Sunderland A.F.C. Audience in United States

Sunderland A.F.C. logo

Sunderland A.F.C. has an estimated audience of 623,850 people in United States. 52.8% are female, 47.2% are male, average age 36.2. Top regions: California, Florida, Texas. Top brand affinities: Norwich City F.C., 2. Bundesliga, Cat play and toys, Kitten, Pomeranian (dog).

The average Sunderland A.F.C. fan in United States is 36.2 years old, balanced, and lives primarily in California. The audience is concentrated in California, Florida, Texas. Top brand affinities include Norwich City F.C., 2. Bundesliga, Cat play and toys, with strongest over-indexing on Norwich City F.C. (163.33× the country average). Demographically, the Sunderland A.F.C. audience skews balanced with an average age of 36.2, and over-indexes on personality traits such as Early Adopter Mentality, Spirituality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: Team · Subtype: Soccer

Demographics of Sunderland A.F.C. fans

Demographic split for Sunderland A.F.C. audience in United States
MetricValue
Female52.8%
Male47.2%
Average age36.2
Estimated audience size623,850

Audience persona

The typical Sunderland A.F.C. fan in United States is balanced, around 36.2 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Norwich City F.C..

Top regions in United States

Top regions ranked by reach for Sunderland A.F.C. in United States
RegionReachAffinity
California74,3161.08×
Florida63,6061.51×
Texas59,0281.1×
New York54,9261.58×
New Jersey25,1161.58×
Massachusetts24,0931.96×
Illinois23,2241.12×
Virginia20,8581.37×
North Carolina20,4561.09×
Pennsylvania19,4740.93×
Georgia18,8910.98×
Ohio17,8080.93×
Maryland17,5101.63×
Washington13,1421.05×
Arizona12,2080.96×
Michigan12,0340.74×
Tennessee10,7800.86×
Indiana10,6610.94×
Connecticut9,7781.56×
Colorado9,5240.97×
Oregon9,4351.32×
Minnesota8,7760.98×
Missouri8,6600.86×
Nevada8,1721.35×
Wisconsin8,0390.86×
Alabama7,6390.88×
South Carolina6,8730.73×
Oklahoma6,4210.93×
Kentucky6,3520.81×
Louisiana6,1900.77×
Kansas4,5670.93×
Iowa4,5610.89×
Utah4,4930.8×
Arkansas4,3060.84×
Washington, District of Columbia4,0372.15×
Vermont3,0152.75×
New Mexico2,9700.95×
Mississippi2,6740.52×
Nebraska2,4230.77×
New Hampshire2,3640.96×
Rhode Island2,2901.15×
Maine2,2551.01×
Idaho1,9420.62×
West Virginia1,6860.58×
Hawaii1,6610.62×
Delaware1,3730.8×
Montana1,0500.61×
Alaska9000.67×
South Dakota8240.57×
North Dakota6280.49×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Sunderland A.F.C. audience
BrandAffinityCategory
Norwich City F.C.163.33×Sports
2. Bundesliga46.51×Sports
Cat play and toys8.94×Pets & Animals
Kitten6.8×Pets & Animals
Pomeranian (dog)7.97×Pets & Animals
Warriors (novel series)6.62×Literature
Bengal cat9.35×Pets & Animals
Sofascore23.68×Sports
Eintracht Frankfurt35.45×Sports
Beetlejuice4.04×Movies & TV
Torino F.C.43.38×Sports
Scooby-Doo4.09×Movies & TV
Catherine O'Hara5.18×Movies & TV
Humour2.4×Literature
Food and drink1.7×Food & Beverages
Black cat5.9×Pets & Animals
Sheffield United F.C.34.07×Sports
Bologna F.C. 190935.67×Sports
Spirit Halloween4.16×Kids & Family
Sphynx cat6.87×Pets & Animals

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Sunderland A.F.C. audience
TraitClusterScore
Early Adopter MentalityPOWER1.43
SpiritualityBALANCE1.28
Sports ActivityPOWER1.27
SustainabilityBALANCE1.25
CreativityOPEN1.21
PatriotismCONSERVATISM1.21

Worldwide distribution

Worldwide audience distribution share by country for Sunderland A.F.C.
CountryShare
United Kingdom21.2%
United States6.2%
Italy5.5%

See Sunderland A.F.C. audiences in other countries

More Soccer audiences in United States

Frequently asked questions

How many fans does Sunderland A.F.C. have in United States?

Sunderland A.F.C. has an estimated audience of 623,850 people in United States, concentrated in California and Florida.

What is the gender split and age of Sunderland A.F.C. fans?

52.8% of Sunderland A.F.C. fans are female, 47.2% are male, with an average age of 36.2 years.

Which brands do Sunderland A.F.C. fans like most?

Sunderland A.F.C. fans show strongest brand affinity for Norwich City F.C. (163.33×), 2. Bundesliga (46.51×), and Cat play and toys (8.94×) over the country average.

Where do Sunderland A.F.C. fans live in United States?

Sunderland A.F.C. fans in United States are most concentrated in California (reach 74,316), Florida (reach 63,606), and Texas (reach 59,028). These three regions account for the largest share of the active audience.

What other brands do Sunderland A.F.C. fans also like?

Beyond Sunderland A.F.C. itself, the audience over-indexes on 2. Bundesliga (46.51×), Cat play and toys (8.94×), Kitten (6.8×), and Pomeranian (dog) (7.97×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Sunderland A.F.C.. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.