Rascasse Audience Intelligence

Julian Bakery Target Market in United States

A data profile of the people who buy, follow and care about Julian Bakery in United States — modelled from more than twelve digital signal sources. Julian Bakery has an estimated audience of 307,321 people in United States.

#4939among Brand in United States#2470in Food & Beverages

The average Julian Bakery fan in United States is 42.1 years old, more female, and lives primarily in California.

The audience is concentrated in California, New York, Texas.

Top brand affinities include Changing Habits, Bath and Bodyworks, Trader Joe's, with strongest over-indexing on Changing Habits (71.7× the country average).

Demographically, the Julian Bakery audience skews more female with an average age of 42.1, and over-indexes on personality traits such as Healthy Lifestyle, Family Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Julian Bakery fan in United States is more female, around 42.1 years old, with strong Healthy Lifestyle tendencies and a notable affinity for Changing Habits.

Category: Food & Beverages · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Julian Bakery profile in United States.

Audience size
307K
in United States
Gender
74.0%♀
26.0% male
Age
42.1
average years
Country rank
#47751
Brand in United States
Fig. 01

Search interest · 12-month trend

-22%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Julian Bakery

74.0% are female, 26.0% are male, average age 42.1.

Fig. 02

Gender split

74.0%
Female
26.0%
Male
Demographic split for Julian Bakery audience in United States
MetricValue
Female74.0%
Male26.0%
Average age42.1
Estimated audience size307,321
Fig. 03

Age distribution

Ø 42.1
average years
Age distribution of the Julian Bakery audience in United States
Age bracketShare%
16-1912%
20-2915%
30-3923%
40-4929%
50+21%
Fig. 04

Worldwide distribution

70.4%

of the worldwide Julian Bakery audience comes from United States.

Worldwide audience distribution share by country for Julian Bakery
CountryShare
United States70.4%
United Kingdom7.6%
Canada4.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Julian Bakery audience in United States is strongest.

Fig. 05

Top regions by affinity

Julian Bakery customers by region in United States
#RegionReachAffinity×
01Connecticut~10K3.27×
02Louisiana~10K2.99×
03Tennessee~10K1.96×
04California~60K1.79×
05New York~30K1.56×
06Massachusetts~8K1.33×
07Michigan~10K1.31×
08Washington, District of Columbia~1K1.18×
09Rhode Island~1K1.15×
10Montana<1K1.06×
11Vermont<1K1.05×
12Alaska<1K0.99×
13Oregon~3K0.98×
14West Virginia~1K0.98×
15New Jersey~8K0.96×
16New Hampshire~1K0.96×
17North Dakota<1K0.96×
18Maine~1K0.95×
19Mississippi~2K0.94×
20South Dakota<1K0.94×
21Pennsylvania~10K0.93×
22Utah~3K0.93×
23Arkansas~2K0.93×
24Washington~6K0.92×
25Kentucky~4K0.92×
26Ohio~9K0.91×
27Delaware<1K0.91×
28Idaho~1K0.90×
29North Carolina~8K0.89×
30Virginia~7K0.89×
31Colorado~4K0.89×
32Alabama~4K0.89×
33Illinois~9K0.88×
34Hawaii~1K0.88×
35Indiana~5K0.87×
36Oklahoma~3K0.87×
37Iowa~2K0.87×
38Kansas~2K0.87×
39Nebraska~1K0.87×
40Wisconsin~4K0.86×
41Minnesota~4K0.86×
42New Mexico~1K0.86×
43Missouri~4K0.83×
44South Carolina~4K0.82×
45Nevada~2K0.82×
46Maryland~4K0.80×
47Georgia~8K0.79×
48Arizona~5K0.79×
49Texas~20K0.72×
50Florida~10K0.71×
Fig. 06

Affinity by region

Affinity by region — Julian Bakery, United States
0.71×1.00×3.27×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Julian Bakery audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Julian Bakery audience
#·InterestCategoryAffinity×
01Changing HabitsHealth71.70×
02Jif (peanut butter)Food & Beverages71.57×
03CorePower YogaSports38.77×
04RuffleButtsKids & Family31.72×
05FebrezeHome & Garden25.03×
06Wyndham RewardsShopping20.00×
07SilverSneakersSports17.70×
08The Old Spaghetti FactoryFood & Beverages16.72×
09Bath and BodyworksShopping16.41×
10FabFitFunShopping14.94×
11Bob EvansFood & Beverages14.37×
12Debbie HarryMusic & Radio12.68×
13Google PhotosTechnology & Electronics9.57×
14Trader Joe'sShopping7.73×
15BakeryFood & Beverages4.21×
16WegmansShopping4.20×
17Non-alcoholic beverageFood & Beverages3.95×
18Tory BurchFashion & Accessoires3.68×
19Discount storesShopping2.65×
20PinterestInternet & Social Media1.87×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Julian Bakery audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Julian Bakery audience · What stands out
TraitClusterDeviationScore
Healthy LifestyleBALANCE2.75×
Family OrientationCONSERVATISM1.82×
PatriotismCONSERVATISM1.61×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Julian Bakery audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.67×
Risk AppetiteTHRILL0.77×
Need for SecurityCONSERVATISM0.81×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Julian Bakery's target market in United States?

Julian Bakery's target market in United States covers an estimated 307,321 people, concentrated in California and New York.

02

What is the gender split and age of Julian Bakery customers?

74.0% of the Julian Bakery audience are female, 26.0% are male, with an average age of 42.1 years.

03

Which brands do Julian Bakery fans like most?

Julian Bakery fans show strongest brand affinity for Changing Habits (71.7×), Bath and Bodyworks (16.41×), and Trader Joe's (7.73×) over the country average.

04

Where do Julian Bakery fans live in United States?

Julian Bakery fans in United States are most concentrated in California (reach ~60K), New York (reach ~30K), and Texas (reach ~20K). These three regions account for the largest share of the active audience.

05

What other brands do Julian Bakery fans also like?

Beyond Julian Bakery itself, the audience over-indexes on Bath and Bodyworks (16.41×), Trader Joe's (7.73×), Jif (peanut butter) (71.57×), and CorePower Yoga (38.77×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

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See Julian Bakery audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Julian Bakery. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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