Rascasse Audience Intelligence

Ashtanga vinyasa yoga Audience in United States

A data profile of the people who buy, follow and care about Ashtanga vinyasa yoga in United States — modelled from more than twelve digital signal sources. Ashtanga vinyasa yoga has an estimated audience of 1,415,300 people in United States.

#7498among Topic in United States#605in Health

The average Ashtanga vinyasa yoga fan in United States is 38.4 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Yin yoga, Kundalini yoga, Bikram Yoga, with strongest over-indexing on Yin yoga (38.81× the country average).

Demographically, the Ashtanga vinyasa yoga audience skews more female with an average age of 38.4, and over-indexes on personality traits such as Mindfulness, Sports Activity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Ashtanga vinyasa yoga fan in United States is more female, around 38.4 years old, with strong Mindfulness tendencies and a notable affinity for Yin yoga.

Category: Health · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Ashtanga vinyasa yoga profile in United States.

Audience size
1.4M
in United States
Gender
68.8%♀
31.2% male
Age
38.4
average years
Country rank
#18536
Topic in United States
Fig. 01

Search interest · 12-month trend

-58%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Ashtanga vinyasa yoga fans

68.8% are female, 31.2% are male, average age 38.4.

Fig. 02

Gender split

68.8%
Female
31.2%
Male
Demographic split for Ashtanga vinyasa yoga audience in United States
MetricValue
Female68.8%
Male31.2%
Average age38.4
Estimated audience size1,415,300
Fig. 03

Age distribution

Ø 38.4
average years
Age distribution of the Ashtanga vinyasa yoga audience in United States
Age bracketShare%
16-1920%
20-2919%
30-3922%
40-4924%
50+15%
Fig. 04

Worldwide distribution

16.8%

of the worldwide Ashtanga vinyasa yoga audience comes from United States.

Worldwide audience distribution share by country for Ashtanga vinyasa yoga
CountryShare
United States16.8%
Italy5.9%
Japan5.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Ashtanga vinyasa yoga audience in United States is strongest.

Fig. 05

Top regions by affinity

Ashtanga vinyasa yoga fans by region: top regions in United States
#RegionReachAffinity×
01Vermont~3K1.22×
02Delaware~4K1.11×
03Alaska~3K1.10×
04Maine~5K1.08×
05North Dakota~3K1.08×
06New Hampshire~6K1.07×
07Rhode Island~5K1.06×
08Montana~4K1.06×
09New Mexico~7K1.04×
10Nebraska~7K1.04×
11West Virginia~7K1.04×
12Washington, District of Columbia~4K1.04×
13Hawaii~6K1.03×
14Idaho~7K1.02×
15South Dakota~3K1.02×
16Mississippi~10K1.00×
17Iowa~10K0.99×
18Kansas~10K0.99×
19Oklahoma~20K0.98×
20Arkansas~10K0.98×
21Louisiana~20K0.97×
22Kentucky~20K0.97×
23Connecticut~10K0.97×
24Nevada~10K0.97×
25Utah~10K0.97×
26Alabama~20K0.96×
27Oregon~20K0.96×
28South Carolina~20K0.95×
29Arizona~30K0.94×
30Tennessee~30K0.94×
31Indiana~20K0.94×
32Maryland~20K0.94×
33Missouri~20K0.94×
34Colorado~20K0.94×
35Wisconsin~20K0.94×
36Minnesota~20K0.94×
37New Jersey~30K0.93×
38Virginia~30K0.93×
39Massachusetts~30K0.93×
40Washington~30K0.92×
41Michigan~30K0.91×
42Georgia~40K0.90×
43Ohio~40K0.90×
44North Carolina~40K0.90×
45Pennsylvania~40K0.89×
46Illinois~40K0.88×
47New York~70K0.87×
48Florida~80K0.82×
49California~100K0.80×
50Texas~100K0.79×
Fig. 06

Affinity by region

Affinity by region — Ashtanga vinyasa yoga, United States
0.79×1.00×1.22×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Ashtanga vinyasa yoga audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Ashtanga vinyasa yoga audience
#·InterestCategoryAffinity×
01Yin yogaSports38.81×
02StormzyMusic & Radio36.78×
03Bikram YogaHealth33.19×
04Kundalini yogaHealth32.50×
05Hatha yogaHealth22.34×
06Yoga matSports17.60×
07Hot yogaSports13.48×
08Spiritual giftPolitics & Society12.15×
09HinduismPolitics & Society11.81×
10Emily RatajkowskiFashion & Accessoires10.23×
11StretchingSports5.87×
12AerobicsSports4.35×
13Hair ExtensionsBeauty & Wellness3.98×
14Motivational speakingBusiness & Career3.76×
15Self-loveHealth3.26×
16Trader Joe'sShopping2.56×
17Planet FitnessSports2.16×
18Do it yourself (DIY)Home & Garden1.84×
19HappinessHealth1.62×
20Physical fitnessSports1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Ashtanga vinyasa yoga audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Ashtanga vinyasa yoga audience · What stands out
TraitClusterDeviationScore
MindfulnessBALANCE8.82×
Sports ActivityPOWER3.20×
Luxury OrientationPREMIUM2.00×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Ashtanga vinyasa yoga audience · Rather not
TraitClusterDeviationScore
Convenience OrientationPREMIUM0.74×
Need for SecurityCONSERVATISM0.82×
Social Media UsageJOY0.86×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Ashtanga vinyasa yoga have in United States?

Ashtanga vinyasa yoga has an estimated audience of 1,415,300 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Ashtanga vinyasa yoga fans?

68.8% of Ashtanga vinyasa yoga fans are female, 31.2% are male, with an average age of 38.4 years.

03

Which brands do Ashtanga vinyasa yoga fans like most?

Ashtanga vinyasa yoga fans show strongest brand affinity for Yin yoga (38.81×), Kundalini yoga (32.5×), and Bikram Yoga (33.19×) over the country average.

04

Where do Ashtanga vinyasa yoga fans live in United States?

Ashtanga vinyasa yoga fans in United States are most concentrated in California (reach ~100K), Texas (reach ~100K), and Florida (reach ~80K). These three regions account for the largest share of the active audience.

05

What other brands do Ashtanga vinyasa yoga fans also like?

Beyond Ashtanga vinyasa yoga itself, the audience over-indexes on Kundalini yoga (32.5×), Bikram Yoga (33.19×), Hatha yoga (22.34×), and Hot yoga (13.48×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Health audiences in United States

See Ashtanga vinyasa yoga audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Ashtanga vinyasa yoga. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →