Hawaiʻi Volcanoes National Park Audience in United States

Hawaiʻi Volcanoes National Park logo

Hawaiʻi Volcanoes National Park has an estimated audience of 410,102 people in United States. 62.7% are female, 37.3% are male, average age 52.9. Top regions: Hawaii, California, Texas. Top brand affinities: Jeep Wagoneer, Kenosha, Wisconsin, Product design, Natural rubber, Urban Outfitters.

The average Hawaiʻi Volcanoes National Park fan in United States is 52.9 years old, more female, and lives primarily in Hawaii. The audience is concentrated in Hawaii, California, Texas. Top brand affinities include Jeep Wagoneer, Kenosha, Wisconsin, Product design, with strongest over-indexing on Jeep Wagoneer (15.24× the country average). Demographically, the Hawaiʻi Volcanoes National Park audience skews more female with an average age of 52.9, and over-indexes on personality traits such as Travelling, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: POI · Subtype: National park

Demographics of Hawaiʻi Volcanoes National Park fans

Demographic split for Hawaiʻi Volcanoes National Park audience in United States
MetricValue
Female62.7%
Male37.3%
Average age52.9
Estimated audience size410,102

Audience persona

The typical Hawaiʻi Volcanoes National Park fan in United States is more female, around 52.9 years old, with strong Travelling tendencies and a notable affinity for Jeep Wagoneer.

Top regions in United States

Top regions ranked by reach for Hawaiʻi Volcanoes National Park in United States
RegionReachAffinity
Hawaii61,21234.72×
California31,0240.69×
Texas11,2640.32×
Washington7,1460.87×
Florida6,8350.25×
New York5,8670.26×
Illinois4,5260.33×
Ohio3,9960.32×
Pennsylvania3,9220.28×
Colorado3,8480.6×
Virginia3,5610.36×
Arizona3,3820.4×
Oregon3,3490.71×
Michigan3,2080.3×
North Carolina3,1450.25×
Georgia3,1050.25×
Massachusetts3,0250.37×
New Jersey2,9960.29×
Wisconsin2,5880.42×
Minnesota2,5670.44×
Missouri2,4160.37×
Utah2,3920.65×
Indiana2,3570.31×
Tennessee2,2890.28×
Maryland2,1430.3×
Nevada1,5630.39×
Kentucky1,2500.24×
South Carolina1,2380.2×
Kansas1,1760.36×
Oklahoma1,1630.26×
Iowa1,1230.33×
Idaho1,0280.5×
Alabama1,0010.17×
Connecticut9940.24×
Louisiana9800.19×
Alaska8710.99×
New Mexico7580.37×
Arkansas7360.22×
Nebraska6920.34×
Montana6290.55×
New Hampshire5090.32×
Washington, District of Columbia4810.39×
Mississippi4700.14×
Maine4510.31×
West Virginia3980.21×
South Dakota3320.35×
Rhode Island3040.23×
Wyoming2600.43×
Vermont2470.34×
North Dakota2370.28×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Hawaiʻi Volcanoes National Park audience
BrandAffinityCategory
Jeep Wagoneer15.24×Cars & Mobility
Kenosha, Wisconsin17.3×Travel & Leisure
Product design2.58×Business & Career
Natural rubber2.18×Cars & Mobility
Urban Outfitters1.96×Shopping
Pillow1.72×Home & Garden
Nebraska Cornhuskers football2.66×Sports
Steampunk3.51×Fashion & Accessoires
Embroidery Library9.94×Home & Garden
Electrolyte2.96×Health
Voter registration2.92×Politics & Society
Little Ray18.97×Music & Radio
Urban horticulture1.9×Home & Garden
UK garage2.84×Music & Radio
Public speaking1.82×Politics & Society
Jesse Plemons1.56×Movies & TV
Nasal cavity3.63×Health
Hypertext2.64×Technology & Electronics
Home staging2.13×Home & Garden
Necktie1.99×Fashion & Accessoires

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Hawaiʻi Volcanoes National Park audience
TraitClusterScore
TravellingTHRILL2.41
SustainabilityBALANCE1.94
PatriotismCONSERVATISM1.88
Risk AppetiteTHRILL1.58
Community OrientationOPEN1.56
TraditionCONSERVATISM1.44

Worldwide distribution

Worldwide audience distribution share by country for Hawaiʻi Volcanoes National Park
CountryShare
United States73.8%
Japan9.6%
Italy1.8%

See Hawaiʻi Volcanoes National Park audiences in other countries

More National park audiences in United States

Frequently asked questions

How many fans does Hawaiʻi Volcanoes National Park have in United States?

Hawaiʻi Volcanoes National Park has an estimated audience of 410,102 people in United States, concentrated in Hawaii and California.

What is the gender split and age of Hawaiʻi Volcanoes National Park fans?

62.7% of Hawaiʻi Volcanoes National Park fans are female, 37.3% are male, with an average age of 52.9 years.

Which brands do Hawaiʻi Volcanoes National Park fans like most?

Hawaiʻi Volcanoes National Park fans show strongest brand affinity for Jeep Wagoneer (15.24×), Kenosha, Wisconsin (17.3×), and Product design (2.58×) over the country average.

Where do Hawaiʻi Volcanoes National Park fans live in United States?

Hawaiʻi Volcanoes National Park fans in United States are most concentrated in Hawaii (reach 61,212), California (reach 31,024), and Texas (reach 11,264). These three regions account for the largest share of the active audience.

What other brands do Hawaiʻi Volcanoes National Park fans also like?

Beyond Hawaiʻi Volcanoes National Park itself, the audience over-indexes on Kenosha, Wisconsin (17.3×), Product design (2.58×), Natural rubber (2.18×), and Urban Outfitters (1.96×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Hawaiʻi Volcanoes National Park. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.