Rascasse Audience Intelligence

Kendra Scott Target Market in United States

A data profile of the people who buy, follow and care about Kendra Scott in United States — modelled from more than twelve digital signal sources. Kendra Scott has an estimated audience of 8,690,466 people in United States.

#1among Fashion designer in United States#411among Brand in United States#206in Fashion & Accessoires

The average Kendra Scott fan in United States is 41.7 years old, more female, and lives primarily in Texas.

The audience is concentrated in Texas, Florida, California.

Top brand affinities include Jewlr, Alex and Ani, Hobby Lobby, with strongest over-indexing on Jewlr (13.31× the country average).

Demographically, the Kendra Scott audience skews more female with an average age of 41.7, and over-indexes on personality traits such as Creativity, Individualism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Kendra Scott fan in United States is more female, around 41.7 years old, with strong Creativity tendencies and a notable affinity for Jewlr.

Category: Fashion & Accessoires · Type: Brand · Subtype: Fashion designer

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Kendra Scott profile in United States.

Audience size
8.7M
in United States
Gender
84.8%♀
15.2% male
Age
41.7
average years
Country rank
#4093
Brand in United States
Fig. 01

Search interest · 12-month trend

-9%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Kendra Scott

84.8% are female, 15.2% are male, average age 41.7.

Fig. 02

Gender split

84.8%
Female
15.2%
Male
Demographic split for Kendra Scott audience in United States
MetricValue
Female84.8%
Male15.2%
Average age41.7
Estimated audience size8,690,466
Fig. 03

Age distribution

Ø 41.7
average years
Age distribution of the Kendra Scott audience in United States
Age bracketShare%
16-1914%
20-2917%
30-3920%
40-4924%
50+25%
Fig. 04

Worldwide distribution

89.7%

of the worldwide Kendra Scott audience comes from United States.

Worldwide audience distribution share by country for Kendra Scott
CountryShare
United States89.7%
Canada1.5%
Japan1.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Kendra Scott audience in United States is strongest.

Fig. 05

Top regions by affinity

Kendra Scott customers by region in United States
#RegionReachAffinity×
01Texas~2M2.46×
02Louisiana~300K2.28×
03Oklahoma~200K2.20×
04Arkansas~100K1.96×
05Kansas~100K1.91×
06Alabama~200K1.84×
07Mississippi~100K1.83×
08Kentucky~200K1.82×
09Missouri~200K1.61×
10Tennessee~300K1.60×
11Nebraska~60K1.42×
12North Carolina~400K1.37×
13South Carolina~200K1.36×
14Iowa~100K1.33×
15West Virginia~50K1.25×
16Georgia~300K1.24×
17Ohio~300K1.13×
18Wisconsin~100K1.11×
19Illinois~300K1.08×
20Virginia~200K1.07×
21Indiana~200K1.05×
22Pennsylvania~300K1.01×
23Florida~600K0.98×
24Delaware~20K0.91×
25Michigan~200K0.89×
26Massachusetts~100K0.77×
27Minnesota~100K0.77×
28New Jersey~200K0.74×
29North Dakota~10K0.73×
30Arizona~100K0.72×
31New Mexico~30K0.71×
32Maryland~100K0.68×
33South Dakota~10K0.68×
34New Hampshire~20K0.67×
35Colorado~90K0.66×
36Washington, District of Columbia~20K0.66×
37New York~300K0.61×
38Connecticut~50K0.61×
39Rhode Island~20K0.58×
40Maine~20K0.55×
41Vermont~8K0.49×
42Nevada~40K0.46×
43Montana~10K0.46×
44Utah~30K0.44×
45California~400K0.40×
46Idaho~20K0.38×
47Alaska~7K0.38×
48Washington~60K0.35×
49Oregon~30K0.29×
50Hawaii~10K0.27×
Fig. 06

Affinity by region

Affinity by region — Kendra Scott, United States
0.27×1.00×2.46×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Kendra Scott audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Kendra Scott audience
#·InterestCategoryAffinity×
01Alex and AniFashion & Accessoires14.64×
02JewlrFashion & Accessoires13.31×
03BaubleBarShopping12.73×
04Vera BradleyFashion & Accessoires7.26×
05Grocery OutletFood & Beverages5.12×
06EarringFashion & Accessoires3.53×
07QueensTravel & Leisure2.98×
08Dillard'sFashion & Accessoires2.98×
09Nordstrom rackFashion & Accessoires2.72×
10Hobby LobbyHome & Garden2.38×
11J. C. PenneyShopping2.34×
12Family (biology)Kids & Family2.28×
13Macy'sShopping2.19×
14GodPolitics & Society2.14×
15HandbagsFashion & Accessoires2.11×
16MarshallsFashion & Accessoires2.06×
17DressesFashion & Accessoires1.82×
18BoutiquesFashion & Accessoires1.76×
19PinterestInternet & Social Media1.73×
20GiftShopping1.50×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Kendra Scott audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Kendra Scott audience · What stands out
TraitClusterDeviationScore
CreativityOPEN1.63×
IndividualismJOY1.63×
Luxury OrientationPREMIUM1.61×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Kendra Scott audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.82×
Need for SecurityCONSERVATISM0.92×
Career OrientationPOWER0.97×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Kendra Scott's target market in United States?

Kendra Scott's target market in United States covers an estimated 8,690,466 people, concentrated in Texas and Florida.

02

What is the gender split and age of Kendra Scott customers?

84.8% of the Kendra Scott audience are female, 15.2% are male, with an average age of 41.7 years.

03

Which brands do Kendra Scott fans like most?

Kendra Scott fans show strongest brand affinity for Jewlr (13.31×), Alex and Ani (14.64×), and Hobby Lobby (2.38×) over the country average.

04

Where do Kendra Scott fans live in United States?

Kendra Scott fans in United States are most concentrated in Texas (reach ~2M), Florida (reach ~600K), and California (reach ~400K). These three regions account for the largest share of the active audience.

05

What other brands do Kendra Scott fans also like?

Beyond Kendra Scott itself, the audience over-indexes on Alex and Ani (14.64×), Hobby Lobby (2.38×), BaubleBar (12.73×), and Nordstrom rack (2.72×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Kendra Scott. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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