Feminine hygiene Audience in Germany
Feminine hygiene has an estimated audience of 1,671,884 people in Germany. 85.2% are female, 14.8% are male, average age 35.8. Top regions: Nordrhein-Westfalen, Bayern, Niedersachsen. Top brand affinities: Self-love, Dog food, Harry Potter, TikTok, Digital marketing.
The average Feminine hygiene fan in Germany is 35.8 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Niedersachsen. Top brand affinities include Self-love, Dog food, Harry Potter, with strongest over-indexing on Self-love (4.79× the country average). Demographically, the Feminine hygiene audience skews more female with an average age of 35.8, and over-indexes on personality traits such as Sustainability, Sports Activity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Health · Type: Topic
Demographics of Feminine hygiene fans
| Metric | Value |
|---|---|
| Female | 85.2% |
| Male | 14.8% |
| Average age | 35.8 |
| Estimated audience size | 1,671,884 |
Audience persona
The typical Feminine hygiene fan in Germany is more female, around 35.8 years old, with strong Sustainability tendencies and a notable affinity for Self-love.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 127,078 | 0.35× |
| Bayern | 104,972 | 0.39× |
| Niedersachsen | 93,540 | 0.58× |
| Baden-Württemberg | 65,105 | 0.29× |
| Thüringen | 64,797 | 1.52× |
| Saarland | 57,413 | 2.8× |
| Sachsen-Anhalt | 56,712 | 1.31× |
| Rheinland-Pfalz | 54,971 | 0.66× |
| Brandenburg | 53,255 | 1.03× |
| Sachsen | 47,833 | 0.58× |
| Schleswig-Holstein | 47,081 | 0.78× |
| Bremen | 45,778 | 3.2× |
| Hessen | 41,348 | 0.32× |
| Berlin | 35,305 | 0.47× |
| Hamburg | 30,981 | 0.82× |
| Mecklenburg-Vorpommern | 28,877 | 0.9× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Self-love | 4.79× | Health |
| Dog food | 4× | Pets & Animals |
| Harry Potter | 2.3× | Movies & TV |
| TikTok | 2.39× | Internet & Social Media |
| Digital marketing | 5.05× | Business & Career |
| Ski resort | 4.91× | Travel & Leisure |
| Reading | 2.02× | Literature |
| Music | 1.89× | Business & Career |
| Home construction | 3.59× | Home & Garden |
| Digital photography | 4.2× | Business & Career |
| Dog walking | 3.74× | Pets & Animals |
| Consumer electronics | 1.94× | Technology & Electronics |
| Airbnb | 2.84× | Travel & Leisure |
| Food | 1.83× | Food & Beverages |
| Street photography | 4.41× | Technology & Electronics |
| Arts and music | 1.74× | Arts & Culture |
| Social media marketing | 4.82× | Business & Career |
| Movies | 1.84× | Movies & TV |
| Snapchat | 4.91× | Internet & Social Media |
| Self care | 3.75× | Health |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sustainability | BALANCE | 2.26 |
| Sports Activity | POWER | 1.77 |
| Mindfulness | BALANCE | 1.74 |
| Individualism | JOY | 1.72 |
| Luxury Orientation | PREMIUM | 1.72 |
| Creativity | OPEN | 1.67 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 18.9% |
| Germany | 13.7% |
| Saudi Arabia | 6.1% |
See Feminine hygiene audiences in other countries
More Health audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Feminine hygiene have in Germany?
Feminine hygiene has an estimated audience of 1,671,884 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Feminine hygiene fans?
85.2% of Feminine hygiene fans are female, 14.8% are male, with an average age of 35.8 years.
Which brands do Feminine hygiene fans like most?
Feminine hygiene fans show strongest brand affinity for Self-love (4.79×), Dog food (4×), and Harry Potter (2.3×) over the country average.
Where do Feminine hygiene fans live in Germany?
Feminine hygiene fans in Germany are most concentrated in Nordrhein-Westfalen (reach 127,078), Bayern (reach 104,972), and Niedersachsen (reach 93,540). These three regions account for the largest share of the active audience.
What other brands do Feminine hygiene fans also like?
Beyond Feminine hygiene itself, the audience over-indexes on Dog food (4×), Harry Potter (2.3×), TikTok (2.39×), and Digital marketing (5.05×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Feminine hygiene. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.