Product sample Audience in United States

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Product sample has an estimated audience of 6,422,684 people in United States. 70.9% are female, 29.1% are male, average age 44.4. Top regions: California, Texas, Florida. Top brand affinities: Goop, Governor of Michigan, headspace, Cherish (group), Wok.

The average Product sample fan in United States is 44.4 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Goop, Governor of Michigan, headspace, with strongest over-indexing on Goop (9.88× the country average). Demographically, the Product sample audience skews more female with an average age of 44.4, and over-indexes on personality traits such as Price Sensitivity, Extroversion. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Business & Career · Type: Topic

Demographics of Product sample fans

Demographic split for Product sample audience in United States
MetricValue
Female70.9%
Male29.1%
Average age44.4
Estimated audience size6,422,684

Audience persona

The typical Product sample fan in United States is more female, around 44.4 years old, with strong Price Sensitivity tendencies and a notable affinity for Goop.

Top regions in United States

Top regions ranked by reach for Product sample in United States
RegionReachAffinity
California592,1790.84×
Texas433,4780.79×
Florida383,3990.88×
New York302,2120.84×
Ohio194,2270.98×
Georgia178,7190.9×
North Carolina178,0600.92×
Pennsylvania158,3420.73×
Illinois157,9150.74×
Michigan145,0140.86×
Tennessee136,6841.06×
New Jersey114,6220.7×
Indiana111,7050.95×
Alabama106,3681.19×
Washington102,8580.8×
Kentucky102,2231.27×
Virginia98,1580.63×
Missouri97,1440.94×
Louisiana87,6961.06×
South Carolina86,5710.9×
Arizona82,5400.63×
Oklahoma75,3051.06×
Mississippi74,7211.41×
Maryland72,7700.66×
Massachusetts68,3970.54×
Arkansas61,0711.15×
Colorado57,5840.57×
Oregon54,5670.74×
Wisconsin54,3520.56×
Minnesota54,1640.59×
Nevada45,4030.73×
Iowa43,2730.82×
Connecticut41,7440.65×
West Virginia37,0121.24×
Kansas36,4650.72×
Idaho29,6210.92×
Alaska29,5482.15×
Utah29,0580.51×
Maine27,4681.19×
Hawaii26,1200.95×
Montana25,7581.45×
New Mexico25,7460.8×
South Dakota25,4241.71×
North Dakota24,7551.88×
New Hampshire24,3970.96×
Wyoming23,9522.52×
Nebraska23,8900.74×
Rhode Island23,5581.15×
Vermont23,1712.05×
Delaware21,0971.19×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Product sample audience
BrandAffinityCategory
Goop9.88×Internet & Social Media
Governor of Michigan12.06×Politics & Society
headspace13.73×Health
Cherish (group)15.14×Music & Radio
Wok8.63×Food & Beverages
Google Home8.46×Technology & Electronics
Grace Slick11.37×Music & Radio
Hibachi10.17×Food & Beverages
Fairy godmother9.16×Literature
El Paso County, Colorado14.91×Travel & Leisure
Israel2.28×Travel & Leisure
Vocal harmony4.88×Music & Radio
National Paralympic Committee22.86×Sports
Grinch3.78×Movies & TV
Ira Glass16.25×Music & Radio
TV Fanatic9.91×Movies & TV
Hardik Pandya12.69×Sports
Cryptic crossword11.89×Technology & Electronics
Hipster7.39×Politics & Society
Kikar HaShabbat12.61×News

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Product sample audience
TraitClusterScore
Price SensitivityPREMIUM1.67
ExtroversionTHRILL1.31
Convenience OrientationPREMIUM1.19
Family OrientationCONSERVATISM1.16
IndulgenceJOY1.15
Community OrientationOPEN1.13

Worldwide distribution

Worldwide audience distribution share by country for Product sample
CountryShare
United States42.6%
United Kingdom11.4%
Brazil6.3%

See Product sample audiences in other countries

More Business & Career audiences in United States

Frequently asked questions

How many fans does Product sample have in United States?

Product sample has an estimated audience of 6,422,684 people in United States, concentrated in California and Texas.

What is the gender split and age of Product sample fans?

70.9% of Product sample fans are female, 29.1% are male, with an average age of 44.4 years.

Which brands do Product sample fans like most?

Product sample fans show strongest brand affinity for Goop (9.88×), Governor of Michigan (12.06×), and headspace (13.73×) over the country average.

Where do Product sample fans live in United States?

Product sample fans in United States are most concentrated in California (reach 592,179), Texas (reach 433,478), and Florida (reach 383,399). These three regions account for the largest share of the active audience.

What other brands do Product sample fans also like?

Beyond Product sample itself, the audience over-indexes on Governor of Michigan (12.06×), headspace (13.73×), Cherish (group) (15.14×), and Wok (8.63×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Product sample. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.