Sanitary napkin Audience in United States

Sanitary napkin logo

Sanitary napkin has an estimated audience of 2,890,534 people in United States. 86.1% are female, 13.9% are male, average age 39.2. Top regions: California, New York, Texas. Top brand affinities: Kotex, Panties, Old Navy, Walgreens, Dollar Tree.

The average Sanitary napkin fan in United States is 39.2 years old, more female, and lives primarily in California. The audience is concentrated in California, New York, Texas. Top brand affinities include Kotex, Panties, Old Navy, with strongest over-indexing on Kotex (16.57× the country average). Demographically, the Sanitary napkin audience skews more female with an average age of 39.2, and over-indexes on personality traits such as Price Sensitivity, Extroversion. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Beauty & Wellness · Type: Topic · Subtype: Body

Demographics of Sanitary napkin fans

Demographic split for Sanitary napkin audience in United States
MetricValue
Female86.1%
Male13.9%
Average age39.2
Estimated audience size2,890,534

Audience persona

The typical Sanitary napkin fan in United States is more female, around 39.2 years old, with strong Price Sensitivity tendencies and a notable affinity for Kotex.

Top regions in United States

Top regions ranked by reach for Sanitary napkin in United States
RegionReachAffinity
California430,2501.35×
New York274,0001.7×
Texas261,7291.05×
Florida215,4581.1×
Georgia118,1921.33×
Illinois112,8481.17×
New Jersey104,2521.42×
Pennsylvania97,5071×
North Carolina93,7741.08×
Virginia87,1411.24×
Ohio76,7810.86×
Maryland73,8691.49×
Michigan68,3150.9×
Washington60,7561.05×
Tennessee58,0001×
Massachusetts54,2960.95×
Arizona52,3510.89×
Indiana48,1680.91×
Louisiana48,1471.29×
Missouri42,5880.91×
South Carolina42,3740.97×
Alabama37,3330.92×
Colorado31,7680.7×
Minnesota31,2560.75×
Connecticut30,9231.07×
Oregon30,7800.93×
Nevada30,4881.09×
Mississippi30,1951.27×
Wisconsin29,6300.68×
Kentucky28,4810.79×
Oklahoma26,8520.84×
Utah22,9520.89×
Arkansas21,5780.91×
Hawaii19,4581.57×
Kansas19,3210.85×
Iowa17,8350.75×
Washington, District of Columbia14,5981.68×
Idaho10,6020.73×
Nebraska9,2450.64×
New Mexico8,9750.62×
New Hampshire8,2700.73×
West Virginia7,1700.53×
Delaware7,1470.9×
Rhode Island7,0750.77×
Alaska6,8611.11×
Montana6,4790.81×
Maine6,1560.59×
North Dakota5,9991.01×
South Dakota5,9030.88×
Wyoming5,5611.3×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Sanitary napkin audience
BrandAffinityCategory
Kotex16.57×Beauty & Wellness
Panties3.81×Fashion & Accessoires
Old Navy1.55×Fashion & Accessoires
Walgreens1.53×Shopping
Dollar Tree1.56×Shopping
Diaper bag2.43×Kids & Family
Undergarment1.53×Fashion & Accessoires
Brassiere2.35×Food & Beverages
The Gilded Age1.8×Movies & TV
Toddler1.71×Kids & Family
Swimsuit1.77×Fashion & Accessoires
Childbirth1.64×Kids & Family
Shampoo1.89×Beauty & Wellness
Skirt1.68×Fashion & Accessoires
Pantyliner10.06×Fashion & Accessoires
Five Below1.73×Shopping
Offspring1.59×Home & Garden
Cotton1.57×Fashion & Accessoires
Baby food2.12×Kids & Family
ULTA Beauty1.53×Beauty & Wellness

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Sanitary napkin audience
TraitClusterScore
Price SensitivityPREMIUM1.67
ExtroversionTHRILL1.47
CreativityOPEN1.31
SustainabilityBALANCE1.24
IndulgenceJOY1.2
Design AffinityPREMIUM1.19

Worldwide distribution

Worldwide audience distribution share by country for Sanitary napkin
CountryShare
United States15.8%
Japan7.7%
India5.9%

See Sanitary napkin audiences in other countries

More Body audiences in United States

Frequently asked questions

How many fans does Sanitary napkin have in United States?

Sanitary napkin has an estimated audience of 2,890,534 people in United States, concentrated in California and New York.

What is the gender split and age of Sanitary napkin fans?

86.1% of Sanitary napkin fans are female, 13.9% are male, with an average age of 39.2 years.

Which brands do Sanitary napkin fans like most?

Sanitary napkin fans show strongest brand affinity for Kotex (16.57×), Panties (3.81×), and Old Navy (1.55×) over the country average.

Where do Sanitary napkin fans live in United States?

Sanitary napkin fans in United States are most concentrated in California (reach 430,250), New York (reach 274,000), and Texas (reach 261,729). These three regions account for the largest share of the active audience.

What other brands do Sanitary napkin fans also like?

Beyond Sanitary napkin itself, the audience over-indexes on Panties (3.81×), Old Navy (1.55×), Walgreens (1.53×), and Dollar Tree (1.56×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Sanitary napkin. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.