Rascasse Audience Intelligence

Independent record label Audience in United States

A data profile of the people who buy, follow and care about Independent record label in United States — modelled from more than twelve digital signal sources. Independent record label has an estimated audience of 2,983,366 people in United States.

#3among Record label in United States#5132among Topic in United States#1055in Music & Radio

The average Independent record label fan in United States is 38.7 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Category: Music & Radio · Type: Topic · Subtype: Record label

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Independent record label profile in United States.

Audience size
3M
in United States
Gender
40.0%♀
60.0% male
Age
38.7
average years
Country rank
#10362
Topic in United States
Fig. 01

Search interest · 12-month trend

+32%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Independent record label fans

40.0% are female, 60.0% are male, average age 38.7.

Fig. 02

Gender split

40.0%
Female
60.0%
Male
Demographic split for Independent record label audience in United States
MetricValue
Female40.0%
Male60.0%
Average age38.7
Estimated audience size2,983,366
Fig. 03

Age distribution

Ø 38.7
average years
Age distribution of the Independent record label audience in United States
Age bracketShare%
16-1920%
20-2921%
30-3920%
40-4919%
50+19%
Fig. 04

Worldwide distribution

32.4%

of the worldwide Independent record label audience comes from United States.

Worldwide audience distribution share by country for Independent record label
CountryShare
United States32.4%
United Kingdom6.8%
Germany6.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Independent record label audience in United States is strongest.

Fig. 05

Top regions by affinity

Independent record label fans by region: top regions in United States
#RegionReachAffinity×
01Michigan~100K1.23×
02Tennessee~70K1.23×
03New York~200K1.14×
04Wyoming~5K1.13×
05Vermont~6K1.12×
06Washington~70K1.09×
07Alaska~7K1.08×
08California~300K1.06×
09North Dakota~6K1.04×
10Oregon~40K1.02×
11Rhode Island~10K1.02×
12Delaware~8K1.02×
13South Dakota~7K1.02×
14Illinois~100K1.01×
15Maine~10K1.01×
16Washington, District of Columbia~9K1.01×
17Idaho~10K1.00×
18New Mexico~10K1.00×
19West Virginia~10K1.00×
20New Hampshire~10K1.00×
21North Carolina~90K0.99×
22Arizona~60K0.99×
23Nebraska~10K0.99×
24Kansas~20K0.98×
25Hawaii~10K0.98×
26Georgia~90K0.97×
27Kentucky~40K0.97×
28Connecticut~30K0.97×
29Arkansas~20K0.97×
30Mississippi~20K0.97×
31Alabama~40K0.96×
32Louisiana~40K0.96×
33Nevada~30K0.96×
34Iowa~20K0.96×
35Pennsylvania~100K0.95×
36Massachusetts~60K0.95×
37Ohio~90K0.94×
38New Jersey~70K0.94×
39Minnesota~40K0.94×
40Oklahoma~30K0.94×
41Utah~30K0.94×
42Indiana~50K0.93×
43Missouri~40K0.93×
44Maryland~50K0.92×
45Colorado~40K0.92×
46South Carolina~40K0.92×
47Wisconsin~40K0.92×
48Virginia~60K0.89×
49Texas~200K0.84×
50Florida~200K0.81×
Fig. 06

Affinity by region

Affinity by region — Independent record label, United States
0.81×1.00×1.23×
Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Independent record label. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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