Pay Day (board game) Audience in United States

Pay Day (board game) logo

Pay Day (board game) has an estimated audience of 1,118,259 people in United States. 48.8% are female, 51.2% are male, average age 33.0. Top regions: California, Texas, Florida. Top brand affinities: Manual labour, Keenan Allen, Home equity, Christmas Gifts, Corona (band).

The average Pay Day (board game) fan in United States is 33.0 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Manual labour, Keenan Allen, Home equity, with strongest over-indexing on Manual labour (15.99× the country average). Demographically, the Pay Day (board game) audience skews balanced with an average age of 33.0, and over-indexes on personality traits such as Patriotism, Quality Awareness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Games · Type: Video / Board Game

Demographics of Pay Day (board game) fans

Demographic split for Pay Day (board game) audience in United States
MetricValue
Female48.8%
Male51.2%
Average age33.0
Estimated audience size1,118,259

Audience persona

The typical Pay Day (board game) fan in United States is balanced, around 33.0 years old, with strong Patriotism tendencies and a notable affinity for Manual labour.

Top regions in United States

Top regions ranked by reach for Pay Day (board game) in United States
RegionReachAffinity
California151,4621.23×
Texas125,0161.3×
Florida80,7791.07×
New York65,7391.05×
Illinois42,8421.15×
Georgia39,6271.15×
Pennsylvania38,8191.03×
Ohio35,2621.02×
North Carolina34,8921.04×
Michigan32,1611.1×
Virginia31,8141.17×
New Jersey28,3571×
Arizona26,2931.15×
Washington21,5470.96×
Tennessee21,4510.96×
Massachusetts21,0350.95×
Maryland19,6921.02×
Indiana18,6450.91×
South Carolina18,2111.08×
Colorado17,9881.02×
Missouri17,4080.96×
Louisiana15,8031.09×
Alabama15,6721×
Wisconsin15,4490.92×
Kentucky14,3311.02×
Minnesota14,1050.88×
Nevada12,1191.12×
Oregon11,7120.91×
Oklahoma11,6550.94×
Connecticut11,1450.99×
Kansas10,7481.22×
Mississippi10,5471.14×
Utah10,5411.05×
Arkansas9,4621.03×
Iowa8,9200.97×
New Mexico6,3361.13×
Nebraska5,4500.97×
Idaho5,0610.9×
Hawaii5,0401.05×
Rhode Island3,7741.06×
West Virginia3,7490.72×
Washington, District of Columbia3,5241.05×
New Hampshire3,1520.71×
Maine3,0420.76×
Delaware2,7260.88×
Montana2,4160.78×
North Dakota2,1770.95×
South Dakota2,1680.84×
Alaska2,1250.89×
Vermont1,5940.81×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Pay Day (board game) audience
BrandAffinityCategory
Manual labour15.99×Business & Career
Keenan Allen10.13×Sports
Home equity3.02×Home & Garden
Christmas Gifts5.48×Kids & Family
Corona (band)5.54×Music & Radio
JDSU2.31×Business & Career
Home staging3.93×Home & Garden
Natural rubber1.52×Cars & Mobility
Monogram2.81×Home & Garden
Nebraska Cornhuskers football2.61×Sports
Certified diabetes educator9.45×Business & Career
Jesse Plemons2.43×Movies & TV
Racing1.68×Cars & Mobility
Gran Torino4.28×Movies & TV
Mangaka2.6×Literature
Days Out With Kids7.99×Travel & Leisure
Zach Ertz3.62×Sports
Easy Home Meals17.86×Food & Beverages
Queens College, City University of New York3.2×Business & Career
Noodle (Gorillaz)1.53×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Pay Day (board game) audience
TraitClusterScore
PatriotismCONSERVATISM3.04
Quality AwarenessPREMIUM1.63
Price SensitivityPREMIUM1.26
SpiritualityBALANCE1.08
Career OrientationPOWER1.06
Need for SecurityCONSERVATISM1.03

Worldwide distribution

Worldwide audience distribution share by country for Pay Day (board game)
CountryShare
United States70.8%
France5.1%
Japan3.2%

See Pay Day (board game) audiences in other countries

More Games audiences in United States

Frequently asked questions

How many fans does Pay Day (board game) have in United States?

Pay Day (board game) has an estimated audience of 1,118,259 people in United States, concentrated in California and Texas.

What is the gender split and age of Pay Day (board game) fans?

48.8% of Pay Day (board game) fans are female, 51.2% are male, with an average age of 33.0 years.

Which brands do Pay Day (board game) fans like most?

Pay Day (board game) fans show strongest brand affinity for Manual labour (15.99×), Keenan Allen (10.13×), and Home equity (3.02×) over the country average.

Where do Pay Day (board game) fans live in United States?

Pay Day (board game) fans in United States are most concentrated in California (reach 151,462), Texas (reach 125,016), and Florida (reach 80,779). These three regions account for the largest share of the active audience.

What other brands do Pay Day (board game) fans also like?

Beyond Pay Day (board game) itself, the audience over-indexes on Keenan Allen (10.13×), Home equity (3.02×), Christmas Gifts (5.48×), and Corona (band) (5.54×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Pay Day (board game). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.