ClassPass Audience in United States

ClassPass logo

ClassPass has an estimated audience of 1,877,627 people in United States. 73.9% are female, 26.1% are male, average age 31.0. Top regions: California, New York, Texas. Top brand affinities: Banana Yoshimoto, WBFF, Beyond Yoga, Burpee (exercise), barre3.

The average ClassPass fan in United States is 31.0 years old, more female, and lives primarily in California. The audience is concentrated in California, New York, Texas. Top brand affinities include Banana Yoshimoto, WBFF, Beyond Yoga, with strongest over-indexing on Banana Yoshimoto (1363.73× the country average). Demographically, the ClassPass audience skews more female with an average age of 31.0, and over-indexes on personality traits such as Sustainability, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: Website / Newspaper / Magazine · Subtype: Fitness

Demographics of ClassPass fans

Demographic split for ClassPass audience in United States
MetricValue
Female73.9%
Male26.1%
Average age31.0
Estimated audience size1,877,627

Audience persona

The typical ClassPass fan in United States is more female, around 31.0 years old, with strong Sustainability tendencies and a notable affinity for Banana Yoshimoto.

Top regions in United States

Top regions ranked by reach for ClassPass in United States
RegionReachAffinity
California665,7503.22×
New York341,1863.25×
Texas236,6201.47×
Florida230,5241.81×
Illinois99,9241.6×
Massachusetts88,5262.39×
New Jersey84,3871.77×
Georgia83,3301.44×
Washington65,2781.73×
Virginia64,2611.41×
North Carolina62,2421.1×
Colorado62,1242.1×
Pennsylvania61,7490.98×
Arizona48,4121.26×
Ohio45,3210.78×
Maryland40,4181.25×
Tennessee38,6731.03×
South Carolina32,6001.15×
Michigan32,3190.66×
Minnesota27,4691.02×
Oregon26,6501.24×
Washington, District of Columbia23,2554.12×
Connecticut21,3361.13×
Nevada20,5771.13×
Missouri20,0520.66×
Utah16,3950.98×
Indiana15,8110.46×
Louisiana15,0030.62×
Wisconsin14,3690.51×
Kentucky11,5000.49×
Oklahoma10,2780.49×
Alabama7,2000.27×
Kansas7,1270.48×
Hawaii6,5600.81×
Nebraska5,0960.54×
Rhode Island5,0650.85×
Arkansas4,7000.3×
Idaho4,3510.46×
New Hampshire4,0390.55×
Iowa3,6400.24×
Montana3,5340.68×
Maine3,2700.49×
New Mexico2,6270.28×
Mississippi2,5600.17×
Delaware2,5400.49×
West Virginia1,4260.16×
Vermont1,0260.31×
Alaska8390.21×
South Dakota5900.14×
North Dakota5750.15×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for ClassPass audience
BrandAffinityCategory
Banana Yoshimoto1363.73×Literature
WBFF191.39×Sports
Beyond Yoga44.82×Sports
Burpee (exercise)50.17×Sports
barre333.67×
Jimmy Butler13.14×Sports
Dwight Howard20.14×Sports
Pull-up (exercise)19.26×Sports
pure barre17.53×Sports
Damian Lillard12.86×Sports
Al Horford15.8×Sports
Fitness boot camp8.29×Sports
High intensity training20.17×Sports
Andre Drummond26.14×Sports
Harrison Barnes27.91×Sports
Chauncey Billups15.1×Sports
SportsCenter ESPN53.93×Movies & TV
Iman Shumpert17.22×Sports
Abdominal exercise15.58×Sports
Semarang21.31×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by ClassPass audience
TraitClusterScore
SustainabilityBALANCE2.33
Design AffinityPREMIUM2.32
LGBTQ+ IdentityOPEN1.86
Sports ActivityPOWER1.84
Luxury OrientationPREMIUM1.77
Healthy LifestyleBALANCE1.5

Worldwide distribution

Worldwide audience distribution share by country for ClassPass
CountryShare
United States48.2%
United Kingdom7.4%
Canada4.3%

See ClassPass audiences in other countries

More Fitness audiences in United States

Frequently asked questions

How many fans does ClassPass have in United States?

ClassPass has an estimated audience of 1,877,627 people in United States, concentrated in California and New York.

What is the gender split and age of ClassPass fans?

73.9% of ClassPass fans are female, 26.1% are male, with an average age of 31.0 years.

Which brands do ClassPass fans like most?

ClassPass fans show strongest brand affinity for Banana Yoshimoto (1363.73×), WBFF (191.39×), and Beyond Yoga (44.82×) over the country average.

Where do ClassPass fans live in United States?

ClassPass fans in United States are most concentrated in California (reach 665,750), New York (reach 341,186), and Texas (reach 236,620). These three regions account for the largest share of the active audience.

What other brands do ClassPass fans also like?

Beyond ClassPass itself, the audience over-indexes on WBFF (191.39×), Beyond Yoga (44.82×), Burpee (exercise) (50.17×), and barre3 (33.67×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for ClassPass. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.