Rascasse Audience Intelligence

BaubleBar Audience in United States

A data profile of the people who buy, follow and care about BaubleBar in United States — modelled from more than twelve digital signal sources. BaubleBar has an estimated audience of 2,272,236 people in United States.

#9among Jewelry in United States#393among Website / Newspaper / Magazine in United States#237in Shopping

The average BaubleBar fan in United States is 35.6 years old, more female, and lives primarily in Texas.

The audience is concentrated in Texas, California, Florida.

Top brand affinities include Copa Sudamericana, Scientific American, Kendra Scott, with strongest over-indexing on Copa Sudamericana (701.08× the country average).

Demographically, the BaubleBar audience skews more female with an average age of 35.6, and over-indexes on personality traits such as Design Affinity, Luxury Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical BaubleBar fan in United States is more female, around 35.6 years old, with strong Design Affinity tendencies and a notable affinity for Copa Sudamericana.

Category: Shopping · Type: Website / Newspaper / Magazine · Subtype: Jewelry

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the BaubleBar profile in United States.

Audience size
2.3M
in United States
Gender
85.8%♀
14.2% male
Age
35.6
average years
Country rank
#12846
Website / Newspaper / Magazine in United States
Fig. 01

Search interest · 12-month trend

+65%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Audience demographics of BaubleBar

85.8% are female, 14.2% are male, average age 35.6.

Fig. 02

Gender split

85.8%
Female
14.2%
Male
Demographic split for BaubleBar audience in United States
MetricValue
Female85.8%
Male14.2%
Average age35.6
Estimated audience size2,272,236
Fig. 03

Age distribution

Ø 35.6
average years
Age distribution of the BaubleBar audience in United States
Age bracketShare%
16-1925%
20-2925%
30-3922%
40-4918%
50+11%
Fig. 04

Worldwide distribution

82.4%

of the worldwide BaubleBar audience comes from United States.

Worldwide audience distribution share by country for BaubleBar
CountryShare
United States82.4%
Japan3.1%
Canada1.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the BaubleBar audience in United States is strongest.

Fig. 05

Top regions by affinity

BaubleBar fans by region: top regions in United States
#RegionReachAffinity×
01Louisiana~50K1.77×
02New Jersey~90K1.63×
03Mississippi~30K1.59×
04Alabama~50K1.50×
05Kentucky~40K1.49×
06Arkansas~30K1.46×
07New York~200K1.39×
08Tennessee~60K1.35×
09Oklahoma~30K1.32×
10Connecticut~30K1.31×
11Missouri~50K1.30×
12Texas~200K1.22×
13Pennsylvania~90K1.22×
14South Carolina~40K1.20×
15Florida~200K1.16×
16Kansas~20K1.16×
17Massachusetts~50K1.14×
18Illinois~80K1.13×
19West Virginia~10K1.13×
20Georgia~70K1.12×
21North Carolina~70K1.12×
22Nebraska~10K1.06×
23Rhode Island~7K1.05×
24Ohio~70K1.04×
25Delaware~6K1.03×
26Indiana~40K1.02×
27Iowa~20K0.95×
28Maryland~30K0.94×
29Michigan~50K0.93×
30California~200K0.92×
31Virginia~50K0.92×
32Washington, District of Columbia~6K0.91×
33New Hampshire~7K0.84×
34Arizona~40K0.82×
35North Dakota~4K0.82×
36Wisconsin~30K0.81×
37Minnesota~20K0.81×
38Colorado~30K0.77×
39Vermont~3K0.73×
40Utah~10K0.71×
41South Dakota~4K0.71×
42Maine~5K0.70×
43Nevada~10K0.67×
44Idaho~7K0.64×
45Washington~30K0.61×
46Montana~4K0.61×
47Hawaii~6K0.60×
48New Mexico~6K0.59×
49Oregon~10K0.55×
50Alaska~3K0.54×
Fig. 06

Affinity by region

Affinity by region — BaubleBar, United States
0.54×1.00×1.77×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the BaubleBar audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for BaubleBar audience
#·InterestCategoryAffinity×
01Copa SudamericanaSports701.08×
02Scientific AmericanBusiness & Career105.83×
03JulepBusiness & Career48.94×
04Draper JamesFashion & Accessoires26.86×
05Kendra ScottFashion & Accessoires11.15×
06Kay JewelersFashion & Accessoires8.12×
07J.Crew FactoryShopping7.97×
08Ratatouille (film)Movies & TV7.79×
09Aerie (American Eagle Outfitters)Brand4.88×
10BarbieMovies & TV3.97×
11Free PeopleFashion & Accessoires3.86×
12Order (business)Business & Career3.38×
13QueensTravel & Leisure3.25×
14ChildbirthKids & Family3.05×
15Nordstrom rackFashion & Accessoires2.98×
16GodPolitics & Society2.87×
17MarshallsFashion & Accessoires2.71×
18Hobby LobbyHome & Garden2.52×
19Old NavyFashion & Accessoires2.50×
20Kohl'sShopping2.19×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the BaubleBar audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by BaubleBar audience · What stands out
TraitClusterDeviationScore
Design AffinityPREMIUM2.15×
Luxury OrientationPREMIUM1.74×
CreativityOPEN1.52×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by BaubleBar audience · Rather not
TraitClusterDeviationScore
Need for SecurityCONSERVATISM0.61×
PatriotismCONSERVATISM0.66×
Career OrientationPOWER0.76×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does BaubleBar have in United States?

BaubleBar has an estimated audience of 2,272,236 people in United States, concentrated in Texas and California.

02

What is the gender split and age of BaubleBar fans?

85.8% of BaubleBar fans are female, 14.2% are male, with an average age of 35.6 years.

03

Which brands do BaubleBar fans like most?

BaubleBar fans show strongest brand affinity for Copa Sudamericana (701.08×), Scientific American (105.83×), and Kendra Scott (11.15×) over the country average.

04

Where do BaubleBar fans live in United States?

BaubleBar fans in United States are most concentrated in Texas (reach ~200K), California (reach ~200K), and Florida (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do BaubleBar fans also like?

Beyond BaubleBar itself, the audience over-indexes on Scientific American (105.83×), Kendra Scott (11.15×), Kay Jewelers (8.12×), and God (2.87×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for BaubleBar. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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