Kendra Scott Audience in United States

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Kendra Scott has an estimated audience of 8,825,411 people in United States. 84.8% are female, 15.2% are male, average age 41.7. Top regions: Texas, Florida, California. Top brand affinities: Jewlr, Alex and Ani, Hobby Lobby, BaubleBar, Nordstrom rack.

The average Kendra Scott fan in United States is 41.7 years old, more female, and lives primarily in Texas. The audience is concentrated in Texas, Florida, California. Top brand affinities include Jewlr, Alex and Ani, Hobby Lobby, with strongest over-indexing on Jewlr (13.31× the country average). Demographically, the Kendra Scott audience skews more female with an average age of 41.7, and over-indexes on personality traits such as Design Affinity, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Fashion & Accessoires · Type: Brand · Subtype: Fashion designer

Demographics of Kendra Scott fans

Demographic split for Kendra Scott audience in United States
MetricValue
Female84.8%
Male15.2%
Average age41.7
Estimated audience size8,825,411

Audience persona

The typical Kendra Scott fan in United States is more female, around 41.7 years old, with strong Design Affinity tendencies and a notable affinity for Jewlr.

Top regions in United States

Top regions ranked by reach for Kendra Scott in United States
RegionReachAffinity
Texas2,079,1022.74×
Florida625,6781.05×
California385,2250.4×
North Carolina360,1801.36×
Georgia348,1961.28×
Illinois328,4801.12×
Ohio312,9121.15×
Pennsylvania304,9251.03×
New York302,0450.61×
Tennessee290,0331.64×
Louisiana275,8902.42×
Virginia236,3181.1×
Missouri234,4431.65×
Alabama232,0181.88×
Oklahoma222,6632.27×
Michigan210,7880.91×
Kentucky203,9871.84×
South Carolina186,7601.41×
Indiana177,0531.1×
New Jersey173,5550.77×
Wisconsin148,2371.12×
Arkansas144,7931.99×
Kansas139,8362.01×
Mississippi133,0291.83×
Massachusetts127,5000.73×
Arizona125,8340.7×
Maryland103,1880.68×
Iowa94,7451.3×
Colorado94,3780.68×
Minnesota92,5230.73×
Nebraska61,2891.38×
Washington60,4160.34×
Connecticut52,1270.59×
West Virginia49,3711.2×
Nevada36,0240.42×
Utah32,2890.41×
New Mexico29,6660.67×
Oregon26,9530.27×
Delaware20,3990.84×
New Hampshire19,2080.55×
Washington, District of Columbia16,7810.63×
Maine14,8010.47×
Idaho14,4880.33×
Rhode Island13,0470.46×
South Dakota12,1770.6×
North Dakota11,4120.63×
Montana10,0550.41×
Hawaii8,3740.22×
Vermont6,1660.4×
Wyoming5,2770.4×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Kendra Scott audience
BrandAffinityCategory
Jewlr13.31×Fashion & Accessoires
Alex and Ani14.64×Fashion & Accessoires
Hobby Lobby2.38×Home & Garden
BaubleBar12.73×Shopping
Nordstrom rack2.72×Fashion & Accessoires
Macy's2.19×Shopping
God2.14×Politics & Society
Pinterest1.73×Internet & Social Media
Earring3.53×Fashion & Accessoires
Queens2.98×Travel & Leisure
Vera Bradley7.26×Fashion & Accessoires
Grocery Outlet5.12×Food & Beverages
Family (biology)2.28×Kids & Family
Marshalls2.06×Fashion & Accessoires
Boutiques1.76×Fashion & Accessoires
Yahoo!ショッピング2.09×
Dresses1.82×Fashion & Accessoires
Handbags2.11×Fashion & Accessoires
Gift1.5×Shopping
J. C. Penney2.34×Shopping

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Kendra Scott audience
TraitClusterScore
Design AffinityPREMIUM1.62
IndulgenceJOY1.59
Luxury OrientationPREMIUM1.53
DIY MentalityTHRILL1.52
SustainabilityBALANCE1.48
CreativityOPEN1.43

Worldwide distribution

Worldwide audience distribution share by country for Kendra Scott
CountryShare
United States89.7%
Canada1.6%
Japan1.1%

See Kendra Scott audiences in other countries

More Fashion designer audiences in United States

Frequently asked questions

How many fans does Kendra Scott have in United States?

Kendra Scott has an estimated audience of 8,825,411 people in United States, concentrated in Texas and Florida.

What is the gender split and age of Kendra Scott fans?

84.8% of Kendra Scott fans are female, 15.2% are male, with an average age of 41.7 years.

Which brands do Kendra Scott fans like most?

Kendra Scott fans show strongest brand affinity for Jewlr (13.31×), Alex and Ani (14.64×), and Hobby Lobby (2.38×) over the country average.

Where do Kendra Scott fans live in United States?

Kendra Scott fans in United States are most concentrated in Texas (reach 2,079,102), Florida (reach 625,678), and California (reach 385,225). These three regions account for the largest share of the active audience.

What other brands do Kendra Scott fans also like?

Beyond Kendra Scott itself, the audience over-indexes on Alex and Ani (14.64×), Hobby Lobby (2.38×), BaubleBar (12.73×), and Nordstrom rack (2.72×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Kendra Scott. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.