IMVU Audience in United States

IMVU logo

IMVU has an estimated audience of 1,635,075 people in United States. 59.9% are female, 40.1% are male, average age 28.7. Top regions: Texas, California, Florida. Top brand affinities: Second Life, Tuckernuck, Virtual machine, Meta Quest 3, Unforgettable (2011 TV series).

The average IMVU fan in United States is 28.7 years old, more female, and lives primarily in Texas. The audience is concentrated in Texas, California, Florida. Top brand affinities include Second Life, Tuckernuck, Virtual machine, with strongest over-indexing on Second Life (59.45× the country average). Demographically, the IMVU audience skews more female with an average age of 28.7, and over-indexes on personality traits such as Family Orientation, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Internet & Social Media · Type: Website / Newspaper / Magazine · Subtype: Video game

Demographics of IMVU fans

Demographic split for IMVU audience in United States
MetricValue
Female59.9%
Male40.1%
Average age28.7
Estimated audience size1,635,075

Audience persona

The typical IMVU fan in United States is more female, around 28.7 years old, with strong Family Orientation tendencies and a notable affinity for Second Life.

Top regions in United States

Top regions ranked by reach for IMVU in United States
RegionReachAffinity
Texas168,5271.2×
California150,9820.84×
Florida147,8221.34×
Georgia91,8401.82×
New York86,2950.94×
North Carolina68,5121.39×
Ohio64,7291.29×
Pennsylvania63,9981.16×
Illinois61,8621.14×
Michigan54,5871.28×
Louisiana51,8972.46×
Alabama48,1472.11×
Maryland47,4951.69×
Tennessee44,4881.36×
Virginia42,8491.08×
Indiana37,9901.27×
New Jersey37,1830.89×
South Carolina34,1931.39×
Mississippi33,7572.51×
Missouri32,1931.22×
Arizona25,5550.77×
Washington25,4910.78×
Massachusetts23,0440.72×
Arkansas22,7291.69×
Kentucky21,6271.05×
Oklahoma20,9611.15×
Minnesota19,3320.83×
Wisconsin19,2550.78×
Connecticut17,1451.05×
Colorado14,6420.57×
Nevada14,4560.91×
Oregon10,8470.58×
Kansas10,4590.81×
Iowa8,6200.64×
Utah7,2380.49×
West Virginia5,9270.78×
Delaware5,3961.2×
New Mexico5,0990.62×
Nebraska5,0930.62×
Washington, District of Columbia4,1480.84×
Idaho4,0790.5×
Hawaii3,7760.54×
Rhode Island3,5780.69×
New Hampshire3,0570.47×
North Dakota2,4980.74×
Maine2,4710.42×
Montana2,1660.48×
Alaska1,8030.52×
South Dakota1,6210.43×
Wyoming1,5200.63×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for IMVU audience
BrandAffinityCategory
Second Life59.45×Games
Tuckernuck29.81×Shopping
Virtual machine32.98×Technology & Electronics
Meta Quest 320.64×Technology & Electronics
Unforgettable (2011 TV series)20.42×Movies & TV
Metaverse30.07×Internet & Social Media
Barbie5.56×Movies & TV
Monkey (TV series)23.33×Movies & TV
Fishdom15.6×Games
Kings (U.S. TV series)10.67×Movies & TV
Pay Day (board game)25.12×Games
Amandla Stenberg17.63×Movies & TV
Baths16.59×Music & Radio
YouTube Music3.25×Internet & Social Media
Megamind8.41×Movies & TV
Millie Bobby Brown3.86×Movies & TV
Euphoria1.53×Movies & TV
Resistance (series)6.97×Games
Hollywood Game Night46×Movies & TV
Makeup Tutorials3.63×Beauty & Wellness

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by IMVU audience
TraitClusterScore
Family OrientationCONSERVATISM2.2
LGBTQ+ IdentityOPEN1.27
Early Adopter MentalityPOWER1.13
Social Media UsageJOY1.12
Urban LifestyleOPEN1.08
SpiritualityBALANCE1.06

Worldwide distribution

Worldwide audience distribution share by country for IMVU
CountryShare
United States26.3%
Brazil12.7%
Japan8.4%

See IMVU audiences in other countries

More Video game audiences in United States

Frequently asked questions

How many fans does IMVU have in United States?

IMVU has an estimated audience of 1,635,075 people in United States, concentrated in Texas and California.

What is the gender split and age of IMVU fans?

59.9% of IMVU fans are female, 40.1% are male, with an average age of 28.7 years.

Which brands do IMVU fans like most?

IMVU fans show strongest brand affinity for Second Life (59.45×), Tuckernuck (29.81×), and Virtual machine (32.98×) over the country average.

Where do IMVU fans live in United States?

IMVU fans in United States are most concentrated in Texas (reach 168,527), California (reach 150,982), and Florida (reach 147,822). These three regions account for the largest share of the active audience.

What other brands do IMVU fans also like?

Beyond IMVU itself, the audience over-indexes on Tuckernuck (29.81×), Virtual machine (32.98×), Meta Quest 3 (20.64×), and Unforgettable (2011 TV series) (20.42×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for IMVU. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.