Urban Dictionary Audience in United States

Urban Dictionary logo

Urban Dictionary has an estimated audience of 10,739,501 people in United States. 51.6% are female, 48.4% are male, average age 36.8. Top regions: California, Texas, Florida. Top brand affinities: Dragon (2011 film), Once Upon a Time in China II, Beyond the Boundary, 8591寶物交易網, AAA (band).

The average Urban Dictionary fan in United States is 36.8 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Dragon (2011 film), Once Upon a Time in China II, Beyond the Boundary, with strongest over-indexing on Dragon (2011 film) (133.25× the country average). Demographically, the Urban Dictionary audience skews balanced with an average age of 36.8, and over-indexes on personality traits such as Extroversion, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Internet & Social Media · Type: Website / Newspaper / Magazine

Demographics of Urban Dictionary fans

Demographic split for Urban Dictionary audience in United States
MetricValue
Female51.6%
Male48.4%
Average age36.8
Estimated audience size10,739,501

Audience persona

The typical Urban Dictionary fan in United States is balanced, around 36.8 years old, with strong Extroversion tendencies and a notable affinity for Dragon (2011 film).

Top regions in United States

Top regions ranked by reach for Urban Dictionary in United States
RegionReachAffinity
California1,073,1220.91×
Texas887,6920.96×
Florida662,8480.91×
New York551,1380.92×
Pennsylvania390,5751.08×
Illinois366,3361.02×
Georgia360,7261.09×
Ohio350,0951.06×
North Carolina333,2911.03×
Michigan299,8541.07×
Virginia274,6031.05×
New Jersey250,2360.92×
Arizona226,8541.03×
Washington221,2501.03×
Indiana221,1951.13×
Tennessee214,1080.99×
Massachusetts205,3180.97×
Maryland198,1961.07×
Missouri189,8771.1×
Colorado168,7811×
Wisconsin165,9551.03×
South Carolina162,0811×
Minnesota158,1591.03×
Alabama157,9031.05×
Louisiana141,1141.02×
Oklahoma140,1791.18×
Kentucky128,9410.96×
Utah119,4411.24×
Oregon114,2000.93×
Connecticut107,3081×
Iowa97,2061.1×
Nevada94,6940.91×
Kansas94,1841.11×
Arkansas85,0980.96×
Mississippi79,7510.9×
Nebraska62,8381.17×
Idaho57,6831.07×
New Mexico50,1360.93×
West Virginia48,6800.97×
New Hampshire41,4260.98×
Hawaii35,2310.76×
Maine33,7470.88×
Rhode Island32,8440.96×
Montana30,1991.01×
Washington, District of Columbia27,6940.86×
Delaware27,0610.91×
South Dakota25,2291.02×
North Dakota23,0181.04×
Alaska21,2850.93×
Vermont15,5560.83×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Urban Dictionary audience
BrandAffinityCategory
Dragon (2011 film)133.25×Movies & TV
Once Upon a Time in China II610.41×Movies & TV
Beyond the Boundary150.48×Literature
8591寶物交易網277.67×Games
AAA (band)14.38×Music & Radio
Puella Magi Madoka Magica47.61×Movies & TV
Bellami Hair82.72×Beauty & Wellness
Slang16.08×Business & Career
K-On!69.13×Literature
Mr. Bean (animated TV series)28.92×Movies & TV
Kids Artistic Revue204.06×
Press Your Luck68.51×Movies & TV
A Certain Magical Index94.5×Literature
Cinnamoroll28.27×Movies & TV
Ranma ½57.97×Literature
Bae Suzy51.19×Movies & TV
IMVU27.78×Internet & Social Media
IEM72×
Second Life35.05×Games
Dictionary32.77×Literature

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Urban Dictionary audience
TraitClusterScore
ExtroversionTHRILL1.84
Early Adopter MentalityPOWER1.61
Community OrientationOPEN1.46
Urban LifestyleOPEN1.42
IndividualismJOY1.4
MindfulnessBALANCE1.38

Worldwide distribution

Worldwide audience distribution share by country for Urban Dictionary
CountryShare
United States56.6%
United Kingdom5.6%
Canada4.4%

See Urban Dictionary audiences in other countries

More Internet & Social Media audiences in United States

Frequently asked questions

How many fans does Urban Dictionary have in United States?

Urban Dictionary has an estimated audience of 10,739,501 people in United States, concentrated in California and Texas.

What is the gender split and age of Urban Dictionary fans?

51.6% of Urban Dictionary fans are female, 48.4% are male, with an average age of 36.8 years.

Which brands do Urban Dictionary fans like most?

Urban Dictionary fans show strongest brand affinity for Dragon (2011 film) (133.25×), Once Upon a Time in China II (610.41×), and Beyond the Boundary (150.48×) over the country average.

Where do Urban Dictionary fans live in United States?

Urban Dictionary fans in United States are most concentrated in California (reach 1,073,122), Texas (reach 887,692), and Florida (reach 662,848). These three regions account for the largest share of the active audience.

What other brands do Urban Dictionary fans also like?

Beyond Urban Dictionary itself, the audience over-indexes on Once Upon a Time in China II (610.41×), Beyond the Boundary (150.48×), 8591寶物交易網 (277.67×), and AAA (band) (14.38×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Urban Dictionary. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.