Rascasse Audience Intelligence

Jewlr Target Market in United States

A data profile of the people who buy, follow and care about Jewlr in United States — modelled from more than twelve digital signal sources. Jewlr has an estimated audience of 3,025,567 people in United States.

#1049among Brand in United States#485in Fashion & Accessoires

The average Jewlr fan in United States is 36.2 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Christian Slater, Group buying, Kendra Scott, with strongest over-indexing on Christian Slater (39.99× the country average).

Demographically, the Jewlr audience skews more female with an average age of 36.2, and over-indexes on personality traits such as Pet Ownership, Individualism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Jewlr fan in United States is more female, around 36.2 years old, with strong Pet Ownership tendencies and a notable affinity for Christian Slater.

Category: Fashion & Accessoires · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Jewlr profile in United States.

Audience size
3M
in United States
Gender
75.0%♀
25.0% male
Age
36.2
average years
Country rank
#10228
Brand in United States
Fig. 01

Search interest · 12-month trend

+10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Jewlr

75.0% are female, 25.0% are male, average age 36.2.

Fig. 02

Gender split

75.0%
Female
25.0%
Male
Demographic split for Jewlr audience in United States
MetricValue
Female75.0%
Male25.0%
Average age36.2
Estimated audience size3,025,567
Fig. 03

Age distribution

Ø 36.2
average years
Age distribution of the Jewlr audience in United States
Age bracketShare%
16-1929%
20-2918%
30-3918%
40-4921%
50+13%
Fig. 04

Worldwide distribution

38.2%

of the worldwide Jewlr audience comes from United States.

Worldwide audience distribution share by country for Jewlr
CountryShare
United States38.2%
China15.8%
Canada5.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Jewlr audience in United States is strongest.

Fig. 05

Top regions by affinity

Jewlr customers by region in United States
#RegionReachAffinity×
01California~400K1.29×
02Texas~300K1.24×
03Illinois~100K1.22×
04New York~200K1.21×
05Oregon~40K1.15×
06Florida~200K1.14×
07Louisiana~40K1.14×
08New Mexico~20K1.14×
09Arizona~70K1.10×
10Hawaii~10K1.10×
11Washington~60K1.08×
12Kansas~20K1.08×
13New Jersey~80K1.06×
14Nevada~30K1.05×
15Mississippi~30K1.05×
16Georgia~90K1.04×
17Arkansas~30K1.04×
18Massachusetts~60K1.03×
19Maryland~50K1.03×
20South Carolina~40K1.02×
21Alabama~40K1.02×
22North Carolina~90K1.01×
23Virginia~70K1.01×
24Oklahoma~30K1.00×
25Utah~30K1.00×
26Pennsylvania~100K0.98×
27Connecticut~30K0.98×
28Missouri~50K0.97×
29Colorado~40K0.97×
30Kentucky~40K0.97×
31Washington, District of Columbia~9K0.97×
32Tennessee~60K0.96×
33Michigan~70K0.94×
34Indiana~50K0.94×
35West Virginia~10K0.94×
36Nebraska~10K0.93×
37Alaska~6K0.92×
38North Dakota~6K0.92×
39Iowa~20K0.91×
40Rhode Island~8K0.90×
41Ohio~80K0.89×
42Montana~7K0.89×
43South Dakota~6K0.89×
44Wisconsin~40K0.88×
45Minnesota~40K0.88×
46Idaho~10K0.88×
47Maine~9K0.88×
48Vermont~5K0.88×
49New Hampshire~10K0.86×
50Delaware~7K0.81×
Fig. 06

Affinity by region

Affinity by region — Jewlr, United States
0.81×1.00×1.29×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Jewlr audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Jewlr audience
#·InterestCategoryAffinity×
01Christian SlaterMovies & TV39.99×
02OcadoShopping37.11×
03Dominic WestMovies & TV35.95×
04Vincent CasselMovies & TV26.17×
05Group buyingShopping20.00×
06John MalkovichMovies & TV20.00×
07Soft SurroundingsShopping19.50×
08Kendra ScottFashion & Accessoires13.31×
09Colgate UniversityBusiness & Career13.00×
10J.JillShopping9.84×
11ZalesFashion & Accessoires9.73×
12Helena Bonham CarterMovies & TV9.27×
13Kay JewelersFashion & Accessoires4.94×
14Diaper bagKids & Family3.36×
15GemstoneFashion & Accessoires3.04×
16Britney SpearsMusic & Radio2.87×
17BraceletFashion & Accessoires2.69×
18Planet FitnessSports2.62×
19Dollar TreeShopping2.31×
20Pizza HutFood & Beverages2.18×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Jewlr audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Jewlr audience · What stands out
TraitClusterDeviationScore
Pet OwnershipJOY1.68×
IndividualismJOY1.54×
Price SensitivityPREMIUM1.45×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Jewlr audience · Rather not
TraitClusterDeviationScore
SustainabilityBALANCE0.69×
Risk AppetiteTHRILL0.71×
Early Adopter MentalityPOWER0.78×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Jewlr's target market in United States?

Jewlr's target market in United States covers an estimated 3,025,567 people, concentrated in California and Texas.

02

What is the gender split and age of Jewlr customers?

75.0% of the Jewlr audience are female, 25.0% are male, with an average age of 36.2 years.

03

Which brands do Jewlr fans like most?

Jewlr fans show strongest brand affinity for Christian Slater (39.99×), Group buying (20×), and Kendra Scott (13.31×) over the country average.

04

Where do Jewlr fans live in United States?

Jewlr fans in United States are most concentrated in California (reach ~400K), Texas (reach ~300K), and Florida (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Jewlr fans also like?

Beyond Jewlr itself, the audience over-indexes on Group buying (20×), Kendra Scott (13.31×), Dominic West (35.95×), and John Malkovich (20×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Fashion & Accessoires audiences in United States

See Jewlr audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Jewlr. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →