Rascasse Audience Intelligence

Pay Day (board game) Audience in United States

A data profile of the people who buy, follow and care about Pay Day (board game) in United States — modelled from more than twelve digital signal sources. Pay Day (board game) has an estimated audience of 1,119,047 people in United States.

#233among Video / Board Game in United States#450in Games

The average Pay Day (board game) fan in United States is 33.0 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Carcassonne (board game), Urban Dictionary, Life insurance, with strongest over-indexing on Carcassonne (board game) (144.05× the country average).

Demographically, the Pay Day (board game) audience skews balanced with an average age of 33.0, and over-indexes on personality traits such as Patriotism, Need for Security.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Pay Day (board game) fan in United States is balanced, around 33.0 years old, with strong Patriotism tendencies and a notable affinity for Carcassonne (board game).

Category: Games · Type: Video / Board Game

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Pay Day (board game) profile in United States.

Audience size
1.1M
in United States
Gender
48.8%♀
51.2% male
Age
33.0
average years
Country rank
#21912
Video / Board Game in United States
Fig. 01

Search interest · 12-month trend

-22%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Pay Day (board game) fans

48.8% are female, 51.2% are male, average age 33.0.

Fig. 02

Gender split

48.8%
Female
51.2%
Male
Demographic split for Pay Day (board game) audience in United States
MetricValue
Female48.8%
Male51.2%
Average age33.0
Estimated audience size1,119,047
Fig. 03

Age distribution

Ø 33.0
average years
Age distribution of the Pay Day (board game) audience in United States
Age bracketShare%
16-1942%
20-2916%
30-3915%
40-4913%
50+13%
Fig. 04

Worldwide distribution

57.9%

of the worldwide Pay Day (board game) audience comes from United States.

Worldwide audience distribution share by country for Pay Day (board game)
CountryShare
United States57.9%
United Kingdom17.4%
France4.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Pay Day (board game) audience in United States is strongest.

Fig. 05

Top regions by affinity

Pay Day (board game) fans by region: top regions in United States
#RegionReachAffinity×
01Texas~100K1.21×
02California~100K1.18×
03Arizona~30K1.16×
04Georgia~40K1.12×
05Virginia~30K1.09×
06Louisiana~20K1.09×
07Illinois~40K1.08×
08Mississippi~10K1.08×
09Kansas~9K1.08×
10Michigan~30K1.06×
11New Mexico~6K1.06×
12Hawaii~5K1.06×
13Nevada~10K1.05×
14Arkansas~10K1.04×
15North Dakota~2K1.04×
16South Carolina~20K1.03×
17North Carolina~30K1.02×
18Alabama~20K1.02×
19Kentucky~10K1.02×
20Rhode Island~4K1.02×
21Oklahoma~10K1.01×
22Iowa~9K1.01×
23Florida~80K1.00×
24Pennsylvania~40K1.00×
25Utah~10K1.00×
26Washington, District of Columbia~3K1.00×
27Alaska~2K1.00×
28Ohio~30K0.99×
29Missouri~20K0.99×
30South Dakota~3K0.99×
31Maryland~20K0.98×
32Nebraska~6K0.98×
33Delaware~3K0.98×
34Vermont~2K0.98×
35Idaho~5K0.97×
36Connecticut~10K0.96×
37New York~60K0.95×
38New Jersey~30K0.95×
39Tennessee~20K0.95×
40Indiana~20K0.95×
41Wisconsin~20K0.95×
42Montana~3K0.95×
43Colorado~20K0.94×
44Oregon~10K0.94×
45Washington~20K0.93×
46Massachusetts~20K0.93×
47West Virginia~5K0.93×
48Maine~4K0.93×
49New Hampshire~4K0.92×
50Minnesota~10K0.90×
Fig. 06

Affinity by region

Affinity by region — Pay Day (board game), United States
0.90×1.00×1.21×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Pay Day (board game) audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Pay Day (board game) audience
#·InterestCategoryAffinity×
01Carcassonne (board game)Games144.05×
02RuffleButtsKids & Family76.74×
03Dora the ExplorerMovies & TV48.44×
04Soft SurroundingsShopping47.00×
05Ice Age (franchise)Movies & TV26.55×
06Urban DictionaryInternet & Social Media20.98×
07J.JillShopping20.73×
08CheckersFood & Beverages20.69×
09DumboMovies & TV18.62×
10John LennonMusic & Radio15.39×
11LotteryGames12.43×
12Life insuranceBusiness & Career11.67×
13Scooby-DooMovies & TV10.19×
14Home insuranceBusiness & Career7.41×
15Health insuranceBusiness & Career7.13×
16Local newsNews4.97×
17InsuranceBusiness & Career4.53×
18Breaking newsMovies & TV4.33×
19XInternet & Social Media3.42×
20Donald TrumpPolitics & Society3.06×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Pay Day (board game) audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Pay Day (board game) audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM6.88×
Need for SecurityCONSERVATISM2.15×
Price SensitivityPREMIUM2.08×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Pay Day (board game) audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.61×
Risk AppetiteTHRILL0.80×
Luxury OrientationPREMIUM0.81×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Pay Day (board game) have in United States?

Pay Day (board game) has an estimated audience of 1,119,047 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Pay Day (board game) fans?

48.8% of Pay Day (board game) fans are female, 51.2% are male, with an average age of 33.0 years.

03

Which brands do Pay Day (board game) fans like most?

Pay Day (board game) fans show strongest brand affinity for Carcassonne (board game) (144.05×), Urban Dictionary (20.98×), and Life insurance (11.67×) over the country average.

04

Where do Pay Day (board game) fans live in United States?

Pay Day (board game) fans in United States are most concentrated in California (reach ~100K), Texas (reach ~100K), and Florida (reach ~80K). These three regions account for the largest share of the active audience.

05

What other brands do Pay Day (board game) fans also like?

Beyond Pay Day (board game) itself, the audience over-indexes on Urban Dictionary (20.98×), Life insurance (11.67×), Dora the Explorer (48.44×), and Scooby-Doo (10.19×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

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See Pay Day (board game) audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Pay Day (board game). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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