The happy cats Audience in United States

The happy cats has an estimated audience of 2,366,370 people in United States. 76.2% are female, 23.8% are male, average age 37.3. Top regions: California. Top brand affinities: Pet food, Pet store, Veterinary medicine, Internet celebrity, Fine art.

The average The happy cats fan in United States is 37.3 years old, more female, and lives primarily in California. The audience is concentrated in California. Top brand affinities include Pet food, Pet store, Veterinary medicine, with strongest over-indexing on Pet food (1.8× the country average). Demographically, the The happy cats audience skews more female with an average age of 37.3, and over-indexes on personality traits such as Pet Ownership, Extroversion. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 1 regions tracked by Rascasse.

Category: Music & Radio · Type: Topic · Subtype: Record label

Demographics of The happy cats fans

Demographic split for The happy cats audience in United States
MetricValue
Female76.2%
Male23.8%
Average age37.3
Estimated audience size2,366,370

Audience persona

The typical The happy cats fan in United States is more female, around 37.3 years old, with strong Pet Ownership tendencies and a notable affinity for Pet food.

Top regions in United States

Top regions ranked by reach for The happy cats in United States
RegionReachAffinity
California260,230

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for The happy cats audience
BrandAffinityCategory
Pet food1.8×Pets & Animals
Pet store2.05×Pets & Animals
Veterinary medicine1.92×Business & Career
Internet celebrity2.07×Internet & Social Media
Fine art1.54×Business & Career
Zoo1.76×Kids & Family
Rail transport1.83×Travel & Leisure
Non-alcoholic beverage2.13×Food & Beverages
Detroit Tigers1.68×Sports
The Legend of Zelda2.82×Games
GameStop1.53×Games
Art exhibition1.79×Arts & Culture
Contemporary art1.53×Arts & Culture
Fanatics2.19×Fashion & Accessoires
PetSmart2.38×Shopping
Sunderland A.F.C.9.22×Sports
Gothic fashion2.01×Fashion & Accessoires
Eye liner1.82×Beauty & Wellness
Handmade jewelry1.51×Fashion & Accessoires
Johnny Depp2.32×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by The happy cats audience
TraitClusterScore
Pet OwnershipJOY1.8
ExtroversionTHRILL1.54
Community OrientationOPEN1.5
IndividualismJOY1.41
MindfulnessBALANCE1.38
TraditionCONSERVATISM1.33

Worldwide distribution

Worldwide audience distribution share by country for The happy cats
CountryShare
United States96.0%
France4.0%
United Kingdom0.0%

See The happy cats audiences in other countries

More Record label audiences in United States

How to read this data

Audience size is the estimated number of people in United States who actively search for The happy cats. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.