Yosemite National Park Audience in United States

Yosemite National Park logo

Yosemite National Park has an estimated audience of 7,774,887 people in United States. 56.3% are female, 43.7% are male, average age 45.0. Top regions: California, Texas, Florida. Top brand affinities: Yellowstone National Park, Duck hunting, Zion National Park, CNN, Coyote.

The average Yosemite National Park fan in United States is 45.0 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Yellowstone National Park, Duck hunting, Zion National Park, with strongest over-indexing on Yellowstone National Park (7.18× the country average). Demographically, the Yosemite National Park audience skews more female with an average age of 45.0, and over-indexes on personality traits such as Travelling, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: POI · Subtype: National park

Demographics of Yosemite National Park fans

Demographic split for Yosemite National Park audience in United States
MetricValue
Female56.3%
Male43.7%
Average age45.0
Estimated audience size7,774,887

Audience persona

The typical Yosemite National Park fan in United States is more female, around 45.0 years old, with strong Travelling tendencies and a notable affinity for Yellowstone National Park.

Top regions in United States

Top regions ranked by reach for Yosemite National Park in United States
RegionReachAffinity
California3,956,2694.63×
Texas701,2161.05×
Florida469,5300.89×
New York320,7480.74×
Illinois252,9530.98×
Arizona240,8551.52×
Nevada204,9882.73×
Pennsylvania202,6000.77×
Georgia191,3940.8×
Ohio189,8430.79×
Washington188,9811.21×
North Carolina171,4140.73×
New Jersey166,5110.84×
Michigan160,4300.79×
Virginia158,1890.84×
Tennessee135,8970.87×
Massachusetts131,5140.86×
Indiana125,1650.88×
Colorado122,8531×
Missouri117,0710.93×
Oregon115,6101.3×
Utah112,5651.62×
Minnesota112,4501.01×
Wisconsin106,2300.91×
Maryland93,5060.7×
Kentucky83,2830.85×
South Carolina77,0260.66×
Louisiana76,6220.76×
Alabama75,6960.7×
Oklahoma74,0110.86×
Connecticut56,2160.72×
Iowa55,4520.87×
Arkansas54,5590.85×
Kansas54,3830.89×
Idaho44,7041.15×
Hawaii38,9541.17×
Mississippi38,4330.6×
New Mexico35,5740.91×
Nebraska33,5170.86×
Montana25,1831.17×
West Virginia24,1510.67×
New Hampshire22,7520.74×
Maine21,0890.76×
Washington, District of Columbia16,9680.73×
South Dakota16,1260.9×
Rhode Island15,7450.64×
Wyoming14,9501.3×
Delaware13,6340.64×
North Dakota13,0810.82×
Alaska12,7300.77×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Yosemite National Park audience
BrandAffinityCategory
Yellowstone National Park7.18×Travel & Leisure
Duck hunting5.33×Sports
Zion National Park10.49×Travel & Leisure
CNN1.87×Movies & TV
Coyote11.41×Pets & Animals
Fox News Channel1.58×Movies & TV
Homewood Suites13.3×Travel & Leisure
Grand Teton National Park9.94×Travel & Leisure
Sequoia National Park12.12×Travel & Leisure
President of the United States2.19×Politics & Society
Religion1.56×Business & Career
Grand Canyon National Park7.95×Travel & Leisure
Pinterest1.52×Internet & Social Media
Jesus1.87×Politics & Society
National park2.58×Travel & Leisure
Wildfire5.43×Home & Garden
Universe2.06×Politics & Society
Thought1.98×Politics & Society
Stephen Hawking5.31×Business & Career
Waterfowl3.52×Pets & Animals

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Yosemite National Park audience
TraitClusterScore
TravellingTHRILL1.87
SustainabilityBALANCE1.8
Sports ActivityPOWER1.51
Risk AppetiteTHRILL1.42
Urban LifestyleOPEN1.32
DIY MentalityTHRILL1.26

Worldwide distribution

Worldwide audience distribution share by country for Yosemite National Park
CountryShare
United States63.0%
United Kingdom4.7%
Japan3.2%

See Yosemite National Park audiences in other countries

More National park audiences in United States

Frequently asked questions

How many fans does Yosemite National Park have in United States?

Yosemite National Park has an estimated audience of 7,774,887 people in United States, concentrated in California and Texas.

What is the gender split and age of Yosemite National Park fans?

56.3% of Yosemite National Park fans are female, 43.7% are male, with an average age of 45.0 years.

Which brands do Yosemite National Park fans like most?

Yosemite National Park fans show strongest brand affinity for Yellowstone National Park (7.18×), Duck hunting (5.33×), and Zion National Park (10.49×) over the country average.

Where do Yosemite National Park fans live in United States?

Yosemite National Park fans in United States are most concentrated in California (reach 3,956,269), Texas (reach 701,216), and Florida (reach 469,530). These three regions account for the largest share of the active audience.

What other brands do Yosemite National Park fans also like?

Beyond Yosemite National Park itself, the audience over-indexes on Duck hunting (5.33×), Zion National Park (10.49×), CNN (1.87×), and Coyote (11.41×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Yosemite National Park. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.