RuffleButts Audience in United States

RuffleButts logo

RuffleButts has an estimated audience of 375,012 people in United States. 76.4% are female, 23.6% are male, average age 38.0. Top regions: Texas, Florida, Georgia. Top brand affinities: garanimals, Pay Day (board game), Zutano, Smart Shopper, Twister (game).

The average RuffleButts fan in United States is 38.0 years old, more female, and lives primarily in Texas. The audience is concentrated in Texas, Florida, Georgia. Top brand affinities include garanimals, Pay Day (board game), Zutano, with strongest over-indexing on garanimals (348.2× the country average). Demographically, the RuffleButts audience skews more female with an average age of 38.0, and over-indexes on personality traits such as Design Affinity, DIY Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Kids & Family · Type: Brand

Demographics of RuffleButts fans

Demographic split for RuffleButts audience in United States
MetricValue
Female76.4%
Male23.6%
Average age38.0
Estimated audience size375,012

Audience persona

The typical RuffleButts fan in United States is more female, around 38.0 years old, with strong Design Affinity tendencies and a notable affinity for garanimals.

Top regions in United States

Top regions ranked by reach for RuffleButts in United States
RegionReachAffinity
Texas38,0111.18×
Florida21,4090.84×
Georgia18,2781.58×
Alabama18,2083.48×
North Carolina17,4191.54×
Tennessee15,4022.05×
Pennsylvania12,9731.03×
New York12,2820.59×
Kentucky11,5782.46×
Ohio11,4940.99×
South Carolina11,4022.02×
California10,2760.25×
Illinois10,1990.82×
New Jersey9,5891.01×
Virginia9,5631.05×
Michigan9,5480.97×
Louisiana9,2321.91×
Massachusetts8,4921.15×
Indiana7,9991.17×
Mississippi7,3872.39×
Missouri7,0121.16×
Arkansas6,2342.02×
Maryland5,3590.83×
Minnesota4,6580.87×
Wisconsin4,6290.82×
Oklahoma4,4901.08×
Connecticut3,6260.96×
Colorado3,2540.55×
Arizona3,2320.42×
Iowa2,8830.93×
Washington2,7940.37×
West Virginia2,4351.39×
Kansas2,3640.8×
New Hampshire1,7421.18×
Nebraska1,6170.86×
Oregon1,4470.34×
Utah1,3400.4×
Rhode Island1,1520.97×
Maine9960.74×
Idaho9470.5×
Delaware8590.83×
Nevada8080.22×
South Dakota7930.92×
North Dakota5890.76×
Hawaii5320.33×
Montana5240.5×
Washington, District of Columbia4630.41×
New Mexico4020.21×
Vermont3490.53×
Alaska2270.28×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for RuffleButts audience
BrandAffinityCategory
garanimals348.2×Kids & Family
Pay Day (board game)76.74×Games
Zutano176.2×Travel & Leisure
Smart Shopper151.95×Shopping
Twister (game)73.38×Games
Slickdeals20×Shopping
Green Mountain87.59×Travel & Leisure
Men's Fashion13×Fashion & Accessoires
Joovy137.89×Kids & Family
Reliance Retail194.39×Shopping
Juice Beauty54.67×Beauty & Wellness
Joules27.81×Fashion & Accessoires
Honeymoon18.17×Kids & Family
Matilda Jane Clothing56.45×Fashion & Accessoires
SwimKids Swim School86.24×
Quality Foods81.69×Food & Beverages
Nadar (photographer)71.77×
Bath and Bodyworks5.6×Shopping
Cakery20×Food & Beverages
Girlfriend (magazine)9.69×Kids & Family

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by RuffleButts audience
TraitClusterScore
Design AffinityPREMIUM2.15
DIY MentalityTHRILL1.79
CreativityOPEN1.55
Price SensitivityPREMIUM1.36
Pet OwnershipJOY1.31
Family OrientationCONSERVATISM1.22

Worldwide distribution

Worldwide audience distribution share by country for RuffleButts
CountryShare
United States89.7%
Japan2.9%
Canada2.2%

See RuffleButts audiences in other countries

More Kids & Family audiences in United States

Frequently asked questions

How many fans does RuffleButts have in United States?

RuffleButts has an estimated audience of 375,012 people in United States, concentrated in Texas and Florida.

What is the gender split and age of RuffleButts fans?

76.4% of RuffleButts fans are female, 23.6% are male, with an average age of 38.0 years.

Which brands do RuffleButts fans like most?

RuffleButts fans show strongest brand affinity for garanimals (348.2×), Pay Day (board game) (76.74×), and Zutano (176.2×) over the country average.

Where do RuffleButts fans live in United States?

RuffleButts fans in United States are most concentrated in Texas (reach 38,011), Florida (reach 21,409), and Georgia (reach 18,278). These three regions account for the largest share of the active audience.

What other brands do RuffleButts fans also like?

Beyond RuffleButts itself, the audience over-indexes on Pay Day (board game) (76.74×), Zutano (176.2×), Smart Shopper (151.95×), and Twister (game) (73.38×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for RuffleButts. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.