Rascasse Audience Intelligence

Banff National Park Audience in United States

A data profile of the people who buy, follow and care about Banff National Park in United States — modelled from more than twelve digital signal sources. Banff National Park has an estimated audience of 807,073 people in United States.

#17among National park in United States#2559among POI in United States#2071in Travel & Leisure

The average Banff National Park fan in United States is 46.1 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Bob Evans, RV (film), Sitka, Alaska, with strongest over-indexing on Bob Evans (41.51× the country average).

Demographically, the Banff National Park audience skews more female with an average age of 46.1, and over-indexes on personality traits such as Career Orientation, Travelling.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Banff National Park fan in United States is more female, around 46.1 years old, with strong Career Orientation tendencies and a notable affinity for Bob Evans.

Category: Travel & Leisure · Type: POI · Subtype: National park

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Banff National Park profile in United States.

Audience size
807K
in United States
Gender
59.8%♀
40.2% male
Age
46.1
average years
Country rank
#27317
POI in United States
Fig. 01

Search interest · 12-month trend

+0%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Banff National Park fans

59.8% are female, 40.2% are male, average age 46.1.

Fig. 02

Gender split

59.8%
Female
40.2%
Male
Demographic split for Banff National Park audience in United States
MetricValue
Female59.8%
Male40.2%
Average age46.1
Estimated audience size807,073
Fig. 03

Age distribution

Ø 46.1
average years
Age distribution of the Banff National Park audience in United States
Age bracketShare%
16-1911%
20-2912%
30-3914%
40-4921%
50+42%
Fig. 04

Worldwide distribution

29.5%

of the worldwide Banff National Park audience comes from United States.

Worldwide audience distribution share by country for Banff National Park
CountryShare
Canada39.0%
United States29.5%
United Kingdom5.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Banff National Park audience in United States is strongest.

Fig. 05

Top regions by affinity

Banff National Park fans by region: top regions in United States
#RegionReachAffinity×
01Montana~6K2.69×
02North Dakota~3K1.83×
03Minnesota~20K1.59×
04South Dakota~3K1.59×
05Wisconsin~20K1.35×
06Idaho~5K1.34×
07Utah~10K1.33×
08Wyoming~2K1.31×
09Iowa~8K1.25×
10Washington~20K1.22×
11Michigan~20K1.17×
12Maine~3K1.11×
13Nebraska~4K1.09×
14Alaska~2K1.08×
15Illinois~30K1.06×
16Massachusetts~20K1.06×
17Missouri~10K1.05×
18Ohio~30K1.01×
19New Hampshire~3K1.01×
20Indiana~10K1.00×
21Colorado~10K1.00×
22Kentucky~9K0.94×
23Connecticut~8K0.94×
24New Jersey~20K0.93×
25Kansas~6K0.93×
26Tennessee~10K0.90×
27Oregon~8K0.90×
28Pennsylvania~20K0.89×
29Virginia~20K0.86×
30Texas~60K0.85×
31New York~40K0.82×
32Georgia~20K0.82×
33Washington, District of Columbia~2K0.82×
34California~70K0.80×
35Florida~40K0.80×
36Oklahoma~7K0.80×
37Rhode Island~2K0.79×
38Maryland~10K0.78×
39Arkansas~5K0.78×
40North Carolina~20K0.77×
41Hawaii~3K0.74×
42Delaware~2K0.73×
43Arizona~10K0.72×
44Alabama~8K0.72×
45West Virginia~3K0.72×
46Louisiana~7K0.71×
47South Carolina~8K0.69×
48Nevada~5K0.65×
49Mississippi~4K0.60×
50New Mexico~2K0.57×
Fig. 06

Affinity by region

Affinity by region — Banff National Park, United States
0.57×1.00×2.69×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Banff National Park audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Banff National Park audience
#·InterestCategoryAffinity×
01Kenting National ParkTravel & Leisure110.86×
02National Parks of CanadaTravel & Leisure77.24×
03Sitka, AlaskaTravel & Leisure69.89×
04Banff, AlbertaTravel & Leisure69.63×
05Inca Trail to Machu PicchuTravel & Leisure69.37×
06Hawaiʻi Volcanoes National ParkTravel & Leisure68.88×
07Acadia National ParkTravel & Leisure52.74×
08Redwood National and State ParksTravel & Leisure49.26×
09Ocean City, New JerseyPOI48.20×
10AntiguaTravel & Leisure46.70×
11RV (film)Movies & TV46.57×
12Bob EvansFood & Beverages41.51×
13Sequoia National ParkTravel & Leisure39.36×
14PlymouthTravel & Leisure39.28×
15CuscoTravel & Leisure37.91×
16American Cruise LinesTravel & Leisure35.52×
17Joshua Tree National ParkTravel & Leisure33.27×
18Grand Teton National ParkTravel & Leisure26.00×
19Hilo, HawaiiTravel & Leisure24.99×
20Navy PierTravel & Leisure19.24×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Banff National Park audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Banff National Park audience · What stands out
TraitClusterDeviationScore
Career OrientationPOWER2.83×
TravellingTHRILL1.57×
Quality AwarenessPREMIUM1.54×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Banff National Park audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.82×
Social Media UsageJOY0.95×
Family OrientationCONSERVATISM0.99×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Banff National Park have in United States?

Banff National Park has an estimated audience of 807,073 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Banff National Park fans?

59.8% of Banff National Park fans are female, 40.2% are male, with an average age of 46.1 years.

03

Which brands do Banff National Park fans like most?

Banff National Park fans show strongest brand affinity for Bob Evans (41.51×), RV (film) (46.57×), and Sitka, Alaska (69.89×) over the country average.

04

Where do Banff National Park fans live in United States?

Banff National Park fans in United States are most concentrated in California (reach ~70K), Texas (reach ~60K), and Florida (reach ~40K). These three regions account for the largest share of the active audience.

05

What other brands do Banff National Park fans also like?

Beyond Banff National Park itself, the audience over-indexes on RV (film) (46.57×), Sitka, Alaska (69.89×), Cusco (37.91×), and Kenting National Park (110.86×) compared to the United States average.

Appendix

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More National park audiences in United States

See Banff National Park audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Banff National Park. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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