Rascasse Audience Intelligence

Yoko Ono Audience in United States

A data profile of the people who buy, follow and care about Yoko Ono in United States — modelled from more than twelve digital signal sources. Yoko Ono has an estimated audience of 3,045,636 people in United States.

#52among Pop in United States#1540among Person in United States#1030in Music & Radio

The average Yoko Ono fan in United States is 49.7 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Todd McFarlane's Spawn, George Harrison, Paul McCartney, with strongest over-indexing on Todd McFarlane's Spawn (187.02× the country average).

Demographically, the Yoko Ono audience skews more female with an average age of 49.7, and over-indexes on personality traits such as Spirituality, Community Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Yoko Ono fan in United States is more female, around 49.7 years old, with strong Spirituality tendencies and a notable affinity for Todd McFarlane's Spawn.

Category: Music & Radio · Type: Person · Subtype: Pop

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Yoko Ono profile in United States.

Audience size
3M
in United States
Gender
58.0%♀
42.0% male
Age
49.7
average years
Country rank
#10173
Person in United States
Fig. 01

Search interest · 12-month trend

-4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Yoko Ono fans

58.0% are female, 42.0% are male, average age 49.7.

Fig. 02

Gender split

58.0%
Female
42.0%
Male
Demographic split for Yoko Ono audience in United States
MetricValue
Female58.0%
Male42.0%
Average age49.7
Estimated audience size3,045,636
Fig. 03

Age distribution

Ø 49.7
average years
Age distribution of the Yoko Ono audience in United States
Age bracketShare%
16-197%
20-298%
30-3911%
40-4919%
50+55%
Fig. 04

Worldwide distribution

27.6%

of the worldwide Yoko Ono audience comes from United States.

Worldwide audience distribution share by country for Yoko Ono
CountryShare
United States27.6%
Brazil6.1%
Germany5.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Yoko Ono audience in United States is strongest.

Fig. 05

Top regions by affinity

Yoko Ono fans by region: top regions in United States
#RegionReachAffinity×
01California~400K1.31×
02Illinois~100K1.30×
03New York~200K1.26×
04Hawaii~20K1.24×
05Massachusetts~70K1.20×
06Washington~70K1.17×
07New Jersey~90K1.15×
08Oregon~40K1.15×
09Rhode Island~10K1.15×
10Connecticut~30K1.13×
11New Hampshire~10K1.12×
12Maine~10K1.12×
13Pennsylvania~100K1.09×
14Vermont~6K1.08×
15Nevada~30K1.05×
16Minnesota~50K1.02×
17Colorado~50K1.01×
18Ohio~90K1.00×
19Arizona~60K1.00×
20Indiana~60K1.00×
21Utah~30K1.00×
22New Mexico~20K1.00×
23Washington, District of Columbia~9K1.00×
24Alaska~7K1.00×
25Michigan~80K0.99×
26Virginia~70K0.99×
27Wisconsin~50K0.99×
28Missouri~50K0.98×
29Oklahoma~30K0.97×
30Texas~300K0.96×
31Tennessee~60K0.96×
32Maryland~50K0.96×
33North Carolina~90K0.95×
34Kentucky~40K0.95×
35Montana~8K0.94×
36West Virginia~10K0.93×
37Idaho~10K0.92×
38Florida~200K0.91×
39Georgia~90K0.91×
40Iowa~20K0.91×
41Arkansas~20K0.91×
42Nebraska~10K0.90×
43North Dakota~6K0.90×
44Kansas~20K0.89×
45Delaware~7K0.87×
46South Carolina~40K0.84×
47Alabama~40K0.83×
48Louisiana~30K0.83×
49South Dakota~6K0.82×
50Mississippi~20K0.75×
Fig. 06

Affinity by region

Affinity by region — Yoko Ono, United States
0.75×1.00×1.31×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Yoko Ono audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Yoko Ono audience
#·InterestCategoryAffinity×
01Todd McFarlane's SpawnMovies & TV187.02×
02Capitol RecordsMusic & Radio71.73×
03The HolliesMusic & Radio63.23×
04George MartinMusic & Radio63.11×
05Damon AlbarnMusic & Radio44.96×
06Linda McCartneyArts & Culture44.49×
07George HarrisonMusic & Radio37.78×
08Marina AbramovićArts & Culture32.39×
09John LennonMusic & Radio25.65×
10Chuck BerryMusic & Radio25.24×
11Buddy HollyMusic & Radio22.56×
12Paul McCartneyMusic & Radio22.20×
13Ringo StarrMusic & Radio17.45×
14FEETMusic & Radio15.70×
15DillomMusic & Radio15.70×
16LØLØMusic & Radio15.70×
17HighSchoolMusic & Radio9.92×
18YouTube MusicInternet & Social Media6.23×
19Dick Van DykeMovies & TV5.40×
20Mitch McConnellPolitics & Society3.36×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Yoko Ono audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Yoko Ono audience · What stands out
TraitClusterDeviationScore
SpiritualityBALANCE2.23×
Community OrientationOPEN1.58×
SustainabilityBALANCE1.53×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Yoko Ono audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.90×
Pet OwnershipJOY0.93×
DIY MentalityTHRILL1.03×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Yoko Ono have in United States?

Yoko Ono has an estimated audience of 3,045,636 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Yoko Ono fans?

58.0% of Yoko Ono fans are female, 42.0% are male, with an average age of 49.7 years.

03

Which brands do Yoko Ono fans like most?

Yoko Ono fans show strongest brand affinity for Todd McFarlane's Spawn (187.02×), George Harrison (37.78×), and Paul McCartney (22.2×) over the country average.

04

Where do Yoko Ono fans live in United States?

Yoko Ono fans in United States are most concentrated in California (reach ~400K), Texas (reach ~300K), and New York (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Yoko Ono fans also like?

Beyond Yoko Ono itself, the audience over-indexes on George Harrison (37.78×), Paul McCartney (22.2×), John Lennon (25.65×), and Linda McCartney (44.49×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Yoko Ono. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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