Ellie Audience in United States
Ellie has an estimated audience of 704,636 people in United States. 72.4% are female, 27.6% are male, average age 36.1. Top regions: California, Texas, Florida. Top brand affinities: Digital detox, FabFitFun, Capital One, Google Maps, Chuck Norris.
The average Ellie fan in United States is 36.1 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Digital detox, FabFitFun, Capital One, with strongest over-indexing on Digital detox (658.56× the country average). Demographically, the Ellie audience skews more female with an average age of 36.1, and over-indexes on personality traits such as Design Affinity, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Type: Person
Demographics of Ellie fans
| Metric | Value |
|---|---|
| Female | 72.4% |
| Male | 27.6% |
| Average age | 36.1 |
| Estimated audience size | 704,636 |
Audience persona
The typical Ellie fan in United States is more female, around 36.1 years old, with strong Design Affinity tendencies and a notable affinity for Digital detox.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 98,545 | 1.27× |
| Texas | 56,323 | 0.93× |
| Florida | 40,053 | 0.84× |
| Rhode Island | 33,606 | 14.98× |
| New York | 31,215 | 0.79× |
| Massachusetts | 21,894 | 1.58× |
| Ohio | 19,407 | 0.89× |
| Virginia | 16,500 | 0.96× |
| Illinois | 14,369 | 0.61× |
| Pennsylvania | 14,036 | 0.59× |
| Georgia | 13,638 | 0.63× |
| Michigan | 13,546 | 0.74× |
| Connecticut | 13,010 | 1.84× |
| North Carolina | 12,787 | 0.6× |
| Arizona | 12,199 | 0.85× |
| Maryland | 11,868 | 0.98× |
| Washington | 11,394 | 0.81× |
| New Jersey | 11,181 | 0.62× |
| Wisconsin | 9,040 | 0.85× |
| Tennessee | 8,568 | 0.61× |
| Indiana | 7,943 | 0.62× |
| Minnesota | 7,614 | 0.75× |
| Missouri | 7,472 | 0.66× |
| Alabama | 6,796 | 0.69× |
| Colorado | 6,338 | 0.57× |
| Kentucky | 5,948 | 0.67× |
| South Carolina | 5,655 | 0.53× |
| Oregon | 5,274 | 0.65× |
| Louisiana | 4,950 | 0.54× |
| Oklahoma | 4,846 | 0.62× |
| New Hampshire | 4,473 | 1.61× |
| Nevada | 4,309 | 0.63× |
| Utah | 3,735 | 0.59× |
| Iowa | 3,293 | 0.57× |
| Mississippi | 3,180 | 0.55× |
| Kansas | 3,154 | 0.57× |
| Arkansas | 3,154 | 0.54× |
| Idaho | 2,306 | 0.65× |
| New Mexico | 2,093 | 0.59× |
| Nebraska | 2,015 | 0.57× |
| West Virginia | 1,979 | 0.6× |
| Maine | 1,432 | 0.57× |
| Washington, District of Columbia | 1,429 | 0.67× |
| Hawaii | 1,102 | 0.36× |
| Montana | 968 | 0.5× |
| Alaska | 899 | 0.6× |
| Delaware | 793 | 0.41× |
| South Dakota | 788 | 0.48× |
| Vermont | 784 | 0.63× |
| North Dakota | 646 | 0.45× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Digital detox | 658.56× | Internet & Social Media |
| FabFitFun | 37.73× | Shopping |
| Capital One | 4.07× | Business & Career |
| Google Maps | 3.88× | Internet & Social Media |
| Chuck Norris | 5.78× | Movies & TV |
| Kia Sportage | 18.61× | Cars & Mobility |
| Astro (Malaysian satellite television) | 18.53× | Movies & TV |
| Indeed.com | 3.59× | Business & Career |
| Josh Duhamel | 12.28× | Fashion & Accessoires |
| Aaron Paul | 16.69× | Movies & TV |
| Erin Andrews | 19.87× | Sports |
| Circle K | 5.83× | Shopping |
| Beetlejuice | 3.73× | Movies & TV |
| Diane Keaton | 4.62× | Movies & TV |
| Autism Awareness | 6.33× | Health |
| Alexandra Daddario | 6.85× | Movies & TV |
| Diabetes mellitus awareness | 4.32× | Health |
| CarGurus | 3.68× | Cars & Mobility |
| Demi Moore | 5.8× | Movies & TV |
| Google News | 3.54× | News |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Design Affinity | PREMIUM | 1.57 |
| Sustainability | BALANCE | 1.51 |
| Sports Activity | POWER | 1.45 |
| Mindfulness | BALANCE | 1.4 |
| Luxury Orientation | PREMIUM | 1.4 |
| Indulgence | JOY | 1.28 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 31.7% |
| India | 14.0% |
| United Kingdom | 11.6% |
See Ellie audiences in other countries
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Frequently asked questions
How many fans does Ellie have in United States?
Ellie has an estimated audience of 704,636 people in United States, concentrated in California and Texas.
What is the gender split and age of Ellie fans?
72.4% of Ellie fans are female, 27.6% are male, with an average age of 36.1 years.
Which brands do Ellie fans like most?
Ellie fans show strongest brand affinity for Digital detox (658.56×), FabFitFun (37.73×), and Capital One (4.07×) over the country average.
Where do Ellie fans live in United States?
Ellie fans in United States are most concentrated in California (reach 98,545), Texas (reach 56,323), and Florida (reach 40,053). These three regions account for the largest share of the active audience.
What other brands do Ellie fans also like?
Beyond Ellie itself, the audience over-indexes on FabFitFun (37.73×), Capital One (4.07×), Google Maps (3.88×), and Chuck Norris (5.78×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Ellie. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.