Peanut butter Audience in United States

Peanut butter logo

Peanut butter has an estimated audience of 8,469,058 people in United States. 60.5% are female, 39.5% are male, average age 42.6. Top regions: California, Texas, Florida. Top brand affinities: Product sample, Sales promotion, Dollar General, Subway, Chocolate.

The average Peanut butter fan in United States is 42.6 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Product sample, Sales promotion, Dollar General, with strongest over-indexing on Product sample (10× the country average). Demographically, the Peanut butter audience skews more female with an average age of 42.6, and over-indexes on personality traits such as Extroversion, Price Sensitivity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Food & Beverages · Type: Topic · Subtype: Sweet

Demographics of Peanut butter fans

Demographic split for Peanut butter audience in United States
MetricValue
Female60.5%
Male39.5%
Average age42.6
Estimated audience size8,469,058

Audience persona

The typical Peanut butter fan in United States is more female, around 42.6 years old, with strong Extroversion tendencies and a notable affinity for Product sample.

Top regions in United States

Top regions ranked by reach for Peanut butter in United States
RegionReachAffinity
California1,002,2351.08×
Texas833,7791.15×
Florida621,2311.08×
New York535,6901.13×
Pennsylvania309,9001.09×
Illinois307,4571.09×
Georgia285,3671.09×
Ohio281,9481.08×
North Carolina268,9991.06×
Michigan233,3411.05×
New Jersey222,0101.03×
Virginia205,0600.99×
Tennessee184,2651.08×
Washington180,9951.07×
Indiana176,7621.14×
Massachusetts172,5011.03×
Arizona172,3901×
Missouri147,5311.08×
Alabama139,8721.18×
Maryland138,5360.95×
Minnesota127,0161.05×
Wisconsin126,2950.99×
Louisiana125,1601.15×
South Carolina125,1180.98×
Kentucky120,0851.13×
Colorado113,3550.85×
Oregon100,2581.03×
Oklahoma99,0821.05×
Connecticut82,5840.97×
Nevada78,4500.96×
Mississippi78,2291.12×
Arkansas77,5401.11×
Utah71,7790.95×
Iowa70,6541.01×
Kansas67,5071.01×
Nebraska44,1161.04×
West Virginia42,5981.08×
Idaho38,7500.91×
New Mexico36,2230.85×
Hawaii33,0590.91×
New Hampshire29,9410.9×
Maine29,0000.96×
Rhode Island23,5290.87×
Washington, District of Columbia21,1080.83×
Delaware19,7930.85×
Montana18,8380.8×
South Dakota17,4840.89×
North Dakota16,3620.94×
Alaska15,5290.86×
Vermont11,1900.75×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Peanut butter audience
BrandAffinityCategory
Product sample10×Business & Career
Sales promotion1.75×Shopping
Dollar General1.77×Shopping
Subway1.8×Food & Beverages
Chocolate1.78×Food & Beverages
Aldi1.62×Shopping
Dollar Tree1.66×Shopping
Texas Roadhouse1.62×Food & Beverages
Chick-fil-A1.56×Food & Beverages
Desserts1.53×Food & Beverages
Walgreens1.53×Shopping
Taco Bell1.5×Food & Beverages
Burger King1.53×Food & Beverages
Sugar1.56×Food & Beverages
Staples (Canada)1.78×Business & Career
Dairy Queen2.14×Food & Beverages
Snack food1.62×Food & Beverages
Wingstop1.53×Food & Beverages
Food Lion2.39×Shopping
CVS Pharmacy1.55×Shopping

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Peanut butter audience
TraitClusterScore
ExtroversionTHRILL1.41
Price SensitivityPREMIUM1.38
Urban LifestyleOPEN1.35
IndulgenceJOY1.29
Convenience OrientationPREMIUM1.27
Community OrientationOPEN1.19

Worldwide distribution

Worldwide audience distribution share by country for Peanut butter
CountryShare
United States49.6%
United Kingdom6.2%
Canada4.7%

See Peanut butter audiences in other countries

More Sweet audiences in United States

Frequently asked questions

How many fans does Peanut butter have in United States?

Peanut butter has an estimated audience of 8,469,058 people in United States, concentrated in California and Texas.

What is the gender split and age of Peanut butter fans?

60.5% of Peanut butter fans are female, 39.5% are male, with an average age of 42.6 years.

Which brands do Peanut butter fans like most?

Peanut butter fans show strongest brand affinity for Product sample (10×), Sales promotion (1.75×), and Dollar General (1.77×) over the country average.

Where do Peanut butter fans live in United States?

Peanut butter fans in United States are most concentrated in California (reach 1,002,235), Texas (reach 833,779), and Florida (reach 621,231). These three regions account for the largest share of the active audience.

What other brands do Peanut butter fans also like?

Beyond Peanut butter itself, the audience over-indexes on Sales promotion (1.75×), Dollar General (1.77×), Subway (1.8×), and Chocolate (1.78×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Peanut butter. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.