Capitol Records Audience in United States
Capitol Records has an estimated audience of 323,017 people in United States. 46.2% are female, 53.8% are male, average age 43.5. Top regions: California, Texas, New York. Top brand affinities: Yoko Ono, Autism Awareness, John Lennon, Diabetes mellitus awareness, Terrell Owens.
The average Capitol Records fan in United States is 43.5 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Yoko Ono, Autism Awareness, John Lennon, with strongest over-indexing on Yoko Ono (61.75× the country average). Demographically, the Capitol Records audience skews balanced with an average age of 43.5, and over-indexes on personality traits such as LGBTQ+ Identity, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Music & Radio · Type: Brand · Subtype: Record label
Demographics of Capitol Records fans
| Metric | Value |
|---|---|
| Female | 46.2% |
| Male | 53.8% |
| Average age | 43.5 |
| Estimated audience size | 323,017 |
Audience persona
The typical Capitol Records fan in United States is balanced, around 43.5 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Yoko Ono.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 126,859 | 3.57× |
| Texas | 26,772 | 0.96× |
| New York | 25,508 | 1.41× |
| Florida | 23,131 | 1.06× |
| Georgia | 16,671 | 1.68× |
| Illinois | 11,993 | 1.11× |
| Tennessee | 11,024 | 1.7× |
| Pennsylvania | 10,520 | 0.97× |
| North Carolina | 9,851 | 1.01× |
| New Jersey | 9,014 | 1.1× |
| Ohio | 8,757 | 0.88× |
| Michigan | 8,267 | 0.98× |
| Virginia | 7,611 | 0.97× |
| Arizona | 7,160 | 1.09× |
| Massachusetts | 6,726 | 1.06× |
| Washington | 6,437 | 0.99× |
| Maryland | 6,148 | 1.11× |
| Indiana | 5,227 | 0.89× |
| Louisiana | 4,902 | 1.18× |
| Missouri | 4,748 | 0.91× |
| Alabama | 4,739 | 1.05× |
| South Carolina | 4,674 | 0.96× |
| Nevada | 4,627 | 1.48× |
| Colorado | 4,493 | 0.88× |
| Wisconsin | 4,090 | 0.84× |
| Minnesota | 3,921 | 0.85× |
| Oregon | 3,714 | 1× |
| Kentucky | 3,438 | 0.85× |
| Oklahoma | 3,334 | 0.93× |
| Connecticut | 3,262 | 1.01× |
| Mississippi | 2,498 | 0.94× |
| Utah | 2,251 | 0.78× |
| Kansas | 2,044 | 0.8× |
| Arkansas | 1,948 | 0.73× |
| Iowa | 1,786 | 0.67× |
| Rhode Island | 1,501 | 1.46× |
| Washington, District of Columbia | 1,423 | 1.47× |
| New Mexico | 1,332 | 0.82× |
| Idaho | 1,254 | 0.77× |
| West Virginia | 1,132 | 0.75× |
| Nebraska | 1,055 | 0.65× |
| Hawaii | 909 | 0.66× |
| New Hampshire | 870 | 0.68× |
| Maine | 860 | 0.74× |
| Delaware | 735 | 0.82× |
| Montana | 547 | 0.61× |
| North Dakota | 505 | 0.76× |
| South Dakota | 432 | 0.58× |
| Vermont | 413 | 0.73× |
| Alaska | 376 | 0.54× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Yoko Ono | 61.75× | Music & Radio |
| Autism Awareness | 19.03× | Health |
| John Lennon | 24.72× | Music & Radio |
| Diabetes mellitus awareness | 12.48× | Health |
| Terrell Owens | 48.08× | Sports |
| Chumba Casino | 14.38× | Travel & Leisure |
| Microblogging | 12.67× | Technology & Electronics |
| Singer-songwriter | 5.51× | Music & Radio |
| George Harrison | 19.64× | Music & Radio |
| Kia Sportage | 23.33× | Cars & Mobility |
| Income tax | 13.19× | Business & Career |
| Kareem Abdul-Jabbar | 22.12× | Sports |
| Josh Duhamel | 12.32× | Fashion & Accessoires |
| Aaron Paul | 16.9× | Movies & TV |
| Erin Andrews | 20× | Sports |
| Karl Malone | 20× | Sports |
| Charles, Prince of Wales | 18.87× | Politics & Society |
| Michael Strahan | 10.69× | Movies & TV |
| Lily Allen | 10.18× | Music & Radio |
| Ringo Starr | 10.12× | Music & Radio |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| LGBTQ+ Identity | OPEN | 1.51 |
| Patriotism | CONSERVATISM | 1.49 |
| Tradition | CONSERVATISM | 1.44 |
| Community Orientation | OPEN | 1.34 |
| Extroversion | THRILL | 1.3 |
| Mindfulness | BALANCE | 1.28 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 40.7% |
| Brazil | 9.7% |
| Italy | 8.6% |
See Capitol Records audiences in other countries
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Frequently asked questions
How many fans does Capitol Records have in United States?
Capitol Records has an estimated audience of 323,017 people in United States, concentrated in California and Texas.
What is the gender split and age of Capitol Records fans?
46.2% of Capitol Records fans are female, 53.8% are male, with an average age of 43.5 years.
Which brands do Capitol Records fans like most?
Capitol Records fans show strongest brand affinity for Yoko Ono (61.75×), Autism Awareness (19.03×), and John Lennon (24.72×) over the country average.
Where do Capitol Records fans live in United States?
Capitol Records fans in United States are most concentrated in California (reach 126,859), Texas (reach 26,772), and New York (reach 25,508). These three regions account for the largest share of the active audience.
What other brands do Capitol Records fans also like?
Beyond Capitol Records itself, the audience over-indexes on Autism Awareness (19.03×), John Lennon (24.72×), Diabetes mellitus awareness (12.48×), and Terrell Owens (48.08×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Capitol Records. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.