Rascasse Audience Intelligence

Capitol Records Target Market in United States

A data profile of the people who buy, follow and care about Capitol Records in United States — modelled from more than twelve digital signal sources. Capitol Records has an estimated audience of 323,981 people in United States.

#52among Record label in United States#4803among Brand in United States#6750in Music & Radio

The average Capitol Records fan in United States is 43.5 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Yoko Ono, John Lennon, Josh Duhamel, with strongest over-indexing on Yoko Ono (71.73× the country average).

Demographically, the Capitol Records audience skews balanced with an average age of 43.5, and over-indexes on personality traits such as Patriotism, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Capitol Records fan in United States is balanced, around 43.5 years old, with strong Patriotism tendencies and a notable affinity for Yoko Ono.

Category: Music & Radio · Type: Brand · Subtype: Record label

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Capitol Records profile in United States.

Audience size
324K
in United States
Gender
46.2%♀
53.8% male
Age
43.5
average years
Country rank
#46440
Brand in United States
Fig. 01

Search interest · 12-month trend

+4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Capitol Records

46.2% are female, 53.8% are male, average age 43.5.

Fig. 02

Gender split

46.2%
Female
53.8%
Male
Demographic split for Capitol Records audience in United States
MetricValue
Female46.2%
Male53.8%
Average age43.5
Estimated audience size323,981
Fig. 03

Age distribution

Ø 43.5
average years
Age distribution of the Capitol Records audience in United States
Age bracketShare%
16-1917%
20-2914%
30-3914%
40-4917%
50+38%
Fig. 04

Worldwide distribution

40.7%

of the worldwide Capitol Records audience comes from United States.

Worldwide audience distribution share by country for Capitol Records
CountryShare
United States40.7%
Brazil9.7%
Italy8.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Capitol Records audience in United States is strongest.

Fig. 05

Top regions by affinity

Capitol Records customers by region in United States
#RegionReachAffinity×
01California~100K3.16×
02Georgia~20K1.63×
03Tennessee~10K1.51×
04New York~20K1.35×
05Nevada~4K1.33×
06Washington, District of Columbia~1K1.29×
07Rhode Island~1K1.21×
08Louisiana~5K1.11×
09Maryland~6K1.08×
10Illinois~10K1.07×
11Arizona~7K1.07×
12Massachusetts~7K1.07×
13New Jersey~9K1.06×
14Connecticut~3K1.06×
15Alabama~5K1.05×
16Oregon~4K1.05×
17Washington~7K1.03×
18Florida~20K1.00×
19Pennsylvania~10K1.00×
20North Carolina~10K0.98×
21Virginia~8K0.97×
22Mississippi~3K0.97×
23South Carolina~5K0.96×
24Delaware<1K0.96×
25Texas~30K0.94×
26Michigan~8K0.94×
27Vermont<1K0.94×
28Missouri~5K0.93×
29New Mexico~2K0.93×
30North Dakota<1K0.93×
31Indiana~5K0.92×
32Oklahoma~3K0.92×
33Ohio~9K0.91×
34Minnesota~4K0.91×
35Maine~1K0.91×
36Colorado~5K0.90×
37Alaska<1K0.90×
38Wisconsin~4K0.89×
39Kentucky~4K0.89×
40Nebraska~1K0.89×
41West Virginia~1K0.89×
42New Hampshire~1K0.89×
43South Dakota<1K0.89×
44Utah~3K0.88×
45Idaho~1K0.88×
46Arkansas~2K0.87×
47Kansas~2K0.87×
48Montana<1K0.87×
49Hawaii~1K0.86×
50Iowa~2K0.83×
Fig. 06

Affinity by region

Affinity by region — Capitol Records, United States
0.83×1.00×3.16×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Capitol Records audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Capitol Records audience
#·InterestCategoryAffinity×
01Yoko OnoMusic & Radio71.73×
02Terrell OwensSports37.60×
03Josh DuhamelFashion & Accessoires20.00×
04Erin AndrewsSports20.00×
05John LennonMusic & Radio19.35×
06Chuck BerryMusic & Radio18.38×
07Burj KhalifaTravel & Leisure17.76×
08Kareem Abdul-JabbarSports16.63×
09George HarrisonMusic & Radio16.33×
10Lily AllenMusic & Radio13.18×
11Sophia BushMovies & TV11.55×
12Seth GreenMovies & TV10.83×
13Ringo StarrMusic & Radio10.23×
14Michael StrahanMovies & TV9.79×
15Chumba CasinoTravel & Leisure8.56×
16Sustainable energyHome & Garden4.47×
17Renewable energyBusiness & Career4.08×
18FedExBusiness & Career4.05×
19Mortgage loansBusiness & Career2.67×
20McDonald'sFood & Beverages2.10×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Capitol Records audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Capitol Records audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM2.18×
Convenience OrientationPREMIUM1.66×
Family OrientationCONSERVATISM1.58×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Capitol Records audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.67×
Design AffinityPREMIUM0.71×
Healthy LifestyleBALANCE0.72×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Capitol Records's target market in United States?

Capitol Records's target market in United States covers an estimated 323,981 people, concentrated in California and Texas.

02

What is the gender split and age of Capitol Records customers?

46.2% of the Capitol Records audience are female, 53.8% are male, with an average age of 43.5 years.

03

Which brands do Capitol Records fans like most?

Capitol Records fans show strongest brand affinity for Yoko Ono (71.73×), John Lennon (19.35×), and Josh Duhamel (20×) over the country average.

04

Where do Capitol Records fans live in United States?

Capitol Records fans in United States are most concentrated in California (reach ~100K), Texas (reach ~30K), and New York (reach ~20K). These three regions account for the largest share of the active audience.

05

What other brands do Capitol Records fans also like?

Beyond Capitol Records itself, the audience over-indexes on John Lennon (19.35×), Josh Duhamel (20×), Terrell Owens (37.6×), and George Harrison (16.33×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Capitol Records. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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