Ocean City, New Jersey Audience in United States

Ocean City, New Jersey logo

Ocean City, New Jersey has an estimated audience of 733,330 people in United States. 66.3% are female, 33.7% are male, average age 47.5. Top regions: Maryland, Virginia, Pennsylvania. Top brand affinities: Capital One, Vistaprint, Diane Keaton, Google Maps, Escape the room.

The average Ocean City, New Jersey fan in United States is 47.5 years old, more female, and lives primarily in Maryland. The audience is concentrated in Maryland, Virginia, Pennsylvania. Top brand affinities include Capital One, Vistaprint, Diane Keaton, with strongest over-indexing on Capital One (10.41× the country average). Demographically, the Ocean City, New Jersey audience skews more female with an average age of 47.5, and over-indexes on personality traits such as Family Orientation, Community Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Type: POI

Demographics of Ocean City, New Jersey fans

Demographic split for Ocean City, New Jersey audience in United States
MetricValue
Female66.3%
Male33.7%
Average age47.5
Estimated audience size733,330

Audience persona

The typical Ocean City, New Jersey fan in United States is more female, around 47.5 years old, with strong Family Orientation tendencies and a notable affinity for Capital One.

Top regions in United States

Top regions ranked by reach for Ocean City, New Jersey in United States
RegionReachAffinity
Maryland164,02013.01×
Virginia73,9244.14×
Pennsylvania72,5022.94×
New Jersey42,1432.26×
New York38,7250.95×
Ohio15,1660.67×
Delaware14,9457.39×
California13,6220.17×
Washington, District of Columbia12,7865.8×
Florida12,4890.25×
Texas11,7180.19×
North Carolina10,6190.48×
West Virginia9,5102.78×
Massachusetts7,6030.53×
Michigan6,9370.36×
Illinois6,1180.25×
Georgia5,7900.26×
Connecticut5,5800.76×
South Carolina5,1380.47×
Washington4,6380.32×
Tennessee3,7950.26×
Indiana3,7950.28×
Colorado2,8520.25×
Kentucky2,7720.3×
Arizona2,7360.18×
Missouri2,5660.22×
Iowa2,5120.42×
Wisconsin2,5060.23×
Minnesota2,4060.23×
Alabama2,1360.21×
Louisiana1,6300.17×
Utah1,5050.23×
Oregon1,4730.18×
Oklahoma1,3680.17×
Nevada1,2590.18×
Kansas1,2360.21×
New Hampshire1,1390.39×
Arkansas9960.16×
Maine9340.36×
Rhode Island9240.4×
Mississippi8770.15×
Nebraska6850.19×
New Mexico5810.16×
Idaho5750.16×
Vermont5340.42×
Hawaii4870.15×
Montana3160.16×
Alaska3050.19×
South Dakota2790.16×
North Dakota2420.16×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Ocean City, New Jersey audience
BrandAffinityCategory
Capital One10.41×Business & Career
Vistaprint33.45×Business & Career
Diane Keaton12.06×Movies & TV
Google Maps7.66×Internet & Social Media
Escape the room34.2×Games
Google News9.87×News
Billy Bob Thornton13.12×Movies & TV
Philadelphia Phillies15.5×Sports
Indeed.com5.76×Business & Career
CarGurus7.78×Cars & Mobility
Enterprise Rent-A-Car8.03×Cars & Mobility
Pretzel18.47×Food & Beverages
Catherine Zeta-Jones14.86×Movies & TV
Outer Banks22.64×Travel & Leisure
Kendra Scott13.07×Fashion & Accessoires
Demi Moore11.24×Movies & TV
AccuWeather7.78×Home & Garden
Mandy Moore18.7×Music & Radio
Bruce Willis8.3×Movies & TV
Clint Eastwood10.2×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Ocean City, New Jersey audience
TraitClusterScore
Family OrientationCONSERVATISM1.64
Community OrientationOPEN1.53
TravellingTHRILL1.49
SustainabilityBALANCE1.46
IndulgenceJOY1.44
Career OrientationPOWER1.41

Worldwide distribution

Worldwide audience distribution share by country for Ocean City, New Jersey
CountryShare
United States90.0%
Germany2.6%
Italy1.2%

See Ocean City, New Jersey audiences in other countries

More audiences in United States

Frequently asked questions

How many fans does Ocean City, New Jersey have in United States?

Ocean City, New Jersey has an estimated audience of 733,330 people in United States, concentrated in Maryland and Virginia.

What is the gender split and age of Ocean City, New Jersey fans?

66.3% of Ocean City, New Jersey fans are female, 33.7% are male, with an average age of 47.5 years.

Which brands do Ocean City, New Jersey fans like most?

Ocean City, New Jersey fans show strongest brand affinity for Capital One (10.41×), Vistaprint (33.45×), and Diane Keaton (12.06×) over the country average.

Where do Ocean City, New Jersey fans live in United States?

Ocean City, New Jersey fans in United States are most concentrated in Maryland (reach 164,020), Virginia (reach 73,924), and Pennsylvania (reach 72,502). These three regions account for the largest share of the active audience.

What other brands do Ocean City, New Jersey fans also like?

Beyond Ocean City, New Jersey itself, the audience over-indexes on Vistaprint (33.45×), Diane Keaton (12.06×), Google Maps (7.66×), and Escape the room (34.2×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Ocean City, New Jersey. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.