BaubleBar Audience in United States

BaubleBar logo

BaubleBar has an estimated audience of 2,149,372 people in United States. 85.8% are female, 14.2% are male, average age 35.6. Top regions: California, Texas, New York. Top brand affinities: Copa Sudamericana, Scientific American, Kendra Scott, Kay Jewelers, God.

The average BaubleBar fan in United States is 35.6 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Copa Sudamericana, Scientific American, Kendra Scott, with strongest over-indexing on Copa Sudamericana (701.08× the country average). Demographically, the BaubleBar audience skews more female with an average age of 35.6, and over-indexes on personality traits such as Luxury Orientation, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Shopping · Type: Website / Newspaper / Magazine · Subtype: Jewelry

Demographics of BaubleBar fans

Demographic split for BaubleBar audience in United States
MetricValue
Female85.8%
Male14.2%
Average age35.6
Estimated audience size2,149,372

Audience persona

The typical BaubleBar fan in United States is more female, around 35.6 years old, with strong Luxury Orientation tendencies and a notable affinity for Copa Sudamericana.

Top regions in United States

Top regions ranked by reach for BaubleBar in United States
RegionReachAffinity
California241,6091.02×
Texas239,1921.29×
New York184,0071.53×
Florida179,9711.24×
New Jersey95,4971.75×
Pennsylvania92,6481.28×
Illinois84,2441.18×
Georgia74,3211.12×
North Carolina71,3821.1×
Ohio70,4301.06×
Tennessee57,9161.34×
Michigan53,6280.95×
Virginia51,2260.98×
Louisiana49,6081.79×
Massachusetts47,8471.13×
Missouri47,5631.37×
Alabama42,0381.4×
Indiana41,1251.05×
Kentucky41,0241.52×
South Carolina37,5601.16×
Arizona37,1590.85×
Maryland37,0501×
Oklahoma30,1431.26×
Connecticut28,3761.32×
Mississippi27,6631.56×
Washington27,0810.63×
Colorado26,4400.78×
Wisconsin25,9060.8×
Arkansas24,5751.39×
Minnesota23,7320.77×
Kansas19,6871.16×
Iowa15,2510.86×
Nevada14,3480.69×
Oregon13,7360.56×
Utah12,1760.63×
West Virginia11,5091.15×
Nebraska11,1181.03×
Rhode Island6,9291.01×
New Hampshire6,5490.77×
New Mexico6,3690.59×
Idaho6,1120.57×
Washington, District of Columbia5,9610.92×
Delaware5,7270.97×
Hawaii5,3270.58×
Maine4,7700.62×
North Dakota3,1820.72×
South Dakota2,9250.59×
Montana2,9070.49×
Vermont2,4030.64×
Alaska1,7770.39×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for BaubleBar audience
BrandAffinityCategory
Copa Sudamericana701.08×Sports
Scientific American105.83×Business & Career
Kendra Scott11.15×Fashion & Accessoires
Kay Jewelers8.12×Fashion & Accessoires
God2.87×Politics & Society
Julep48.94×Business & Career
J.Crew Factory7.97×Shopping
Barbie3.97×Movies & TV
Hobby Lobby2.52×Home & Garden
Old Navy2.5×Fashion & Accessoires
Aerie (American Eagle Outfitters)4.88×
Nordstrom rack2.98×Fashion & Accessoires
Marshalls2.71×Fashion & Accessoires
Order (business)3.38×Business & Career
Childbirth3.05×Kids & Family
Kohl's2.19×Shopping
Ratatouille (film)7.79×Movies & TV
Draper James26.86×Fashion & Accessoires
Harry Potter2×Movies & TV
Beetlejuice2.71×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by BaubleBar audience
TraitClusterScore
Luxury OrientationPREMIUM2.37
SustainabilityBALANCE2.33
Design AffinityPREMIUM2.22
LGBTQ+ IdentityOPEN1.89
DIY MentalityTHRILL1.75
IndulgenceJOY1.65

Worldwide distribution

Worldwide audience distribution share by country for BaubleBar
CountryShare
United States81.7%
Japan3.2%
Canada1.8%

See BaubleBar audiences in other countries

More Jewelry audiences in United States

Frequently asked questions

How many fans does BaubleBar have in United States?

BaubleBar has an estimated audience of 2,149,372 people in United States, concentrated in California and Texas.

What is the gender split and age of BaubleBar fans?

85.8% of BaubleBar fans are female, 14.2% are male, with an average age of 35.6 years.

Which brands do BaubleBar fans like most?

BaubleBar fans show strongest brand affinity for Copa Sudamericana (701.08×), Scientific American (105.83×), and Kendra Scott (11.15×) over the country average.

Where do BaubleBar fans live in United States?

BaubleBar fans in United States are most concentrated in California (reach 241,609), Texas (reach 239,192), and New York (reach 184,007). These three regions account for the largest share of the active audience.

What other brands do BaubleBar fans also like?

Beyond BaubleBar itself, the audience over-indexes on Scientific American (105.83×), Kendra Scott (11.15×), Kay Jewelers (8.12×), and God (2.87×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for BaubleBar. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.