Rascasse Audience Intelligence

AUF1 Audience in Germany

A data profile of the people who buy, follow and care about AUF1 in Germany — modelled from more than twelve digital signal sources. AUF1 has an estimated audience of 525,047 people in Germany.

#383among Website / Newspaper / Magazine in Germany#132in News

The average AUF1 fan in Germany is 40.9 years old, more male, and lives primarily in Bayern.

The audience is concentrated in Bayern, Baden-Württemberg, Nordrhein-Westfalen.

Top brand affinities include Alternative media, Freedom of speech, Christina Applegate, with strongest over-indexing on Alternative media (107.23× the country average).

Demographically, the AUF1 audience skews more male with an average age of 40.9, and over-indexes on personality traits such as Convenience Orientation, Spirituality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical AUF1 fan in Germany is more male, around 40.9 years old, with strong Convenience Orientation tendencies and a notable affinity for Alternative media.

Category: News · Type: Website / Newspaper / Magazine

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the AUF1 profile in Germany.

Audience size
525K
in Germany
Gender
39.7%♀
60.3% male
Age
40.9
average years
Country rank
#11295
Website / Newspaper / Magazine in Germany
Fig. 01

Search interest · 12-month trend

-36%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Audience demographics of AUF1

39.7% are female, 60.3% are male, average age 40.9.

Fig. 02

Gender split

39.7%
Female
60.3%
Male
Demographic split for AUF1 audience in Germany
MetricValue
Female39.7%
Male60.3%
Average age40.9
Estimated audience size525,047
Fig. 03

Age distribution

Ø 40.9
average years
Age distribution of the AUF1 audience in Germany
Age bracketShare%
16-1916%
20-2917%
30-3921%
40-4925%
50+21%
Fig. 04

Worldwide distribution

53.5%

of the worldwide AUF1 audience comes from Germany.

Worldwide audience distribution share by country for AUF1
CountryShare
Germany53.5%
Austria34.9%
Switzerland3.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the AUF1 audience in Germany is strongest.

Fig. 05

Top regions by affinity

AUF1 fans by region: top regions in Germany
#RegionReachAffinity×
01Sachsen~50K1.82×
02Thüringen~30K1.71×
03Bayern~100K1.41×
04Sachsen-Anhalt~20K1.35×
05Baden-Württemberg~90K1.15×
06Brandenburg~20K1.07×
07Schleswig-Holstein~20K1.04×
08Rheinland-Pfalz~30K0.90×
09Berlin~20K0.87×
10Mecklenburg-Vorpommern~9K0.85×
11Hessen~30K0.80×
12Saarland~5K0.76×
13Niedersachsen~40K0.66×
14Nordrhein-Westfalen~80K0.62×
15Hamburg~8K0.61×
16Bremen~3K0.57×
Fig. 06

Affinity by region

Affinity by region — AUF1, Germany
0.57×1.00×1.82×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the AUF1 audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for AUF1 audience
#·InterestCategoryAffinity×
01Alternative mediaNews107.23×
02Freedom of speechPolitics & Society30.23×
03Freedom Party of AustriaPolitics & Society22.87×
04Christina ApplegateMovies & TV20.00×
05The Man in the High Castle (TV series)Movies & TV20.00×
06James MarsdenMovies & TV16.95×
07Yvonne StrahovskiMovies & TV13.97×
08Jutarnji listNews12.27×
09MoodleTechnology & Electronics9.99×
10Heath LedgerMovies & TV7.29×
11Sahra WagenknechtPolitics & Society7.03×
12Junge FreiheitNews6.61×
13Dua LipaMusic & Radio6.37×
14Markus LanzMovies & TV6.11×
15SolidarityPolitics & Society5.75×
16Political scienceBusiness & Career4.99×
17TelegramInternet & Social Media4.94×
18Der TagesspiegelNews3.84×
19TagesschauMovies & TV3.69×
20FocusNews3.47×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the AUF1 audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by AUF1 audience · What stands out
TraitClusterDeviationScore
Convenience OrientationPREMIUM2.06×
SpiritualityBALANCE1.97×
Early Adopter MentalityPOWER1.94×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by AUF1 audience · Rather not
TraitClusterDeviationScore
Price SensitivityPREMIUM0.52×
Sports ActivityPOWER0.75×
Luxury OrientationPREMIUM0.81×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does AUF1 have in Germany?

AUF1 has an estimated audience of 525,047 people in Germany, concentrated in Bayern and Baden-Württemberg.

02

What is the gender split and age of AUF1 fans?

39.7% of AUF1 fans are female, 60.3% are male, with an average age of 40.9 years.

03

Which brands do AUF1 fans like most?

AUF1 fans show strongest brand affinity for Alternative media (107.23×), Freedom of speech (30.23×), and Christina Applegate (20×) over the country average.

04

Where do AUF1 fans live in Germany?

AUF1 fans in Germany are most concentrated in Bayern (reach ~100K), Baden-Württemberg (reach ~90K), and Nordrhein-Westfalen (reach ~80K). These three regions account for the largest share of the active audience.

05

What other brands do AUF1 fans also like?

Beyond AUF1 itself, the audience over-indexes on Freedom of speech (30.23×), Christina Applegate (20×), Tagesschau (3.69×), and Moodle (9.99×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More News audiences in Germany

See AUF1 audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for AUF1. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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