A data profile of the people who buy, follow and care about Linda McCartney in United States — modelled from more than twelve digital signal sources. Linda McCartney has an estimated audience of 981,540 people in United States.
The average Linda McCartney fan in United States is 45.8 years old, more female, and lives primarily in California.
The audience is concentrated in California, New York, Texas.
Top brand affinities include Yoko Ono, Roy Orbison, TravelCenters of America, with strongest over-indexing on Yoko Ono (44.49× the country average).
Demographically, the Linda McCartney audience skews more female with an average age of 45.8, and over-indexes on personality traits such as Patriotism, Spirituality.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
The typical Linda McCartney fan in United States is more female, around 45.8 years old, with strong Patriotism tendencies and a notable affinity for Yoko Ono.
The key figures that characterise the Linda McCartney profile in United States.
59.7% are female, 40.3% are male, average age 45.8.
| Metric | Value |
|---|---|
| Female | 59.7% |
| Male | 40.3% |
| Average age | 45.8 |
| Estimated audience size | 981,540 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 16% | |
| 20-29 | 10% | |
| 30-39 | 12% | |
| 40-49 | 15% | |
| 50+ | 47% |
of the worldwide Linda McCartney audience comes from United States.
| Country | Share |
|---|---|
| United States | 39.8% |
| United Kingdom | 20.9% |
| Brazil | 5.3% |
Where the Linda McCartney audience in United States is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Vermont | ~2K | 1.41× | |
| 02 | Maine | ~4K | 1.39× | |
| 03 | Oregon | ~10K | 1.27× | |
| 04 | Connecticut | ~10K | 1.26× | |
| 05 | Rhode Island | ~3K | 1.26× | |
| 06 | New York | ~60K | 1.23× | |
| 07 | New Hampshire | ~4K | 1.22× | |
| 08 | Massachusetts | ~20K | 1.19× | |
| 09 | Minnesota | ~10K | 1.18× | |
| 10 | Pennsylvania | ~30K | 1.13× | |
| 11 | Illinois | ~30K | 1.13× | |
| 12 | Arizona | ~20K | 1.13× | |
| 13 | New Jersey | ~20K | 1.11× | |
| 14 | Wisconsin | ~10K | 1.09× | |
| 15 | Colorado | ~10K | 1.08× | |
| 16 | California | ~100K | 1.06× | |
| 17 | Ohio | ~30K | 1.06× | |
| 18 | New Mexico | ~5K | 1.06× | |
| 19 | Washington | ~20K | 1.05× | |
| 20 | Michigan | ~20K | 1.02× | |
| 21 | Indiana | ~20K | 1.01× | |
| 22 | Missouri | ~10K | 1.01× | |
| 23 | Tennessee | ~20K | 0.98× | |
| 24 | Kentucky | ~10K | 0.98× | |
| 25 | Idaho | ~4K | 0.98× | |
| 26 | Iowa | ~7K | 0.97× | |
| 27 | Washington, District of Columbia | ~2K | 0.96× | |
| 28 | Maryland | ~10K | 0.95× | |
| 29 | Nebraska | ~4K | 0.94× | |
| 30 | Montana | ~2K | 0.94× | |
| 31 | Delaware | ~2K | 0.94× | |
| 32 | South Carolina | ~10K | 0.93× | |
| 33 | Kansas | ~6K | 0.93× | |
| 34 | Utah | ~7K | 0.92× | |
| 35 | Oklahoma | ~9K | 0.91× | |
| 36 | Nevada | ~7K | 0.91× | |
| 37 | North Carolina | ~20K | 0.89× | |
| 38 | Virginia | ~20K | 0.89× | |
| 39 | South Dakota | ~2K | 0.88× | |
| 40 | North Dakota | ~2K | 0.88× | |
| 41 | Florida | ~50K | 0.87× | |
| 42 | Arkansas | ~6K | 0.86× | |
| 43 | West Virginia | ~3K | 0.86× | |
| 44 | Louisiana | ~9K | 0.84× | |
| 45 | Alaska | ~2K | 0.84× | |
| 46 | Alabama | ~10K | 0.81× | |
| 47 | Texas | ~60K | 0.80× | |
| 48 | Georgia | ~20K | 0.78× | |
| 49 | Hawaii | ~3K | 0.78× | |
| 50 | Mississippi | ~5K | 0.72× |
The strongest cross-interests of the Linda McCartney audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Ocado | Shopping | 51.07× | ||
| 02 | Yoko Ono | Music & Radio | 44.49× | ||
| 03 | Roy Orbison | Music & Radio | 38.76× | ||
| 04 | TravelCenters of America | Travel & Leisure | 26.14× | ||
| 05 | Chuck Berry | Music & Radio | 21.41× | ||
| 06 | Cath Kidston | Fashion & Accessoires | 20.00× | ||
| 07 | Erin Andrews | Sports | 20.00× | ||
| 08 | Ringo Starr | Music & Radio | 15.88× | ||
| 09 | Hugh Jackman | Movies & TV | 12.37× | ||
| 10 | Rod Stewart | Music & Radio | 12.24× | ||
| 11 | The Beach Boys | Music & Radio | 12.03× | ||
| 12 | Robert Redford | Movies & TV | 8.65× | ||
| 13 | Love's Travel Stops & Country Stores | Shopping | 7.83× | ||
| 14 | Yard House | Food & Beverages | 7.75× | ||
| 15 | Ryder Cup | Sports | 6.29× | ||
| 16 | Web server | Technology & Electronics | 6.04× | ||
| 17 | Internet & Social Media | 2.15× | |||
| 18 | X | Internet & Social Media | 1.97× | ||
| 19 | Alcoholic beverages | Food & Beverages | 1.82× | ||
| 20 | Cooking | Food & Beverages | 1.70× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 2.12× | |
| Spirituality | BALANCE | 2.10× | |
| Community Orientation | OPEN | 1.62× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Extroversion | THRILL | 0.77× | |
| Early Adopter Mentality | POWER | 0.80× | |
| Pet Ownership | JOY | 0.83× |
Linda McCartney has an estimated audience of 981,540 people in United States, concentrated in California and New York.
59.7% of Linda McCartney fans are female, 40.3% are male, with an average age of 45.8 years.
Linda McCartney fans show strongest brand affinity for Yoko Ono (44.49×), Roy Orbison (38.76×), and TravelCenters of America (26.14×) over the country average.
Linda McCartney fans in United States are most concentrated in California (reach ~100K), New York (reach ~60K), and Texas (reach ~60K). These three regions account for the largest share of the active audience.
Beyond Linda McCartney itself, the audience over-indexes on Roy Orbison (38.76×), TravelCenters of America (26.14×), Robert Redford (8.65×), and The Beach Boys (12.03×) compared to the United States average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United States who actively search for Linda McCartney. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.