Rascasse Audience Intelligence

Kotex Target Market in United States

A data profile of the people who buy, follow and care about Kotex in United States — modelled from more than twelve digital signal sources. Kotex has an estimated audience of 926,524 people in United States.

#39among Personal care in United States#2555among Brand in United States#319in Beauty & Wellness

The average Kotex fan in United States is 36.1 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Kimberly-Clark, Sanitary napkin, Hobby Lobby, with strongest over-indexing on Kimberly-Clark (22.35× the country average).

Demographically, the Kotex audience skews more female with an average age of 36.1, and over-indexes on personality traits such as Extroversion, Individualism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Kotex fan in United States is more female, around 36.1 years old, with strong Extroversion tendencies and a notable affinity for Kimberly-Clark.

Category: Beauty & Wellness · Type: Brand · Subtype: Personal care

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Kotex profile in United States.

Audience size
927K
in United States
Gender
87.2%♀
12.8% male
Age
36.1
average years
Country rank
#24921
Brand in United States
Fig. 01

Search interest · 12-month trend

+65%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Kotex

87.2% are female, 12.8% are male, average age 36.1.

Fig. 02

Gender split

87.2%
Female
12.8%
Male
Demographic split for Kotex audience in United States
MetricValue
Female87.2%
Male12.8%
Average age36.1
Estimated audience size926,524
Fig. 03

Age distribution

Ø 36.1
average years
Age distribution of the Kotex audience in United States
Age bracketShare%
16-1925%
20-2924%
30-3920%
40-4916%
50+15%
Fig. 04

Worldwide distribution

29.6%

of the worldwide Kotex audience comes from United States.

Worldwide audience distribution share by country for Kotex
CountryShare
United States29.6%
Saudi Arabia7.8%
Mexico5.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Kotex audience in United States is strongest.

Fig. 05

Top regions by affinity

Kotex customers by region in United States
#RegionReachAffinity×
01Texas~100K1.48×
02Oregon~10K1.36×
03New York~70K1.29×
04California~100K1.27×
05Florida~80K1.21×
06New Jersey~30K1.18×
07Illinois~40K1.17×
08Maryland~20K1.17×
09Arizona~20K1.11×
10Massachusetts~20K1.10×
11Louisiana~10K1.10×
12Georgia~30K1.09×
13Indiana~20K1.09×
14Connecticut~10K1.08×
15North Carolina~30K1.07×
16Virginia~20K1.07×
17Washington, District of Columbia~3K1.06×
18Tennessee~20K1.05×
19Arkansas~8K1.05×
20Kansas~8K1.04×
21Nevada~9K1.03×
22Washington~20K1.02×
23Mississippi~8K1.02×
24Pennsylvania~30K1.01×
25New Mexico~5K1.01×
26Alabama~10K1.00×
27Kentucky~10K1.00×
28Oklahoma~10K1.00×
29Rhode Island~3K1.00×
30Hawaii~4K0.99×
31Ohio~30K0.98×
32West Virginia~4K0.98×
33Wisconsin~10K0.97×
34Alaska~2K0.96×
35Nebraska~4K0.95×
36Delaware~2K0.95×
37South Dakota~2K0.94×
38North Dakota~2K0.94×
39South Carolina~10K0.93×
40Iowa~7K0.93×
41Michigan~20K0.91×
42Colorado~10K0.91×
43Vermont~1K0.91×
44Utah~7K0.90×
45New Hampshire~3K0.90×
46Minnesota~10K0.89×
47Montana~2K0.88×
48Missouri~10K0.87×
49Idaho~4K0.87×
50Maine~3K0.86×
Fig. 06

Affinity by region

Affinity by region — Kotex, United States
0.86×1.00×1.48×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Kotex audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Kotex audience
#·InterestCategoryAffinity×
01McCombs School of BusinessBusiness & Career27.84×
02Kimberly-ClarkBeauty & Wellness22.35×
03CottonelleHome & Garden17.73×
04PlaytexBeauty & Wellness16.51×
05TampaxBeauty & Wellness13.46×
06Sanitary napkinBeauty & Wellness10.84×
07Period PainsHealth10.77×
08Feminine hygieneHealth8.49×
09Irving, TexasTravel & Leisure7.59×
10CVS PharmacyShopping1.88×
11Dollar TreeShopping1.79×
12MarshallsFashion & Accessoires1.78×
13SephoraShopping1.74×
14Macy'sShopping1.73×
15Hobby LobbyHome & Garden1.72×
16Dollar GeneralShopping1.70×
17WalgreensShopping1.70×
18Old NavyFashion & Accessoires1.66×
19Kohl'sShopping1.63×
20StarbucksFood & Beverages1.53×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Kotex audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Kotex audience · What stands out
TraitClusterDeviationScore
ExtroversionTHRILL1.36×
IndividualismJOY1.34×
Pet OwnershipJOY1.30×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Kotex audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.87×
Luxury OrientationPREMIUM0.89×
Need for SecurityCONSERVATISM0.95×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Kotex's target market in United States?

Kotex's target market in United States covers an estimated 926,524 people, concentrated in California and Texas.

02

What is the gender split and age of Kotex customers?

87.2% of the Kotex audience are female, 12.8% are male, with an average age of 36.1 years.

03

Which brands do Kotex fans like most?

Kotex fans show strongest brand affinity for Kimberly-Clark (22.35×), Sanitary napkin (10.84×), and Hobby Lobby (1.72×) over the country average.

04

Where do Kotex fans live in United States?

Kotex fans in United States are most concentrated in California (reach ~100K), Texas (reach ~100K), and Florida (reach ~80K). These three regions account for the largest share of the active audience.

05

What other brands do Kotex fans also like?

Beyond Kotex itself, the audience over-indexes on Sanitary napkin (10.84×), Hobby Lobby (1.72×), Macy's (1.73×), and Dollar Tree (1.79×) compared to the United States average.

Appendix

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Related profiles, rankings and the same audience in other markets.

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See Kotex audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Kotex. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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