Sequoia National Park Audience in United States

Sequoia National Park logo

Sequoia National Park has an estimated audience of 1,384,930 people in United States. 57.9% are female, 42.1% are male, average age 46.6. Top regions: California, Texas, Florida. Top brand affinities: Kenting National Park, Redwood National and State Parks, Sitka, Alaska, Bryce Canyon National Park, Joshua Tree National Park.

The average Sequoia National Park fan in United States is 46.6 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Kenting National Park, Redwood National and State Parks, Sitka, Alaska, with strongest over-indexing on Kenting National Park (91.18× the country average). Demographically, the Sequoia National Park audience skews more female with an average age of 46.6, and over-indexes on personality traits such as Risk Appetite, Travelling. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: POI · Subtype: National park

Demographics of Sequoia National Park fans

Demographic split for Sequoia National Park audience in United States
MetricValue
Female57.9%
Male42.1%
Average age46.6
Estimated audience size1,384,930

Audience persona

The typical Sequoia National Park fan in United States is more female, around 46.6 years old, with strong Risk Appetite tendencies and a notable affinity for Kenting National Park.

Top regions in United States

Top regions ranked by reach for Sequoia National Park in United States
RegionReachAffinity
California965,0306.34×
Texas132,1161.11×
Florida73,7660.79×
New York53,4680.69×
Arizona51,3491.82×
Illinois42,3100.92×
Nevada42,2183.15×
Ohio32,8570.77×
Pennsylvania32,4180.7×
Georgia30,4780.71×
North Carolina29,9180.72×
Washington29,7371.07×
Michigan28,1660.78×
Colorado25,8101.18×
Virginia25,6960.76×
New Jersey25,1170.71×
Indiana22,7260.9×
Massachusetts22,3770.82×
Utah22,1191.78×
Tennessee21,5150.77×
Missouri20,6620.93×
Minnesota20,0441.01×
Wisconsin19,8820.95×
Oregon17,6431.11×
Maryland15,4860.65×
Kentucky13,5830.78×
South Carolina13,5660.65×
Oklahoma13,2730.86×
Alabama12,2040.63×
Louisiana11,7590.66×
Iowa10,0690.88×
Kansas9,7370.89×
Connecticut9,4020.68×
Arkansas8,9940.79×
New Mexico6,8290.98×
Idaho6,5940.95×
Mississippi5,9890.52×
Hawaii5,7120.96×
Nebraska5,4780.79×
New Hampshire4,0070.73×
West Virginia3,7340.58×
Montana3,5970.94×
Maine3,5280.71×
Washington, District of Columbia3,2250.77×
South Dakota2,6560.83×
Rhode Island2,6260.6×
Alaska2,3610.8×
Wyoming2,0611×
Delaware2,0070.53×
North Dakota1,9360.68×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Sequoia National Park audience
BrandAffinityCategory
Kenting National Park91.18×Travel & Leisure
Redwood National and State Parks53.08×Travel & Leisure
Sitka, Alaska53.06×Travel & Leisure
Bryce Canyon National Park35.92×Travel & Leisure
Joshua Tree National Park39.06×Travel & Leisure
Olympic National Park45.46×Travel & Leisure
Kings Canyon National Park60.47×Travel & Leisure
Grand Teton National Park26.25×Travel & Leisure
Kakadu National Park85.98×Travel & Leisure
Crater Lake National Park47.45×Travel & Leisure
Glacier Bay National Park and Preserve49.65×Travel & Leisure
Antigua Guatemala40.98×Travel & Leisure
Plymouth28.1×Travel & Leisure
Arches National Park29.93×Travel & Leisure
Hawaiʻi Volcanoes National Park53.39×Travel & Leisure
Acadia National Park32.07×Travel & Leisure
Table Mountain40.28×Travel & Leisure
Navy Pier13.7×Travel & Leisure
Big Sur40.06×Travel & Leisure
Banff National Park35.94×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Sequoia National Park audience
TraitClusterScore
Risk AppetiteTHRILL2.41
TravellingTHRILL2.22
Luxury OrientationPREMIUM2
PatriotismCONSERVATISM1.81
SustainabilityBALANCE1.73
Design AffinityPREMIUM1.67

Worldwide distribution

Worldwide audience distribution share by country for Sequoia National Park
CountryShare
United States55.4%
United Kingdom9.2%
India4.7%

See Sequoia National Park audiences in other countries

More National park audiences in United States

Frequently asked questions

How many fans does Sequoia National Park have in United States?

Sequoia National Park has an estimated audience of 1,384,930 people in United States, concentrated in California and Texas.

What is the gender split and age of Sequoia National Park fans?

57.9% of Sequoia National Park fans are female, 42.1% are male, with an average age of 46.6 years.

Which brands do Sequoia National Park fans like most?

Sequoia National Park fans show strongest brand affinity for Kenting National Park (91.18×), Redwood National and State Parks (53.08×), and Sitka, Alaska (53.06×) over the country average.

Where do Sequoia National Park fans live in United States?

Sequoia National Park fans in United States are most concentrated in California (reach 965,030), Texas (reach 132,116), and Florida (reach 73,766). These three regions account for the largest share of the active audience.

What other brands do Sequoia National Park fans also like?

Beyond Sequoia National Park itself, the audience over-indexes on Redwood National and State Parks (53.08×), Sitka, Alaska (53.06×), Bryce Canyon National Park (35.92×), and Joshua Tree National Park (39.06×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Sequoia National Park. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.