Kotex Audience in United States

Kotex logo

Kotex has an estimated audience of 916,284 people in United States. 87.2% are female, 12.8% are male, average age 36.1. Top regions: California, Texas, Florida. Top brand affinities: Kimberly-Clark, Sanitary napkin, Yahoo!奇摩名人娛樂, Hobby Lobby, Macy's.

The average Kotex fan in United States is 36.1 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Kimberly-Clark, Sanitary napkin, Yahoo!奇摩名人娛樂, with strongest over-indexing on Kimberly-Clark (22.35× the country average). Demographically, the Kotex audience skews more female with an average age of 36.1, and over-indexes on personality traits such as Extroversion, Price Sensitivity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Beauty & Wellness · Type: Brand · Subtype: Personal care

Demographics of Kotex fans

Demographic split for Kotex audience in United States
MetricValue
Female87.2%
Male12.8%
Average age36.1
Estimated audience size916,284

Audience persona

The typical Kotex fan in United States is more female, around 36.1 years old, with strong Extroversion tendencies and a notable affinity for Kimberly-Clark.

Top regions in United States

Top regions ranked by reach for Kotex in United States
RegionReachAffinity
California138,2971.37×
Texas125,1561.59×
Florida80,8141.3×
New York71,2671.39×
Illinois36,2931.19×
Pennsylvania32,7061.06×
Georgia32,1951.14×
North Carolina31,4231.14×
New Jersey29,8011.28×
Ohio27,8990.99×
Virginia24,9371.12×
Michigan22,5810.94×
Arizona21,6301.16×
Tennessee20,7171.13×
Massachusetts20,2871.12×
Washington19,6481.07×
Indiana18,9931.13×
Maryland18,7601.19×
Colorado13,5440.94×
South Carolina13,3090.97×
Louisiana13,0551.1×
Missouri12,9390.88×
Alabama12,4360.97×
Wisconsin12,4310.9×
Oregon12,2611.17×
Kentucky11,9671.04×
Minnesota10,9460.83×
Connecticut10,5081.14×
Oklahoma10,3691.02×
Nevada9,5271.08×
Arkansas7,9331.05×
Mississippi7,3840.98×
Kansas7,1370.99×
Utah6,9010.84×
Iowa6,8990.91×
New Mexico4,5520.99×
Nebraska4,1180.9×
Hawaii3,8140.97×
West Virginia3,6860.86×
Washington, District of Columbia3,0631.11×
Idaho3,0110.66×
New Hampshire2,9790.83×
Rhode Island2,8760.99×
Delaware2,2730.9×
Maine2,0850.64×
South Dakota1,6430.78×
Alaska1,6270.83×
Montana1,3570.53×
North Dakota1,3040.69×
Vermont9980.62×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Kotex audience
BrandAffinityCategory
Kimberly-Clark22.35×Beauty & Wellness
Sanitary napkin10.84×Beauty & Wellness
Yahoo!奇摩名人娛樂2.48×Internet & Social Media
Hobby Lobby1.72×Home & Garden
Macy's1.73×Shopping
Dollar Tree1.79×Shopping
Dollar General1.7×Shopping
Kohl's1.63×Shopping
Walgreens1.7×Shopping
Old Navy1.66×Fashion & Accessoires
Tampax13.46×Beauty & Wellness
Cottonelle17.73×Home & Garden
Feminine hygiene8.49×Health
Marshalls1.78×Fashion & Accessoires
Sephora1.74×Shopping
Irving, Texas7.59×Travel & Leisure
Starbucks1.53×Food & Beverages
CVS Pharmacy1.88×Shopping
Pixi6.03×Beauty & Wellness
Playtex16.51×Beauty & Wellness

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Kotex audience
TraitClusterScore
ExtroversionTHRILL1.55
Price SensitivityPREMIUM1.44
IndulgenceJOY1.37
Social Media UsageJOY1.25
Pet OwnershipJOY1.18
Healthy LifestyleBALANCE1.15

Worldwide distribution

Worldwide audience distribution share by country for Kotex
CountryShare
United States30.6%
Mexico5.5%
Saudi Arabia5.2%

See Kotex audiences in other countries

More Personal care audiences in United States

Frequently asked questions

How many fans does Kotex have in United States?

Kotex has an estimated audience of 916,284 people in United States, concentrated in California and Texas.

What is the gender split and age of Kotex fans?

87.2% of Kotex fans are female, 12.8% are male, with an average age of 36.1 years.

Which brands do Kotex fans like most?

Kotex fans show strongest brand affinity for Kimberly-Clark (22.35×), Sanitary napkin (10.84×), and Yahoo!奇摩名人娛樂 (2.48×) over the country average.

Where do Kotex fans live in United States?

Kotex fans in United States are most concentrated in California (reach 138,297), Texas (reach 125,156), and Florida (reach 80,814). These three regions account for the largest share of the active audience.

What other brands do Kotex fans also like?

Beyond Kotex itself, the audience over-indexes on Sanitary napkin (10.84×), Yahoo!奇摩名人娛樂 (2.48×), Hobby Lobby (1.72×), and Macy's (1.73×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Kotex. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.