Rascasse Audience Intelligence

Ocado Target Market in United States

A data profile of the people who buy, follow and care about Ocado in United States — modelled from more than twelve digital signal sources. Ocado has an estimated audience of 298,195 people in United States.

#77among Supermarket in United States#5022among Brand in United States#674in Shopping

The average Ocado fan in United States is 36.3 years old, more female, and lives primarily in California.

The audience is concentrated in California, New York, Florida.

Top brand affinities include Baqai Medical University, Cdiscount, Lithuanian University of Health Sciences, with strongest over-indexing on Baqai Medical University (289.33× the country average).

Demographically, the Ocado audience skews more female with an average age of 36.3, and over-indexes on personality traits such as Healthy Lifestyle, Sports Activity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Ocado fan in United States is more female, around 36.3 years old, with strong Healthy Lifestyle tendencies and a notable affinity for Baqai Medical University.

Category: Shopping · Type: Brand · Subtype: Supermarket

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Ocado profile in United States.

Audience size
298K
in United States
Gender
66.3%♀
33.7% male
Age
36.3
average years
Country rank
#48536
Brand in United States
Fig. 01

Search interest · 12-month trend

-4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Ocado

66.3% are female, 33.7% are male, average age 36.3.

Fig. 02

Gender split

66.3%
Female
33.7%
Male
Demographic split for Ocado audience in United States
MetricValue
Female66.3%
Male33.7%
Average age36.3
Estimated audience size298,195
Fig. 03

Age distribution

Ø 36.3
average years
Age distribution of the Ocado audience in United States
Age bracketShare%
16-1928%
20-2921%
30-3918%
40-4917%
50+16%
Fig. 04

Worldwide distribution

2.8%

of the worldwide Ocado audience comes from United States.

Worldwide audience distribution share by country for Ocado
CountryShare
United Kingdom88.1%
United States2.8%
France0.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Ocado audience in United States is strongest.

Fig. 05

Top regions by affinity

Ocado customers by region in United States
#RegionReachAffinity×
01Washington, District of Columbia~4K4.16×
02New York~40K2.30×
03California~60K1.75×
04Massachusetts~9K1.53×
05Florida~30K1.28×
06Ohio~10K1.21×
07Georgia~10K1.16×
08Illinois~10K1.13×
09Washington~7K1.12×
10Virginia~8K1.11×
11New Jersey~8K1.09×
12Colorado~5K1.06×
13Wisconsin~5K1.06×
14Maine~1K1.06×
15Connecticut~3K1.05×
16Nevada~3K1.05×
17New Hampshire~1K1.05×
18Alaska<1K1.02×
19Hawaii~1K1.01×
20Vermont<1K1.01×
21Maryland~5K0.99×
22Michigan~8K0.97×
23Rhode Island<1K0.97×
24Louisiana~4K0.96×
25South Dakota<1K0.96×
26North Dakota<1K0.96×
27Oregon~3K0.95×
28Montana<1K0.93×
29Delaware<1K0.92×
30Texas~20K0.91×
31Idaho~1K0.90×
32West Virginia~1K0.89×
33Kentucky~3K0.87×
34Arkansas~2K0.86×
35Nebraska~1K0.86×
36New Mexico~1K0.86×
37Tennessee~5K0.85×
38Oklahoma~3K0.85×
39Mississippi~2K0.85×
40Kansas~2K0.85×
41North Carolina~8K0.84×
42Arizona~5K0.84×
43Utah~2K0.84×
44Missouri~4K0.83×
45South Carolina~4K0.82×
46Pennsylvania~8K0.81×
47Iowa~2K0.81×
48Indiana~4K0.80×
49Minnesota~3K0.80×
50Alabama~3K0.77×
Fig. 06

Affinity by region

Affinity by region — Ocado, United States
0.77×1.00×4.16×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Ocado audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Ocado audience
#·InterestCategoryAffinity×
01CdiscountShopping463.39×
02École supérieure de commerceBusiness & Career395.19×
03Crédit MutuelBusiness & Career369.07×
04Lithuanian University of Health SciencesBusiness & Career360.17×
05Virgin HolidaysPolitics & Society294.12×
06Baqai Medical UniversityBusiness & Career289.33×
07Nigel SlaterFood & Beverages284.15×
08Ministry of Health (Brazil)Politics & Society198.77×
09University of Texas Health Science Center at San AntonioBusiness & Career146.61×
10Department of Health (United Kingdom)Health121.31×
11Bastyr UniversityBusiness & Career115.22×
12George Washington University Medical SchoolBusiness & Career109.78×
13Society for Public Health EducationTopic102.90×
14america de caliSports99.70×
15Health and Social CareHealth54.50×
16Linda McCartneyArts & Culture51.07×
17Sandals ResortsTravel & Leisure42.80×
18JewlrFashion & Accessoires37.11×
19SurveillanceHome & Garden20.00×
20DepopFashion & Accessoires20.00×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Ocado audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Ocado audience · What stands out
TraitClusterDeviationScore
Healthy LifestyleBALANCE1.48×
Sports ActivityPOWER1.41×
SpiritualityBALANCE1.40×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Ocado audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL1.11×
TraditionCONSERVATISM1.12×
Social Media UsageJOY1.17×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Ocado's target market in United States?

Ocado's target market in United States covers an estimated 298,195 people, concentrated in California and New York.

02

What is the gender split and age of Ocado customers?

66.3% of the Ocado audience are female, 33.7% are male, with an average age of 36.3 years.

03

Which brands do Ocado fans like most?

Ocado fans show strongest brand affinity for Baqai Medical University (289.33×), Cdiscount (463.39×), and Lithuanian University of Health Sciences (360.17×) over the country average.

04

Where do Ocado fans live in United States?

Ocado fans in United States are most concentrated in California (reach ~60K), New York (reach ~40K), and Florida (reach ~30K). These three regions account for the largest share of the active audience.

05

What other brands do Ocado fans also like?

Beyond Ocado itself, the audience over-indexes on Cdiscount (463.39×), Lithuanian University of Health Sciences (360.17×), Crédit Mutuel (369.07×), and Virgin Holidays (294.12×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Supermarket audiences in United States

See Ocado audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Ocado. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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