Rascasse Audience Intelligence

Playlist Audience in United States

A data profile of the people who buy, follow and care about Playlist in United States — modelled from more than twelve digital signal sources. Playlist has an estimated audience of 4,656,024 people in United States.

#2among Record label in United States#3945among Topic in United States#627in Music & Radio

The average Playlist fan in United States is 39.8 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Camila Cabello, James Franco, Vine (service), with strongest over-indexing on Camila Cabello (29.04× the country average).

Demographically, the Playlist audience skews balanced with an average age of 39.8, and over-indexes on personality traits such as Extroversion, Tradition.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Playlist fan in United States is balanced, around 39.8 years old, with strong Extroversion tendencies and a notable affinity for Camila Cabello.

Category: Music & Radio · Type: Topic · Subtype: Record label

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Playlist profile in United States.

Audience size
4.7M
in United States
Gender
48.5%♀
51.5% male
Age
39.8
average years
Country rank
#7097
Topic in United States
Fig. 01

Search interest · 12-month trend

+35%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Playlist fans

48.5% are female, 51.5% are male, average age 39.8.

Fig. 02

Gender split

48.5%
Female
51.5%
Male
Demographic split for Playlist audience in United States
MetricValue
Female48.5%
Male51.5%
Average age39.8
Estimated audience size4,656,024
Fig. 03

Age distribution

Ø 39.8
average years
Age distribution of the Playlist audience in United States
Age bracketShare%
16-1920%
20-2921%
30-3917%
40-4918%
50+25%
Fig. 04

Worldwide distribution

17.7%

of the worldwide Playlist audience comes from United States.

Worldwide audience distribution share by country for Playlist
CountryShare
United States17.7%
India9.2%
Brazil6.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Playlist audience in United States is strongest.

Fig. 05

Top regions by affinity

Playlist fans by region: top regions in United States
#RegionReachAffinity×
01Arkansas~50K1.30×
02Louisiana~70K1.24×
03Mississippi~50K1.24×
04Washington, District of Columbia~20K1.22×
05Alabama~80K1.19×
06Tennessee~100K1.15×
07Kentucky~70K1.13×
08Oklahoma~60K1.13×
09Texas~400K1.12×
10New Mexico~30K1.11×
11South Carolina~80K1.09×
12Hawaii~20K1.09×
13Georgia~200K1.08×
14North Carolina~200K1.08×
15South Dakota~10K1.07×
16West Virginia~20K1.05×
17Florida~300K1.04×
18Oregon~60K1.03×
19California~500K1.01×
20Virginia~100K1.01×
21Indiana~90K1.01×
22Missouri~80K1.01×
23Maryland~80K1.00×
24Connecticut~50K0.99×
25Kansas~40K0.98×
26Idaho~20K0.98×
27Ohio~100K0.97×
28Utah~40K0.97×
29Montana~10K0.97×
30Michigan~100K0.96×
31Iowa~40K0.96×
32New York~200K0.95×
33Pennsylvania~100K0.94×
34Arizona~90K0.94×
35Nebraska~20K0.94×
36Massachusetts~90K0.93×
37Maine~20K0.93×
38Minnesota~60K0.92×
39North Dakota~9K0.92×
40Illinois~100K0.91×
41New Jersey~100K0.91×
42Colorado~70K0.91×
43Wisconsin~60K0.91×
44Rhode Island~10K0.91×
45Delaware~10K0.91×
46Alaska~9K0.91×
47Washington~80K0.90×
48Nevada~40K0.90×
49Vermont~7K0.88×
50New Hampshire~20K0.86×
Fig. 06

Affinity by region

Affinity by region — Playlist, United States
0.86×1.00×1.30×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Playlist audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Playlist audience
#·InterestCategoryAffinity×
01Camila CabelloMusic & Radio29.04×
02Vine (service)Movies & TV19.12×
03James FrancoMovies & TV16.59×
04DowntempoMusic & Radio13.72×
05Jason SudeikisMovies & TV10.42×
06Japanese hip hopMusic & Radio7.84×
07British hip hopMusic & Radio5.98×
08Midwest hip hopMusic & Radio5.82×
09Atlanta hip hopMusic & Radio4.38×
10Chicano rapMusic & Radio4.17×
11Electro (music)Music & Radio4.13×
12Country rapMusic & Radio4.05×
13Personal computerTechnology & Electronics3.90×
14RadioTechnology & Electronics2.70×
15Music videosMusic & Radio2.19×
16BroadcastingMovies & TV2.04×
17Pop musicMusic & Radio1.96×
18Rock musicMusic & Radio1.80×
19Comedy moviesMovies & TV1.63×
20Donald TrumpPolitics & Society1.57×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Playlist audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Playlist audience · What stands out
TraitClusterDeviationScore
ExtroversionTHRILL1.68×
TraditionCONSERVATISM1.60×
Social Media UsageJOY1.51×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Playlist audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM1.00×
Healthy LifestyleBALANCE1.02×
Design AffinityPREMIUM1.05×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Playlist have in United States?

Playlist has an estimated audience of 4,656,024 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Playlist fans?

48.5% of Playlist fans are female, 51.5% are male, with an average age of 39.8 years.

03

Which brands do Playlist fans like most?

Playlist fans show strongest brand affinity for Camila Cabello (29.04×), James Franco (16.59×), and Vine (service) (19.12×) over the country average.

04

Where do Playlist fans live in United States?

Playlist fans in United States are most concentrated in California (reach ~500K), Texas (reach ~400K), and Florida (reach ~300K). These three regions account for the largest share of the active audience.

05

What other brands do Playlist fans also like?

Beyond Playlist itself, the audience over-indexes on James Franco (16.59×), Vine (service) (19.12×), Japanese hip hop (7.84×), and British hip hop (5.98×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Record label audiences in United States

See Playlist audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Playlist. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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