Rascasse Audience Intelligence

Green Mountain Target Market in United States

A data profile of the people who buy, follow and care about Green Mountain in United States — modelled from more than twelve digital signal sources. Green Mountain has an estimated audience of 262,326 people in United States.

#36among Mountain in United States#5352among Brand in United States#4352in Travel & Leisure

The average Green Mountain fan in United States is 39.8 years old, more female, and lives primarily in Texas.

The audience is concentrated in Texas, Colorado, Washington.

Top brand affinities include Markiplier, RuffleButts, Alison Brie, with strongest over-indexing on Markiplier (52.29× the country average).

Demographically, the Green Mountain audience skews more female with an average age of 39.8, and over-indexes on personality traits such as Patriotism, Indulgence.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Green Mountain fan in United States is more female, around 39.8 years old, with strong Patriotism tendencies and a notable affinity for Markiplier.

Category: Travel & Leisure · Type: Brand · Subtype: Mountain

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Green Mountain profile in United States.

Audience size
262K
in United States
Gender
59.0%♀
41.0% male
Age
39.8
average years
Country rank
#51648
Brand in United States
Fig. 01

Search interest · 12-month trend

-3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Green Mountain

59.0% are female, 41.0% are male, average age 39.8.

Fig. 02

Gender split

59.0%
Female
41.0%
Male
Demographic split for Green Mountain audience in United States
MetricValue
Female59.0%
Male41.0%
Average age39.8
Estimated audience size262,326
Fig. 03

Age distribution

Ø 39.8
average years
Age distribution of the Green Mountain audience in United States
Age bracketShare%
16-1919%
20-2918%
30-3920%
40-4920%
50+22%
Fig. 04

Worldwide distribution

41.8%

of the worldwide Green Mountain audience comes from United States.

Worldwide audience distribution share by country for Green Mountain
CountryShare
United States41.8%
Poland18.0%
Germany5.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Green Mountain audience in United States is strongest.

Fig. 05

Top regions by affinity

Green Mountain customers by region in United States
#RegionReachAffinity×
01Vermont~6K12.17×
02Colorado~30K8.35×
03Texas~60K2.68×
04Washington~10K2.23×
05New Hampshire~2K1.67×
06Wyoming<1K1.50×
07Alabama~4K0.98×
08Iowa~2K0.94×
09Maine<1K0.88×
10South Dakota<1K0.87×
11Montana<1K0.85×
12Massachusetts~4K0.81×
13Oregon~2K0.77×
14Connecticut~2K0.76×
15Alaska<1K0.76×
16Rhode Island<1K0.74×
17Nebraska<1K0.73×
18New Mexico<1K0.70×
19Kansas~1K0.68×
20North Carolina~5K0.66×
21Delaware<1K0.66×
22New York~9K0.64×
23Idaho<1K0.64×
24West Virginia<1K0.64×
25Arkansas~1K0.62×
26Hawaii<1K0.62×
27Washington, District of Columbia<1K0.62×
28Tennessee~3K0.61×
29Mississippi~1K0.57×
30Utah~1K0.54×
31Missouri~2K0.53×
32Oklahoma~2K0.53×
33Wisconsin~2K0.52×
34Maryland~2K0.51×
35Minnesota~2K0.51×
36Nevada~1K0.50×
37Pennsylvania~4K0.49×
38Louisiana~2K0.49×
39Virginia~3K0.48×
40Kentucky~2K0.48×
41South Carolina~2K0.46×
42Georgia~4K0.45×
43New Jersey~3K0.45×
44Indiana~2K0.44×
45Illinois~4K0.42×
46Ohio~3K0.42×
47Michigan~3K0.40×
48Arizona~2K0.40×
49Florida~7K0.38×
50California~10K0.33×
Fig. 06

Affinity by region

Affinity by region — Green Mountain, United States
0.33×1.00×12.17×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Green Mountain audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Green Mountain audience
#·InterestCategoryAffinity×
01RuffleButtsKids & Family87.59×
02MarkiplierGames52.29×
03The ClashMusic & Radio40.31×
04Sint MaartenTravel & Leisure36.11×
05Jif (peanut butter)Food & Beverages27.08×
06Alison BrieMovies & TV20.00×
07Seth GreenMovies & TV15.35×
08Olivia WildeMovies & TV15.31×
09Once upon a timeMovies & TV12.91×
10Crazy, Stupid, Love.Movies & TV11.16×
11Olivia MunnMovies & TV10.41×
12Caribou CoffeeFood & Beverages9.38×
13The Weather ChannelMovies & TV8.57×
14Weather forecastingHome & Garden5.47×
15Rail transportTravel & Leisure3.62×
16Nonprofit organizationPolitics & Society2.21×
17PinterestInternet & Social Media1.89×
18Alcoholic beveragesFood & Beverages1.72×
19CookingFood & Beverages1.65×
20Donald TrumpPolitics & Society1.63×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Green Mountain audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Green Mountain audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.64×
IndulgenceJOY1.51×
SpiritualityBALANCE1.44×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Green Mountain audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.70×
SustainabilityBALANCE0.88×
Pet OwnershipJOY0.97×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Green Mountain's target market in United States?

Green Mountain's target market in United States covers an estimated 262,326 people, concentrated in Texas and Colorado.

02

What is the gender split and age of Green Mountain customers?

59.0% of the Green Mountain audience are female, 41.0% are male, with an average age of 39.8 years.

03

Which brands do Green Mountain fans like most?

Green Mountain fans show strongest brand affinity for Markiplier (52.29×), RuffleButts (87.59×), and Alison Brie (20×) over the country average.

04

Where do Green Mountain fans live in United States?

Green Mountain fans in United States are most concentrated in Texas (reach ~60K), Colorado (reach ~30K), and Washington (reach ~10K). These three regions account for the largest share of the active audience.

05

What other brands do Green Mountain fans also like?

Beyond Green Mountain itself, the audience over-indexes on RuffleButts (87.59×), Alison Brie (20×), Olivia Wilde (15.31×), and The Weather Channel (8.57×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Green Mountain. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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