Ocado Audience in United States

Ocado logo

Ocado has an estimated audience of 298,594 people in United States. 66.3% are female, 33.7% are male, average age 36.3. Top regions: California, New York, Florida. Top brand affinities: Baqai Medical University, Cdiscount, Lithuanian University of Health Sciences, Department of Health (United Kingdom), Virgin Holidays.

The average Ocado fan in United States is 36.3 years old, more female, and lives primarily in California. The audience is concentrated in California, New York, Florida. Top brand affinities include Baqai Medical University, Cdiscount, Lithuanian University of Health Sciences, with strongest over-indexing on Baqai Medical University (289.33× the country average). Demographically, the Ocado audience skews more female with an average age of 36.3, and over-indexes on personality traits such as LGBTQ+ Identity, Pet Ownership. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Shopping · Type: Brand · Subtype: Supermarket

Demographics of Ocado fans

Demographic split for Ocado audience in United States
MetricValue
Female66.3%
Male33.7%
Average age36.3
Estimated audience size298,594

Audience persona

The typical Ocado fan in United States is more female, around 36.3 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Baqai Medical University.

Top regions in United States

Top regions ranked by reach for Ocado in United States
RegionReachAffinity
California60,0951.83×
New York37,0262.22×
Florida25,7541.27×
Texas23,0930.9×
Ohio11,9261.3×
Illinois11,2931.14×
Georgia10,6641.16×
Massachusetts9,8911.68×
Virginia8,5751.18×
New Jersey8,0181.06×
Pennsylvania7,6940.77×
Michigan7,6920.99×
North Carolina7,5050.84×
Washington6,6401.11×
Wisconsin5,5721.24×
Washington, District of Columbia5,3285.94×
Maryland5,2561.02×
Colorado5,1901.1×
Arizona5,1250.84×
Tennessee3,9370.66×
Indiana3,5820.66×
Oregon3,4111×
Missouri3,3370.69×
Connecticut3,2031.07×
Louisiana3,1190.81×
Minnesota3,0460.71×
South Carolina2,8850.64×
Kentucky2,7960.75×
Nevada2,7880.97×
Oklahoma2,2730.69×
Alabama2,1650.52×
Utah1,8880.71×
Arkansas1,5840.64×
Kansas1,3600.58×
New Hampshire1,2131.03×
Hawaii1,1690.91×
Mississippi1,0110.41×
Iowa9900.4×
Idaho9060.61×
Maine8590.8×
Rhode Island8200.86×
New Mexico7090.47×
West Virginia6870.49×
Nebraska6730.45×
Alaska5880.92×
Delaware5600.68×
Montana5550.67×
Vermont5381.03×
South Dakota5060.73×
North Dakota4920.8×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Ocado audience
BrandAffinityCategory
Baqai Medical University289.33×Business & Career
Cdiscount463.39×Shopping
Lithuanian University of Health Sciences360.17×Business & Career
Department of Health (United Kingdom)121.31×Health
Virgin Holidays294.12×Politics & Society
Crédit Mutuel369.07×Business & Career
america de cali99.7×Sports
École supérieure de commerce395.19×Business & Career
Ministry of Health (Brazil)198.77×Politics & Society
Jewlr37.11×Fashion & Accessoires
Bastyr University115.22×Business & Career
Health and Social Care54.5×Health
Surveillance20×Home & Garden
Sandals Resorts42.8×Travel & Leisure
Society for Public Health Education102.9×
Nigel Slater284.15×Food & Beverages
George Washington University Medical School109.78×Business & Career
University of Texas Health Science Center at San Antonio146.61×Business & Career
Depop20×Fashion & Accessoires
The Lunch Box68.72×Food & Beverages

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Ocado audience
TraitClusterScore
LGBTQ+ IdentityOPEN4.34
Pet OwnershipJOY3.56
Community OrientationOPEN3.17
Design AffinityPREMIUM2.76
Luxury OrientationPREMIUM2.13
TravellingTHRILL2.01

Worldwide distribution

Worldwide audience distribution share by country for Ocado
CountryShare
United Kingdom87.9%
United States2.9%
France0.9%

See Ocado audiences in other countries

More Supermarket audiences in United States

Frequently asked questions

How many fans does Ocado have in United States?

Ocado has an estimated audience of 298,594 people in United States, concentrated in California and New York.

What is the gender split and age of Ocado fans?

66.3% of Ocado fans are female, 33.7% are male, with an average age of 36.3 years.

Which brands do Ocado fans like most?

Ocado fans show strongest brand affinity for Baqai Medical University (289.33×), Cdiscount (463.39×), and Lithuanian University of Health Sciences (360.17×) over the country average.

Where do Ocado fans live in United States?

Ocado fans in United States are most concentrated in California (reach 60,095), New York (reach 37,026), and Florida (reach 25,754). These three regions account for the largest share of the active audience.

What other brands do Ocado fans also like?

Beyond Ocado itself, the audience over-indexes on Cdiscount (463.39×), Lithuanian University of Health Sciences (360.17×), Department of Health (United Kingdom) (121.31×), and Virgin Holidays (294.12×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Ocado. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.