Rascasse Audience Intelligence

Urban Dictionary Audience in United States

A data profile of the people who buy, follow and care about Urban Dictionary in United States — modelled from more than twelve digital signal sources. Urban Dictionary has an estimated audience of 9,954,899 people in United States.

#93among Website / Newspaper / Magazine in United States#50in Internet & Social Media

The average Urban Dictionary fan in United States is 36.8 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Dragon (2011 film), Once Upon a Time in China II, Beyond the Boundary, with strongest over-indexing on Dragon (2011 film) (133.25× the country average).

Demographically, the Urban Dictionary audience skews balanced with an average age of 36.8, and over-indexes on personality traits such as Early Adopter Mentality, Healthy Lifestyle.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Urban Dictionary fan in United States is balanced, around 36.8 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Dragon (2011 film).

Category: Internet & Social Media · Type: Website / Newspaper / Magazine

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Urban Dictionary profile in United States.

Audience size
10M
in United States
Gender
51.6%♀
48.4% male
Age
36.8
average years
Country rank
#3593
Website / Newspaper / Magazine in United States
Fig. 01

Search interest · 12-month trend

-26%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Audience demographics of Urban Dictionary

51.6% are female, 48.4% are male, average age 36.8.

Fig. 02

Gender split

51.6%
Female
48.4%
Male
Demographic split for Urban Dictionary audience in United States
MetricValue
Female51.6%
Male48.4%
Average age36.8
Estimated audience size9,954,899
Fig. 03

Age distribution

Ø 36.8
average years
Age distribution of the Urban Dictionary audience in United States
Age bracketShare%
16-1930%
20-2918%
30-3916%
40-4917%
50+19%
Fig. 04

Worldwide distribution

55.1%

of the worldwide Urban Dictionary audience comes from United States.

Worldwide audience distribution share by country for Urban Dictionary
CountryShare
United States55.1%
United Kingdom5.4%
China4.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Urban Dictionary audience in United States is strongest.

Fig. 05

Top regions by affinity

Urban Dictionary fans by region: top regions in United States
#RegionReachAffinity×
01Utah~100K1.22×
02Nebraska~60K1.18×
03Oklahoma~100K1.17×
04North Dakota~30K1.15×
05Iowa~100K1.12×
06Kansas~100K1.12×
07Indiana~200K1.11×
08Idaho~60K1.10×
09South Dakota~30K1.10×
10Missouri~200K1.08×
11Maryland~200K1.05×
12Montana~30K1.05×
13Pennsylvania~400K1.04×
14Ohio~300K1.04×
15Michigan~300K1.04×
16Wisconsin~200K1.04×
17West Virginia~50K1.03×
18New Hampshire~40K1.03×
19Alaska~20K1.03×
20Georgia~300K1.02×
21Alabama~200K1.02×
22Louisiana~100K1.02×
23Minnesota~200K1.01×
24Connecticut~100K1.00×
25North Carolina~300K0.99×
26Virginia~300K0.99×
27Arizona~200K0.99×
28Washington~200K0.99×
29Massachusetts~200K0.98×
30Colorado~200K0.98×
31Rhode Island~30K0.98×
32Illinois~300K0.97×
33Tennessee~200K0.97×
34South Carolina~200K0.97×
35Kentucky~100K0.97×
36Delaware~30K0.97×
37Arkansas~90K0.96×
38Maine~40K0.95×
39New Mexico~50K0.94×
40Mississippi~80K0.93×
41Oregon~100K0.92×
42Texas~800K0.90×
43Nevada~90K0.90×
44Vermont~20K0.89×
45New Jersey~200K0.88×
46Florida~600K0.87×
47Washington, District of Columbia~30K0.87×
48California~1M0.86×
49New York~500K0.86×
50Hawaii~30K0.75×
Fig. 06

Affinity by region

Affinity by region — Urban Dictionary, United States
0.75×1.00×1.22×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Urban Dictionary audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Urban Dictionary audience
#·InterestCategoryAffinity×
01Once Upon a Time in China IIMovies & TV610.41×
02Kids Artistic RevueTopic204.06×
03Beyond the BoundaryLiterature150.48×
04Dragon (2011 film)Movies & TV133.25×
05A Certain Magical IndexLiterature94.50×
06Bellami HairBeauty & Wellness82.72×
07IEMBrand72.00×
08K-On!Literature69.13×
09Press Your LuckMovies & TV68.51×
10Google DictionaryTechnology & Electronics63.53×
11Ranma ½Literature57.97×
12Bae SuzyMovies & TV51.19×
13Second LifeGames35.05×
14DictionaryLiterature32.77×
15Mr. Bean (animated TV series)Movies & TV28.92×
16CinnamorollMovies & TV28.27×
17IMVUInternet & Social Media27.78×
18SlangBusiness & Career16.08×
19AAA (band)Music & Radio14.38×
20Internet slangInternet & Social Media10.97×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Urban Dictionary audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Urban Dictionary audience · What stands out
TraitClusterDeviationScore
Early Adopter MentalityPOWER1.32×
Healthy LifestyleBALANCE1.21×
TravellingTHRILL1.15×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Urban Dictionary audience · Rather not
TraitClusterDeviationScore
Need for SecurityCONSERVATISM0.86×
DIY MentalityTHRILL0.88×
Risk AppetiteTHRILL0.90×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Urban Dictionary have in United States?

Urban Dictionary has an estimated audience of 9,954,899 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Urban Dictionary fans?

51.6% of Urban Dictionary fans are female, 48.4% are male, with an average age of 36.8 years.

03

Which brands do Urban Dictionary fans like most?

Urban Dictionary fans show strongest brand affinity for Dragon (2011 film) (133.25×), Once Upon a Time in China II (610.41×), and Beyond the Boundary (150.48×) over the country average.

04

Where do Urban Dictionary fans live in United States?

Urban Dictionary fans in United States are most concentrated in California (reach ~1M), Texas (reach ~800K), and Florida (reach ~600K). These three regions account for the largest share of the active audience.

05

What other brands do Urban Dictionary fans also like?

Beyond Urban Dictionary itself, the audience over-indexes on Once Upon a Time in China II (610.41×), Beyond the Boundary (150.48×), AAA (band) (14.38×), and Bellami Hair (82.72×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Internet & Social Media audiences in United States

See Urban Dictionary audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Urban Dictionary. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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