga vinyasa yoga audience
TraitClusterScore
MindfulnessBALANCE8.29
Sports ActivityPOWER3.14
SustainabilityBALANCE2.2
Luxury OrientationPREMIUM1.98
Design AffinityPREMIUM1.93
Healthy LifestyleBALANCE1.82

Worldwide distribution

Worldwide audience distribution share by country for Ashtanga vinyasa yoga
CountryShare
United States16.8%
Italy5.9%
Japan5.7%

See Ashtanga vinyasa yoga audiences in other countries

More Health audiences in United States

Frequently asked questions

How many fans does Ashtanga vinyasa yoga have in United States?

Ashtanga vinyasa yoga has an estimated audience of 1,415,300 people in United States, concentrated in California and New York.

What is the gender split and age of Ashtanga vinyasa yoga fans?

68.8% of Ashtanga vinyasa yoga fans are female, 31.2% are male, with an average age of 38.4 years.

Which brands do Ashtanga vinyasa yoga fans like most?

Ashtanga vinyasa yoga fans show strongest brand affinity for Yin yoga (34.9×), Kundalini yoga (28.94×), and Bikram Yoga (29.96×) over the country average.

Where do Ashtanga vinyasa yoga fans live in United States?

Ashtanga vinyasa yoga fans in United States are most concentrated in California (reach 117,054), New York (reach 63,617), and Texas (reach 63,294). These three regions account for the largest share of the active audience.

What other brands do Ashtanga vinyasa yoga fans also like?

Beyond Ashtanga vinyasa yoga itself, the audience over-indexes on Kundalini yoga (28.94×), Bikram Yoga (29.96×), Autism Awareness (19.03×), and Hatha yoga (21.04×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Ashtanga vinyasa yoga. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.