Rascasse Audience Intelligence

Feminine hygiene Audience in Germany

A data profile of the people who buy, follow and care about Feminine hygiene in Germany — modelled from more than twelve digital signal sources. Feminine hygiene has an estimated audience of 1,671,884 people in Germany.

#2220among Topic in Germany#102in Health

The average Feminine hygiene fan in Germany is 35.8 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Self-love, Dog food, Digital marketing, with strongest over-indexing on Self-love (4.79× the country average).

Demographically, the Feminine hygiene audience skews more female with an average age of 35.8, and over-indexes on personality traits such as Travelling, Mindfulness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Feminine hygiene fan in Germany is more female, around 35.8 years old, with strong Travelling tendencies and a notable affinity for Self-love.

Category: Health · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Feminine hygiene profile in Germany.

Audience size
1.7M
in Germany
Gender
85.2%♀
14.8% male
Age
35.8
average years
Country rank
#4011
Topic in Germany
Fig. 01

Search interest · 12-month trend

-49%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Feminine hygiene fans

85.2% are female, 14.8% are male, average age 35.8.

Fig. 02

Gender split

85.2%
Female
14.8%
Male
Demographic split for Feminine hygiene audience in Germany
MetricValue
Female85.2%
Male14.8%
Average age35.8
Estimated audience size1,671,884
Fig. 03

Age distribution

Ø 35.8
average years
Age distribution of the Feminine hygiene audience in Germany
Age bracketShare%
16-1927%
20-2921%
30-3921%
40-4920%
50+11%
Fig. 04

Worldwide distribution

13.7%

of the worldwide Feminine hygiene audience comes from Germany.

Worldwide audience distribution share by country for Feminine hygiene
CountryShare
United States18.9%
Germany13.7%
Saudi Arabia6.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Feminine hygiene audience in Germany is strongest.

Fig. 05

Top regions by affinity

Feminine hygiene fans by region: top regions in Germany
#RegionReachAffinity×
01Bremen~20K1.37×
02Saarland~30K1.36×
03Thüringen~50K1.10×
04Sachsen-Anhalt~50K1.05×
05Brandenburg~50K1.00×
06Mecklenburg-Vorpommern~30K0.99×
07Hamburg~40K0.97×
08Schleswig-Holstein~60K0.96×
09Rheinland-Pfalz~80K0.94×
10Sachsen~80K0.93×
11Berlin~70K0.90×
12Niedersachsen~100K0.88×
13Hessen~100K0.87×
14Baden-Württemberg~200K0.85×
15Bayern~200K0.81×
16Nordrhein-Westfalen~300K0.76×
Fig. 06

Affinity by region

Affinity by region — Feminine hygiene, Germany
0.76×1.00×1.37×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Feminine hygiene audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Feminine hygiene audience
#·InterestCategoryAffinity×
01Digital marketingBusiness & Career5.05×
02Ski resortTravel & Leisure4.91×
03SnapchatInternet & Social Media4.91×
04Social media marketingBusiness & Career4.82×
05Self-loveHealth4.79×
06Street photographyTechnology & Electronics4.41×
07Digital photographyBusiness & Career4.20×
08Dog foodPets & Animals4.00×
09Self careHealth3.75×
10Dog walkingPets & Animals3.74×
11Home constructionHome & Garden3.59×
12AirbnbTravel & Leisure2.84×
13TikTokInternet & Social Media2.39×
14Harry PotterMovies & TV2.30×
15ReadingLiterature2.02×
16Consumer electronicsTechnology & Electronics1.94×
17MusicBusiness & Career1.89×
18MoviesMovies & TV1.84×
19FoodFood & Beverages1.83×
20Arts and musicArts & Culture1.74×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Feminine hygiene audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Feminine hygiene audience · What stands out
TraitClusterDeviationScore
TravellingTHRILL2.69×
MindfulnessBALANCE2.42×
IndividualismJOY2.30×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Feminine hygiene audience · Rather not
TraitClusterDeviationScore
Need for SecurityCONSERVATISM0.65×
Quality AwarenessPREMIUM0.84×
PatriotismCONSERVATISM0.88×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Feminine hygiene have in Germany?

Feminine hygiene has an estimated audience of 1,671,884 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Feminine hygiene fans?

85.2% of Feminine hygiene fans are female, 14.8% are male, with an average age of 35.8 years.

03

Which brands do Feminine hygiene fans like most?

Feminine hygiene fans show strongest brand affinity for Self-love (4.79×), Dog food (4×), and Digital marketing (5.05×) over the country average.

04

Where do Feminine hygiene fans live in Germany?

Feminine hygiene fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~300K), Bayern (reach ~200K), and Baden-Württemberg (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Feminine hygiene fans also like?

Beyond Feminine hygiene itself, the audience over-indexes on Dog food (4×), Digital marketing (5.05×), TikTok (2.39×), and Ski resort (4.91×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Health audiences in Germany

See Feminine hygiene audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Feminine hygiene. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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