Rascasse Audience Intelligence

Beyond Yoga Target Market in United States

A data profile of the people who buy, follow and care about Beyond Yoga in United States — modelled from more than twelve digital signal sources. Beyond Yoga has an estimated audience of 1,274,548 people in United States.

#2046among Brand in United States#1823in Sports

The average Beyond Yoga fan in United States is 34.8 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Street View Photography, BaubleBar, Jameis Winston, with strongest over-indexing on Street View Photography (511.65× the country average).

Demographically, the Beyond Yoga audience skews more female with an average age of 34.8, and over-indexes on personality traits such as Design Affinity, Luxury Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Beyond Yoga fan in United States is more female, around 34.8 years old, with strong Design Affinity tendencies and a notable affinity for Street View Photography.

Category: Sports · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Beyond Yoga profile in United States.

Audience size
1.3M
in United States
Gender
85.3%♀
14.7% male
Age
34.8
average years
Country rank
#19984
Brand in United States
Fig. 01

Search interest · 12-month trend

+10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Beyond Yoga

85.3% are female, 14.7% are male, average age 34.8.

Fig. 02

Gender split

85.3%
Female
14.7%
Male
Demographic split for Beyond Yoga audience in United States
MetricValue
Female85.3%
Male14.7%
Average age34.8
Estimated audience size1,274,548
Fig. 03

Age distribution

Ø 34.8
average years
Age distribution of the Beyond Yoga audience in United States
Age bracketShare%
16-1928%
20-2924%
30-3920%
40-4917%
50+10%
Fig. 04

Worldwide distribution

70.4%

of the worldwide Beyond Yoga audience comes from United States.

Worldwide audience distribution share by country for Beyond Yoga
CountryShare
United States70.4%
Japan4.1%
Italy2.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Beyond Yoga audience in United States is strongest.

Fig. 05

Top regions by affinity

Beyond Yoga customers by region in United States
#RegionReachAffinity×
01Montana~6K1.86×
02Colorado~40K1.83×
03Massachusetts~40K1.81×
04Connecticut~20K1.75×
05Washington, District of Columbia~7K1.74×
06California~200K1.71×
07Washington~40K1.52×
08Illinois~60K1.35×
09Vermont~3K1.32×
10New Hampshire~6K1.29×
11New York~90K1.25×
12Mississippi~10K1.24×
13Oregon~20K1.21×
14Hawaii~6K1.16×
15North Dakota~3K1.16×
16Alabama~20K1.11×
17Minnesota~20K1.10×
18New Jersey~30K1.05×
19Maine~5K1.05×
20Rhode Island~4K1.03×
21Alaska~3K1.01×
22South Dakota~3K0.99×
23Virginia~30K0.92×
24Nebraska~6K0.92×
25Texas~100K0.91×
26Georgia~40K0.91×
27South Carolina~20K0.91×
28Idaho~6K0.91×
29North Carolina~30K0.87×
30Arizona~20K0.85×
31Tennessee~20K0.85×
32Iowa~9K0.85×
33Wisconsin~20K0.83×
34Utah~9K0.83×
35Florida~70K0.82×
36Pennsylvania~30K0.77×
37Maryland~20K0.77×
38Nevada~9K0.71×
39Michigan~20K0.70×
40Kansas~7K0.70×
41Missouri~10K0.67×
42Louisiana~10K0.64×
43Oklahoma~9K0.64×
44Delaware~2K0.63×
45Ohio~20K0.62×
46Arkansas~6K0.62×
47New Mexico~4K0.58×
48Indiana~10K0.53×
49Kentucky~8K0.53×
50West Virginia~3K0.45×
Fig. 06

Affinity by region

Affinity by region — Beyond Yoga, United States
0.45×1.00×1.86×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Beyond Yoga audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Beyond Yoga audience
#·InterestCategoryAffinity×
01Street View PhotographyArts & Culture511.65×
02F. P. JourneFashion & Accessoires69.75×
03BaubleBarShopping46.50×
04Jameis WinstonSports21.99×
05ClassPassSports16.04×
06ZimmermannHome & Garden10.99×
07Princess PollyFashion & Accessoires8.62×
08J.Crew FactoryShopping6.73×
09Aerie (American Eagle Outfitters)Brand5.56×
10AthleisureFashion & Accessoires5.02×
11AritziaFashion & Accessoires4.24×
12Boho-chicFashion & Accessoires4.03×
13Bath and BodyworksShopping3.62×
141080iTechnology & Electronics2.93×
15ChildbirthKids & Family2.83×
16Harry PotterMovies & TV2.71×
17President of the United StatesPolitics & Society2.67×
18Old NavyFashion & Accessoires2.37×
19FoodFood & Beverages1.65×
20Outdoor recreationSports1.50×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Beyond Yoga audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Beyond Yoga audience · What stands out
TraitClusterDeviationScore
Design AffinityPREMIUM2.19×
Luxury OrientationPREMIUM2.18×
SustainabilityBALANCE1.75×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Beyond Yoga audience · Rather not
TraitClusterDeviationScore
Need for SecurityCONSERVATISM0.57×
PatriotismCONSERVATISM0.61×
Convenience OrientationPREMIUM0.70×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Beyond Yoga's target market in United States?

Beyond Yoga's target market in United States covers an estimated 1,274,548 people, concentrated in California and Texas.

02

What is the gender split and age of Beyond Yoga customers?

85.3% of the Beyond Yoga audience are female, 14.7% are male, with an average age of 34.8 years.

03

Which brands do Beyond Yoga fans like most?

Beyond Yoga fans show strongest brand affinity for Street View Photography (511.65×), BaubleBar (46.5×), and Jameis Winston (21.99×) over the country average.

04

Where do Beyond Yoga fans live in United States?

Beyond Yoga fans in United States are most concentrated in California (reach ~200K), Texas (reach ~100K), and New York (reach ~90K). These three regions account for the largest share of the active audience.

05

What other brands do Beyond Yoga fans also like?

Beyond Beyond Yoga itself, the audience over-indexes on BaubleBar (46.5×), Jameis Winston (21.99×), F. P. Journe (69.75×), and Princess Polly (8.62×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Sports audiences in United States

See Beyond Yoga audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Beyond Yoga. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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