Rascasse Audience Intelligence

Product sample Audience in United States

A data profile of the people who buy, follow and care about Product sample in United States — modelled from more than twelve digital signal sources. Product sample has an estimated audience of 6,422,684 people in United States.

#3213among Topic in United States#505in Business & Career

The average Product sample fan in United States is 44.4 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Peanut butter, Dollar General, Hobby Lobby, with strongest over-indexing on Peanut butter (10× the country average).

Demographically, the Product sample audience skews more female with an average age of 44.4, and over-indexes on personality traits such as Price Sensitivity, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Product sample fan in United States is more female, around 44.4 years old, with strong Price Sensitivity tendencies and a notable affinity for Peanut butter.

Category: Business & Career · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Product sample profile in United States.

Audience size
6.4M
in United States
Gender
70.9%♀
29.1% male
Age
44.4
average years
Country rank
#5408
Topic in United States
Fig. 01

Search interest · 12-month trend

+7%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Product sample fans

70.9% are female, 29.1% are male, average age 44.4.

Fig. 02

Gender split

70.9%
Female
29.1%
Male
Demographic split for Product sample audience in United States
MetricValue
Female70.9%
Male29.1%
Average age44.4
Estimated audience size6,422,684
Fig. 03

Age distribution

Ø 44.4
average years
Age distribution of the Product sample audience in United States
Age bracketShare%
16-1912%
20-2913%
30-3916%
40-4925%
50+33%
Fig. 04

Worldwide distribution

42.6%

of the worldwide Product sample audience comes from United States.

Worldwide audience distribution share by country for Product sample
CountryShare
United States42.6%
United Kingdom11.4%
Brazil6.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Product sample audience in United States is strongest.

Fig. 05

Top regions by affinity

Product sample fans by region: top regions in United States
#RegionReachAffinity×
01Alaska~20K1.21×
02Vermont~10K1.21×
03North Dakota~20K1.18×
04Missouri~100K1.17×
05Mississippi~60K1.15×
06South Dakota~20K1.13×
07Montana~20K1.10×
08Kentucky~90K1.09×
09West Virginia~30K1.09×
10Delaware~20K1.05×
11Alabama~90K1.04×
12Louisiana~90K1.04×
13Maine~20K1.03×
14Rhode Island~20K1.02×
15Arkansas~50K1.01×
16Oklahoma~70K1.00×
17Idaho~30K1.00×
18Hawaii~30K1.00×
19New Hampshire~30K0.99×
20Tennessee~100K0.98×
21South Carolina~90K0.97×
22New Mexico~30K0.97×
23Washington, District of Columbia~20K0.97×
24Iowa~50K0.96×
25Nebraska~30K0.96×
26Kansas~50K0.95×
27Georgia~200K0.92×
28Indiana~100K0.92×
29Nevada~60K0.92×
30Ohio~200K0.91×
31North Carolina~200K0.91×
32Connecticut~60K0.91×
33Oregon~70K0.90×
34Michigan~100K0.89×
35Utah~50K0.89×
36Massachusetts~100K0.87×
37New Jersey~100K0.86×
38Washington~100K0.86×
39Minnesota~80K0.86×
40Wisconsin~80K0.85×
41Florida~400K0.84×
42Maryland~90K0.84×
43Arizona~100K0.83×
44Colorado~80K0.83×
45Pennsylvania~200K0.82×
46Virginia~100K0.81×
47New York~300K0.79×
48Illinois~200K0.79×
49California~500K0.78×
50Texas~400K0.78×
Fig. 06

Affinity by region

Affinity by region — Product sample, United States
0.78×1.00×1.21×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Product sample audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Product sample audience
#·InterestCategoryAffinity×
01Peanut butterFood & Beverages10.00×
02HypermarketShopping3.16×
03Microwave ovenHome & Garden2.65×
04Diaper bagKids & Family2.44×
05PharmacyBusiness & Career2.22×
06Discount storesShopping2.10×
07Dollar GeneralShopping2.08×
08Pizza HutFood & Beverages2.06×
09Britney SpearsMusic & Radio2.05×
10Hobby LobbyHome & Garden2.03×
11SubwayFood & Beverages1.93×
12AldiShopping1.81×
13Planet FitnessSports1.78×
14SupermarketShopping1.78×
15Capital OneBusiness & Career1.73×
16Texas RoadhouseFood & Beverages1.65×
17FragrancesBeauty & Wellness1.58×
18McDonald'sFood & Beverages1.55×
19MSNNews1.55×
20Nonprofit organizationPolitics & Society1.55×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Product sample audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Product sample audience · What stands out
TraitClusterDeviationScore
Price SensitivityPREMIUM1.77×
Convenience OrientationPREMIUM1.52×
Community OrientationOPEN1.44×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Product sample audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.76×
Pet OwnershipJOY0.83×
Design AffinityPREMIUM0.84×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Product sample have in United States?

Product sample has an estimated audience of 6,422,684 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Product sample fans?

70.9% of Product sample fans are female, 29.1% are male, with an average age of 44.4 years.

03

Which brands do Product sample fans like most?

Product sample fans show strongest brand affinity for Peanut butter (10×), Dollar General (2.08×), and Hobby Lobby (2.03×) over the country average.

04

Where do Product sample fans live in United States?

Product sample fans in United States are most concentrated in California (reach ~500K), Texas (reach ~400K), and Florida (reach ~400K). These three regions account for the largest share of the active audience.

05

What other brands do Product sample fans also like?

Beyond Product sample itself, the audience over-indexes on Dollar General (2.08×), Hobby Lobby (2.03×), Pizza Hut (2.06×), and Aldi (1.81×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Business & Career audiences in United States

See Product sample audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Product sample. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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