Rascasse Audience Intelligence

Yosemite National Park Audience in United States

Name: Yosemite National Park — United States
Creator: Rascasse
License: https://rascasse.com/terms/

A data profile of the people who buy, follow and care about Yosemite National Park in United States — modelled from more than twelve digital signal sources. Yosemite National Park has an estimated audience of 7,774,887 people in United States.

#2among National park in United States #289among POI in United States #392in Travel & Leisure

The average Yosemite National Park fan in United States is 45.0 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Mitch McConnell, Yellowstone National Park, Duck hunting, with strongest over-indexing on Mitch McConnell (2.96× the country average).

Demographically, the Yosemite National Park audience skews more female with an average age of 45.0, and over-indexes on personality traits such as Spirituality, Community Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Yosemite National Park fan in United States is more female, around 45.0 years old, with strong Spirituality tendencies and a notable affinity for Mitch McConnell.

Category: Travel & Leisure · Type: POI · Subtype: National park

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Yosemite National Park profile in United States.

Audience size

7.8M

in United States

Gender

56.3%♀

43.7% male

Age

45.0

average years

Country rank

#4571

POI in United States

Fig. 01

Search interest · 12-month trend

Monthly searches · Source: Rascasse Audience Intelligence

Section 02

Demographics of Yosemite National Park fans

56.3% are female, 43.7% are male, average age 45.0.

Fig. 02

Gender split

56.3%

Female

43.7%

Male

Demographic split for Yosemite National Park audience in United States
Metric	Value
Female	56.3%
Male	43.7%
Average age	45.0
Estimated audience size	7,774,887

Fig. 03

Age distribution

Age distribution of the Yosemite National Park audience in United States
Age bracket	Share	%
16-19		11%
20-29		13%
30-39		17%
40-49		23%
50+		36%

Fig. 04

Worldwide distribution

63.0%

of the worldwide Yosemite National Park audience comes from United States.

Worldwide audience distribution share by country for Yosemite National Park
Country	Share
United States	63.0%
United Kingdom	4.7%
Japan	3.2%

Section 03

Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Yosemite National Park audience in United States is strongest.

Fig. 05

Top regions by affinity

Yosemite National Park fans by region: top regions in United States
#	Region	Reach	×
01	California	~4M	4.42×
02	Nevada	~200K	2.70×
03	Utah	~100K	1.60×
04	Arizona	~200K	1.50×
05	Wyoming	~20K	1.37×
06	Montana	~30K	1.34×
07	Oregon	~100K	1.29×
08	Idaho	~50K	1.22×
09	Hawaii	~40K	1.19×
10	Washington	~200K	1.18×
11	South Dakota	~20K	1.08×
12	Texas	~700K	1.04×
13	Colorado	~100K	1.04×
14	Minnesota	~100K	1.02×
15	Wisconsin	~100K	1.01×
16	North Dakota	~20K	0.99×
17	Kansas	~60K	0.98×
18	Missouri	~100K	0.97×
19	Iowa	~60K	0.97×
20	New Mexico	~40K	0.96×
21	Nebraska	~40K	0.95×
22	Illinois	~200K	0.93×
23	Indiana	~100K	0.92×
24	Tennessee	~100K	0.90×
25	Oklahoma	~80K	0.90×
26	Arkansas	~60K	0.90×
27	Florida	~500K	0.88×
28	Maine	~20K	0.88×
29	Alaska	~10K	0.87×
30	North Carolina	~200K	0.86×
31	Virginia	~200K	0.86×
32	Massachusetts	~100K	0.85×
33	South Carolina	~100K	0.85×
34	Kentucky	~80K	0.85×
35	New Hampshire	~30K	0.85×
36	Pennsylvania	~200K	0.82×
37	Michigan	~200K	0.82×
38	New Jersey	~200K	0.82×
39	Connecticut	~60K	0.81×
40	Ohio	~200K	0.80×
41	Georgia	~200K	0.79×
42	Louisiana	~80K	0.78×
43	West Virginia	~30K	0.76×
44	Washington, District of Columbia	~20K	0.76×
45	Maryland	~100K	0.74×
46	Alabama	~80K	0.74×
47	Rhode Island	~20K	0.74×
48	Delaware	~20K	0.73×
49	Mississippi	~50K	0.71×
50	New York	~300K	0.70×

Affinity by region — Yosemite National Park, United States

Section 04

Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Yosemite National Park audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Yosemite National Park audience
#	Interest	Category	×
01	Homewood Suites	Travel & Leisure	13.30×
02	Sequoia National Park	Travel & Leisure	12.12×
03	Coyote	Pets & Animals	11.41×
04	Zion National Park	Travel & Leisure	10.49×
05	Grand Teton National Park	Travel & Leisure	9.94×
06	Grand Canyon National Park	Travel & Leisure	7.95×
07	Yellowstone National Park	Travel & Leisure	7.18×
08	Wildfire	Home & Garden	5.43×
09	Duck hunting	Sports	5.33×
10	Gavin Newsom	Politics & Society	3.93×
11	Outside (magazine)	Home & Garden	3.20×
12	Mitch McConnell	Politics & Society	2.96×
13	National park	Travel & Leisure	2.58×
14	Melania Trump	Politics & Society	2.56×
15	President of the United States	Politics & Society	2.19×
16	Universe	Politics & Society	2.06×
17	CNN	Movies & TV	1.87×
18	Jesus	Politics & Society	1.87×
19	Religion	Business & Career	1.56×
20	Pinterest	Internet & Social Media	1.52×

Section 05

Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Yosemite National Park audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out

The strongest tendencies

Top personality traits over-indexed by Yosemite National Park audience · What stands out
Trait	Cluster	Score
Spirituality	BALANCE	1.62×
Community Orientation	OPEN	1.62×
Patriotism	CONSERVATISM	1.60×

0×1.00× baseline2×

↓ Rather not

The weakest tendencies

Top personality traits over-indexed by Yosemite National Park audience · Rather not
Trait	Cluster	Score
Early Adopter Mentality	POWER	1.03×
Luxury Orientation	PREMIUM	1.07×
Design Affinity	PREMIUM	1.12×

0×1.00× baseline2×

Section 06

Frequently asked questions

How many fans does Yosemite National Park have in United States?

Yosemite National Park has an estimated audience of 7,774,887 people in United States, concentrated in California and Texas.

What is the gender split and age of Yosemite National Park fans?

56.3% of Yosemite National Park fans are female, 43.7% are male, with an average age of 45.0 years.

Which brands do Yosemite National Park fans like most?

Yosemite National Park fans show strongest brand affinity for Mitch McConnell (2.96×), Yellowstone National Park (7.18×), and Duck hunting (5.33×) over the country average.

Where do Yosemite National Park fans live in United States?

Yosemite National Park fans in United States are most concentrated in California (reach ~4M), Texas (reach ~700K), and Florida (reach ~500K). These three regions account for the largest share of the active audience.

What other brands do Yosemite National Park fans also like?

Beyond Yosemite National Park itself, the audience over-indexes on Yellowstone National Park (7.18×), Duck hunting (5.33×), Gavin Newsom (3.93×), and Zion National Park (10.49×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More National park audiences in United States

Rwenzori Mountains (20,934,914)
Great Smoky Mountains National Park (6,311,437)
Rocky Mountain National Park (5,549,203)
Zion National Park (3,294,581)
Grand Canyon National Park (3,155,951)

See Yosemite National Park audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Yosemite National Park. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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