Pantyliner Audience in United States

Pantyliner has an estimated audience of 931,776 people in United States. 78.1% are female, 21.9% are male, average age 38.0. Top regions: California, Texas, New York. Top brand affinities: Feminine hygiene, Autism Awareness, Diabetes mellitus awareness, Microblogging, Singer-songwriter.

The average Pantyliner fan in United States is 38.0 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Feminine hygiene, Autism Awareness, Diabetes mellitus awareness, with strongest over-indexing on Feminine hygiene (58.7× the country average). Demographically, the Pantyliner audience skews more female with an average age of 38.0, and over-indexes on personality traits such as Family Orientation, Extroversion. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Fashion & Accessoires · Type: Topic

Demographics of Pantyliner fans

Demographic split for Pantyliner audience in United States
MetricValue
Female78.1%
Male21.9%
Average age38.0
Estimated audience size931,776

Audience persona

The typical Pantyliner fan in United States is more female, around 38.0 years old, with strong Family Orientation tendencies and a notable affinity for Feminine hygiene.

Top regions in United States

Top regions ranked by reach for Pantyliner in United States
RegionReachAffinity
California119,4621.17×
Texas68,5280.86×
New York57,3721.1×
Florida47,8320.76×
Illinois25,2080.81×
Georgia21,6870.76×
North Carolina21,1360.75×
Pennsylvania20,6740.66×
New Jersey19,3760.82×
Virginia19,1910.85×
Washington16,7520.9×
Ohio15,9690.56×
Massachusetts14,9360.81×
Michigan14,4520.59×
Maryland12,8390.8×
Arizona12,8050.67×
Tennessee11,3440.61×
Louisiana10,9640.91×
Kentucky9,2260.79×
Alabama8,9300.69×
Indiana8,6220.51×
South Carolina8,4470.6×
Missouri8,3500.56×
Oregon8,0410.75×
Colorado7,7340.53×
Wisconsin7,1870.51×
Nevada7,1270.79×
Connecticut6,8350.73×
Oklahoma6,6960.65×
Minnesota6,4220.48×
Arkansas6,3910.83×
Mississippi6,1660.8×
Hawaii5,2391.31×
West Virginia5,0901.17×
Alaska5,0802.55×
Kansas4,7020.64×
Idaho4,7011.01×
Iowa4,4630.58×
Montana4,4281.71×
Rhode Island4,3871.48×
South Dakota4,3712.03×
Utah4,3290.52×
North Dakota4,2562.22×
New Hampshire4,1941.14×
Wyoming4,1182.98×
Nebraska4,1070.88×
New Mexico4,0860.87×
Maine4,0471.21×
Vermont3,9832.44×
Delaware3,6271.41×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Pantyliner audience
BrandAffinityCategory
Feminine hygiene58.7×Health
Autism Awareness19.03×Health
Diabetes mellitus awareness12.48×Health
Microblogging12.67×Technology & Electronics
Singer-songwriter5.51×Music & Radio
Kegel exercise30.69×Health
Income tax13.19×Business & Career
Planet Fitness4.15×Sports
Charles, Prince of Wales18.87×Politics & Society
Makeup Tutorials4.29×Beauty & Wellness
Hobby Lobby2.4×Home & Garden
Pizza Hut2.39×Food & Beverages
Metaphysics3.12×Business & Career
Kinesiology4.61×Health
Manicure3.52×Beauty & Wellness
Sephora2.27×Shopping
Aldi2.06×Shopping
Non-fiction books3.84×Literature
Western Union4.22×Business & Career
Happiness1.62×Health

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Pantyliner audience
TraitClusterScore
Family OrientationCONSERVATISM1.44
ExtroversionTHRILL1.43
IndulgenceJOY1.36
Price SensitivityPREMIUM1.33
Community OrientationOPEN1.18
Social Media UsageJOY1.17

Worldwide distribution

Worldwide audience distribution share by country for Pantyliner
CountryShare
United States32.3%
South Korea8.3%
Japan7.1%

See Pantyliner audiences in other countries

More Fashion & Accessoires audiences in United States

Frequently asked questions

How many fans does Pantyliner have in United States?

Pantyliner has an estimated audience of 931,776 people in United States, concentrated in California and Texas.

What is the gender split and age of Pantyliner fans?

78.1% of Pantyliner fans are female, 21.9% are male, with an average age of 38.0 years.

Which brands do Pantyliner fans like most?

Pantyliner fans show strongest brand affinity for Feminine hygiene (58.7×), Autism Awareness (19.03×), and Diabetes mellitus awareness (12.48×) over the country average.

Where do Pantyliner fans live in United States?

Pantyliner fans in United States are most concentrated in California (reach 119,462), Texas (reach 68,528), and New York (reach 57,372). These three regions account for the largest share of the active audience.

What other brands do Pantyliner fans also like?

Beyond Pantyliner itself, the audience over-indexes on Autism Awareness (19.03×), Diabetes mellitus awareness (12.48×), Microblogging (12.67×), and Singer-songwriter (5.51×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Pantyliner. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.