Rascasse Audience Intelligence

Healing Audience in Germany

A data profile of the people who buy, follow and care about Healing in Germany — modelled from more than twelve digital signal sources. Healing has an estimated audience of 1,970,333 people in Germany.

#1958among Topic in Germany#83in Health

The average Healing fan in Germany is 37.2 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Tagesschau, Hugendubel, Focus, with strongest over-indexing on Tagesschau (2.57× the country average).

Demographically, the Healing audience skews more female with an average age of 37.2, and over-indexes on personality traits such as Mindfulness, Spirituality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Healing fan in Germany is more female, around 37.2 years old, with strong Mindfulness tendencies and a notable affinity for Tagesschau.

Category: Health · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Healing profile in Germany.

Audience size
2M
in Germany
Gender
70.3%♀
29.7% male
Age
37.2
average years
Country rank
#3411
Topic in Germany
Fig. 01

Search interest · 12-month trend

-36%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Healing fans

70.3% are female, 29.7% are male, average age 37.2.

Fig. 02

Gender split

70.3%
Female
29.7%
Male
Demographic split for Healing audience in Germany
MetricValue
Female70.3%
Male29.7%
Average age37.2
Estimated audience size1,970,333
Fig. 03

Age distribution

Ø 37.2
average years
Age distribution of the Healing audience in Germany
Age bracketShare%
16-1925%
20-2919%
30-3919%
40-4922%
50+15%
Fig. 04

Worldwide distribution

3.2%

of the worldwide Healing audience comes from Germany.

Worldwide audience distribution share by country for Healing
CountryShare
United States27.2%
United Kingdom4.6%
Japan3.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Healing audience in Germany is strongest.

Fig. 05

Top regions by affinity

Healing fans by region: top regions in Germany
#RegionReachAffinity×
01Sachsen~100K1.31×
02Berlin~100K1.24×
03Saarland~30K1.21×
04Bayern~300K1.09×
05Schleswig-Holstein~70K1.05×
06Brandenburg~60K1.02×
07Thüringen~50K1.01×
08Niedersachsen~200K0.96×
09Rheinland-Pfalz~90K0.96×
10Baden-Württemberg~300K0.94×
11Sachsen-Anhalt~50K0.93×
12Hamburg~40K0.93×
13Mecklenburg-Vorpommern~30K0.93×
14Nordrhein-Westfalen~400K0.88×
15Hessen~100K0.88×
16Bremen~10K0.85×
Fig. 06

Affinity by region

Affinity by region — Healing, Germany
0.85×1.00×1.31×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Healing audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Healing audience
#·InterestCategoryAffinity×
01Crystal healingHealth8.00×
02Whirlpool CorporationHome & Garden5.76×
03Feminine hygieneHealth5.70×
04Self-healingHealth5.69×
05HinduismPolitics & Society5.68×
06Travel BloggerTravel & Leisure4.80×
07Energy barFood & Beverages4.79×
08Crime fictionLiterature4.14×
09FocusNews3.37×
10HugendubelShopping3.21×
11ActivismPolitics & Society3.01×
12Robert RedfordMovies & TV2.91×
13Self-awarenessHealth2.88×
14Ski resortTravel & Leisure2.86×
15TagesschauMovies & TV2.57×
16DessertsFood & Beverages2.11×
17BatmanMovies & TV2.01×
18Android (operating system)Technology & Electronics1.79×
19Netto Marken-DiscountShopping1.74×
20Do it yourself (DIY)Home & Garden1.52×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Healing audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Healing audience · What stands out
TraitClusterDeviationScore
MindfulnessBALANCE3.23×
SpiritualityBALANCE1.99×
Community OrientationOPEN1.97×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Healing audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.89×
Career OrientationPOWER1.00×
Convenience OrientationPREMIUM1.02×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Healing have in Germany?

Healing has an estimated audience of 1,970,333 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Healing fans?

70.3% of Healing fans are female, 29.7% are male, with an average age of 37.2 years.

03

Which brands do Healing fans like most?

Healing fans show strongest brand affinity for Tagesschau (2.57×), Hugendubel (3.21×), and Focus (3.37×) over the country average.

04

Where do Healing fans live in Germany?

Healing fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~400K), Bayern (reach ~300K), and Baden-Württemberg (reach ~300K). These three regions account for the largest share of the active audience.

05

What other brands do Healing fans also like?

Beyond Healing itself, the audience over-indexes on Hugendubel (3.21×), Focus (3.37×), Self-awareness (2.88×), and Crime fiction (4.14×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Health audiences in Germany

See Healing audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Healing. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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