Banff National Park Audience in United States

Banff National Park logo

Banff National Park has an estimated audience of 807,073 people in United States. 59.8% are female, 40.2% are male, average age 46.1. Top regions: California, Texas, Florida. Top brand affinities: Bob Evans, RV (film), Sitka, Alaska, Cusco, Kenting National Park.

The average Banff National Park fan in United States is 46.1 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Bob Evans, RV (film), Sitka, Alaska, with strongest over-indexing on Bob Evans (41.51× the country average). Demographically, the Banff National Park audience skews more female with an average age of 46.1, and over-indexes on personality traits such as Travelling, Community Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: POI · Subtype: National park

Demographics of Banff National Park fans

Demographic split for Banff National Park audience in United States
MetricValue
Female59.8%
Male40.2%
Average age46.1
Estimated audience size807,073

Audience persona

The typical Banff National Park fan in United States is more female, around 46.1 years old, with strong Travelling tendencies and a notable affinity for Bob Evans.

Top regions in United States

Top regions ranked by reach for Banff National Park in United States
RegionReachAffinity
California76,9830.87×
Texas64,1810.93×
Florida42,5060.78×
New York38,2140.85×
Illinois29,4721.1×
Ohio25,9961.05×
Michigan25,3531.2×
Pennsylvania23,7340.87×
Washington22,1201.37×
Georgia21,0400.85×
New Jersey20,0460.98×
North Carolina19,1200.79×
Minnesota18,7161.62×
Massachusetts17,7531.12×
Virginia17,6810.9×
Wisconsin16,2701.34×
Tennessee15,5250.96×
Indiana14,6060.99×
Missouri14,2381.09×
Colorado13,2051.04×
Arizona12,4790.76×
Maryland11,0720.8×
Utah9,6921.34×
Kentucky9,5900.95×
Oregon8,7750.95×
South Carolina8,6500.71×
Iowa7,9991.2×
Alabama7,9420.7×
Louisiana7,4240.71×
Connecticut7,3760.91×
Oklahoma7,3260.82×
Montana5,8292.6×
Kansas5,7650.91×
Idaho5,2881.31×
Arkansas5,1300.77×
Nevada4,9930.64×
Nebraska4,3991.09×
Mississippi3,8760.58×
New Hampshire3,0910.97×
Maine3,0271.05×
North Dakota2,8351.71×
South Dakota2,6971.45×
Hawaii2,5140.72×
West Virginia2,4310.65×
New Mexico2,1630.53×
Washington, District of Columbia2,0390.84×
Rhode Island2,0110.78×
Alaska1,8721.08×
Delaware1,5170.68×
Wyoming1,4451.21×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Banff National Park audience
BrandAffinityCategory
Bob Evans41.51×Food & Beverages
RV (film)46.57×Movies & TV
Sitka, Alaska69.89×Travel & Leisure
Cusco37.91×Travel & Leisure
Kenting National Park110.86×Travel & Leisure
Acadia National Park52.74×Travel & Leisure
Plymouth39.28×Travel & Leisure
Sequoia National Park39.36×Travel & Leisure
Navy Pier19.24×Travel & Leisure
Banff, Alberta69.63×Travel & Leisure
Hawaiʻi Volcanoes National Park68.88×Travel & Leisure
National Parks of Canada77.24×Travel & Leisure
American Cruise Lines35.52×Travel & Leisure
Antigua46.7×Travel & Leisure
Redwood National and State Parks49.26×Travel & Leisure
Ocean City, New Jersey48.2×
Inca Trail to Machu Picchu69.37×Travel & Leisure
Grand Teton National Park26×Travel & Leisure
Hilo, Hawaii24.99×Travel & Leisure
Joshua Tree National Park33.27×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Banff National Park audience
TraitClusterScore
TravellingTHRILL2.47
Community OrientationOPEN2.03
Risk AppetiteTHRILL1.93
SustainabilityBALANCE1.71
Design AffinityPREMIUM1.52
Sports ActivityPOWER1.51

Worldwide distribution

Worldwide audience distribution share by country for Banff National Park
CountryShare
Canada39.0%
United States29.6%
United Kingdom5.4%

See Banff National Park audiences in other countries

More National park audiences in United States

Frequently asked questions

How many fans does Banff National Park have in United States?

Banff National Park has an estimated audience of 807,073 people in United States, concentrated in California and Texas.

What is the gender split and age of Banff National Park fans?

59.8% of Banff National Park fans are female, 40.2% are male, with an average age of 46.1 years.

Which brands do Banff National Park fans like most?

Banff National Park fans show strongest brand affinity for Bob Evans (41.51×), RV (film) (46.57×), and Sitka, Alaska (69.89×) over the country average.

Where do Banff National Park fans live in United States?

Banff National Park fans in United States are most concentrated in California (reach 76,983), Texas (reach 64,181), and Florida (reach 42,506). These three regions account for the largest share of the active audience.

What other brands do Banff National Park fans also like?

Beyond Banff National Park itself, the audience over-indexes on RV (film) (46.57×), Sitka, Alaska (69.89×), Cusco (37.91×), and Kenting National Park (110.86×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Banff National Park. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.