Rascasse Audience Intelligence

Healing Audience in United States

Name: Healing — United States
Creator: Rascasse
License: https://rascasse.com/terms/

A data profile of the people who buy, follow and care about Healing in United States — modelled from more than twelve digital signal sources. Healing has an estimated audience of 16,839,107 people in United States.

#1399among Topic in United States #80in Health

The average Healing fan in United States is 39.3 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include FlightAware, Alternative medicine, TransUnion, with strongest over-indexing on FlightAware (5.4× the country average).

Demographically, the Healing audience skews more female with an average age of 39.3, and over-indexes on personality traits such as Mindfulness, Sustainability.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Healing fan in United States is more female, around 39.3 years old, with strong Mindfulness tendencies and a notable affinity for FlightAware.

Category: Health · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Healing profile in United States.

Audience size

16.8M

in United States

Gender

69.0%♀

31.0% male

Age

39.3

average years

Country rank

#2045

Topic in United States

Fig. 01

Search interest · 12-month trend

Monthly searches · Source: Rascasse Audience Intelligence

Section 02

Demographics of Healing fans

69.0% are female, 31.0% are male, average age 39.3.

Fig. 02

Gender split

69.0%

Female

31.0%

Male

Demographic split for Healing audience in United States
Metric	Value
Female	69.0%
Male	31.0%
Average age	39.3
Estimated audience size	16,839,107

Fig. 03

Age distribution

Age distribution of the Healing audience in United States
Age bracket	Share	%
16-19		21%
20-29		18%
30-39		18%
40-49		21%
50+		21%

Fig. 04

Worldwide distribution

27.2%

of the worldwide Healing audience comes from United States.

Worldwide audience distribution share by country for Healing
Country	Share
United States	27.2%
United Kingdom	4.6%
Japan	3.7%

Section 03

Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Healing audience in United States is strongest.

Fig. 05

Top regions by affinity

Healing fans by region: top regions in United States
#	Region	Reach	×
01	Oregon	~200K	1.23×
02	Colorado	~300K	1.21×
03	Maine	~70K	1.18×
04	Minnesota	~300K	1.17×
05	New York	~1M	1.13×
06	Washington	~400K	1.12×
07	Hawaii	~80K	1.12×
08	California	~2M	1.11×
09	Alabama	~300K	1.11×
10	Mississippi	~200K	1.11×
11	Louisiana	~200K	1.10×
12	Georgia	~600K	1.09×
13	Alaska	~40K	1.09×
14	Idaho	~90K	1.08×
15	Arizona	~400K	1.07×
16	Utah	~200K	1.07×
17	Washington, District of Columbia	~50K	1.05×
18	Florida	~1M	1.04×
19	Massachusetts	~300K	1.04×
20	Oklahoma	~200K	1.04×
21	New Mexico	~90K	1.04×
22	Montana	~50K	1.04×
23	Texas	~1.5M	1.03×
24	Tennessee	~300K	1.03×
25	Maryland	~300K	1.02×
26	Vermont	~30K	1.01×
27	Virginia	~400K	0.99×
28	Connecticut	~200K	0.99×
29	Illinois	~600K	0.98×
30	Nevada	~200K	0.98×
31	Arkansas	~100K	0.98×
32	Kansas	~100K	0.98×
33	West Virginia	~80K	0.98×
34	Rhode Island	~50K	0.98×
35	North Carolina	~500K	0.97×
36	Missouri	~300K	0.97×
37	New Hampshire	~60K	0.97×
38	Michigan	~400K	0.96×
39	North Dakota	~30K	0.96×
40	Ohio	~500K	0.95×
41	Wisconsin	~200K	0.95×
42	South Carolina	~200K	0.95×
43	Kentucky	~200K	0.95×
44	New Jersey	~400K	0.94×
45	South Dakota	~40K	0.94×
46	Nebraska	~80K	0.92×
47	Pennsylvania	~500K	0.91×
48	Indiana	~300K	0.90×
49	Iowa	~100K	0.88×
50	Delaware	~40K	0.88×

Affinity by region — Healing, United States

Section 04

Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Healing audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Healing audience
#	Interest	Category	×
01	FlightAware	Travel & Leisure	5.40×
02	TransUnion	Technology & Electronics	5.40×
03	Michelle Rodriguez	Movies & TV	5.40×
04	Aetna	Business & Career	4.22×
05	Self-healing	Health	4.01×
06	Mindfulness	Health	2.58×
07	Alternative medicine	Business & Career	2.40×
08	Chuck Norris	Movies & TV	2.39×
09	Self-awareness	Health	2.23×
10	Innovation	Business & Career	2.21×
11	Google News	News	2.13×
12	Organic farming	Food & Beverages	1.96×
13	Philanthropy	Arts & Culture	1.82×
14	Real property	Home & Garden	1.75×
15	Self-love	Health	1.74×
16	Stress (biology)	Health	1.74×
17	Local food	Food & Beverages	1.66×
18	Expedia	Travel & Leisure	1.66×
19	Fine art	Business & Career	1.58×
20	Genetics	Kids & Family	1.56×

Section 05

Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Healing audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out

The strongest tendencies

Top personality traits over-indexed by Healing audience · What stands out
Trait	Cluster	Score
Mindfulness	BALANCE	2.49×
Sustainability	BALANCE	1.47×
Spirituality	BALANCE	1.41×

0×1.00× baseline2×

↓ Rather not

The weakest tendencies

Top personality traits over-indexed by Healing audience · Rather not
Trait	Cluster	Score
Social Media Usage	JOY	0.93×
Pet Ownership	JOY	0.97×
Family Orientation	CONSERVATISM	0.97×

0×1.00× baseline2×

Section 06

Frequently asked questions

How many fans does Healing have in United States?

Healing has an estimated audience of 16,839,107 people in United States, concentrated in California and Texas.

What is the gender split and age of Healing fans?

69.0% of Healing fans are female, 31.0% are male, with an average age of 39.3 years.

Which brands do Healing fans like most?

Healing fans show strongest brand affinity for FlightAware (5.4×), Alternative medicine (2.4×), and TransUnion (5.4×) over the country average.

Where do Healing fans live in United States?

Healing fans in United States are most concentrated in California (reach ~2M), Texas (reach ~1.5M), and Florida (reach ~1M). These three regions account for the largest share of the active audience.

What other brands do Healing fans also like?

Beyond Healing itself, the audience over-indexes on Alternative medicine (2.4×), TransUnion (5.4×), Mindfulness (2.58×), and Innovation (2.21×) compared to the United States average.

Appendix

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Related profiles, rankings and the same audience in other markets.

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How to read this data

Audience size is the estimated number of people in United States who actively search for Healing. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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