Rascasse Audience Intelligence

Ocean City, New Jersey Audience in United States

A data profile of the people who buy, follow and care about Ocean City, New Jersey in United States — modelled from more than twelve digital signal sources. Ocean City, New Jersey has an estimated audience of 733,330 people in United States.

#2777among POI in United States

The average Ocean City, New Jersey fan in United States is 47.5 years old, more female, and lives primarily in New Jersey.

The audience is concentrated in New Jersey, Maryland, Pennsylvania.

Top brand affinities include American Cruise Lines, Philadelphia Phillies, Banff National Park, with strongest over-indexing on American Cruise Lines (67.92× the country average).

Demographically, the Ocean City, New Jersey audience skews more female with an average age of 47.5, and over-indexes on personality traits such as Family Orientation, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Ocean City, New Jersey fan in United States is more female, around 47.5 years old, with strong Family Orientation tendencies and a notable affinity for American Cruise Lines.

Type: POI

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Ocean City, New Jersey profile in United States.

Audience size
733K
in United States
Gender
66.3%♀
33.7% male
Age
47.5
average years
Country rank
#29046
POI in United States
Fig. 01

Search interest · 12-month trend

+19%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Ocean City, New Jersey fans

66.3% are female, 33.7% are male, average age 47.5.

Fig. 02

Gender split

66.3%
Female
33.7%
Male
Demographic split for Ocean City, New Jersey audience in United States
MetricValue
Female66.3%
Male33.7%
Average age47.5
Estimated audience size733,330
Fig. 03

Age distribution

Ø 47.5
average years
Age distribution of the Ocean City, New Jersey audience in United States
Age bracketShare%
16-198%
20-2910%
30-3914%
40-4923%
50+44%
Fig. 04

Worldwide distribution

86.8%

of the worldwide Ocean City, New Jersey audience comes from United States.

Worldwide audience distribution share by country for Ocean City, New Jersey
CountryShare
United States86.8%
Germany6.0%
Italy1.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Ocean City, New Jersey audience in United States is strongest.

Fig. 05

Top regions by affinity

Ocean City, New Jersey fans by region: top regions in United States
#RegionReachAffinity×
01Maryland~200K12.55×
02New Jersey~200K9.12×
03Delaware~10K7.32×
04Washington, District of Columbia~10K5.66×
05Pennsylvania~100K5.36×
06Virginia~70K3.82×
07West Virginia~9K2.75×
08New York~50K1.30×
09Connecticut~9K1.18×
10Vermont<1K0.74×
11Ohio~10K0.65×
12Massachusetts~9K0.63×
13Rhode Island~1K0.61×
14Alaska<1K0.55×
15New Hampshire~2K0.54×
16North Dakota<1K0.53×
17Maine~1K0.52×
18South Dakota<1K0.51×
19Montana<1K0.48×
20South Carolina~5K0.47×
21North Carolina~10K0.46×
22Iowa~3K0.44×
23Hawaii~1K0.40×
24Idaho~1K0.38×
25Michigan~7K0.36×
26New Mexico~1K0.36×
27Nebraska~1K0.36×
28Kentucky~3K0.35×
29Mississippi~2K0.35×
30Arkansas~2K0.33×
31Kansas~2K0.33×
32Washington~5K0.32×
33Indiana~4K0.32×
34Tennessee~4K0.30×
35Colorado~3K0.30×
36Utah~2K0.30×
37Florida~10K0.29×
38Oklahoma~2K0.29×
39Georgia~6K0.28×
40Wisconsin~3K0.28×
41Minnesota~3K0.28×
42Alabama~3K0.28×
43Louisiana~3K0.28×
44Nevada~2K0.28×
45Illinois~7K0.27×
46Missouri~3K0.27×
47Oregon~2K0.26×
48Arizona~4K0.24×
49Texas~10K0.19×
50California~10K0.17×
Fig. 06

Affinity by region

Affinity by region — Ocean City, New Jersey, United States
0.17×1.00×12.55×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Ocean City, New Jersey audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Ocean City, New Jersey audience
#·InterestCategoryAffinity×
01American Cruise LinesTravel & Leisure67.92×
02Banff National ParkTravel & Leisure48.20×
03PlymouthTravel & Leisure33.71×
04St. Augustine, FloridaTravel & Leisure26.25×
05Grand Teton National ParkTravel & Leisure26.09×
06Sequoia National ParkTravel & Leisure24.32×
07Philadelphia PhilliesSports16.73×
08Philadelphia FlyersSports14.57×
09Rocky Mountain National ParkTravel & Leisure8.85×
10GreeceTravel & Leisure7.97×
11Royal Caribbean Cruises Ltd.Travel & Leisure6.37×
12First class travelTravel & Leisure5.66×
13Wawa Inc.Shopping5.08×
14Sustainable energyHome & Garden4.72×
15QVCMovies & TV4.69×
16Renewable energyBusiness & Career4.05×
17FedExBusiness & Career3.81×
18Mortgage loansBusiness & Career2.71×
19AirbnbTravel & Leisure2.54×
20PinterestInternet & Social Media2.08×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Ocean City, New Jersey audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Ocean City, New Jersey audience · What stands out
TraitClusterDeviationScore
Family OrientationCONSERVATISM2.46×
PatriotismCONSERVATISM2.15×
Quality AwarenessPREMIUM2.09×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Ocean City, New Jersey audience · Rather not
TraitClusterDeviationScore
Early Adopter MentalityPOWER0.87×
Healthy LifestyleBALANCE0.93×
Social Media UsageJOY0.93×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Ocean City, New Jersey have in United States?

Ocean City, New Jersey has an estimated audience of 733,330 people in United States, concentrated in New Jersey and Maryland.

02

What is the gender split and age of Ocean City, New Jersey fans?

66.3% of Ocean City, New Jersey fans are female, 33.7% are male, with an average age of 47.5 years.

03

Which brands do Ocean City, New Jersey fans like most?

Ocean City, New Jersey fans show strongest brand affinity for American Cruise Lines (67.92×), Philadelphia Phillies (16.73×), and Banff National Park (48.2×) over the country average.

04

Where do Ocean City, New Jersey fans live in United States?

Ocean City, New Jersey fans in United States are most concentrated in New Jersey (reach ~200K), Maryland (reach ~200K), and Pennsylvania (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Ocean City, New Jersey fans also like?

Beyond Ocean City, New Jersey itself, the audience over-indexes on Philadelphia Phillies (16.73×), Banff National Park (48.2×), Plymouth (33.71×), and St. Augustine, Florida (26.25×) compared to the United States average.

Appendix

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Related profiles, rankings and the same audience in other markets.

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See Ocean City, New Jersey audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Ocean City, New Jersey. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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