Rascasse Audience Intelligence

Google Dictionary Audience in United States

A data profile of the people who buy, follow and care about Google Dictionary in United States — modelled from more than twelve digital signal sources. Google Dictionary has an estimated audience of 251,275 people in United States.

#1770among Website / Newspaper / Magazine in United States#1315in Technology & Electronics

The average Google Dictionary fan in United States is 33.9 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Urban Dictionary, Google Photos, Caulking, with strongest over-indexing on Urban Dictionary (63.53× the country average).

Demographically, the Google Dictionary audience skews more male with an average age of 33.9, and over-indexes on personality traits such as Convenience Orientation, Career Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Google Dictionary fan in United States is more male, around 33.9 years old, with strong Convenience Orientation tendencies and a notable affinity for Urban Dictionary.

Category: Technology & Electronics · Type: Website / Newspaper / Magazine

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Google Dictionary profile in United States.

Audience size
251K
in United States
Gender
41.6%♀
58.4% male
Age
33.9
average years
Country rank
#52705
Website / Newspaper / Magazine in United States
Fig. 01

Search interest · 12-month trend

-38%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Audience demographics of Google Dictionary

41.6% are female, 58.4% are male, average age 33.9.

Fig. 02

Gender split

41.6%
Female
58.4%
Male
Demographic split for Google Dictionary audience in United States
MetricValue
Female41.6%
Male58.4%
Average age33.9
Estimated audience size251,275
Fig. 03

Age distribution

Ø 33.9
average years
Age distribution of the Google Dictionary audience in United States
Age bracketShare%
16-1930%
20-2925%
30-3919%
40-4915%
50+10%
Fig. 04

Worldwide distribution

24.3%

of the worldwide Google Dictionary audience comes from United States.

Worldwide audience distribution share by country for Google Dictionary
CountryShare
United States24.3%
China15.3%
Indonesia6.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Google Dictionary audience in United States is strongest.

Fig. 05

Top regions by affinity

Google Dictionary fans by region: top regions in United States
#RegionReachAffinity×
01Oklahoma~6K2.01×
02New Mexico~3K2.00×
03Massachusetts~10K1.92×
04California~40K1.47×
05New Jersey~10K1.40×
06Utah~3K1.30×
07Rhode Island~1K1.30×
08Idaho~2K1.27×
09Virginia~8K1.23×
10North Dakota<1K1.23×
11Texas~30K1.20×
12Alaska<1K1.20×
13Washington~6K1.14×
14Minnesota~4K1.14×
15New York~20K1.11×
16Arizona~6K1.09×
17Florida~20K1.08×
18Indiana~5K1.08×
19New Hampshire~1K1.06×
20Pennsylvania~10K1.05×
21Ohio~9K1.03×
22Kentucky~4K1.03×
23Maryland~5K1.02×
24Connecticut~3K1.02×
25Montana<1K1.02×
26Missouri~4K0.97×
27Alabama~4K0.97×
28Mississippi~2K0.96×
29South Dakota<1K0.96×
30Michigan~7K0.95×
31Illinois~9K0.94×
32Kansas~2K0.94×
33North Carolina~8K0.92×
34Nevada~2K0.92×
35Arkansas~2K0.90×
36Delaware<1K0.88×
37Nebraska~1K0.87×
38Georgia~7K0.86×
39Louisiana~3K0.82×
40Oregon~3K0.81×
41Iowa~2K0.81×
42South Carolina~3K0.80×
43Wisconsin~3K0.80×
44Tennessee~4K0.79×
45Vermont<1K0.76×
46Colorado~3K0.75×
47Hawaii<1K0.75×
48Maine<1K0.75×
49Washington, District of Columbia<1K0.73×
50West Virginia<1K0.72×
Fig. 06

Affinity by region

Affinity by region — Google Dictionary, United States
0.72×1.00×2.01×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Google Dictionary audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Google Dictionary audience
#·InterestCategoryAffinity×
01CaulkingHome & Garden98.25×
02Urban DictionaryInternet & Social Media63.53×
03Kosher foodsFood & Beverages31.04×
04Google PhotosTechnology & Electronics29.31×
05Google ImagesInternet & Social Media20.00×
06Meet the RobinsonsMovies & TV20.00×
07Shark TaleMovies & TV20.00×
08Pinky and the BrainMovies & TV20.00×
09Alan TudykMovies & TV18.53×
10Peter ThielBusiness & Career17.29×
11DumboMovies & TV15.10×
12GrammarlyBusiness & Career11.09×
13Google EarthInternet & Social Media10.00×
14Chat roomInternet & Social Media9.52×
15Scooby-DooMovies & TV9.06×
16Google NewsNews6.53×
17City BankBusiness & Career5.61×
18Zoom!Business & Career4.94×
19Google MapsInternet & Social Media2.96×
20Planet FitnessSports2.62×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Google Dictionary audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Google Dictionary audience · What stands out
TraitClusterDeviationScore
Convenience OrientationPREMIUM2.46×
Career OrientationPOWER2.40×
PatriotismCONSERVATISM1.55×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Google Dictionary audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.79×
SustainabilityBALANCE0.80×
CreativityOPEN0.82×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Google Dictionary have in United States?

Google Dictionary has an estimated audience of 251,275 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Google Dictionary fans?

41.6% of Google Dictionary fans are female, 58.4% are male, with an average age of 33.9 years.

03

Which brands do Google Dictionary fans like most?

Google Dictionary fans show strongest brand affinity for Urban Dictionary (63.53×), Google Photos (29.31×), and Caulking (98.25×) over the country average.

04

Where do Google Dictionary fans live in United States?

Google Dictionary fans in United States are most concentrated in California (reach ~40K), Texas (reach ~30K), and Florida (reach ~20K). These three regions account for the largest share of the active audience.

05

What other brands do Google Dictionary fans also like?

Beyond Google Dictionary itself, the audience over-indexes on Google Photos (29.31×), Caulking (98.25×), Google Images (20×), and Scooby-Doo (9.06×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Technology & Electronics audiences in United States

See Google Dictionary audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Google Dictionary. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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