Rascasse Audience Intelligence

Sunderland A.F.C. Audience in United States

A data profile of the people who buy, follow and care about Sunderland A.F.C. in United States — modelled from more than twelve digital signal sources. Sunderland A.F.C. has an estimated audience of 625,619 people in United States.

#264among Soccer in United States#500among Team in United States#3048in Sports

The average Sunderland A.F.C. fan in United States is 36.2 years old, balanced, and lives primarily in Florida.

The audience is concentrated in Florida, California, Texas.

Top brand affinities include Norwich City F.C., 2. Bundesliga, Cat play and toys, with strongest over-indexing on Norwich City F.C. (163.33× the country average).

Demographically, the Sunderland A.F.C. audience skews balanced with an average age of 36.2, and over-indexes on personality traits such as Pet Ownership, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Sunderland A.F.C. fan in United States is balanced, around 36.2 years old, with strong Pet Ownership tendencies and a notable affinity for Norwich City F.C..

Category: Sports · Type: Team · Subtype: Soccer

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Sunderland A.F.C. profile in United States.

Audience size
626K
in United States
Gender
52.8%♀
47.2% male
Age
36.2
average years
Country rank
#32008
Team in United States
Fig. 01

Search interest · 12-month trend

+8%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Sunderland A.F.C. fans

52.8% are female, 47.2% are male, average age 36.2.

Fig. 02

Gender split

52.8%
Female
47.2%
Male
Demographic split for Sunderland A.F.C. audience in United States
MetricValue
Female52.8%
Male47.2%
Average age36.2
Estimated audience size625,619
Fig. 03

Age distribution

Ø 36.2
average years
Age distribution of the Sunderland A.F.C. audience in United States
Age bracketShare%
16-1930%
20-2920%
30-3917%
40-4916%
50+18%
Fig. 04

Worldwide distribution

5.9%

of the worldwide Sunderland A.F.C. audience comes from United States.

Worldwide audience distribution share by country for Sunderland A.F.C.
CountryShare
United Kingdom19.7%
United States5.9%
Brazil5.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Sunderland A.F.C. audience in United States is strongest.

Fig. 05

Top regions by affinity

Sunderland A.F.C. fans by region: top regions in United States
#RegionReachAffinity×
01Vermont~3K2.41×
02Washington, District of Columbia~4K2.01×
03Massachusetts~20K1.89×
04Florida~70K1.68×
05New Jersey~30K1.68×
06Maryland~20K1.65×
07New York~60K1.61×
08Connecticut~10K1.61×
09Virginia~20K1.29×
10Oregon~9K1.27×
11Nevada~7K1.24×
12Rhode Island~2K1.14×
13Illinois~20K1.09×
14North Carolina~20K1.09×
15Texas~60K1.06×
16California~70K1.02×
17Washington~10K1.01×
18Indiana~10K1.01×
19Maine~2K1.00×
20New Hampshire~2K0.98×
21Arizona~10K0.97×
22Minnesota~9K0.97×
23Georgia~20K0.95×
24Colorado~9K0.95×
25Kansas~5K0.94×
26Ohio~20K0.93×
27Delaware~2K0.93×
28Alabama~8K0.92×
29Oklahoma~6K0.92×
30Pennsylvania~20K0.91×
31Tennessee~10K0.89×
32New Mexico~3K0.89×
33Wisconsin~8K0.87×
34Iowa~4K0.87×
35Arkansas~4K0.87×
36Missouri~9K0.86×
37Alaska~1K0.86×
38Kentucky~7K0.84×
39Nebraska~3K0.84×
40Louisiana~7K0.81×
41Utah~5K0.81×
42South Dakota~1K0.81×
43Montana~1K0.80×
44North Dakota~1K0.80×
45Hawaii~2K0.77×
46South Carolina~7K0.76×
47West Virginia~2K0.76×
48Idaho~2K0.75×
49Michigan~10K0.72×
50Mississippi~4K0.70×
Fig. 06

Affinity by region

Affinity by region — Sunderland A.F.C., United States
0.70×1.00×2.41×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Sunderland A.F.C. audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Sunderland A.F.C. audience
#·InterestCategoryAffinity×
01Norwich City F.C.Sports163.33×
022. BundesligaSports46.51×
03Torino F.C.Sports43.38×
04Leon RobinsonSports41.59×
05Eintracht FrankfurtSports35.45×
06SofascoreSports23.68×
07Pep GuardiolaSports22.22×
08Bengal catPets & Animals9.35×
09Cat play and toysPets & Animals8.94×
10Pomeranian (dog)Pets & Animals7.97×
11KittenPets & Animals6.80×
12Warriors (novel series)Literature6.62×
13Black catPets & Animals5.90×
14Catherine O'HaraMovies & TV5.18×
15Spirit HalloweenKids & Family4.16×
16Scooby-DooMovies & TV4.09×
17BeetlejuiceMovies & TV4.04×
18HumourLiterature2.40×
19FIFA World Cup 2026Sports1.79×
20Food and drinkFood & Beverages1.70×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Sunderland A.F.C. audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Sunderland A.F.C. audience · What stands out
TraitClusterDeviationScore
Pet OwnershipJOY2.21×
PatriotismCONSERVATISM2.03×
ExtroversionTHRILL1.72×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Sunderland A.F.C. audience · Rather not
TraitClusterDeviationScore
Quality AwarenessPREMIUM0.70×
DIY MentalityTHRILL0.71×
Risk AppetiteTHRILL0.78×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Sunderland A.F.C. have in United States?

Sunderland A.F.C. has an estimated audience of 625,619 people in United States, concentrated in Florida and California.

02

What is the gender split and age of Sunderland A.F.C. fans?

52.8% of Sunderland A.F.C. fans are female, 47.2% are male, with an average age of 36.2 years.

03

Which brands do Sunderland A.F.C. fans like most?

Sunderland A.F.C. fans show strongest brand affinity for Norwich City F.C. (163.33×), 2. Bundesliga (46.51×), and Cat play and toys (8.94×) over the country average.

04

Where do Sunderland A.F.C. fans live in United States?

Sunderland A.F.C. fans in United States are most concentrated in Florida (reach ~70K), California (reach ~70K), and Texas (reach ~60K). These three regions account for the largest share of the active audience.

05

What other brands do Sunderland A.F.C. fans also like?

Beyond Sunderland A.F.C. itself, the audience over-indexes on 2. Bundesliga (46.51×), Cat play and toys (8.94×), Kitten (6.8×), and Pomeranian (dog) (7.97×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Sunderland A.F.C.. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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