Rascasse Audience Intelligence

FabFitFun Audience in United States

A data profile of the people who buy, follow and care about FabFitFun in United States — modelled from more than twelve digital signal sources. FabFitFun has an estimated audience of 2,698,901 people in United States.

#331among Website / Newspaper / Magazine in United States#219in Shopping

The average FabFitFun fan in United States is 34.1 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include CorePower Yoga, Draculaclothing, ipsy, with strongest over-indexing on CorePower Yoga (123.45× the country average).

Demographically, the FabFitFun audience skews more female with an average age of 34.1, and over-indexes on personality traits such as Creativity, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical FabFitFun fan in United States is more female, around 34.1 years old, with strong Creativity tendencies and a notable affinity for CorePower Yoga.

Category: Shopping · Type: Website / Newspaper / Magazine

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the FabFitFun profile in United States.

Audience size
2.7M
in United States
Gender
71.8%♀
28.2% male
Age
34.1
average years
Country rank
#11207
Website / Newspaper / Magazine in United States
Fig. 01

Search interest · 12-month trend

-12%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Audience demographics of FabFitFun

71.8% are female, 28.2% are male, average age 34.1.

Fig. 02

Gender split

71.8%
Female
28.2%
Male
Demographic split for FabFitFun audience in United States
MetricValue
Female71.8%
Male28.2%
Average age34.1
Estimated audience size2,698,901
Fig. 03

Age distribution

Ø 34.1
average years
Age distribution of the FabFitFun audience in United States
Age bracketShare%
16-1930%
20-2924%
30-3921%
40-4918%
50+8%
Fig. 04

Worldwide distribution

83.2%

of the worldwide FabFitFun audience comes from United States.

Worldwide audience distribution share by country for FabFitFun
CountryShare
United States83.2%
Canada9.9%
United Kingdom3.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the FabFitFun audience in United States is strongest.

Fig. 05

Top regions by affinity

FabFitFun fans by region: top regions in United States
#RegionReachAffinity×
01South Dakota~10K1.64×
02North Dakota~8K1.47×
03Minnesota~50K1.35×
04Montana~10K1.32×
05Wisconsin~50K1.29×
06New Hampshire~10K1.29×
07Maine~10K1.23×
08Washington~70K1.20×
09Iowa~30K1.20×
10Idaho~20K1.20×
11Alaska~7K1.20×
12Nebraska~20K1.17×
13Colorado~50K1.14×
14Ohio~90K1.07×
15Missouri~50K1.06×
16Oregon~30K1.06×
17Vermont~5K1.04×
18Kansas~20K1.03×
19West Virginia~10K1.02×
20Pennsylvania~90K1.01×
21Michigan~70K1.01×
22Tennessee~60K1.01×
23Kentucky~30K1.00×
24South Carolina~40K0.98×
25Virginia~60K0.96×
26Massachusetts~50K0.95×
27Connecticut~30K0.95×
28Indiana~50K0.94×
29Oklahoma~30K0.93×
30Alabama~30K0.92×
31Arizona~50K0.91×
32Utah~20K0.90×
33Arkansas~20K0.90×
34Rhode Island~8K0.90×
35Illinois~80K0.89×
36North Carolina~70K0.89×
37Delaware~7K0.87×
38Louisiana~30K0.85×
39Mississippi~20K0.85×
40Florida~200K0.83×
41New York~100K0.83×
42New Jersey~60K0.83×
43New Mexico~10K0.79×
44Georgia~60K0.78×
45California~200K0.77×
46Maryland~40K0.75×
47Texas~200K0.71×
48Nevada~20K0.68×
49Washington, District of Columbia~5K0.67×
50Hawaii~7K0.63×
Fig. 06

Affinity by region

Affinity by region — FabFitFun, United States
0.63×1.00×1.64×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the FabFitFun audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for FabFitFun audience
#·InterestCategoryAffinity×
01DraculaclothingFashion & Accessoires159.90×
02CorePower YogaSports123.45×
03ElliePerson20.33×
04Yandy.comFashion & Accessoires14.99×
05ipsyShopping13.54×
06Staples (Canada)Business & Career3.94×
07Aerie (American Eagle Outfitters)Brand3.38×
08Diane KeatonMovies & TV3.26×
09southwest airlinesTravel & Leisure2.37×
10MarshallsFashion & Accessoires2.23×
11Hobby LobbyHome & Garden2.05×
12SephoraShopping1.97×
13Kohl'sShopping1.92×
14Dollar GeneralShopping1.78×
15Dollar TreeShopping1.75×
16Old NavyFashion & Accessoires1.74×
17SkinBeauty & Wellness1.63×
18Beauty salonsBeauty & Wellness1.58×
19PinterestInternet & Social Media1.56×
20Women's clothingFashion & Accessoires1.56×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the FabFitFun audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by FabFitFun audience · What stands out
TraitClusterDeviationScore
CreativityOPEN1.45×
Convenience OrientationPREMIUM1.38×
ExtroversionTHRILL1.35×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by FabFitFun audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.80×
Career OrientationPOWER0.88×
Need for SecurityCONSERVATISM0.92×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does FabFitFun have in United States?

FabFitFun has an estimated audience of 2,698,901 people in United States, concentrated in California and Texas.

02

What is the gender split and age of FabFitFun fans?

71.8% of FabFitFun fans are female, 28.2% are male, with an average age of 34.1 years.

03

Which brands do FabFitFun fans like most?

FabFitFun fans show strongest brand affinity for CorePower Yoga (123.45×), Draculaclothing (159.9×), and ipsy (13.54×) over the country average.

04

Where do FabFitFun fans live in United States?

FabFitFun fans in United States are most concentrated in California (reach ~200K), Texas (reach ~200K), and Florida (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do FabFitFun fans also like?

Beyond FabFitFun itself, the audience over-indexes on Draculaclothing (159.9×), ipsy (13.54×), Staples (Canada) (3.94×), and Diane Keaton (3.26×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Shopping audiences in United States

See FabFitFun audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for FabFitFun. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →