A data profile of the people who buy, follow and care about Coyote in United States — modelled from more than twelve digital signal sources. Coyote has an estimated audience of 2,169,555 people in United States.
The average Coyote fan in United States is 41.9 years old, more male, and lives primarily in California.
The audience is concentrated in California, Texas, Florida.
Top brand affinities include Vagabond (manga), Yosemite National Park, The CW, with strongest over-indexing on Vagabond (manga) (43.8× the country average).
Demographically, the Coyote audience skews more male with an average age of 41.9, and over-indexes on personality traits such as Patriotism, Spirituality.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
The typical Coyote fan in United States is more male, around 41.9 years old, with strong Patriotism tendencies and a notable affinity for Vagabond (manga).
The key figures that characterise the Coyote profile in United States.
44.5% are female, 55.5% are male, average age 41.9.
| Metric | Value |
|---|---|
| Female | 44.5% |
| Male | 55.5% |
| Average age | 41.9 |
| Estimated audience size | 2,169,555 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 15% | |
| 20-29 | 16% | |
| 30-39 | 20% | |
| 40-49 | 24% | |
| 50+ | 25% |
Where the Coyote audience in United States is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Oregon | ~30K | 1.40× | |
| 02 | Connecticut | ~30K | 1.31× | |
| 03 | California | ~300K | 1.24× | |
| 04 | New Mexico | ~10K | 1.20× | |
| 05 | Montana | ~7K | 1.18× | |
| 06 | Washington | ~50K | 1.16× | |
| 07 | Georgia | ~80K | 1.15× | |
| 08 | North Carolina | ~70K | 1.13× | |
| 09 | Arizona | ~50K | 1.13× | |
| 10 | South Dakota | ~6K | 1.13× | |
| 11 | Massachusetts | ~50K | 1.12× | |
| 12 | Kansas | ~20K | 1.12× | |
| 13 | North Dakota | ~5K | 1.11× | |
| 14 | Missouri | ~40K | 1.09× | |
| 15 | Kentucky | ~30K | 1.09× | |
| 16 | Texas | ~200K | 1.08× | |
| 17 | West Virginia | ~10K | 1.08× | |
| 18 | Rhode Island | ~7K | 1.06× | |
| 19 | Illinois | ~80K | 1.05× | |
| 20 | Ohio | ~70K | 1.05× | |
| 21 | Minnesota | ~30K | 1.05× | |
| 22 | Oklahoma | ~30K | 1.05× | |
| 23 | Indiana | ~40K | 1.03× | |
| 24 | South Carolina | ~30K | 1.02× | |
| 25 | Wisconsin | ~30K | 1.02× | |
| 26 | Alabama | ~30K | 1.02× | |
| 27 | Tennessee | ~40K | 1.01× | |
| 28 | New Hampshire | ~9K | 1.00× | |
| 29 | Arkansas | ~20K | 0.99× | |
| 30 | Nebraska | ~10K | 0.99× | |
| 31 | Maine | ~8K | 0.99× | |
| 32 | Pennsylvania | ~70K | 0.96× | |
| 33 | Michigan | ~50K | 0.96× | |
| 34 | Utah | ~20K | 0.96× | |
| 35 | Iowa | ~20K | 0.96× | |
| 36 | Idaho | ~10K | 0.93× | |
| 37 | Colorado | ~30K | 0.92× | |
| 38 | Louisiana | ~30K | 0.92× | |
| 39 | Nevada | ~20K | 0.92× | |
| 40 | Vermont | ~4K | 0.92× | |
| 41 | Florida | ~100K | 0.91× | |
| 42 | Virginia | ~50K | 0.89× | |
| 43 | Mississippi | ~20K | 0.89× | |
| 44 | New Jersey | ~50K | 0.86× | |
| 45 | Maryland | ~30K | 0.78× | |
| 46 | Alaska | ~3K | 0.75× | |
| 47 | New York | ~90K | 0.74× | |
| 48 | Delaware | ~4K | 0.74× | |
| 49 | Washington, District of Columbia | ~3K | 0.53× | |
| 50 | Hawaii | ~4K | 0.47× |
The strongest cross-interests of the Coyote audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Vagabond (manga) | Literature | 43.80× | ||
| 02 | Yosemite National Park | Travel & Leisure | 11.41× | ||
| 03 | James McAvoy | Movies & TV | 11.41× | ||
| 04 | Sofia Coppola | Movies & TV | 11.41× | ||
| 05 | Waterworld | Movies & TV | 11.41× | ||
| 06 | FAO Schwarz | Shopping | 11.41× | ||
| 07 | The CW | Movies & TV | 11.11× | ||
| 08 | Mrs. Doubtfire | Movies & TV | 8.46× | ||
| 09 | Forest Whitaker | Movies & TV | 8.20× | ||
| 10 | Cats (musical) | Music & Radio | 5.56× | ||
| 11 | Urban Dictionary | Internet & Social Media | 5.07× | ||
| 12 | Sportsman's Warehouse | Shopping | 4.24× | ||
| 13 | Anne Hathaway | Movies & TV | 3.47× | ||
| 14 | Solitaire | Games | 3.22× | ||
| 15 | FedEx | Business & Career | 2.42× | ||
| 16 | Superman | Movies & TV | 1.88× | ||
| 17 | Subway | Food & Beverages | 1.70× | ||
| 18 | Horror movies | Movies & TV | 1.68× | ||
| 19 | AutoZone | Cars & Mobility | 1.67× | ||
| 20 | Internet & Social Media | 1.64× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 2.33× | |
| Spirituality | BALANCE | 1.42× | |
| Community Orientation | OPEN | 1.28× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 0.72× | |
| Mindfulness | BALANCE | 0.78× | |
| Design Affinity | PREMIUM | 0.78× |
Coyote has an estimated audience of 2,169,555 people in United States, concentrated in California and Texas.
44.5% of Coyote fans are female, 55.5% are male, with an average age of 41.9 years.
Coyote fans show strongest brand affinity for Vagabond (manga) (43.8×), Yosemite National Park (11.41×), and The CW (11.11×) over the country average.
Coyote fans in United States are most concentrated in California (reach ~300K), Texas (reach ~200K), and Florida (reach ~100K). These three regions account for the largest share of the active audience.
Beyond Coyote itself, the audience over-indexes on Yosemite National Park (11.41×), The CW (11.11×), Superman (1.88×), and James McAvoy (11.41×) compared to the United States average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United States who actively search for Coyote. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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