Rascasse Audience Intelligence

Irving, Texas Audience in United States

A data profile of the people who buy, follow and care about Irving, Texas in United States — modelled from more than twelve digital signal sources. Irving, Texas has an estimated audience of 2,701,353 people in United States.

#844among POI in United States#894in Travel & Leisure

The average Irving, Texas fan in United States is 46.5 years old, balanced, and lives primarily in Texas.

The audience is concentrated in Texas, California, New Hampshire.

Top brand affinities include American Cruise Lines, FedEx, Pinterest, with strongest over-indexing on American Cruise Lines (21.02× the country average).

Demographically, the Irving, Texas audience skews balanced with an average age of 46.5, and over-indexes on personality traits such as Family Orientation, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Irving, Texas fan in United States is balanced, around 46.5 years old, with strong Family Orientation tendencies and a notable affinity for American Cruise Lines.

Category: Travel & Leisure · Type: POI

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Irving, Texas profile in United States.

Audience size
2.7M
in United States
Gender
51.8%♀
48.2% male
Age
46.5
average years
Country rank
#11196
POI in United States
Fig. 01

Search interest · 12-month trend

+18%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Irving, Texas fans

51.8% are female, 48.2% are male, average age 46.5.

Fig. 02

Gender split

51.8%
Female
48.2%
Male
Demographic split for Irving, Texas audience in United States
MetricValue
Female51.8%
Male48.2%
Average age46.5
Estimated audience size2,701,353
Fig. 03

Age distribution

Ø 46.5
average years
Age distribution of the Irving, Texas audience in United States
Age bracketShare%
16-198%
20-2912%
30-3918%
40-4923%
50+40%
Fig. 04

Worldwide distribution

63.3%

of the worldwide Irving, Texas audience comes from United States.

Worldwide audience distribution share by country for Irving, Texas
CountryShare
United States63.3%
India14.7%
Canada3.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Irving, Texas audience in United States is strongest.

Fig. 05

Top regions by affinity

Irving, Texas fans by region: top regions in United States
#RegionReachAffinity×
01New Hampshire~100K13.66×
02Maine~100K9.95×
03Vermont~40K8.40×
04Texas~1.5M6.44×
05Oklahoma~70K2.38×
06Arkansas~40K1.96×
07Louisiana~60K1.72×
08New Mexico~20K1.41×
09Kansas~30K1.36×
10Pennsylvania~100K1.14×
11Mississippi~20K1.10×
12Massachusetts~50K0.89×
13Missouri~40K0.89×
14Illinois~80K0.85×
15Washington, District of Columbia~7K0.85×
16Nebraska~10K0.83×
17Alaska~5K0.83×
18North Dakota~4K0.80×
19Tennessee~40K0.79×
20Colorado~30K0.79×
21South Dakota~5K0.79×
22Arizona~40K0.76×
23Iowa~20K0.76×
24Utah~20K0.75×
25Georgia~60K0.73×
26Alabama~30K0.72×
27Montana~5K0.72×
28Virginia~50K0.69×
29New York~100K0.68×
30Rhode Island~6K0.68×
31Nevada~20K0.67×
32Idaho~9K0.66×
33Delaware~5K0.64×
34Minnesota~20K0.63×
35West Virginia~8K0.62×
36North Carolina~50K0.61×
37Washington~30K0.61×
38Hawaii~7K0.61×
39Florida~100K0.60×
40Indiana~30K0.59×
41Kentucky~20K0.59×
42South Carolina~20K0.58×
43Oregon~20K0.58×
44Wisconsin~20K0.56×
45California~200K0.54×
46Connecticut~10K0.54×
47Ohio~40K0.53×
48New Jersey~40K0.52×
49Maryland~20K0.52×
50Michigan~40K0.50×
Fig. 06

Affinity by region

Affinity by region — Irving, Texas, United States
0.50×1.00×13.66×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Irving, Texas audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Irving, Texas audience
#·InterestCategoryAffinity×
01American Cruise LinesTravel & Leisure21.02×
02Banff National ParkTravel & Leisure16.75×
03RokuMovies & TV4.25×
04FedExBusiness & Career4.07×
05QVCMovies & TV3.83×
06Weather forecastingHome & Garden3.81×
07Natural gasCars & Mobility3.77×
08Drudge ReportSports3.67×
09First class travelTravel & Leisure3.43×
10Renewable energyBusiness & Career3.26×
11NASDAQBusiness & Career2.90×
12Solar energyHome & Garden2.74×
13United AirlinesTravel & Leisure2.58×
14Mortgage loansBusiness & Career2.36×
15Discount storesShopping2.35×
16PinterestInternet & Social Media2.00×
17AirbnbTravel & Leisure1.90×
18McDonald'sFood & Beverages1.87×
19Chick-fil-AFood & Beverages1.83×
20NatureHome & Garden1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Irving, Texas audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Irving, Texas audience · What stands out
TraitClusterDeviationScore
Family OrientationCONSERVATISM2.39×
PatriotismCONSERVATISM1.81×
Urban LifestyleOPEN1.63×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Irving, Texas audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.66×
Design AffinityPREMIUM0.83×
MindfulnessBALANCE0.84×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Irving, Texas have in United States?

Irving, Texas has an estimated audience of 2,701,353 people in United States, concentrated in Texas and California.

02

What is the gender split and age of Irving, Texas fans?

51.8% of Irving, Texas fans are female, 48.2% are male, with an average age of 46.5 years.

03

Which brands do Irving, Texas fans like most?

Irving, Texas fans show strongest brand affinity for American Cruise Lines (21.02×), FedEx (4.07×), and Pinterest (2×) over the country average.

04

Where do Irving, Texas fans live in United States?

Irving, Texas fans in United States are most concentrated in Texas (reach ~1.5M), California (reach ~200K), and New Hampshire (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Irving, Texas fans also like?

Beyond Irving, Texas itself, the audience over-indexes on FedEx (4.07×), Pinterest (2×), Mortgage loans (2.36×), and Roku (4.25×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Irving, Texas. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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