A data profile of the people who buy, follow and care about Bengal cat in United States — modelled from more than twelve digital signal sources. Bengal cat has an estimated audience of 10,180,573 people in United States.
The average Bengal cat fan in United States is 35.6 years old, more female, and lives primarily in California.
The audience is concentrated in California, Texas, Florida.
Top brand affinities include Siamese cat, British Shorthair, Sphynx cat, with strongest over-indexing on Siamese cat (9.61× the country average).
Demographically, the Bengal cat audience skews more female with an average age of 35.6, and over-indexes on personality traits such as Pet Ownership, Healthy Lifestyle.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
The typical Bengal cat fan in United States is more female, around 35.6 years old, with strong Pet Ownership tendencies and a notable affinity for Siamese cat.
The key figures that characterise the Bengal cat profile in United States.
65.6% are female, 34.4% are male, average age 35.6.
| Metric | Value |
|---|---|
| Female | 65.6% |
| Male | 34.4% |
| Average age | 35.6 |
| Estimated audience size | 10,180,573 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 32% | |
| 20-29 | 20% | |
| 30-39 | 16% | |
| 40-49 | 17% | |
| 50+ | 16% |
Where the Bengal cat audience in United States is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Utah | ~100K | 1.33× | |
| 02 | California | ~1.5M | 1.28× | |
| 03 | Washington | ~200K | 1.22× | |
| 04 | Oregon | ~100K | 1.18× | |
| 05 | Oklahoma | ~100K | 1.18× | |
| 06 | West Virginia | ~60K | 1.17× | |
| 07 | Nebraska | ~60K | 1.15× | |
| 08 | Texas | ~1M | 1.13× | |
| 09 | Florida | ~800K | 1.11× | |
| 10 | Idaho | ~60K | 1.09× | |
| 11 | Arizona | ~200K | 1.08× | |
| 12 | Missouri | ~200K | 1.08× | |
| 13 | Nevada | ~100K | 1.08× | |
| 14 | Indiana | ~200K | 1.07× | |
| 15 | Colorado | ~200K | 1.06× | |
| 16 | Kentucky | ~100K | 1.06× | |
| 17 | Iowa | ~90K | 1.05× | |
| 18 | Pennsylvania | ~400K | 1.03× | |
| 19 | Michigan | ~300K | 1.03× | |
| 20 | Minnesota | ~100K | 1.03× | |
| 21 | Louisiana | ~100K | 1.03× | |
| 22 | New Hampshire | ~40K | 1.02× | |
| 23 | North Dakota | ~20K | 1.02× | |
| 24 | Connecticut | ~100K | 1.01× | |
| 25 | Arkansas | ~80K | 1.01× | |
| 26 | Kansas | ~80K | 0.99× | |
| 27 | Rhode Island | ~30K | 0.99× | |
| 28 | South Dakota | ~20K | 0.98× | |
| 29 | Vermont | ~20K | 0.98× | |
| 30 | Maine | ~40K | 0.97× | |
| 31 | Alaska | ~20K | 0.97× | |
| 32 | Illinois | ~300K | 0.96× | |
| 33 | Tennessee | ~200K | 0.96× | |
| 34 | Massachusetts | ~200K | 0.96× | |
| 35 | North Carolina | ~300K | 0.95× | |
| 36 | New York | ~500K | 0.92× | |
| 37 | Ohio | ~300K | 0.92× | |
| 38 | Georgia | ~300K | 0.91× | |
| 39 | Virginia | ~200K | 0.91× | |
| 40 | New Mexico | ~50K | 0.91× | |
| 41 | Montana | ~30K | 0.91× | |
| 42 | Wisconsin | ~100K | 0.89× | |
| 43 | Alabama | ~100K | 0.89× | |
| 44 | New Jersey | ~200K | 0.85× | |
| 45 | South Carolina | ~100K | 0.85× | |
| 46 | Maryland | ~100K | 0.84× | |
| 47 | Mississippi | ~70K | 0.84× | |
| 48 | Delaware | ~20K | 0.80× | |
| 49 | Hawaii | ~30K | 0.74× | |
| 50 | Washington, District of Columbia | ~20K | 0.73× |
The strongest cross-interests of the Bengal cat audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Sphynx cat | Pets & Animals | 9.89× | ||
| 02 | British Shorthair | Pets & Animals | 9.79× | ||
| 03 | Siamese cat | Pets & Animals | 9.61× | ||
| 04 | Maine Coon | Pets & Animals | 8.74× | ||
| 05 | Cats (musical) | Music & Radio | 7.36× | ||
| 06 | Persian cat | Pets & Animals | 7.00× | ||
| 07 | Black cat | Pets & Animals | 5.90× | ||
| 08 | Dog lovers | Pets & Animals | 4.96× | ||
| 09 | Litter box | Pets & Animals | 4.77× | ||
| 10 | Siberian Husky | Pets & Animals | 4.60× | ||
| 11 | Shih Tzu | Pets & Animals | 4.47× | ||
| 12 | Maltese (dog) | Pets & Animals | 4.44× | ||
| 13 | Cat play and toys | Pets & Animals | 4.38× | ||
| 14 | Pomeranian (dog) | Pets & Animals | 4.11× | ||
| 15 | Poodle | Pets & Animals | 4.11× | ||
| 16 | French Bulldog | Pets & Animals | 3.70× | ||
| 17 | Dog collar | Pets & Animals | 3.54× | ||
| 18 | Animal | Pets & Animals | 2.25× | ||
| 19 | Arts and music | Arts & Culture | 1.55× | ||
| 20 | Movies | Movies & TV | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Pet Ownership | JOY | 2.23× | |
| Healthy Lifestyle | BALANCE | 1.82× | |
| Sustainability | BALANCE | 1.56× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| DIY Mentality | THRILL | 0.94× | |
| Family Orientation | CONSERVATISM | 1.00× | |
| Tradition | CONSERVATISM | 1.01× |
Bengal cat has an estimated audience of 10,180,573 people in United States, concentrated in California and Texas.
65.6% of Bengal cat fans are female, 34.4% are male, with an average age of 35.6 years.
Bengal cat fans show strongest brand affinity for Siamese cat (9.61×), British Shorthair (9.79×), and Sphynx cat (9.89×) over the country average.
Bengal cat fans in United States are most concentrated in California (reach ~1.5M), Texas (reach ~1M), and Florida (reach ~800K). These three regions account for the largest share of the active audience.
Beyond Bengal cat itself, the audience over-indexes on British Shorthair (9.79×), Sphynx cat (9.89×), Maine Coon (8.74×), and Dog lovers (4.96×) compared to the United States average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United States who actively search for Bengal cat. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.