Rascasse Audience Intelligence

Ellie Audience in United States

A data profile of the people who buy, follow and care about Ellie in United States — modelled from more than twelve digital signal sources. Ellie has an estimated audience of 667,638 people in United States.

#7247among Person in United States

The average Ellie fan in United States is 36.1 years old, more female, and lives primarily in California.

The audience is concentrated in California, Rhode Island, Texas.

Top brand affinities include Digital detox, FabFitFun, Erin Andrews, with strongest over-indexing on Digital detox (677.64× the country average).

Demographically, the Ellie audience skews more female with an average age of 36.1, and over-indexes on personality traits such as Indulgence, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Ellie fan in United States is more female, around 36.1 years old, with strong Indulgence tendencies and a notable affinity for Digital detox.

Type: Person

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Ellie profile in United States.

Audience size
668K
in United States
Gender
72.4%♀
27.6% male
Age
36.1
average years
Country rank
#30747
Person in United States
Fig. 01

Search interest · 12-month trend

-17%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Ellie fans

72.4% are female, 27.6% are male, average age 36.1.

Fig. 02

Gender split

72.4%
Female
27.6%
Male
Demographic split for Ellie audience in United States
MetricValue
Female72.4%
Male27.6%
Average age36.1
Estimated audience size667,638
Fig. 03

Age distribution

Ø 36.1
average years
Age distribution of the Ellie audience in United States
Age bracketShare%
16-1929%
20-2918%
30-3919%
40-4920%
50+14%
Fig. 04

Worldwide distribution

32.3%

of the worldwide Ellie audience comes from United States.

Worldwide audience distribution share by country for Ellie
CountryShare
United States32.3%
United Kingdom14.7%
India13.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Ellie audience in United States is strongest.

Fig. 05

Top regions by affinity

Ellie fans by region: top regions in United States
#RegionReachAffinity×
01Rhode Island~60K26.54×
02Connecticut~10K1.56×
03New Hampshire~4K1.28×
04Massachusetts~20K1.25×
05California~80K1.09×
06Maryland~9K0.78×
07Virginia~10K0.75×
08Ohio~20K0.70×
09Texas~40K0.69×
10Wisconsin~7K0.69×
11Alaska~1K0.69×
12Vermont<1K0.69×
13Arizona~10K0.67×
14Florida~30K0.66×
15Washington~9K0.63×
16Washington, District of Columbia~1K0.62×
17South Dakota~1K0.62×
18North Dakota<1K0.62×
19Minnesota~6K0.61×
20Idaho~2K0.61×
21West Virginia~2K0.61×
22New York~20K0.60×
23Montana~1K0.59×
24Michigan~10K0.58×
25Alabama~6K0.58×
26Kentucky~5K0.58×
27Maine~1K0.58×
28Nebraska~2K0.57×
29New Mexico~2K0.57×
30Nevada~4K0.56×
31Oregon~4K0.55×
32Oklahoma~4K0.55×
33Missouri~6K0.54×
34Mississippi~3K0.54×
35Delaware~1K0.54×
36Utah~3K0.53×
37Iowa~3K0.53×
38Arkansas~3K0.52×
39Kansas~3K0.52×
40New Jersey~9K0.51×
41Tennessee~7K0.51×
42Indiana~7K0.51×
43Georgia~10K0.50×
44Louisiana~5K0.50×
45Hawaii~2K0.50×
46Illinois~10K0.49×
47North Carolina~10K0.49×
48Pennsylvania~10K0.48×
49Colorado~5K0.47×
50South Carolina~5K0.47×
Fig. 06

Affinity by region

Affinity by region — Ellie, United States
0.47×1.00×26.54×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Ellie audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Ellie audience
#·InterestCategoryAffinity×
01Digital detoxInternet & Social Media677.64×
02FabFitFunShopping20.33×
03Wyndham RewardsShopping20.03×
04Erin AndrewsSports20.00×
05Ellie GouldingMusic & Radio16.91×
06Seasons 52Food & Beverages11.02×
07ClassPassSports10.17×
08Josh DuhamelFashion & Accessoires8.70×
09Subway SurfersGames7.91×
10Rent the RunwayShopping7.33×
11University of Southern CaliforniaBusiness & Career6.99×
12Sharon OsbourneMovies & TV5.08×
13Chuck NorrisMovies & TV3.45×
14Trader Joe'sShopping1.94×
15IKEAHome & Garden1.88×
16TelecommunicationTechnology & Electronics1.85×
17Beauty salonsBeauty & Wellness1.76×
18GrillingFood & Beverages1.65×
19EBayShopping1.57×
20AirbnbTravel & Leisure1.56×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Ellie audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Ellie audience · What stands out
TraitClusterDeviationScore
IndulgenceJOY1.61×
PatriotismCONSERVATISM1.55×
Convenience OrientationPREMIUM1.44×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Ellie audience · Rather not
TraitClusterDeviationScore
IndividualismJOY0.89×
Risk AppetiteTHRILL0.94×
Social Media UsageJOY0.95×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Ellie have in United States?

Ellie has an estimated audience of 667,638 people in United States, concentrated in California and Rhode Island.

02

What is the gender split and age of Ellie fans?

72.4% of Ellie fans are female, 27.6% are male, with an average age of 36.1 years.

03

Which brands do Ellie fans like most?

Ellie fans show strongest brand affinity for Digital detox (677.64×), FabFitFun (20.33×), and Erin Andrews (20×) over the country average.

04

Where do Ellie fans live in United States?

Ellie fans in United States are most concentrated in California (reach ~80K), Rhode Island (reach ~60K), and Texas (reach ~40K). These three regions account for the largest share of the active audience.

05

What other brands do Ellie fans also like?

Beyond Ellie itself, the audience over-indexes on FabFitFun (20.33×), Erin Andrews (20×), Seasons 52 (11.02×), and Ellie Goulding (16.91×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More audiences in United States

See Ellie audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Ellie. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 200+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →