Jewlr Audience in United States

Jewlr has an estimated audience of 2,924,180 people in United States. 75.0% are female, 25.0% are male, average age 36.2. Top regions: California, Texas, Florida. Top brand affinities: Autism Awareness, Kendra Scott, Diabetes mellitus awareness, Christian Slater, Microblogging.

The average Jewlr fan in United States is 36.2 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Autism Awareness, Kendra Scott, Diabetes mellitus awareness, with strongest over-indexing on Autism Awareness (19.03× the country average). Demographically, the Jewlr audience skews more female with an average age of 36.2, and over-indexes on personality traits such as Pet Ownership, Individualism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Fashion & Accessoires · Type: Brand

Demographics of Jewlr fans

Demographic split for Jewlr audience in United States
MetricValue
Female75.0%
Male25.0%
Average age36.2
Estimated audience size2,924,180

Audience persona

The typical Jewlr fan in United States is more female, around 36.2 years old, with strong Pet Ownership tendencies and a notable affinity for Autism Awareness.

Top regions in United States

Top regions ranked by reach for Jewlr in United States
RegionReachAffinity
California450,8341.4×
Texas335,8151.34×
Florida233,5751.18×
New York214,9531.32×
Illinois124,1041.27×
Georgia96,4771.07×
Pennsylvania95,9360.97×
North Carolina93,2361.06×
New Jersey81,8371.1×
Ohio81,4220.9×
Virginia75,3321.06×
Michigan73,3930.96×
Arizona68,2061.14×
Washington66,1181.13×
Massachusetts60,0301.04×
Tennessee58,8541×
Maryland53,8091.07×
Indiana50,1050.94×
Missouri46,4560.99×
Colorado46,1581×
South Carolina45,9421.04×
Louisiana40,5541.08×
Alabama40,0680.98×
Oregon38,4691.15×
Wisconsin38,1070.87×
Minnesota37,0630.88×
Kentucky34,8060.95×
Oklahoma32,4591×
Nevada31,2041.1×
Connecticut28,7300.98×
Utah26,7871.02×
Arkansas24,0631×
Mississippi23,9731×
Kansas22,7310.99×
Iowa22,4250.93×
New Mexico16,7611.14×
Hawaii13,6611.09×
Nebraska13,4280.92×
Idaho12,2830.84×
West Virginia12,1440.89×
New Hampshire9,3180.81×
Washington, District of Columbia8,9251.02×
Maine8,6860.83×
Rhode Island8,0780.87×
Montana6,9760.86×
Delaware6,0710.75×
South Dakota5,4240.8×
North Dakota5,1890.86×
Alaska4,9950.8×
Vermont4,1380.81×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Jewlr audience
BrandAffinityCategory
Autism Awareness19.03×Health
Kendra Scott20.27×Fashion & Accessoires
Diabetes mellitus awareness12.48×Health
Christian Slater40.75×Movies & TV
Microblogging12.67×Technology & Electronics
Singer-songwriter5.51×Music & Radio
Group buying20×Shopping
Dominic West39.71×Movies & TV
Vincent Cassel42.93×Movies & TV
Income tax13.19×Business & Career
Planet Fitness4.33×Sports
John Malkovich20×Movies & TV
Colgate University16.51×Business & Career
Charles, Prince of Wales18.87×Politics & Society
Bass guitar3.39×Music & Radio
Metaphysics3.76×Business & Career
Rachel Weisz10.41×Movies & TV
Ocado34.43×Shopping
Soft Surroundings16.66×Shopping
Golf Channel3.24×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Jewlr audience
TraitClusterScore
Pet OwnershipJOY1.67
IndividualismJOY1.41
CreativityOPEN1.22
Price SensitivityPREMIUM1.19
ExtroversionTHRILL1.11
Family OrientationCONSERVATISM1.07

Worldwide distribution

Worldwide audience distribution share by country for Jewlr
CountryShare
United States37.5%
China16.0%
Canada5.2%

See Jewlr audiences in other countries

More Fashion & Accessoires audiences in United States

Frequently asked questions

How many fans does Jewlr have in United States?

Jewlr has an estimated audience of 2,924,180 people in United States, concentrated in California and Texas.

What is the gender split and age of Jewlr fans?

75.0% of Jewlr fans are female, 25.0% are male, with an average age of 36.2 years.

Which brands do Jewlr fans like most?

Jewlr fans show strongest brand affinity for Autism Awareness (19.03×), Kendra Scott (20.27×), and Diabetes mellitus awareness (12.48×) over the country average.

Where do Jewlr fans live in United States?

Jewlr fans in United States are most concentrated in California (reach 450,834), Texas (reach 335,815), and Florida (reach 233,575). These three regions account for the largest share of the active audience.

What other brands do Jewlr fans also like?

Beyond Jewlr itself, the audience over-indexes on Kendra Scott (20.27×), Diabetes mellitus awareness (12.48×), Christian Slater (40.75×), and Microblogging (12.67×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Jewlr. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.