Jif (peanut butter) Audience in United States

Jif (peanut butter) logo

Jif (peanut butter) has an estimated audience of 538,969 people in United States. 48.1% are female, 51.9% are male, average age 37.9. Top regions: California, Texas, Florida. Top brand affinities: Anne Burrell, Julian Bakery, Peanuts, Skippy (peanut butter), Peanut butter.

The average Jif (peanut butter) fan in United States is 37.9 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Anne Burrell, Julian Bakery, Peanuts, with strongest over-indexing on Anne Burrell (10.85× the country average). Demographically, the Jif (peanut butter) audience skews balanced with an average age of 37.9, and over-indexes on personality traits such as Quality Awareness, Extroversion. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Food & Beverages · Type: Brand

Demographics of Jif (peanut butter) fans

Demographic split for Jif (peanut butter) audience in United States
MetricValue
Female48.1%
Male51.9%
Average age37.9
Estimated audience size538,969

Audience persona

The typical Jif (peanut butter) fan in United States is balanced, around 37.9 years old, with strong Quality Awareness tendencies and a notable affinity for Anne Burrell.

Top regions in United States

Top regions ranked by reach for Jif (peanut butter) in United States
RegionReachAffinity
California50,0150.84×
Texas40,1860.87×
Florida38,5231.06×
New York30,0051×
Ohio21,9951.32×
Pennsylvania19,7681.09×
Illinois19,1601.07×
Michigan17,5681.25×
North Carolina16,6291.03×
Georgia15,8450.95×
Virginia14,3061.09×
New Jersey14,1601.03×
Washington12,7071.18×
Massachusetts11,7991.11×
Tennessee10,8691.01×
Maryland10,8041.17×
Indiana10,4201.06×
Arizona10,1970.93×
Kentucky10,1551.5×
Wisconsin8,5651.06×
Missouri8,3190.96×
Minnesota8,2681.07×
Colorado8,0770.95×
Louisiana7,4411.07×
South Carolina7,3710.91×
Oregon7,1021.15×
Alabama6,7230.89×
Connecticut5,4431.01×
Oklahoma5,1330.86×
Utah4,7460.98×
Nevada4,2270.81×
Arkansas4,2100.95×
Iowa4,1880.94×
Kansas4,0360.95×
Mississippi3,2620.73×
West Virginia2,5911.03×
Idaho2,5800.95×
Nebraska2,4180.89×
New Hampshire2,2191.04×
New Mexico2,0800.77×
Maine2,0601.07×
Hawaii1,8820.81×
Rhode Island1,5760.92×
Washington, District of Columbia1,5680.97×
North Dakota1,4871.34×
Delaware1,3760.93×
Montana1,3260.89×
Alaska1,1150.97×
South Dakota1,0030.81×
Vermont9541.01×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Jif (peanut butter) audience
BrandAffinityCategory
Anne Burrell10.85×Food & Beverages
Julian Bakery71.57×Food & Beverages
Peanuts18.9×Literature
Skippy (peanut butter)42.49×Food & Beverages
Peanut butter9.74×Food & Beverages
Tartine40.34×Food & Beverages
Nut butter20.24×Food & Beverages
Goldfish (snack)22.66×
Nut (fruit)4.62×Food & Beverages
Snack mix12.51×Food & Beverages
KRAFT Peanut Butter101.76×Food & Beverages
Energy bar7.91×Food & Beverages
Penn Station (restaurant)6.79×Food & Beverages
Wheat Thins33.81×Food & Beverages
Google Drive2.45×Technology & Electronics
Productivity software13.01×Business & Career
Snack food2.79×Food & Beverages
Lärabar15.27×Food & Beverages
Google Docs2.27×Internet & Social Media
Protein bar5.71×Food & Beverages

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Jif (peanut butter) audience
TraitClusterScore
Quality AwarenessPREMIUM2.48
ExtroversionTHRILL1.41
Price SensitivityPREMIUM1.19
Early Adopter MentalityPOWER1.14
Need for SecurityCONSERVATISM1.13
Urban LifestyleOPEN1.11

Worldwide distribution

Worldwide audience distribution share by country for Jif (peanut butter)
CountryShare
United States45.5%
China8.6%
Australia4.0%

See Jif (peanut butter) audiences in other countries

More Food & Beverages audiences in United States

Frequently asked questions

How many fans does Jif (peanut butter) have in United States?

Jif (peanut butter) has an estimated audience of 538,969 people in United States, concentrated in California and Texas.

What is the gender split and age of Jif (peanut butter) fans?

48.1% of Jif (peanut butter) fans are female, 51.9% are male, with an average age of 37.9 years.

Which brands do Jif (peanut butter) fans like most?

Jif (peanut butter) fans show strongest brand affinity for Anne Burrell (10.85×), Julian Bakery (71.57×), and Peanuts (18.9×) over the country average.

Where do Jif (peanut butter) fans live in United States?

Jif (peanut butter) fans in United States are most concentrated in California (reach 50,015), Texas (reach 40,186), and Florida (reach 38,523). These three regions account for the largest share of the active audience.

What other brands do Jif (peanut butter) fans also like?

Beyond Jif (peanut butter) itself, the audience over-indexes on Julian Bakery (71.57×), Peanuts (18.9×), Skippy (peanut butter) (42.49×), and Peanut butter (9.74×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Jif (peanut butter). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.