Irving, Texas Audience in United States

Irving, Texas has an estimated audience of 2,701,353 people in United States. 51.8% are female, 48.2% are male, average age 46.5. Top regions: Texas, California, New Hampshire. Top brand affinities: Capital One, Gladiator (2000 film), Google Maps, AccuWeather, CarGurus.

The average Irving, Texas fan in United States is 46.5 years old, balanced, and lives primarily in Texas. The audience is concentrated in Texas, California, New Hampshire. Top brand affinities include Capital One, Gladiator (2000 film), Google Maps, with strongest over-indexing on Capital One (14.85× the country average). Demographically, the Irving, Texas audience skews balanced with an average age of 46.5, and over-indexes on personality traits such as Family Orientation, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: POI

Demographics of Irving, Texas fans

Demographic split for Irving, Texas audience in United States
MetricValue
Female51.8%
Male48.2%
Average age46.5
Estimated audience size2,701,353

Audience persona

The typical Irving, Texas fan in United States is balanced, around 46.5 years old, with strong Family Orientation tendencies and a notable affinity for Capital One.

Top regions in United States

Top regions ranked by reach for Irving, Texas in United States
RegionReachAffinity
Texas1,428,0456.15×
California198,6940.67×
New Hampshire145,71513.69×
Florida118,8410.65×
New York111,8060.74×
Pennsylvania108,4671.19×
Maine98,16310.14×
Illinois75,5080.84×
Georgia65,1570.78×
Oklahoma65,0132.17×
Louisiana55,3701.59×
North Carolina50,9870.63×
Virginia50,1520.76×
Massachusetts50,0690.94×
Ohio47,7160.57×
Arkansas43,7621.97×
Arizona42,8790.78×
Tennessee42,6590.79×
Vermont40,5228.54×
Missouri40,2280.92×
Colorado39,3620.92×
Michigan38,1700.54×
Washington36,9860.68×
New Jersey36,5780.53×
Indiana27,4480.56×
Kansas27,1181.27×
Minnesota26,4430.68×
Alabama23,6690.63×
Maryland23,1120.5×
Wisconsin22,9480.56×
South Carolina22,6640.56×
Mississippi21,6720.97×
Utah18,8070.78×
New Mexico18,1651.34×
Oregon17,1770.55×
Iowa16,6280.75×
Kentucky16,5750.49×
Nevada15,6620.6×
Connecticut13,6530.5×
Nebraska10,0830.74×
Idaho8,2780.61×
Washington, District of Columbia7,2300.89×
Hawaii4,9260.42×
Rhode Island4,7010.55×
West Virginia3,8090.3×
Montana3,8060.51×
South Dakota3,6340.58×
Alaska3,0650.53×
North Dakota3,0240.54×
Delaware2,9300.39×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Irving, Texas audience
BrandAffinityCategory
Capital One14.85×Business & Career
Gladiator (2000 film)45.79×Movies & TV
Google Maps10.69×Internet & Social Media
AccuWeather15.98×Home & Garden
CarGurus12.85×Cars & Mobility
Clint Eastwood18.11×Movies & TV
Titanic (1997 film)27.92×Movies & TV
Bruce Willis14.34×Movies & TV
Indeed.com8.06×Business & Career
Circle K12.79×Shopping
Aaron Rodgers11.35×Sports
Diane Keaton10.92×Movies & TV
Matthew McConaughey15.65×Movies & TV
Google News9.45×News
Billy Bob Thornton13.28×Movies & TV
DuckDuckGo13.44×Internet & Social Media
Khan Academy11.86×Business & Career
Demi Moore12.77×Movies & TV
Michael Douglas18.85×Movies & TV
DeviantArt9.71×Internet & Social Media

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Irving, Texas audience
TraitClusterScore
Family OrientationCONSERVATISM1.55
IndulgenceJOY1.47
Urban LifestyleOPEN1.46
Community OrientationOPEN1.4
Career OrientationPOWER1.35
ExtroversionTHRILL1.33

Worldwide distribution

Worldwide audience distribution share by country for Irving, Texas
CountryShare
United States63.3%
India14.7%
Canada3.8%

See Irving, Texas audiences in other countries

More Travel & Leisure audiences in United States

Frequently asked questions

How many fans does Irving, Texas have in United States?

Irving, Texas has an estimated audience of 2,701,353 people in United States, concentrated in Texas and California.

What is the gender split and age of Irving, Texas fans?

51.8% of Irving, Texas fans are female, 48.2% are male, with an average age of 46.5 years.

Which brands do Irving, Texas fans like most?

Irving, Texas fans show strongest brand affinity for Capital One (14.85×), Gladiator (2000 film) (45.79×), and Google Maps (10.69×) over the country average.

Where do Irving, Texas fans live in United States?

Irving, Texas fans in United States are most concentrated in Texas (reach 1,428,045), California (reach 198,694), and New Hampshire (reach 145,715). These three regions account for the largest share of the active audience.

What other brands do Irving, Texas fans also like?

Beyond Irving, Texas itself, the audience over-indexes on Gladiator (2000 film) (45.79×), Google Maps (10.69×), AccuWeather (15.98×), and CarGurus (12.85×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Irving, Texas. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.