Coyote Audience in United States

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Coyote has an estimated audience of 2,169,555 people in United States. 44.5% are female, 55.5% are male, average age 41.9. Top regions: California, Texas, Florida. Top brand affinities: Hibachi, Grace Slick, Governor of Michigan, Israel, Google Home.

The average Coyote fan in United States is 41.9 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Hibachi, Grace Slick, Governor of Michigan, with strongest over-indexing on Hibachi (17.07× the country average). Demographically, the Coyote audience skews more male with an average age of 41.9, and over-indexes on personality traits such as Patriotism, Extroversion. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Pets & Animals · Type: Topic

Demographics of Coyote fans

Demographic split for Coyote audience in United States
MetricValue
Female44.5%
Male55.5%
Average age41.9
Estimated audience size2,169,555

Audience persona

The typical Coyote fan in United States is more male, around 41.9 years old, with strong Patriotism tendencies and a notable affinity for Hibachi.

Top regions in United States

Top regions ranked by reach for Coyote in United States
RegionReachAffinity
California297,3021.25×
Texas209,5601.12×
Florida140,0770.95×
New York102,3360.84×
Illinois83,4961.16×
Georgia80,0531.2×
North Carolina76,6151.17×
Ohio70,5731.06×
Pennsylvania68,8260.94×
Michigan61,1511.08×
Washington55,1961.27×
Arizona52,7001.19×
Massachusetts52,2791.22×
New Jersey51,4780.93×
Virginia50,9270.96×
Tennessee46,5271.07×
Indiana41,6451.05×
Missouri38,9461.11×
Colorado33,7760.99×
South Carolina33,5991.03×
Maryland33,1190.89×
Minnesota32,9471.06×
Wisconsin32,6761×
Oregon29,9121.2×
Alabama29,6990.98×
Kentucky29,5991.09×
Connecticut29,0131.33×
Louisiana25,5240.91×
Oklahoma24,3701.01×
Nevada19,5180.93×
Arkansas19,0441.07×
Utah18,4850.95×
Kansas17,9201.05×
Iowa17,3180.97×
Mississippi15,5730.87×
New Mexico11,4691.05×
West Virginia10,9591.08×
Nebraska10,1540.93×
Idaho9,5840.88×
New Hampshire8,5511×
Rhode Island7,8261.13×
Maine7,7591×
Montana5,8620.97×
South Dakota4,4690.89×
Washington, District of Columbia4,1240.63×
North Dakota4,1180.92×
Delaware3,9900.67×
Hawaii3,8940.42×
Vermont3,4120.9×
Wyoming3,1170.97×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Coyote audience
BrandAffinityCategory
Hibachi17.07×Food & Beverages
Grace Slick17.26×Music & Radio
Governor of Michigan13.49×Politics & Society
Israel3.7×Travel & Leisure
Google Home11.07×Technology & Electronics
Goop8.73×Internet & Social Media
Wok10.21×Food & Beverages
Grinch6.05×Movies & TV
Home equity2.9×Home & Garden
Vocal harmony6.48×Music & Radio
Cherish (group)12.16×Music & Radio
Hipster10.56×Politics & Society
Urban Outfitters2.04×Shopping
headspace9.91×Health
Fairy godmother6.49×Literature
Nationality1.83×Politics & Society
Holt Renfrew11.41×Shopping
Kikar HaShabbat13.59×News
Nebraska Cornhuskers football2.86×Sports
El Paso County, Colorado10.07×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Coyote audience
TraitClusterScore
PatriotismCONSERVATISM1.87
ExtroversionTHRILL1.34
TraditionCONSERVATISM1.28
LGBTQ+ IdentityOPEN1.19
SpiritualityBALANCE1.17
Community OrientationOPEN1.17

Worldwide distribution

Worldwide audience distribution share by country for Coyote
CountryShare
United States50.6%
Mexico11.2%
Italy4.2%

See Coyote audiences in other countries

More Pets & Animals audiences in United States

Frequently asked questions

How many fans does Coyote have in United States?

Coyote has an estimated audience of 2,169,555 people in United States, concentrated in California and Texas.

What is the gender split and age of Coyote fans?

44.5% of Coyote fans are female, 55.5% are male, with an average age of 41.9 years.

Which brands do Coyote fans like most?

Coyote fans show strongest brand affinity for Hibachi (17.07×), Grace Slick (17.26×), and Governor of Michigan (13.49×) over the country average.

Where do Coyote fans live in United States?

Coyote fans in United States are most concentrated in California (reach 297,302), Texas (reach 209,560), and Florida (reach 140,077). These three regions account for the largest share of the active audience.

What other brands do Coyote fans also like?

Beyond Coyote itself, the audience over-indexes on Grace Slick (17.26×), Governor of Michigan (13.49×), Israel (3.7×), and Google Home (11.07×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Coyote. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.