Playlist Audience in United States

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Playlist has an estimated audience of 4,656,024 people in United States. 48.5% are female, 51.5% are male, average age 39.8. Top regions: California, Texas, Florida. Top brand affinities: Camila Cabello, James Franco, Vine (service), Japanese hip hop, British hip hop.

The average Playlist fan in United States is 39.8 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Camila Cabello, James Franco, Vine (service), with strongest over-indexing on Camila Cabello (29.04× the country average). Demographically, the Playlist audience skews balanced with an average age of 39.8, and over-indexes on personality traits such as Risk Appetite, Extroversion. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Music & Radio · Type: Topic · Subtype: Record label

Demographics of Playlist fans

Demographic split for Playlist audience in United States
MetricValue
Female48.5%
Male51.5%
Average age39.8
Estimated audience size4,656,024

Audience persona

The typical Playlist fan in United States is balanced, around 39.8 years old, with strong Risk Appetite tendencies and a notable affinity for Camila Cabello.

Top regions in United States

Top regions ranked by reach for Playlist in United States
RegionReachAffinity
California558,2741.09×
Texas414,4581.04×
Florida352,1451.12×
New York257,9950.99×
Georgia150,4681.05×
Pennsylvania148,9020.95×
Illinois147,3480.95×
North Carolina142,3071.02×
Ohio133,8160.93×
Michigan127,4831.05×
Virginia121,7761.07×
Tennessee114,7081.23×
New Jersey114,1440.96×
Massachusetts96,0681.05×
Washington93,4711×
Maryland91,7981.15×
Indiana90,5061.06×
Arizona85,4130.9×
Missouri76,8681.02×
South Carolina73,4881.05×
Louisiana69,8831.16×
Alabama68,2811.05×
Colorado66,7400.91×
Kentucky64,4461.1×
Minnesota63,6490.95×
Wisconsin63,2830.9×
Oregon59,2171.11×
Oklahoma55,7491.08×
Connecticut49,2241.05×
Mississippi46,6831.22×
Arkansas42,6791.11×
Nevada41,1470.91×
Utah40,4890.97×
Iowa39,3241.03×
Kansas34,5620.94×
New Mexico25,3081.08×
West Virginia22,7031.05×
Washington, District of Columbia21,4131.53×
Idaho21,3530.91×
Nebraska21,0310.9×
Hawaii20,7691.04×
New Hampshire15,9350.87×
Maine15,0440.9×
Montana11,7040.91×
Rhode Island11,5960.78×
Delaware10,7840.84×
South Dakota9,2660.86×
Alaska7,8320.79×
North Dakota7,0300.73×
Vermont6,1410.75×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Playlist audience
BrandAffinityCategory
Camila Cabello29.04×Music & Radio
James Franco16.59×Movies & TV
Vine (service)19.12×Movies & TV
Japanese hip hop7.84×Music & Radio
British hip hop5.98×Music & Radio
Midwest hip hop5.82×Music & Radio
Downtempo13.72×Music & Radio
Electro (music)4.13×Music & Radio
Personal computer3.9×Technology & Electronics
Pop music1.96×Music & Radio
Rock music1.8×Music & Radio
Chicano rap4.17×Music & Radio
Atlanta hip hop4.38×Music & Radio
Radio2.7×Technology & Electronics
Music videos2.19×Music & Radio
Country rap4.05×Music & Radio
Euphoria1.55×Movies & TV
Jason Sudeikis10.42×Movies & TV
George Clooney5.86×Movies & TV
Broadcasting2.04×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Playlist audience
TraitClusterScore
Risk AppetiteTHRILL1.24
ExtroversionTHRILL1.21
LGBTQ+ IdentityOPEN1.2
Social Media UsageJOY1.16
Healthy LifestyleBALANCE1.13
Early Adopter MentalityPOWER1.12

Worldwide distribution

Worldwide audience distribution share by country for Playlist
CountryShare
United States17.7%
India9.2%
Brazil6.4%

See Playlist audiences in other countries

More Record label audiences in United States

Frequently asked questions

How many fans does Playlist have in United States?

Playlist has an estimated audience of 4,656,024 people in United States, concentrated in California and Texas.

What is the gender split and age of Playlist fans?

48.5% of Playlist fans are female, 51.5% are male, with an average age of 39.8 years.

Which brands do Playlist fans like most?

Playlist fans show strongest brand affinity for Camila Cabello (29.04×), James Franco (16.59×), and Vine (service) (19.12×) over the country average.

Where do Playlist fans live in United States?

Playlist fans in United States are most concentrated in California (reach 558,274), Texas (reach 414,458), and Florida (reach 352,145). These three regions account for the largest share of the active audience.

What other brands do Playlist fans also like?

Beyond Playlist itself, the audience over-indexes on James Franco (16.59×), Vine (service) (19.12×), Japanese hip hop (7.84×), and British hip hop (5.98×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Playlist. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.