FabFitFun Audience in United States
FabFitFun has an estimated audience of 2,715,089 people in United States. 71.8% are female, 28.2% are male, average age 34.1. Top regions: California, Texas, Florida. Top brand affinities: CorePower Yoga, Draculaclothing, ipsy, Staples (Canada), Ellie.
The average FabFitFun fan in United States is 34.1 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include CorePower Yoga, Draculaclothing, ipsy, with strongest over-indexing on CorePower Yoga (123.45× the country average). Demographically, the FabFitFun audience skews more female with an average age of 34.1, and over-indexes on personality traits such as Design Affinity, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Shopping · Type: Website / Newspaper / Magazine
Demographics of FabFitFun fans
| Metric | Value |
|---|---|
| Female | 71.8% |
| Male | 28.2% |
| Average age | 34.1 |
| Estimated audience size | 2,715,089 |
Audience persona
The typical FabFitFun fan in United States is more female, around 34.1 years old, with strong Design Affinity tendencies and a notable affinity for CorePower Yoga.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 224,339 | 0.75× |
| Texas | 172,832 | 0.74× |
| Florida | 156,358 | 0.85× |
| New York | 131,068 | 0.86× |
| Pennsylvania | 96,854 | 1.06× |
| Ohio | 93,313 | 1.12× |
| Illinois | 84,999 | 0.94× |
| Michigan | 75,990 | 1.07× |
| North Carolina | 75,642 | 0.93× |
| Georgia | 69,771 | 0.83× |
| Washington | 67,930 | 1.25× |
| Virginia | 64,778 | 0.98× |
| New Jersey | 57,970 | 0.84× |
| Tennessee | 57,178 | 1.05× |
| Wisconsin | 54,958 | 1.35× |
| Minnesota | 54,152 | 1.39× |
| Arizona | 52,926 | 0.95× |
| Massachusetts | 52,347 | 0.98× |
| Colorado | 51,808 | 1.21× |
| Indiana | 48,686 | 0.98× |
| Missouri | 48,196 | 1.1× |
| South Carolina | 40,956 | 1× |
| Alabama | 36,780 | 0.97× |
| Maryland | 35,591 | 0.76× |
| Kentucky | 34,854 | 1.02× |
| Oregon | 34,113 | 1.1× |
| Louisiana | 29,024 | 0.83× |
| Oklahoma | 28,360 | 0.94× |
| Iowa | 27,432 | 1.23× |
| Connecticut | 25,364 | 0.93× |
| Kansas | 22,642 | 1.06× |
| Utah | 20,738 | 0.85× |
| Arkansas | 19,255 | 0.86× |
| Mississippi | 18,624 | 0.83× |
| Nevada | 17,610 | 0.67× |
| Idaho | 15,954 | 1.17× |
| Nebraska | 15,621 | 1.15× |
| New Hampshire | 13,452 | 1.26× |
| West Virginia | 12,140 | 0.96× |
| Maine | 11,974 | 1.23× |
| New Mexico | 10,507 | 0.77× |
| Montana | 9,792 | 1.3× |
| South Dakota | 9,565 | 1.52× |
| North Dakota | 7,807 | 1.4× |
| Rhode Island | 7,218 | 0.84× |
| Hawaii | 6,458 | 0.55× |
| Alaska | 6,307 | 1.09× |
| Delaware | 5,953 | 0.79× |
| Washington, District of Columbia | 5,259 | 0.64× |
| Vermont | 4,633 | 0.97× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| CorePower Yoga | 123.45× | Sports |
| Draculaclothing | 159.9× | Fashion & Accessoires |
| ipsy | 13.54× | Shopping |
| Staples (Canada) | 3.94× | Business & Career |
| Ellie | 20.33× | |
| Hobby Lobby | 2.05× | Home & Garden |
| Diane Keaton | 3.26× | Movies & TV |
| Kohl's | 1.92× | Shopping |
| Marshalls | 2.23× | Fashion & Accessoires |
| 1.56× | Internet & Social Media | |
| Dollar General | 1.78× | Shopping |
| Sephora | 1.97× | Shopping |
| Old Navy | 1.74× | Fashion & Accessoires |
| Skin | 1.63× | Beauty & Wellness |
| Aerie (American Eagle Outfitters) | 3.38× | |
| Women's clothing | 1.56× | Fashion & Accessoires |
| Dollar Tree | 1.75× | Shopping |
| southwest airlines | 2.37× | Travel & Leisure |
| Jaclyn Hill | 34.65× | Beauty & Wellness |
| Beauty salons | 1.58× | Beauty & Wellness |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Design Affinity | PREMIUM | 1.5 |
| Sustainability | BALANCE | 1.41 |
| LGBTQ+ Identity | OPEN | 1.33 |
| Luxury Orientation | PREMIUM | 1.33 |
| DIY Mentality | THRILL | 1.3 |
| Creativity | OPEN | 1.27 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 83.3% |
| Canada | 9.8% |
| United Kingdom | 3.6% |
See FabFitFun audiences in other countries
More Shopping audiences in United States
Frequently asked questions
How many fans does FabFitFun have in United States?
FabFitFun has an estimated audience of 2,715,089 people in United States, concentrated in California and Texas.
What is the gender split and age of FabFitFun fans?
71.8% of FabFitFun fans are female, 28.2% are male, with an average age of 34.1 years.
Which brands do FabFitFun fans like most?
FabFitFun fans show strongest brand affinity for CorePower Yoga (123.45×), Draculaclothing (159.9×), and ipsy (13.54×) over the country average.
Where do FabFitFun fans live in United States?
FabFitFun fans in United States are most concentrated in California (reach 224,339), Texas (reach 172,832), and Florida (reach 156,358). These three regions account for the largest share of the active audience.
What other brands do FabFitFun fans also like?
Beyond FabFitFun itself, the audience over-indexes on Draculaclothing (159.9×), ipsy (13.54×), Staples (Canada) (3.94×), and Ellie (20.33×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for FabFitFun. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.