Independent record label Audience in United States

Independent record label has an estimated audience of 2,983,366 people in United States. 40.0% are female, 60.0% are male, average age 38.7.

Demographically, the Independent record label audience skews more male with an average age of 38.7, and over-indexes on personality traits such as Extroversion, Patriotism.

Category: Music & Radio · Type: Topic · Subtype: Record label

Demographics of Independent record label fans

Demographic split for Independent record label audience in United States
MetricValue
Female40.0%
Male60.0%
Average age38.7
Estimated audience size2,983,366

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Independent record label audience
TraitClusterScore
ExtroversionTHRILL1.98
PatriotismCONSERVATISM1.86
TraditionCONSERVATISM1.68
Risk AppetiteTHRILL1.56
LGBTQ+ IdentityOPEN1.47
Urban LifestyleOPEN1.47

Worldwide distribution

Worldwide audience distribution share by country for Independent record label
CountryShare
United States32.4%
United Kingdom6.8%
Germany6.4%

See Independent record label audiences in other countries

More Record label audiences in United States

How to read this data

Audience size is the estimated number of people in United States who actively search for Independent record label. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.