Rascasse Audience Intelligence

ClassPass Audience in United States

A data profile of the people who buy, follow and care about ClassPass in United States — modelled from more than twelve digital signal sources. ClassPass has an estimated audience of 1,805,268 people in United States.

#6among Fitness in United States#479among Website / Newspaper / Magazine in United States#1376in Sports

The average ClassPass fan in United States is 31.0 years old, more female, and lives primarily in California.

The audience is concentrated in California, New York, Florida.

Top brand affinities include Banana Yoshimoto, WBFF, Beyond Yoga, with strongest over-indexing on Banana Yoshimoto (1363.73× the country average).

Demographically, the ClassPass audience skews more female with an average age of 31.0, and over-indexes on personality traits such as Luxury Orientation, Design Affinity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical ClassPass fan in United States is more female, around 31.0 years old, with strong Luxury Orientation tendencies and a notable affinity for Banana Yoshimoto.

Category: Sports · Type: Website / Newspaper / Magazine · Subtype: Fitness

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the ClassPass profile in United States.

Audience size
1.8M
in United States
Gender
73.9%♀
26.1% male
Age
31.0
average years
Country rank
#15422
Website / Newspaper / Magazine in United States
Fig. 01

Search interest · 12-month trend

-26%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Audience demographics of ClassPass

73.9% are female, 26.1% are male, average age 31.0.

Fig. 02

Gender split

73.9%
Female
26.1%
Male
Demographic split for ClassPass audience in United States
MetricValue
Female73.9%
Male26.1%
Average age31.0
Estimated audience size1,805,268
Fig. 03

Age distribution

Ø 31.0
average years
Age distribution of the ClassPass audience in United States
Age bracketShare%
16-1936%
20-2930%
30-3918%
40-4912%
50+5%
Fig. 04

Worldwide distribution

47.1%

of the worldwide ClassPass audience comes from United States.

Worldwide audience distribution share by country for ClassPass
CountryShare
United States47.1%
United Kingdom7.3%
Brazil4.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the ClassPass audience in United States is strongest.

Fig. 05

Top regions by affinity

ClassPass fans by region: top regions in United States
#RegionReachAffinity×
01Washington, District of Columbia~20K3.98×
02California~700K3.25×
03New York~300K3.03×
04Massachusetts~80K2.29×
05Florida~300K2.00×
06Colorado~60K1.98×
07New Jersey~80K1.77×
08Washington~60K1.65×
09Illinois~90K1.48×
10Texas~200K1.38×
11Arizona~50K1.38×
12Georgia~80K1.37×
13Virginia~60K1.34×
14Nevada~20K1.26×
15Maryland~40K1.25×
16South Carolina~30K1.17×
17Oregon~30K1.17×
18Connecticut~20K1.12×
19North Carolina~60K1.09×
20Utah~20K1.09×
21Tennessee~40K1.00×
22Minnesota~30K0.98×
23Pennsylvania~60K0.91×
24Rhode Island~5K0.91×
25Hawaii~7K0.86×
26Ohio~50K0.82×
27Montana~4K0.79×
28Michigan~30K0.67×
29Louisiana~20K0.64×
30Missouri~20K0.63×
31New Hampshire~5K0.63×
32Nebraska~6K0.62×
33Delaware~3K0.62×
34Alaska~2K0.58×
35South Dakota~2K0.57×
36Idaho~5K0.56×
37Maine~4K0.56×
38North Dakota~2K0.56×
39Vermont~2K0.56×
40Kansas~8K0.54×
41Oklahoma~10K0.53×
42Kentucky~10K0.52×
43Wisconsin~10K0.51×
44Indiana~20K0.48×
45New Mexico~4K0.44×
46West Virginia~4K0.44×
47Arkansas~6K0.40×
48Mississippi~6K0.38×
49Alabama~10K0.37×
50Iowa~5K0.35×
Fig. 06

Affinity by region

Affinity by region — ClassPass, United States
0.35×1.00×3.98×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the ClassPass audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for ClassPass audience
#·InterestCategoryAffinity×
01Banana YoshimotoLiterature1363.73×
02WBFFSports191.39×
03SportsCenter ESPNMovies & TV53.93×
04Burpee (exercise)Sports50.17×
05Beyond YogaSports44.82×
06barre3Website / Newspaper / Magazine33.67×
07Harrison BarnesSports27.91×
08Andre DrummondSports26.14×
09High intensity trainingSports20.17×
10Dwight HowardSports20.14×
11Pull-up (exercise)Sports19.26×
12pure barreSports17.53×
13Iman ShumpertSports17.22×
14Al HorfordSports15.80×
15Abdominal exerciseSports15.58×
16Chauncey BillupsSports15.10×
17Jimmy ButlerSports13.14×
18Damian LillardSports12.86×
19Fitness boot campSports8.29×
20Giannis AntetokounmpoSports5.55×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the ClassPass audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by ClassPass audience · What stands out
TraitClusterDeviationScore
Luxury OrientationPREMIUM2.02×
Design AffinityPREMIUM1.62×
IndulgenceJOY1.61×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by ClassPass audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.69×
DIY MentalityTHRILL0.80×
Convenience OrientationPREMIUM0.83×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does ClassPass have in United States?

ClassPass has an estimated audience of 1,805,268 people in United States, concentrated in California and New York.

02

What is the gender split and age of ClassPass fans?

73.9% of ClassPass fans are female, 26.1% are male, with an average age of 31.0 years.

03

Which brands do ClassPass fans like most?

ClassPass fans show strongest brand affinity for Banana Yoshimoto (1363.73×), WBFF (191.39×), and Beyond Yoga (44.82×) over the country average.

04

Where do ClassPass fans live in United States?

ClassPass fans in United States are most concentrated in California (reach ~700K), New York (reach ~300K), and Florida (reach ~300K). These three regions account for the largest share of the active audience.

05

What other brands do ClassPass fans also like?

Beyond ClassPass itself, the audience over-indexes on WBFF (191.39×), Beyond Yoga (44.82×), Burpee (exercise) (50.17×), and barre3 (33.67×) compared to the United States average.

Appendix

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Related profiles, rankings and the same audience in other markets.

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How to read this data

Audience size is the estimated number of people in United States who actively search for ClassPass. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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