Sanitary napkin Audience in Germany
Sanitary napkin has an estimated audience of 475,317 people in Germany. 85.8% are female, 14.2% are male, average age 39.6. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: GC-Gruppe, Ooia, Attends, Suprima, Washing.
The average Sanitary napkin fan in Germany is 39.6 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include GC-Gruppe, Ooia, Attends, with strongest over-indexing on GC-Gruppe (205.17× the country average). Demographically, the Sanitary napkin audience skews more female with an average age of 39.6, and over-indexes on personality traits such as Sustainability, Creativity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Beauty & Wellness · Type: Topic · Subtype: Body
Demographics of Sanitary napkin fans
| Metric | Value |
|---|---|
| Female | 85.8% |
| Male | 14.2% |
| Average age | 39.6 |
| Estimated audience size | 475,317 |
Audience persona
The typical Sanitary napkin fan in Germany is more female, around 39.6 years old, with strong Sustainability tendencies and a notable affinity for GC-Gruppe.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 122,245 | 1.18× |
| Bayern | 73,547 | 0.96× |
| Baden-Württemberg | 72,970 | 1.13× |
| Niedersachsen | 48,844 | 1.06× |
| Hessen | 38,663 | 1.07× |
| Sachsen-Anhalt | 24,490 | 1.99× |
| Rheinland-Pfalz | 22,264 | 0.93× |
| Berlin | 21,735 | 1.02× |
| Sachsen | 18,929 | 0.81× |
| Schleswig-Holstein | 13,107 | 0.77× |
| Hamburg | 12,116 | 1.13× |
| Brandenburg | 11,684 | 0.79× |
| Thüringen | 8,745 | 0.72× |
| Mecklenburg-Vorpommern | 5,795 | 0.64× |
| Bremen | 4,412 | 1.09× |
| Saarland | 4,196 | 0.72× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| GC-Gruppe | 205.17× | Business & Career |
| Ooia | 148.47× | Beauty & Wellness |
| Attends | 205.31× | Health |
| Suprima | 205.31× | Health |
| Washing | 20.72× | Beauty & Wellness |
| Reuse | 12.4× | Home & Garden |
| Kleinanzeigen | 4.6× | Shopping |
| Wet season | 32.3× | Travel & Leisure |
| Waxing | 5.94× | Beauty & Wellness |
| Sexology | 24.39× | Kids & Family |
| Scientific method | 10.69× | Politics & Society |
| Panties | 5.6× | Fashion & Accessoires |
| Spiegel Online | 2.28× | News |
| Maquillaje Profesional | 8.56× | Beauty & Wellness |
| Brassiere | 4.85× | Food & Beverages |
| Momox | 6.89× | Technology & Electronics |
| AUF1 | 12.44× | News |
| Harry Potter | 1.65× | Movies & TV |
| Intimissimi | 4.75× | Fashion & Accessoires |
| Tights | 5.69× | Fashion & Accessoires |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sustainability | BALANCE | 2.32 |
| Creativity | OPEN | 1.74 |
| Mindfulness | BALANCE | 1.68 |
| Individualism | JOY | 1.63 |
| Design Affinity | PREMIUM | 1.52 |
| Family Orientation | CONSERVATISM | 1.35 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 15.8% |
| Japan | 7.7% |
| India | 5.9% |
See Sanitary napkin audiences in other countries
More Body audiences in Germany
- Hygiene (8,245,074)
- Body art (5,730,385)
- Body modification (3,840,956)
- Shower (2,589,133)
- Soap (2,404,742)
Frequently asked questions
How many fans does Sanitary napkin have in Germany?
Sanitary napkin has an estimated audience of 475,317 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Sanitary napkin fans?
85.8% of Sanitary napkin fans are female, 14.2% are male, with an average age of 39.6 years.
Which brands do Sanitary napkin fans like most?
Sanitary napkin fans show strongest brand affinity for GC-Gruppe (205.17×), Ooia (148.47×), and Attends (205.31×) over the country average.
Where do Sanitary napkin fans live in Germany?
Sanitary napkin fans in Germany are most concentrated in Nordrhein-Westfalen (reach 122,245), Bayern (reach 73,547), and Baden-Württemberg (reach 72,970). These three regions account for the largest share of the active audience.
What other brands do Sanitary napkin fans also like?
Beyond Sanitary napkin itself, the audience over-indexes on Ooia (148.47×), Attends (205.31×), Suprima (205.31×), and Washing (20.72×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Sanitary napkin. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.