Rascasse Audience Intelligence

Hawaiʻi Volcanoes National Park Audience in United States

A data profile of the people who buy, follow and care about Hawaiʻi Volcanoes National Park in United States — modelled from more than twelve digital signal sources. Hawaiʻi Volcanoes National Park has an estimated audience of 410,102 people in United States.

#36among National park in United States#4523among POI in United States#3371in Travel & Leisure

The average Hawaiʻi Volcanoes National Park fan in United States is 52.9 years old, more female, and lives primarily in Hawaii.

The audience is concentrated in Hawaii, California, Texas.

Top brand affinities include Lebanon, American Cruise Lines, Plymouth, with strongest over-indexing on Lebanon (50.06× the country average).

Demographically, the Hawaiʻi Volcanoes National Park audience skews more female with an average age of 52.9, and over-indexes on personality traits such as Sustainability, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Hawaiʻi Volcanoes National Park fan in United States is more female, around 52.9 years old, with strong Sustainability tendencies and a notable affinity for Lebanon.

Category: Travel & Leisure · Type: POI · Subtype: National park

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Hawaiʻi Volcanoes National Park profile in United States.

Audience size
410K
in United States
Gender
62.7%♀
37.3% male
Age
52.9
average years
Country rank
#41041
POI in United States
Fig. 01

Search interest · 12-month trend

+2%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Hawaiʻi Volcanoes National Park fans

62.7% are female, 37.3% are male, average age 52.9.

Fig. 02

Gender split

62.7%
Female
37.3%
Male
Demographic split for Hawaiʻi Volcanoes National Park audience in United States
MetricValue
Female62.7%
Male37.3%
Average age52.9
Estimated audience size410,102
Fig. 03

Age distribution

Ø 52.9
average years
Age distribution of the Hawaiʻi Volcanoes National Park audience in United States
Age bracketShare%
16-194%
20-294%
30-398%
40-4919%
50+65%
Fig. 04

Worldwide distribution

73.4%

of the worldwide Hawaiʻi Volcanoes National Park audience comes from United States.

Worldwide audience distribution share by country for Hawaiʻi Volcanoes National Park
CountryShare
United States73.4%
Japan9.5%
Italy1.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Hawaiʻi Volcanoes National Park audience in United States is strongest.

Fig. 05

Top regions by affinity

Hawaiʻi Volcanoes National Park fans by region: top regions in United States
#RegionReachAffinity×
01Hawaii~60K35.61×
02Alaska<1K0.99×
03Washington~6K0.76×
04Oregon~3K0.66×
05Montana<1K0.63×
06Utah~2K0.60×
07California~30K0.58×
08Idaho~1K0.57×
09Vermont<1K0.55×
10Colorado~3K0.54×
11South Dakota<1K0.53×
12North Dakota<1K0.52×
13Rhode Island<1K0.45×
14Washington, District of Columbia<1K0.45×
15Delaware<1K0.45×
16New Mexico<1K0.44×
17Maine<1K0.44×
18Nebraska<1K0.43×
19New Hampshire<1K0.43×
20Minnesota~2K0.42×
21Wisconsin~3K0.41×
22Nevada~2K0.41×
23Kansas~1K0.41×
24West Virginia<1K0.41×
25Arizona~3K0.39×
26Iowa~1K0.38×
27Missouri~2K0.36×
28Massachusetts~3K0.35×
29Mississippi~1K0.35×
30Virginia~3K0.34×
31Arkansas~1K0.34×
32Indiana~2K0.33×
33Oklahoma~2K0.33×
34Illinois~4K0.32×
35Maryland~2K0.31×
36Kentucky~2K0.31×
37Ohio~4K0.30×
38Michigan~3K0.30×
39Connecticut~1K0.30×
40Pennsylvania~4K0.29×
41Tennessee~2K0.29×
42Louisiana~2K0.29×
43Texas~10K0.28×
44New Jersey~3K0.28×
45South Carolina~2K0.27×
46Alabama~2K0.27×
47North Carolina~3K0.26×
48Georgia~3K0.25×
49New York~5K0.24×
50Florida~7K0.23×
Fig. 06

Affinity by region

Affinity by region — Hawaiʻi Volcanoes National Park, United States
0.23×1.00×35.61×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Hawaiʻi Volcanoes National Park audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Hawaiʻi Volcanoes National Park audience
#·InterestCategoryAffinity×
01American Cruise LinesTravel & Leisure78.93×
02Banff National ParkTravel & Leisure68.88×
03PlymouthTravel & Leisure62.75×
04Sequoia National ParkTravel & Leisure53.39×
05LebanonTravel & Leisure50.06×
06Grand Teton National ParkTravel & Leisure38.61×
07St. Augustine, FloridaTravel & Leisure30.06×
08Oceania CruisesTravel & Leisure25.18×
09Grand Canyon National ParkTravel & Leisure21.76×
10Appalachian TrailTravel & Leisure16.48×
11Viking CruisesTravel & Leisure14.07×
12River cruiseTravel & Leisure13.35×
13GreeceTravel & Leisure12.96×
14Royal Caribbean Cruises Ltd.Travel & Leisure12.53×
15Rocky Mountain National ParkTravel & Leisure12.51×
16Norwegian Cruise LineTravel & Leisure9.11×
17GermanyTravel & Leisure8.44×
18Sustainable energyHome & Garden8.02×
19Renewable energyBusiness & Career7.08×
20Weather forecastingHome & Garden5.97×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Hawaiʻi Volcanoes National Park audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Hawaiʻi Volcanoes National Park audience · What stands out
TraitClusterDeviationScore
SustainabilityBALANCE2.69×
PatriotismCONSERVATISM2.38×
TravellingTHRILL2.21×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Hawaiʻi Volcanoes National Park audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.81×
Healthy LifestyleBALANCE0.82×
ExtroversionTHRILL0.89×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Hawaiʻi Volcanoes National Park have in United States?

Hawaiʻi Volcanoes National Park has an estimated audience of 410,102 people in United States, concentrated in Hawaii and California.

02

What is the gender split and age of Hawaiʻi Volcanoes National Park fans?

62.7% of Hawaiʻi Volcanoes National Park fans are female, 37.3% are male, with an average age of 52.9 years.

03

Which brands do Hawaiʻi Volcanoes National Park fans like most?

Hawaiʻi Volcanoes National Park fans show strongest brand affinity for Lebanon (50.06×), American Cruise Lines (78.93×), and Plymouth (62.75×) over the country average.

04

Where do Hawaiʻi Volcanoes National Park fans live in United States?

Hawaiʻi Volcanoes National Park fans in United States are most concentrated in Hawaii (reach ~60K), California (reach ~30K), and Texas (reach ~10K). These three regions account for the largest share of the active audience.

05

What other brands do Hawaiʻi Volcanoes National Park fans also like?

Beyond Hawaiʻi Volcanoes National Park itself, the audience over-indexes on American Cruise Lines (78.93×), Plymouth (62.75×), Sequoia National Park (53.39×), and Banff National Park (68.88×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Hawaiʻi Volcanoes National Park. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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