Ashtanga vinyasa yoga Audience in United States

Ashtanga vinyasa yoga logo

Ashtanga vinyasa yoga has an estimated audience of 1,415,300 people in United States. 68.8% are female, 31.2% are male, average age 38.4. Top regions: California, New York, Texas. Top brand affinities: Product design, UK garage, Bank account, Stamp collecting, Staycation.

The average Ashtanga vinyasa yoga fan in United States is 38.4 years old, more female, and lives primarily in California. The audience is concentrated in California, New York, Texas. Top brand affinities include Product design, UK garage, Bank account, with strongest over-indexing on Product design (8.07× the country average). Demographically, the Ashtanga vinyasa yoga audience skews more female with an average age of 38.4, and over-indexes on personality traits such as Mindfulness, Sports Activity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Health · Type: Topic

Demographics of Ashtanga vinyasa yoga fans

Demographic split for Ashtanga vinyasa yoga audience in United States
MetricValue
Female68.8%
Male31.2%
Average age38.4
Estimated audience size1,415,300

Audience persona

The typical Ashtanga vinyasa yoga fan in United States is more female, around 38.4 years old, with strong Mindfulness tendencies and a notable affinity for Product design.

Top regions in United States

Top regions ranked by reach for Ashtanga vinyasa yoga in United States
RegionReachAffinity
California117,0540.75×
New York63,6170.8×
Texas63,2940.52×
Florida52,8240.55×
New Jersey32,4790.9×
Illinois29,0560.62×
Michigan25,9860.7×
Virginia24,9880.72×
North Carolina24,2440.57×
Pennsylvania24,1630.51×
Washington21,7550.77×
Georgia20,7980.48×
Massachusetts18,8570.68×
Ohio16,3150.37×
Arizona15,5580.54×
Tennessee14,5690.51×
Colorado13,9060.62×
Maryland13,6150.56×
Minnesota12,1240.6×
Mississippi11,0870.95×
Oregon10,2410.63×
Alabama9,9410.5×
Louisiana9,8580.54×
Arkansas9,8490.84×
Oklahoma9,6320.61×
Kentucky9,4800.53×
Indiana9,1610.35×
West Virginia9,1531.39×
Alaska9,1343.02×
Wisconsin9,0470.42×
Utah8,9820.71×
Missouri8,8720.39×
Hawaii8,7471.44×
Iowa8,6950.75×
South Carolina8,6790.41×
Kansas8,4540.76×
Idaho8,4521.19×
Montana7,9622.03×
South Dakota7,8592.4×
North Dakota7,6522.63×
New Hampshire7,5411.35×
Wyoming7,4043.53×
Nebraska7,3851.04×
Connecticut7,3740.52×
New Mexico7,3461.04×
Nevada7,3220.53×
Rhode Island7,2821.62×
Maine7,2781.44×
Vermont7,1622.88×
Delaware6,5211.67×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Ashtanga vinyasa yoga audience
BrandAffinityCategory
Product design8.07×Business & Career
UK garage16.67×Music & Radio
Bank account4.82×Business & Career
Stamp collecting8.21×Home & Garden
Staycation5.64×Home & Garden
Isometric exercise14.46×Sports
Natural rubber2.83×Cars & Mobility
Israel2.87×Travel & Leisure
Collectable1.9×Kids & Family
Home equity2.24×Home & Garden
Jeep Wagoneer4.05×Cars & Mobility
Pro-Ject2.73×Music & Radio
Jesse Plemons2.27×Movies & TV
Edgewater, New Jersey7.8×Travel & Leisure
Kansas1.68×Travel & Leisure
Julius Caesar (play)4.19×
Embroidery Library10.01×Home & Garden
Janitor4.07×Home & Garden
Electrolyte2.89×Health
Nasal cavity4.97×Health

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Ashtanga vinyasa yoga audience
TraitClusterScore
MindfulnessBALANCE8.29
Sports ActivityPOWER3.14
SustainabilityBALANCE2.2
Luxury OrientationPREMIUM1.98
Design AffinityPREMIUM1.93
Healthy LifestyleBALANCE1.82

Worldwide distribution

Worldwide audience distribution share by country for Ashtanga vinyasa yoga
CountryShare
United States16.8%
Italy5.9%
Japan5.7%

See Ashtanga vinyasa yoga audiences in other countries

More Health audiences in United States

Frequently asked questions

How many fans does Ashtanga vinyasa yoga have in United States?

Ashtanga vinyasa yoga has an estimated audience of 1,415,300 people in United States, concentrated in California and New York.

What is the gender split and age of Ashtanga vinyasa yoga fans?

68.8% of Ashtanga vinyasa yoga fans are female, 31.2% are male, with an average age of 38.4 years.

Which brands do Ashtanga vinyasa yoga fans like most?

Ashtanga vinyasa yoga fans show strongest brand affinity for Product design (8.07×), UK garage (16.67×), and Bank account (4.82×) over the country average.

Where do Ashtanga vinyasa yoga fans live in United States?

Ashtanga vinyasa yoga fans in United States are most concentrated in California (reach 117,054), New York (reach 63,617), and Texas (reach 63,294). These three regions account for the largest share of the active audience.

What other brands do Ashtanga vinyasa yoga fans also like?

Beyond Ashtanga vinyasa yoga itself, the audience over-indexes on UK garage (16.67×), Bank account (4.82×), Stamp collecting (8.21×), and Staycation (5.64×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Ashtanga vinyasa yoga. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.