Rascasse Audience Intelligence

Spiritual gift Audience in United States

A data profile of the people who buy, follow and care about Spiritual gift in United States — modelled from more than twelve digital signal sources. Spiritual gift has an estimated audience of 1,600,915 people in United States.

#7060among Topic in United States#1051in Politics & Society

The average Spiritual gift fan in United States is 40.2 years old, more female, and lives primarily in Texas.

The audience is concentrated in Texas, California, Florida.

Top brand affinities include Hatha yoga, Enlightenment (spiritual), Hot yoga, with strongest over-indexing on Hatha yoga (11.27× the country average).

Demographically, the Spiritual gift audience skews more female with an average age of 40.2, and over-indexes on personality traits such as Mindfulness, Sports Activity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Spiritual gift fan in United States is more female, around 40.2 years old, with strong Mindfulness tendencies and a notable affinity for Hatha yoga.

Category: Politics & Society · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Spiritual gift profile in United States.

Audience size
1.6M
in United States
Gender
71.0%♀
29.0% male
Age
40.2
average years
Country rank
#16898
Topic in United States
Fig. 01

Search interest · 12-month trend

-8%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Spiritual gift fans

71.0% are female, 29.0% are male, average age 40.2.

Fig. 02

Gender split

71.0%
Female
29.0%
Male
Demographic split for Spiritual gift audience in United States
MetricValue
Female71.0%
Male29.0%
Average age40.2
Estimated audience size1,600,915
Fig. 03

Age distribution

Ø 40.2
average years
Age distribution of the Spiritual gift audience in United States
Age bracketShare%
16-1924%
20-2915%
30-3915%
40-4920%
50+27%
Fig. 04

Worldwide distribution

34.6%

of the worldwide Spiritual gift audience comes from United States.

Worldwide audience distribution share by country for Spiritual gift
CountryShare
United States34.6%
Brazil6.1%
United Kingdom4.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Spiritual gift audience in United States is strongest.

Fig. 05

Top regions by affinity

Spiritual gift fans by region: top regions in United States
#RegionReachAffinity×
01Alabama~50K2.15×
02Mississippi~30K2.04×
03Arkansas~30K2.01×
04Tennessee~60K1.82×
05Oklahoma~30K1.72×
06South Carolina~40K1.68×
07Georgia~80K1.54×
08North Carolina~70K1.40×
09Kentucky~30K1.40×
10Indiana~40K1.33×
11Missouri~30K1.30×
12Louisiana~30K1.29×
13Texas~200K1.26×
14Kansas~10K1.14×
15Virginia~40K1.11×
16West Virginia~8K1.03×
17Maryland~30K1.02×
18Idaho~8K1.02×
19Ohio~50K0.97×
20Iowa~10K0.97×
21Michigan~40K0.96×
22Nebraska~8K0.96×
23Hawaii~7K0.96×
24Wyoming~2K0.95×
25South Dakota~3K0.94×
26Alaska~3K0.94×
27Florida~100K0.93×
28Montana~4K0.92×
29Arizona~30K0.91×
30North Dakota~3K0.91×
31Minnesota~20K0.90×
32Delaware~4K0.90×
33Colorado~20K0.89×
34Pennsylvania~50K0.84×
35New Mexico~6K0.80×
36Illinois~40K0.76×
37Oregon~10K0.76×
38Washington, District of Columbia~4K0.75×
39Washington~20K0.74×
40Wisconsin~20K0.72×
41Maine~4K0.72×
42Nevada~10K0.70×
43Utah~10K0.69×
44Rhode Island~4K0.69×
45New Hampshire~4K0.68×
46California~100K0.64×
47Connecticut~9K0.59×
48New Jersey~20K0.54×
49Massachusetts~10K0.47×
50New York~40K0.45×
Fig. 06

Affinity by region

Affinity by region — Spiritual gift, United States
0.45×1.00×2.15×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Spiritual gift audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Spiritual gift audience
#·InterestCategoryAffinity×
01Iyengar YogaSports12.08×
02Karma yogaHealth11.61×
03Hatha yogaHealth11.27×
04Kundalini yogaHealth10.83×
05Bikram YogaHealth10.47×
06Divinatory, esoteric and occult tarotHealth10.21×
07Hot yogaSports8.97×
08Yin yogaSports8.54×
09Enlightenment (spiritual)Politics & Society8.46×
10AromatherapyHome & Garden7.15×
11PeacePolitics & Society5.53×
12HealingHealth5.40×
13HopePolitics & Society5.19×
14Essential oilHome & Garden4.85×
15Self-awarenessHealth4.57×
16Self-loveHealth4.55×
17Self-helpHealth4.01×
18Self careHealth4.00×
19Well-beingHealth3.32×
20SpiritualityHealth3.00×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Spiritual gift audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Spiritual gift audience · What stands out
TraitClusterDeviationScore
MindfulnessBALANCE6.32×
Sports ActivityPOWER1.77×
SpiritualityBALANCE1.52×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Spiritual gift audience · Rather not
TraitClusterDeviationScore
Need for SecurityCONSERVATISM0.79×
Social Media UsageJOY0.84×
DIY MentalityTHRILL0.87×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Spiritual gift have in United States?

Spiritual gift has an estimated audience of 1,600,915 people in United States, concentrated in Texas and California.

02

What is the gender split and age of Spiritual gift fans?

71.0% of Spiritual gift fans are female, 29.0% are male, with an average age of 40.2 years.

03

Which brands do Spiritual gift fans like most?

Spiritual gift fans show strongest brand affinity for Hatha yoga (11.27×), Enlightenment (spiritual) (8.46×), and Hot yoga (8.97×) over the country average.

04

Where do Spiritual gift fans live in United States?

Spiritual gift fans in United States are most concentrated in Texas (reach ~200K), California (reach ~100K), and Florida (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Spiritual gift fans also like?

Beyond Spiritual gift itself, the audience over-indexes on Enlightenment (spiritual) (8.46×), Hot yoga (8.97×), Kundalini yoga (10.83×), and Self care (4×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Politics & Society audiences in United States

See Spiritual gift audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Spiritual gift. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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