AUF1 Audience in Germany
AUF1 has an estimated audience of 532,438 people in Germany. 41.2% are female, 58.8% are male, average age 39.9. Top regions: Bayern, Baden-Württemberg, Nordrhein-Westfalen. Top brand affinities: Markus Lanz, Christina Applegate, Jutarnji list, Moodle, Western Union.
The average AUF1 fan in Germany is 39.9 years old, more male, and lives primarily in Bayern. The audience is concentrated in Bayern, Baden-Württemberg, Nordrhein-Westfalen. Top brand affinities include Markus Lanz, Christina Applegate, Jutarnji list, with strongest over-indexing on Markus Lanz (7.39× the country average). Demographically, the AUF1 audience skews more male with an average age of 39.9, and over-indexes on personality traits such as LGBTQ+ Identity, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: News · Type: Website / Newspaper / Magazine
Demographics of AUF1 fans
| Metric | Value |
|---|---|
| Female | 41.2% |
| Male | 58.8% |
| Average age | 39.9 |
| Estimated audience size | 532,438 |
Audience persona
The typical AUF1 fan in Germany is more male, around 39.9 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Markus Lanz.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Bayern | 124,531 | 1.45× |
| Baden-Württemberg | 85,884 | 1.18× |
| Nordrhein-Westfalen | 74,759 | 0.64× |
| Sachsen | 48,842 | 1.87× |
| Niedersachsen | 35,400 | 0.68× |
| Hessen | 33,493 | 0.82× |
| Rheinland-Pfalz | 23,765 | 0.89× |
| Thüringen | 22,595 | 1.66× |
| Berlin | 21,362 | 0.9× |
| Schleswig-Holstein | 19,991 | 1.04× |
| Brandenburg | 18,432 | 1.11× |
| Sachsen-Anhalt | 17,967 | 1.3× |
| Hamburg | 7,494 | 0.62× |
| Mecklenburg-Vorpommern | 6,795 | 0.67× |
| Saarland | 4,703 | 0.72× |
| Bremen | 2,059 | 0.45× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Markus Lanz | 7.39× | Movies & TV |
| Christina Applegate | 20× | Movies & TV |
| Jutarnji list | 13.2× | News |
| Moodle | 10.19× | Technology & Electronics |
| Western Union | 6.4× | Business & Career |
| James Marsden | 20× | Movies & TV |
| Freedom Party of Austria | 19.69× | Politics & Society |
| Alternative media | 50.29× | News |
| ICloud | 6.69× | Technology & Electronics |
| Freedom of speech | 19.29× | Politics & Society |
| N26 | 8.39× | Business & Career |
| The Man in the High Castle (TV series) | 20× | Movies & TV |
| Dailymotion | 7.76× | Movies & TV |
| Payback | 4.75× | Shopping |
| Solidarity | 6.06× | Politics & Society |
| Der Tagesspiegel | 3.61× | News |
| Mercadona | 17.13× | Shopping |
| Pets | 1.78× | Pets & Animals |
| Sahra Wagenknecht | 6.06× | Politics & Society |
| Yvonne Strahovski | 13.93× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| LGBTQ+ Identity | OPEN | 1.96 |
| Early Adopter Mentality | POWER | 1.84 |
| Convenience Orientation | PREMIUM | 1.47 |
| Individualism | JOY | 1.43 |
| Tradition | CONSERVATISM | 1.42 |
| Pet Ownership | JOY | 1.38 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 56.3% |
| Austria | 31.8% |
| Switzerland | 4.1% |
See AUF1 audiences in other countries
More News audiences in Germany
- TikTok (26,168,913)
- Instagram (25,858,505)
- YouTube (24,030,137)
- Bild (23,266,420)
- Spiegel Online (19,266,000)
Frequently asked questions
How many fans does AUF1 have in Germany?
AUF1 has an estimated audience of 532,438 people in Germany, concentrated in Bayern and Baden-Württemberg.
What is the gender split and age of AUF1 fans?
41.2% of AUF1 fans are female, 58.8% are male, with an average age of 39.9 years.
Which brands do AUF1 fans like most?
AUF1 fans show strongest brand affinity for Markus Lanz (7.39×), Christina Applegate (20×), and Jutarnji list (13.2×) over the country average.
Where do AUF1 fans live in Germany?
AUF1 fans in Germany are most concentrated in Bayern (reach 124,531), Baden-Württemberg (reach 85,884), and Nordrhein-Westfalen (reach 74,759). These three regions account for the largest share of the active audience.
What other brands do AUF1 fans also like?
Beyond AUF1 itself, the audience over-indexes on Christina Applegate (20×), Jutarnji list (13.2×), Moodle (10.19×), and Western Union (6.4×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for AUF1. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.