Healing Audience in Germany
Healing has an estimated audience of 1,970,333 people in Germany. 70.3% are female, 29.7% are male, average age 37.2. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Goes, Hypertext, Samanyolu Haber, Product design, Brunello Cucinelli.
The average Healing fan in Germany is 37.2 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Goes, Hypertext, Samanyolu Haber, with strongest over-indexing on Goes (1.62× the country average). Demographically, the Healing audience skews more female with an average age of 37.2, and over-indexes on personality traits such as Mindfulness, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Health · Type: Topic
Demographics of Healing fans
| Metric | Value |
|---|---|
| Female | 70.3% |
| Male | 29.7% |
| Average age | 37.2 |
| Estimated audience size | 1,970,333 |
Audience persona
The typical Healing fan in Germany is more female, around 37.2 years old, with strong Mindfulness tendencies and a notable affinity for Goes.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 386,549 | 0.9× |
| Bayern | 367,494 | 1.16× |
| Baden-Württemberg | 264,110 | 0.98× |
| Niedersachsen | 181,164 | 0.95× |
| Hessen | 127,608 | 0.85× |
| Sachsen | 124,418 | 1.29× |
| Berlin | 123,268 | 1.4× |
| Rheinland-Pfalz | 94,114 | 0.95× |
| Schleswig-Holstein | 70,400 | 1× |
| Brandenburg | 64,210 | 1.05× |
| Thüringen | 48,390 | 0.96× |
| Sachsen-Anhalt | 42,813 | 0.84× |
| Hamburg | 42,286 | 0.95× |
| Mecklenburg-Vorpommern | 30,893 | 0.82× |
| Saarland | 27,989 | 1.16× |
| Bremen | 12,606 | 0.75× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Goes | 1.62× | Travel & Leisure |
| Hypertext | 4.65× | Technology & Electronics |
| Samanyolu Haber | 5.08× | Movies & TV |
| Product design | 1.81× | Business & Career |
| Brunello Cucinelli | 3.12× | Fashion & Accessoires |
| Cachorro | 2.14× | Pets & Animals |
| Nurse education | 1.51× | Kids & Family |
| Google Photos | 1.74× | Technology & Electronics |
| Bank account | 1.65× | Business & Career |
| Mie goreng | 3.15× | Food & Beverages |
| Ireen Sheer | 1.52× | Music & Radio |
| Homesteading | 3.34× | Home & Garden |
| N'Golo Kanté | 2.78× | Sports |
| Information sensitivity | 2.66× | Technology & Electronics |
| Ho, Ghana | 2.24× | Travel & Leisure |
| Faun (band) | 2.2× | Music & Radio |
| Fat-tailed sheep | 9.62× | Pets & Animals |
| Jayson Tatum | 3.19× | Sports |
| Scratching post | 2.62× | Pets & Animals |
| Kippah | 2.12× | Fashion & Accessoires |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Mindfulness | BALANCE | 2.38 |
| Sustainability | BALANCE | 1.85 |
| Sports Activity | POWER | 1.73 |
| LGBTQ+ Identity | OPEN | 1.7 |
| Pet Ownership | JOY | 1.69 |
| Healthy Lifestyle | BALANCE | 1.63 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 27.2% |
| United Kingdom | 4.6% |
| Japan | 3.7% |
See Healing audiences in other countries
More Health audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Healing have in Germany?
Healing has an estimated audience of 1,970,333 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Healing fans?
70.3% of Healing fans are female, 29.7% are male, with an average age of 37.2 years.
Which brands do Healing fans like most?
Healing fans show strongest brand affinity for Goes (1.62×), Hypertext (4.65×), and Samanyolu Haber (5.08×) over the country average.
Where do Healing fans live in Germany?
Healing fans in Germany are most concentrated in Nordrhein-Westfalen (reach 386,549), Bayern (reach 367,494), and Baden-Württemberg (reach 264,110). These three regions account for the largest share of the active audience.
What other brands do Healing fans also like?
Beyond Healing itself, the audience over-indexes on Hypertext (4.65×), Samanyolu Haber (5.08×), Product design (1.81×), and Brunello Cucinelli (3.12×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Healing. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.