Feminine hygiene Audience in United States

Feminine hygiene logo

Feminine hygiene has an estimated audience of 2,304,744 people in United States. 85.2% are female, 14.8% are male, average age 38.2. Top regions: California, Texas, Florida. Top brand affinities: Pantyliner, Sarah Hyland, Kotex, Lace wig, Teyana Taylor.

The average Feminine hygiene fan in United States is 38.2 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Pantyliner, Sarah Hyland, Kotex, with strongest over-indexing on Pantyliner (68.3× the country average). Demographically, the Feminine hygiene audience skews more female with an average age of 38.2, and over-indexes on personality traits such as Extroversion, Price Sensitivity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Health · Type: Topic

Demographics of Feminine hygiene fans

Demographic split for Feminine hygiene audience in United States
MetricValue
Female85.2%
Male14.8%
Average age38.2
Estimated audience size2,304,744

Audience persona

The typical Feminine hygiene fan in United States is more female, around 38.2 years old, with strong Extroversion tendencies and a notable affinity for Pantyliner.

Top regions in United States

Top regions ranked by reach for Feminine hygiene in United States
RegionReachAffinity
California249,1480.98×
Texas192,3680.97×
Florida120,4430.77×
New York113,8560.88×
Georgia67,6330.95×
North Carolina66,9460.97×
Illinois63,7700.83×
Ohio62,9700.89×
Pennsylvania60,3700.78×
Virginia57,4071.02×
Michigan51,6240.86×
Washington49,6021.07×
Arizona44,1520.94×
Alabama41,9551.3×
Tennessee41,3480.89×
New Jersey41,3390.71×
Indiana40,6650.97×
South Carolina38,3151.1×
Maryland36,9590.93×
Missouri36,8000.99×
Louisiana31,8611.07×
Massachusetts31,3530.69×
Kentucky30,6401.06×
Colorado28,9420.8×
Wisconsin25,6740.74×
Minnesota25,6700.78×
Oregon25,0750.95×
Utah23,7921.15×
Nevada21,3580.96×
Oklahoma21,2620.83×
Arkansas19,4111.02×
Mississippi19,2281.01×
Connecticut17,4380.75×
Kansas14,6620.81×
Idaho13,3261.15×
Iowa13,2870.7×
Hawaii11,4571.16×
West Virginia10,8231.01×
Nebraska10,4790.91×
Alaska8,6401.75×
New Mexico8,1080.7×
Montana7,5321.18×
South Dakota7,4351.4×
North Dakota7,2391.53×
New Hampshire7,1340.79×
Wyoming7,0042.05×
Rhode Island6,8890.94×
Maine6,8850.83×
Vermont6,7761.67×
Delaware6,6831.05×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Feminine hygiene audience
BrandAffinityCategory
Pantyliner68.3×Fashion & Accessoires
Sarah Hyland28.39×Movies & TV
Kotex45.12×Beauty & Wellness
Lace wig5.35×Beauty & Wellness
Teyana Taylor7.83×Movies & TV
Wig3.95×Beauty & Wellness
Braid4.25×Home & Garden
Food and drink1.56×Food & Beverages
Human hair growth3.99×Health
Beauty1.61×Beauty & Wellness
Kimberly-Clark13.64×Beauty & Wellness
Fashion Nova3.22×Shopping
Skin2.19×Beauty & Wellness
Woman1.84×Kids & Family
Hair Extensions3.45×Beauty & Wellness
Earthquake (comedian)4.38×Movies & TV
Beverages1.58×Food & Beverages
Comedy movies1.68×Movies & TV
Child1.67×Kids & Family
Sales promotion1.89×Shopping

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Feminine hygiene audience
TraitClusterScore
ExtroversionTHRILL1.67
Price SensitivityPREMIUM1.62
IndulgenceJOY1.42
SustainabilityBALANCE1.34
Family OrientationCONSERVATISM1.33
Healthy LifestyleBALANCE1.31

Worldwide distribution

Worldwide audience distribution share by country for Feminine hygiene
CountryShare
United States18.9%
Germany13.7%
Saudi Arabia6.1%

See Feminine hygiene audiences in other countries

More Health audiences in United States

Frequently asked questions

How many fans does Feminine hygiene have in United States?

Feminine hygiene has an estimated audience of 2,304,744 people in United States, concentrated in California and Texas.

What is the gender split and age of Feminine hygiene fans?

85.2% of Feminine hygiene fans are female, 14.8% are male, with an average age of 38.2 years.

Which brands do Feminine hygiene fans like most?

Feminine hygiene fans show strongest brand affinity for Pantyliner (68.3×), Sarah Hyland (28.39×), and Kotex (45.12×) over the country average.

Where do Feminine hygiene fans live in United States?

Feminine hygiene fans in United States are most concentrated in California (reach 249,148), Texas (reach 192,368), and Florida (reach 120,443). These three regions account for the largest share of the active audience.

What other brands do Feminine hygiene fans also like?

Beyond Feminine hygiene itself, the audience over-indexes on Sarah Hyland (28.39×), Kotex (45.12×), Lace wig (5.35×), and Teyana Taylor (7.83×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Feminine hygiene. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.